Why Nike isn't interested in F1
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- เผยแพร่เมื่อ 22 ก.ย. 2024
- Nike pays top athletes across many sports to use their products and promote and advertise their technology and designs.
Sponsors include Cristiano Ronaldo, Mo Farah, Rory McIlroy, and Emma Radacuna.
However, one sport, despite its huge audience, Nike doesn’t sponsor is F1. In this video, we’ll take a look at the potential reasons why.
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Video - Why Nike doesn't sponsor F1
Right, getting so many hateful messages over how I pronounce Nike. Where I'm from you get teased if you pronounce Nike like 'Nigh-Kee' - here it's just Nike. I understand that's not the American pronunciation, which is where the brand originated, but if you've just come to this comment section to write hate, please don't. I can take criticism but when you start making personal insults aside from 'Nike' that's where I draw the line.
Very insightful vid. Ignore the hate.
I think America is the only place that calls it "Nigh-kee". I've been all over Asia, Africa and Europe and everyone pronounces it like you
Here in germany a lot of people say nike like u did.
U should hear how we pronounce woolwoorth 😂😂
Just leave em be.
@@saniakshay12 nobody cares about American toughts or standards tho
I fail to understand why you don't have more subs...your content is awesome
Thank you! Very kind.
Interesting! The Jordan brand has been making inroads into nascar via the denny Hamlin/ Michael Jordan co owned team. You'd think making the jump to other series wouldn't be a big stretch for them. Alpine switched over to kappa as their outfitter this year
Hopefully Michael Jordan will develop an interest in F1 then!
Interesting video! The only thing I wanted to mention is that Under Armour is not a sponsor of Haas. This brand actually has an sponsorship agreement with Mick Schumacher. Once he leaves Haas (most probably by the end of this season) Under Armour will be out of the sport as well.
Still think it's ridiculous that the States will have 3 races. Austin is a great race, Miami was meh and so plastic and we don't need another street circuit (Las Vegas), which will arguably be even more plastic. We're losing great, historic circuits and replacing them with dull street circuits, not the F1 I once loved.
It’s a shame to see the likes of the German GP not exist anymore 😔
With the entry of Logan Sergeant into F1 might the possibility open?
Interesting video. I think I'd ask the question "would Nike be interested in sponsoring F1 as a fashion brand rather than a sports brand?" Because for all the sports sponsorship, I'm sure Nike make a huge amount of sales based on fashion (or sports-fashion).
Ooh that is a good question
Actually a smart move by Nike to back out of F1 as shoes are their bread and butter. This is Puma’s game for shoes. Under Armor is more of an apparel based brand and actually make better dri fit equipment so they may have found a niche. Still think Nike missed out big time by not trying to get Lewis in an off track shoe.
A Lewis Hamilton edition trainer would be great!
good question
Well, it wouldn't take much imagination to sell a few thousand Air Maxes...
Hahhh that’s class 😂
I wonder if its partly due to not many people buying replica racing shoes. People wear running shoes, tennis shoes and basketball boots out and about on the street, but racing shoes? Not so much. Yeah, they'd also do team shirts and stuff, but I bet they make most money from the shoes, which wouldn't work so well in this case. Though why all the other sports brands don't have a problem with this... *shrug*
Is Nike failing in their there strategy here - you do not need to grow your market where you dominate in? the returns for the outlay are normally zero or even negative - they should be pushing markets outside North America because they have a lower market share etc
Not sure, I mean with that I suppose you would question why they sponsor NFL
Great insight vid! - Logan Sargeant could be one if and hopefully when he makes it to F1, being Amaerican and all
Thank you! And yes Sargeant would be perfect for Nike!
Where is that image of Max in the thumbnail from? Looks awesome!
From Saudi GP last year I think!
excellent discussion topic, Lottie.
Thank you!
Oh dear not Las Vegas again. I hadn't heard. Those awful races ...
Good vid thanks Lottie.
And your thoughts about RIC to Alpine rumours?
