Top-line Reporting: Create with Confidence

Qualitative research professionals often create top-line reports as a key deliverable. Sometimes the top-line is the only deliverable, and in other cases, it is a preliminary one (followed later by a more thorough, full report). Unfortunately, the term “top-line” is often misused. But as a Research Rockstar, we want you to know the correct use, and in this Conversations episode, your host, Kathryn Korostoff, shares some guidance as to how you can create a top-line with confidence. This Conversation is an excerpt from the Research Rockstar eLearning course on Writing Qualitative Research Reports, available at www.Training.ResearchRockstar.com.
Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
**We believe it: Inside every market researcher, is a Research Rockstar!**
Hope you enjoy this episode of Conversations for Research Rockstars.
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