that tiny clip at the beginning made me turn to my boyfriend and say "that sounds like an apple commercial." thing is, going back to New Soul by Yael Naim I've often genuinely liked the music in apple commercials!!! I'm a special kind of basic lmao
nah id agree with u if tame impala wasnt used in an apple commercial now i just hate how corporations became hip at one point and stuck with it because its the perfect balance of warm and edgy
I think it's so ironic that THIS is the song that's catching all the flack too- a song about not knowing why dissenters don't like your music and trying to figure out exactly what they DO want. The lines "My meditation tells me it's in my head/But there you're goin' again with all the copy and pasting" are about anxiety surrounding hate being true and internet trolls copying takes they've already heard with no added nuance or commentary. Y'all, this is what is ACTUALLY happening. It's a self-fulfilling prophecy.
I started enjoying music and movies again when I stopped reading the comments so hard. And with algorithmic feeds being so prevalent the comments often are just what the google gods think I want to see anyway. Super self defeating, but here I am commenting anyway. Great analysis as always
Thanks so much! I definitely have been trying to do the same; I have some really firm opinions on a lot of media, but I also have a lot that were way too heavily influenced by social media.
I feel this way for sure. I worked at a movie theater when The Last Jedi came out so I had the chance to screen it for myself a few times before anyone else had the chance to see it. Once other people had seen it, the negative echo chamber around it shocked me.
The thing that gets me about the comments is that so many of them are repeating the same wrong take to try to seem intellectual. There was a video that went viral claiming that the thing that made the song sound like commercial music (which is already kind of odd as an insult) was that it didn't have any bass. But like that's demonstrably not true? There's limited bass in the intro section and then it creeps into the prechorus before getting fairly funky in the chorus. A lot of people listened to 15 seconds of a song and then called themselves "critics".
Just because theyre talented doesnt mean people should automatically like it just because. I personally cant stand the track. Shes a good singer though, yes.
@@HotStrange theyre definitely allowed to not like it, but hating on them and just trashing them without having any idea why like most people did was just not it
I mean I hadn’t heard of this specific song before, and I like the singers’ voice. But I heard another song of theirs that really grinded my ears because it was just so bad… like the actual lyrics were horrible. Objectively bad. I think it was called like 23 or something, and the lyrics were something like “you promised me 23 would be the best year of my life, but that was a lie.”
@@captainkiwi77 your comment had me thinking a lot. I’m not a very critical person when it comes to lyrics, or even music in general (I mean I had Espresso on repeat all of fall). I can’t really explain why it doesn’t work honestly. I think it might be because songs with ‘bad’ lyrics are usually very self-aware and/or very catchy/singable (Espresso by Sabrina Carpenter, What Makes You Beautiful by One Direction). This song isn’t quite catchy or self-aware enough. I’ve had this same issue with Shawn Mendes’ newer music, but since he isn’t doing anything crazy vocally, it keeps it singable. That makes it ‘catchy’ enough for the majority of people. This band’s vocals are very unique so it doesn’t have that sing-along factor really. Basically, I don’t think it’s *just* the lyrics. I think it just doesn’t have enough to compensate. It kinda feels like they try really hard to make a good song, but since that was the goal, it kinda fell flat
TikTok comment sections also tend to have a much less developed senses of nuance. I'm posting this same video there, and I can already tell you the comments are going to boil my video down to a single sentiment, and then be polarized
I think for their new album, what got me was not liking the direction they took their production I really loved the compositions and production on songs like “Do You Wanna Do Nothing With Me”, “Probably Up”, and “Freckles”. Not only well performed, but kind of felt very tasteful in terms of instrumentation and harmonization. However, their new album feels like they kind of just made it “overly” full, which I think is what feels super commercial about it. I think they are very talented and I really liked some of the musical ideas they brought in to their music, so I hope the next album connects better.
Honestly, as a fan since their first album, I didn’t jive with the previous couple since the era you were talking about. But this album in question, the most recent, I felt was a genuine and big step toward in the direction they came from that we all loved. They utilized their band far more, they stepped back from the overly pop gospel aesthetic, and you hear more Clyde in the album again.
I feel the same way. They took more of a pop turn on some tracks like Guy I Used To Be and 23 which I don't love as much. Those songs sound fine- I think they work well for a workout playlist or something similar. However, they seem to lack the heart and funk of songs like Hip Replacement and Circle Back (or their older songs as you said.) It's great to see how they've developed though. As far as albums go, I think this is their most thematically cohesive and sonically diverse.
