Berk, I have an idea for the prompt XD. How about a "Futuristic Self driving hovercar from Peugeot for the year 2077 in the city rendered in high quality". Seems like a fun way for ideation, will try midjourney soon.
I think one thing that may happen, is that design directors and managers in the future will look at what the pinnacle of AI assisted design will be (from visual quality and time saving pov), and begin to expect that level at the same cost of what a regular designer is offered today, which is what I perhaps fear the most. Car designers, depending on where you work and how high on the ladder you are, can be excessively overworked already for a wage that truly doesn't reflect the amount of qualification that is needed for this job position in the first place. You already need to be skilled with your many tools in ways that require not just knowledge, but also 1000s of hours of practical experience, you need to understand the industry, you need a degree in mechanical engineering and materials/manufacturing to understand what you're designing and how things function, you need a degree in marketing because it's literally your job to understand what sells now and in the future -so also add a degree in human sociology and anthropology while we're at it.. You also need to be at the forefront of technology in general and be able to predict what will be possible in the near future, and all of this while the field is creative so there is never a handbook to guide you or a right vs wrong scenario to judge your work by. History has shown that the industry standard improving will never lead to people being paid what they're worth. It will only lead to people being expected to do more, for the same pay, same responsibility, and now even more tools on the "required list". So perhaps in the beginning there may be niche holes where people can earn more, or save more time with these tools, but in the not too distant future this will simply become yet another expected tool in the bag for essentially doing the same job: endless copies of crossovers and suvs. At least that's my prediction, based on what history has taught us thus far. It's true that one should not be in a passion led industry for the money, but I think transportation design takes the medal in terms of how much education, experience, knowledge, and talent is required while being rewarded the least (on average). And I don't see AI changing this, I only see it pushing this even further. And personally I have nothing against AI, I am actively using it in my own workflow - but I can't help but think that it always feels excessive how the industry pushes for higher and higher expectations of the people working in it -yet the products that ultimately get produced are becoming more and more generic despite the heavy increase in quality and creativity from the designers and engineers.
Você está dizendo que o designer automotivo do futuro vai ter que saber ainda mais como fabricar um carro, no sentido de multifunções além do sketch ou render, como por exemplo ter conhecimento pra ajudar ativamente os engenheiros e mecânicos, e eu tenho uma pergunta é possível ter esse nível que você citou de várias certificações, autodidata ou estudando sozinho, eu estudo sozinho no momento 😅
@@Richard_cardesign It's possible, but it's difficult. It's not an easy field to work in, but if you really want it then you will also enjoy the process of learning it. There are some courses online you can follow, but right now it's a lot of trial and error. Behance offers a good insight into car design projects that are well made, and you can try to analyze what people are doing and why they're doing it. What tools they use, what their thought process is, etc. You can do it on your own, but it's also a big responsibility to learn what questions you need to ask, and what information is relevant to you. However I can also say this: I completed my university degree in car design (Transportation design), and I have worked with many international companies through my own studio on many projects. I have not once had to tell someone I have a degree in car design. All you need to present, is a strong portfolio with good projects of high quality, and companies will value that higher than just a paper that says you studied car design. I hope this helps, and sorry I don't speak Portuguese, I hope google translate does the job well :)
Hi Berk, Thank you for introducing us to various design tools ranging from Ai to sketching to design software. It would be awesome if you take us through the design process as well on how to achieve the given design brief using these tools
I do not want to paint everything black but we live in a structure that works deterministically. If we continue to feed these AI engines and they inevitably improve at an exponential rate, the need for a designer will become obsolete in the near future! Designers will then only type words, or describe emotions and manage the process and at some point this will also be done by a machine and human creativity will only be a program that can be simulated with 0 and 1.
@@jimj2683 There already isn't a need for designers. 90% of the industry is recycling work, doing suvs and crossovers with minimal actual design input. There are so many extremely talented and hardworking designers out there, but most of them are not allowed to spend 10% of their actual skills, ever. And there are so many companies refusing to hire new designers either because they already aren't using designers in the first place, they just need people to do pretty renders once in a while and occasionally a conceptual project that will never see production anyways. I started my own studio specifically for this reason, designers are not valued and their skills aren't used. AI will simply mean that the workload expectancy will increase, and even fewer designers will be hired, and from those that are hired, 10% of their skill will actually go into a product for mass production. That's just the reality of the industry. Small studios and independent low volume firms are the only ones actually making use of the designers today, let alone in the future.
I had exactly the same thought. I am working in the building design industry and I thought that a creativity takeover by AI is decades ahead of us. Oh boy, how wrong I was...