Yep F1 is going back to Vegas! And I’m not sure yet, was surprised with the whole Piastri drama
Stellar analysis young lady. Keep up the good work and most of all, "remain true to who you are where you are!" Pronunciations are like feelings, they change over time and locale. Having a good grasp of your field of interest is foundational to good punditry. Next step is to take those facts and make some of your own logical projections. With that, you will strike a nerve somewhere with someone. This is your world to win young lady, keep stroking...
Thank you 🙏 always appreciate your support
@@LottieTalksF1 I was your age once and what I did not have in knowledge and experience I made up with enthusiasm. Now I'm old and I see the sport with eyes that can hearken all the way back to Monza '62 and the Tripps-Clark imbroglio and Clark's breakout season in '63. But it is enthusiasm like yours that frames the present so that the future may be properly measured. So keep 'framing' Lottie and I assure you it is only a matter of time before the world takes notice of you and your acumen.
*One man trash is Another men treasure*
Nike might not interested ut men Puma Does Bank in with popularity F1 is getting increase both asian and American market...
Puma is certainly doing well
True f1 would take money from anyone even the devil himself.
Never really thought about this, I suppose we could ask the same question about Adidas, Reebok, and so on. Nike is named after the Greek goddess of victory, they even got the Nike tick from her curled up wings on statues of her.
Very true, just always surprised a big sports company such as Nike wouldn't want to be involved in F1
If I remember correctly. Reebok had some relationship with McLaren in the late 00s. Didn't Lewis's racing gloves feature the Reebok logo?
@@lindseykemp7506 Not sure Lindsey ?. Lottie is a northern lass, if you wear anything other than Adidas up there they will beat you up..... 😉
good job Lottie
Un grande brand che manca e la Coca Cola Company. Loro puntano molto sugli eventi piuttosto che sul singolo atleta. Eppure in Formula 1 non si vedono o almeno io non mi ricordo di averlo visto. Mistero!
Thank you!
Most thought provoking vid that answered all my questions for a long time. Quality video
Thank you! Very kind 😊
A pair of Nikes with the McLaren color way would be 🔥🔥🔥
Ooooo yesssss
It can't get much better than getting the goat to wear your shoes
Exactly 💯
Does other countries not pronounced Nike Ike “Nai-kee”?
In the UK, it's pronounced Nike - no extended 'e' on the end of it!
Love the insight. What an interesting topic, I dig it! Just a clarification, it’s pronounced, “Nigh-Kee.” Like, “Nikey” but, without the y.
Ah not sure if it's a UK thing as you get taken the mick out of in the UK for calling it 'Nigh-Kee' here!
@@LottieTalksF1 I’m not sure what that means but, I’ll go with it! Lol. Like I said, love your channel. Love your content. I’m not going anywhere! I’ll have your back, Lottie! ☺️🏎👊🏻
I think F1 isn't intrested in nike, it's already sponsored by gigantic petrol brands like Aramco so nike can't really give them any good offer :) Second, it's already Puma's market to sponsor F1
Oooh interesting!
Ferrari, Haas or McLaren
I can see McLaren partnering with Nike!
Haha i love your UK pronunciations of Nike. In the U.S we say it differently. I think you had a great take. I wonder if there was an American driver if they would sponsor them. It would be a great way to get back in the game on a sport that is growing in popularity in the U.S.
In the UK you get teased for calling it ‘Nigh-Kee’ 😂 Maybe if Sargeant gets a seat in F1 they might be interested
Because it's not consider a sport in my country. Nike is more for athletes to actually don't perform while sitting. I say that F1 is a sport and they are professional athletes, but they don't
All will be revealed 🇺🇸
@@LottieTalksF1 can't wait to hear your take on it Lottie. 😊
Hate nike, Lacoste, Asics and Adidas are the best! #NoleFam #IdemoNole 🎾💪🇷🇸💯❤️
Djokovic fan by any chance? 😉
@@LottieTalksF1 yes, very big Nole fan, i tagged the support thread 👍😁💪💯🇷🇸