Is it just me or is the consumerist argument such a bad faith take in 2024? The world is so goddamn depressing these days and this song has been, at least for me in the last couple months, a fun and upbeat tune to Jam along to on a long drive or while making breakfast. Sure I can see that it would slot pretty seamlessly into an ad but if the entire point of what they're selling is to hit the dopamine button than why can't anybody also argue that soundtracking the mundane with sick vocals and keys-all around good energy-is also a valid way to listen?
Jerk It Out by Caesers was THE iPod song for those dancing silhouette ads back in the day, and that song slaps and is super happy!! Totally agree with you
You're criminally underrated! I hope you grow in more subs. I also definitely agree with your analysis, the song was actually quite well preformed. Even if it wasn't a person's cup of tea it definitely doesn't sound as bad as people really turn it out to be :)
I dont have tiktok of ig so i didn't know that the people was hating on this song, the lyrics for me don't makes sense (i tought bc English is not my first language haha) but i did like the music and Gracie's range its insane, so i did like it (a lot i have to say) i did listen a lot the song because its not that common nowadays to hear like something more groovy
bruh i hateddd that the Anthony Fantano d-riders flooded their ig comment section saying that their music was colonizer music and disrespects TRUE soul with some even saying it's outright racist. like bro, who gives a shitttt.
i only recently deleted tiktok (wasted too much time on it lol) but when this song was making the rounds around october or so on my fyp, i personally only ever saw the criticism of it being a weirdly gentrified and bastardized rendition of really good soul, even despite the singer’s technically amazing voice. interesting to see another side of the hate train that i quite frankly never was shown on my feed, just goes to show how much these platforms’ algorithms shape people’s opinions and views (especially when said algorithms prioritize engagement, even if it’s all hyperpolarized takes about even the most mundane things)
imo it sounds like rich harisson / amerie's gogo-R&B sound (1 thing, hate2loveu, talkin about, and ESPECIALLY gotta work) and then turned into advertisement music
or crazy in love by beyonce which harisson also produced. its something about the HQ live instrumentation that makes it sound off i think its because all the tracks ive mentioned are sample based
There are a couple more reasons - the song has a lot of elements in it and a lot is going on simultaneously. I love this style myself but this song by Lawrence can sound yelly and all over the place. Lawrence has better songs.
It's the old saying, any press is good press? I have friends that only found out about this band because of the TikTok controversy and are now fans. Interesting how that works. Great point of view and interesting to think about
I'm kinda sad, the analysis was great, but it felt so shallow... This could have been a 30 minute video, going into the writing, the meaning, what makes it so hated. The clip you play is the full band acoustic version of the opening tune of an album, it's not in context, we can't understand what role it plays in a full creation. It's extremely relevant, because it's exactly what the people you call out will hear of it, but if you want to pretend like they judge too quickly, I feel like there could have been at least an explanation of what makes corporate ad music annoying, and why this song is considered ad music by people who hear 10 seconds of it. I feel like it's more of a brief commentary of what songs like it are usually associated to and why people are too quick to critisize things, sometimes not even giving their own opinion. It almost feels rushed. To me this video is not "Why does Tiktok hate this song" but "Tiktok comments aren't thought out and corporations aren't creative". I can see it's well edited, the writing is great and the points are well made, but it almost feels like the intro to a long form video essay on this exact topic.
@@trazer1228 thanks so much for your critiques, I appreciate it. In a landscape of 30 minute videos that could and should be 10 minutes, this is my attempt at not self indulging a topic too much. I also come from the land of 1 minute TikTok videos, so as I get better at this hopefully I can take more time with a topic. While I totally agree with you that there is greater context that matters deeply, the fact is that the reason TikTok hates it is maybe more superficial than you see. To say that the 100 “corporate music” comments are because of a deeper rooted issue gives them too much credit… they’re just bandwagoning. I do fundamentally agree with your ideas, I just didn’t necessarily set out to explore beyond the very hostile and misplaced criticisms I saw on my social media :)
this is quite true, i would say that on the other end of the spectrum you have videos that just make the video longer with filler like explaining the timeline of everything, stuff that isn’t related to the question/topic of the vid. yeah but i believe this song is so hated because it’s so loud maybe cos of how they compressed and mixed the song, and that can make it polarising
I dont like how the girl talks in the song..like her voice, u can tell shes putting on like an aave accent for some reason?..which i dont like. If ur gunna be urself then be urself.