I have a 1984 sqaure body chevy silverado 4x4 and a 2010 camro 2ss, what would the rendering be with both combined for a project for my truck? thank you
Could you do a "Lamborghini Bravo 2nd generation" or something along the way ? The Bravo looked already very 21st century in the 1970's when it came out, so how would a new version look ?
idk, i feel like AI would be good for inspiration but it needs the human touch, at leas for not Generalist Car desing... like a Ferrari will still need "human desing" as a guimmik
As I said on another video about AI vs Artist, AI "creative" results are based on huge database of pictures, drawings, sketches..., build on requests by the users. But WHO is creating these contents?? Artists. It's not AI. AI is stupid. You create an AI, it won't be able to create "art". You create an AI which can "read" photos, drawings... then, after a long time of "training", it may produce "art" images. But from start, it's a dumb program. So, until AI can be sentient AND creative from itself, pro artists have a long, very long and prospere life!!
True and the only people who are impressed are the non creative with an unsophisticated eye. Personally I always struggle with having too many ideas, therefore the value of tech (I am very pro tech btw) will be in making tedious operations very quick. i.e. fillets, tricky transitions and so on. And yes, Dall E, Midjourney etc are not AI at all actually, but simple algos. Try asking Midjourney "how do you feel today?" lol
Let's make another video with your inputs?! Tell me as new comment what would you like to try with A.I. :)
Berk, I have an idea for the prompt XD.
How about a "Futuristic Self driving hovercar from Peugeot for the year 2077 in the city rendered in high quality".
Seems like a fun way for ideation, will try midjourney soon.
I think one thing that may happen, is that design directors and managers in the future will look at what the pinnacle of AI assisted design will be (from visual quality and time saving pov), and begin to expect that level at the same cost of what a regular designer is offered today, which is what I perhaps fear the most. Car designers, depending on where you work and how high on the ladder you are, can be excessively overworked already for a wage that truly doesn't reflect the amount of qualification that is needed for this job position in the first place. You already need to be skilled with your many tools in ways that require not just knowledge, but also 1000s of hours of practical experience, you need to understand the industry, you need a degree in mechanical engineering and materials/manufacturing to understand what you're designing and how things function, you need a degree in marketing because it's literally your job to understand what sells now and in the future -so also add a degree in human sociology and anthropology while we're at it.. You also need to be at the forefront of technology in general and be able to predict what will be possible in the near future, and all of this while the field is creative so there is never a handbook to guide you or a right vs wrong scenario to judge your work by.
History has shown that the industry standard improving will never lead to people being paid what they're worth. It will only lead to people being expected to do more, for the same pay, same responsibility, and now even more tools on the "required list". So perhaps in the beginning there may be niche holes where people can earn more, or save more time with these tools, but in the not too distant future this will simply become yet another expected tool in the bag for essentially doing the same job: endless copies of crossovers and suvs.
At least that's my prediction, based on what history has taught us thus far. It's true that one should not be in a passion led industry for the money, but I think transportation design takes the medal in terms of how much education, experience, knowledge, and talent is required while being rewarded the least (on average). And I don't see AI changing this, I only see it pushing this even further. And personally I have nothing against AI, I am actively using it in my own workflow - but I can't help but think that it always feels excessive how the industry pushes for higher and higher expectations of the people working in it -yet the products that ultimately get produced are becoming more and more generic despite the heavy increase in quality and creativity from the designers and engineers.
Great comment
Você está dizendo que o designer automotivo do futuro vai ter que saber ainda mais como fabricar um carro, no sentido de multifunções além do sketch ou render, como por exemplo ter conhecimento pra ajudar ativamente os engenheiros e mecânicos, e eu tenho uma pergunta é possível ter esse nível que você citou de várias certificações, autodidata ou estudando sozinho, eu estudo sozinho no momento 😅
Very correct thoughts. This applies to all areas of design, I think
@@Richard_cardesign It's possible, but it's difficult. It's not an easy field to work in, but if you really want it then you will also enjoy the process of learning it. There are some courses online you can follow, but right now it's a lot of trial and error.
Behance offers a good insight into car design projects that are well made, and you can try to analyze what people are doing and why they're doing it. What tools they use, what their thought process is, etc.
You can do it on your own, but it's also a big responsibility to learn what questions you need to ask, and what information is relevant to you.
However I can also say this: I completed my university degree in car design (Transportation design), and I have worked with many international companies through my own studio on many projects. I have not once had to tell someone I have a degree in car design. All you need to present, is a strong portfolio with good projects of high quality, and companies will value that higher than just a paper that says you studied car design.