Exactly. The influences feel so inauthentic. She sings w a blaccent for some reason, and the song is influenced by Jazz clearly, but it’s not influenced by authentic Jazz, it’s influenced by Megan Trainor.
Brother you don't have to ask permission to put your feet up, it's your house lol. Unless you filmed this at my house then wtf, why would you do that without asking me???
I first heard this song on this video (I don't have TikTok) and immediately thought of the song from Star Wars Retern of the Jedi, in Jabba the Hutts cave... please tell me someone knows what I mean, her voice and the melody sounds exsactly like that one alien
@@jordanegger747 perhaps I shouldn’t have used an example where it’s word-for-word; take a look at my comment section on TikTok and tell me people aren’t saying “corporate music” in 13 different ways 😂
I truly believe I have better music taste than 90% of the general population (it is not true, I am delusional but will also die on my hill of delusion), and I like that song a lot.
that tiny clip at the beginning made me turn to my boyfriend and say "that sounds like an apple commercial." thing is, going back to New Soul by Yael Naim I've often genuinely liked the music in apple commercials!!! I'm a special kind of basic lmao
Their last hit was in a Microsoft commercial
@@Savroge New Soul is such a good song!!
Same lol I love « basic » music
nah id agree with u if tame impala wasnt used in an apple commercial now i just hate how corporations became hip at one point and stuck with it because its the perfect balance of warm and edgy
I think it's so ironic that THIS is the song that's catching all the flack too- a song about not knowing why dissenters don't like your music and trying to figure out exactly what they DO want. The lines "My meditation tells me it's in my head/But there you're goin' again with all the copy and pasting" are about anxiety surrounding hate being true and internet trolls copying takes they've already heard with no added nuance or commentary.
Y'all, this is what is ACTUALLY happening. It's a self-fulfilling prophecy.
I started enjoying music and movies again when I stopped reading the comments so hard. And with algorithmic feeds being so prevalent the comments often are just what the google gods think I want to see anyway. Super self defeating, but here I am commenting anyway. Great analysis as always
Thanks so much! I definitely have been trying to do the same; I have some really firm opinions on a lot of media, but I also have a lot that were way too heavily influenced by social media.
I feel this way for sure. I worked at a movie theater when The Last Jedi came out so I had the chance to screen it for myself a few times before anyone else had the chance to see it. Once other people had seen it, the negative echo chamber around it shocked me.
The thing that gets me about the comments is that so many of them are repeating the same wrong take to try to seem intellectual. There was a video that went viral claiming that the thing that made the song sound like commercial music (which is already kind of odd as an insult) was that it didn't have any bass. But like that's demonstrably not true? There's limited bass in the intro section and then it creeps into the prechorus before getting fairly funky in the chorus. A lot of people listened to 15 seconds of a song and then called themselves "critics".
@@NaaimSiddiqi I saw the same comment!! It’s totally wrong, and also would be such a weird reason?? Strange stuff haha
As a Lawrence fan, i was very confused by this
the hate is SO unnecessary, her voice is INSANE too like, ive never heard her in anything besides that but she killed that note
Just because theyre talented doesnt mean people should automatically like it just because. I personally cant stand the track. Shes a good singer though, yes.
@@HotStrange theyre definitely allowed to not like it, but hating on them and just trashing them without having any idea why like most people did was just not it
I mean I hadn’t heard of this specific song before, and I like the singers’ voice. But I heard another song of theirs that really grinded my ears because it was just so bad… like the actual lyrics were horrible. Objectively bad. I think it was called like 23 or something, and the lyrics were something like “you promised me 23 would be the best year of my life, but that was a lie.”
@@jemappellemercican you please explain like I’m a child as to why those are “objectively bad” lyrics. (I’m not a child, I’m a jazz major)
@@captainkiwi77 your comment had me thinking a lot. I’m not a very critical person when it comes to lyrics, or even music in general (I mean I had Espresso on repeat all of fall). I can’t really explain why it doesn’t work honestly. I think it might be because songs with ‘bad’ lyrics are usually very self-aware and/or very catchy/singable (Espresso by Sabrina Carpenter, What Makes You Beautiful by One Direction). This song isn’t quite catchy or self-aware enough. I’ve had this same issue with Shawn Mendes’ newer music, but since he isn’t doing anything crazy vocally, it keeps it singable. That makes it ‘catchy’ enough for the majority of people. This band’s vocals are very unique so it doesn’t have that sing-along factor really.
Basically, I don’t think it’s *just* the lyrics. I think it just doesn’t have enough to compensate. It kinda feels like they try really hard to make a good song, but since that was the goal, it kinda fell flat
TikTok comment sections also tend to have a much less developed senses of nuance. I'm posting this same video there, and I can already tell you the comments are going to boil my video down to a single sentiment, and then be polarized
Update?
@micellaragua”corporate music” commented over and over, and then some really nice comments from people who watched the whole video 😅
I think for their new album, what got me was not liking the direction they took their production
I really loved the compositions and production on songs like “Do You Wanna Do Nothing With Me”, “Probably Up”, and “Freckles”. Not only well performed, but kind of felt very tasteful in terms of instrumentation and harmonization. However, their new album feels like they kind of just made it “overly” full, which I think is what feels super commercial about it.
I think they are very talented and I really liked some of the musical ideas they brought in to their music, so I hope the next album connects better.
couldn’t agree more
Honestly, as a fan since their first album, I didn’t jive with the previous couple since the era you were talking about. But this album in question, the most recent, I felt was a genuine and big step toward in the direction they came from that we all loved. They utilized their band far more, they stepped back from the overly pop gospel aesthetic, and you hear more Clyde in the album again.
I feel the same way. They took more of a pop turn on some tracks like Guy I Used To Be and 23 which I don't love as much. Those songs sound fine- I think they work well for a workout playlist or something similar. However, they seem to lack the heart and funk of songs like Hip Replacement and Circle Back (or their older songs as you said.) It's great to see how they've developed though. As far as albums go, I think this is their most thematically cohesive and sonically diverse.
I honestly need anyone who gets their music critique through TikTok, about songs they listened to PARTS of on TikTok… to just never speak again.
Is it just me or is the consumerist argument such a bad faith take in 2024? The world is so goddamn depressing these days and this song has been, at least for me in the last couple months, a fun and upbeat tune to Jam along to on a long drive or while making breakfast. Sure I can see that it would slot pretty seamlessly into an ad but if the entire point of what they're selling is to hit the dopamine button than why can't anybody also argue that soundtracking the mundane with sick vocals and keys-all around good energy-is also a valid way to listen?
Jerk It Out by Caesers was THE iPod song for those dancing silhouette ads back in the day, and that song slaps and is super happy!! Totally agree with you
You're criminally underrated! I hope you grow in more subs.
I also definitely agree with your analysis, the song was actually quite well preformed. Even if it wasn't a person's cup of tea it definitely doesn't sound as bad as people really turn it out to be :)
Thanks so much :)
your content style is so refreshing!! i look forward to seeing moreee keep going !
I dont have tiktok of ig so i didn't know that the people was hating on this song, the lyrics for me don't makes sense (i tought bc English is not my first language haha) but i did like the music and Gracie's range its insane, so i did like it (a lot i have to say) i did listen a lot the song because its not that common nowadays to hear like something more groovy
bruh i hateddd that the Anthony Fantano d-riders flooded their ig comment section saying that their music was colonizer music and disrespects TRUE soul with some even saying it's outright racist. like bro, who gives a shitttt.
i only recently deleted tiktok (wasted too much time on it lol) but when this song was making the rounds around october or so on my fyp, i personally only ever saw the criticism of it being a weirdly gentrified and bastardized rendition of really good soul, even despite the singer’s technically amazing voice. interesting to see another side of the hate train that i quite frankly never was shown on my feed, just goes to show how much these platforms’ algorithms shape people’s opinions and views (especially when said algorithms prioritize engagement, even if it’s all hyperpolarized takes about even the most mundane things)
just looked up those albums at around 1:38. im too young and metal to know these so thnks!
Martin Lawrence in the back because you're talking about Lawrence... nice...
imo it sounds like rich harisson / amerie's gogo-R&B sound (1 thing, hate2loveu, talkin about, and ESPECIALLY gotta work) and then turned into advertisement music
or crazy in love by beyonce which harisson also produced. its something about the HQ live instrumentation that makes it sound off i think its because all the tracks ive mentioned are sample based
Wow it really does sound like a Target commercial. I don't hate it though, Lawrence isn't my exact vibe but I enjoy seeing them perform.