I hope this helps, and sorry I don't speak Portuguese, I hope google translate does the job well :)
It is so powerful and just short cuts so much of the process. You'd never explore so much so fast using traditional methods
Hi Berk,
Thank you for introducing us to various design tools ranging from Ai to sketching to design software. It would be awesome if you take us through the design process as well on how to achieve the given design brief using these tools
I do not want to paint everything black but we live in a structure that works deterministically. If we continue to feed these AI engines and they inevitably improve at an exponential rate, the need for a designer will become obsolete in the near future! Designers will then only type words, or describe emotions and manage the process and at some point this will also be done by a machine and human creativity will only be a program that can be simulated with 0 and 1.
excellent channel! studied car design in pforzheim myself for a few terms but changed to product.
⭐ 19:17 ⭐ reminded me of " MARUTI " an Indian car.
Love your videos. Great work. This opens doors big time.
When you talk about creative block, I think this tools is like a drs system for designer, use once only, not depend to much
I got super depressed seeing the title, but after watching the video I kinda feel okay. Still, AI is improving rapidly.
In 10 years there will be no need for designers anymore.
@@jimj2683 how can you say like that there will be need for designers for giving command
@@smitasinha5290 your mom could do that
@@smitasinha5290 agi will appear within one decade😅 agi will take initiation self improve
@@jimj2683 There already isn't a need for designers. 90% of the industry is recycling work, doing suvs and crossovers with minimal actual design input. There are so many extremely talented and hardworking designers out there, but most of them are not allowed to spend 10% of their actual skills, ever. And there are so many companies refusing to hire new designers either because they already aren't using designers in the first place, they just need people to do pretty renders once in a while and occasionally a conceptual project that will never see production anyways.
I started my own studio specifically for this reason, designers are not valued and their skills aren't used. AI will simply mean that the workload expectancy will increase, and even fewer designers will be hired, and from those that are hired, 10% of their skill will actually go into a product for mass production. That's just the reality of the industry. Small studios and independent low volume firms are the only ones actually making use of the designers today, let alone in the future.
Im using this video as a source for my essay thanks bro
The question is what AI will design with no requirements given. Aston martin will always want their signature grill but is this the best?
I had exactly the same thought. I am working in the building design industry and I thought that a creativity takeover by AI is decades ahead of us. Oh boy, how wrong I was...
I have a 1984 sqaure body chevy silverado 4x4 and a 2010 camro 2ss, what would the rendering be with both combined for a project for my truck? thank you
You should have tried Midjourney v4. It nearly does all the heavylifting alone..
We still have hope..
That's what I wanted after getting shock by watching midjourney , Dall E Ai designs 😂
amazingly interesting video, thanks Berk!
Could you do a "Lamborghini Bravo 2nd generation" or something along the way ? The Bravo looked already very 21st century in the 1970's when it came out, so how would a new version look ?
Olá, tente simplesmente misturar marcas e modelos o resultado é bem divertido
I learned a lot from this video. Good work!
The best car designs were made in the 60s by real life people .
Their designs are worth millions today !
Isn't that clear enough ?
Something wild on my mind. "2009 dodge challenger front end on a 2 door Rav 4 j"
time to switch to the IT dustry guys
Futuristic cars with retro looks
Ferrari and Lamborghini from now on will hire gamers like you eating pasta and typing shit using midjourney how professional ❤
I love it. 🚀
Almost anything. Not even CPUs can procedurally generate vehicles for a triple A, 3D open-world game. I've Googled and Binged for months.
But ai makes concept car and to make them in production is quite hard na if I'm wrong please correct me anyone
The AI still has problem with the symmetry of cars. Will definitely be improved soon
idk, i feel like AI would be good for inspiration but it needs the human touch, at leas for not Generalist Car desing... like a Ferrari will still need "human desing" as a guimmik
We humans make the A.I. also, lol ;). Nice video ;)
Nice
designers from different companies use the same AI engine=
As I said on another video about AI vs Artist, AI "creative" results are based on huge database of pictures, drawings, sketches..., build on requests by the users. But WHO is creating these contents?? Artists. It's not AI. AI is stupid. You create an AI, it won't be able to create "art". You create an AI which can "read" photos, drawings... then, after a long time of "training", it may produce "art" images. But from start, it's a dumb program. So, until AI can be sentient AND creative from itself, pro artists have a long, very long and prospere life!!
True and the only people who are impressed are the non creative with an unsophisticated eye. Personally I always struggle with having too many ideas, therefore the value of tech (I am very pro tech btw) will be in making tedious operations very quick. i.e. fillets, tricky transitions and so on. And yes, Dall E, Midjourney etc are not AI at all actually, but simple algos. Try asking Midjourney "how do you feel today?" lol
Reality is in art ai sucks
AI is taking everything 😭😭
Did you get payed? :D I feel like you get better renders, when a talented guy like you sneezes onto sketch paper :D
90 percent of the car concepts look anyway the same