I don't think i know this song but i think gracie is soo cool, i loved her in tslocg
You got some good takes bro, I watch, I like, I sub
There are a couple more reasons - the song has a lot of elements in it and a lot is going on simultaneously. I love this style myself but this song by Lawrence can sound yelly and all over the place. Lawrence has better songs.
yo this is quality content i thought u had like 100k subs damn.. u gained a follower
Thanks so much :)
Apple always had a good ear for music
keep up the great work id watch a long ass video of urs ong
It's the old saying, any press is good press? I have friends that only found out about this band because of the TikTok controversy and are now fans. Interesting how that works. Great point of view and interesting to think about
This is a really nice video, love the vibe
im not on tiktok…. WHAT??? internet is wild
this is great!!! i could listen to you talk forever. please make longer videos 🤍!! earned a new sub dude :)
RIZZ ON ME
TELL ME BABY GRONK
TELL ME SKIBIDI
P DIDDY
TELL ME BABY GRONK
TELL ME SKIBIDI
How dare you play a clip of the song without naming it?😤
It's 'Watcha want'
I just didn’t really enjoy the style of the song, but I don’t see the need to hate on it or try to ‘fit in’ and look intellectual.
Do you promote your TH-cam at all on TikTok? I definitely would've watched your vids here way earlier if you did ^^
Is this a reupload?
@@dadadada6147 no! I posted this before I posted it to TikTok. You’re in the original 😅
I'm kinda sad, the analysis was great, but it felt so shallow...
This could have been a 30 minute video, going into the writing, the meaning, what makes it so hated.
The clip you play is the full band acoustic version of the opening tune of an album, it's not in context, we can't understand what role it plays in a full creation. It's extremely relevant, because it's exactly what the people you call out will hear of it, but if you want to pretend like they judge too quickly, I feel like there could have been at least an explanation of what makes corporate ad music annoying, and why this song is considered ad music by people who hear 10 seconds of it.
I feel like it's more of a brief commentary of what songs like it are usually associated to and why people are too quick to critisize things, sometimes not even giving their own opinion. It almost feels rushed. To me this video is not "Why does Tiktok hate this song" but "Tiktok comments aren't thought out and corporations aren't creative".
I can see it's well edited, the writing is great and the points are well made, but it almost feels like the intro to a long form video essay on this exact topic.
@@trazer1228 thanks so much for your critiques, I appreciate it. In a landscape of 30 minute videos that could and should be 10 minutes, this is my attempt at not self indulging a topic too much. I also come from the land of 1 minute TikTok videos, so as I get better at this hopefully I can take more time with a topic.
While I totally agree with you that there is greater context that matters deeply, the fact is that the reason TikTok hates it is maybe more superficial than you see. To say that the 100 “corporate music” comments are because of a deeper rooted issue gives them too much credit… they’re just bandwagoning.
I do fundamentally agree with your ideas, I just didn’t necessarily set out to explore beyond the very hostile and misplaced criticisms I saw on my social media :)
this is quite true, i would say that on the other end of the spectrum you have videos that just make the video longer with filler like explaining the timeline of everything, stuff that isn’t related to the question/topic of the vid. yeah but i believe this song is so hated because it’s so loud maybe cos of how they compressed and mixed the song, and that can make it polarising
I dont like how the girl talks in the song..like her voice, u can tell shes putting on like an aave accent for some reason?..which i dont like. If ur gunna be urself then be urself.
Exactly. The influences feel so inauthentic. She sings w a blaccent for some reason, and the song is influenced by Jazz clearly, but it’s not influenced by authentic Jazz, it’s influenced by Megan Trainor.
@ exactly, like it literally sounds like an ad. The music, the singing..its so generic that its bad
crazy how fast this devolved to the comments he tears apart in the video
Brother you don't have to ask permission to put your feet up, it's your house lol. Unless you filmed this at my house then wtf, why would you do that without asking me???
I first heard this song on this video (I don't have TikTok) and immediately thought of the song from Star Wars Retern of the Jedi, in Jabba the Hutts cave... please tell me someone knows what I mean, her voice and the melody sounds exsactly like that one alien
My guy, no one is copying a comment and then reposting it. Those are bots
@@jordanegger747 perhaps I shouldn’t have used an example where it’s word-for-word; take a look at my comment section on TikTok and tell me people aren’t saying “corporate music” in 13 different ways 😂
What?!
aaahhhh Martin
Nice
I truly believe I have better music taste than 90% of the general population (it is not true, I am delusional but will also die on my hill of delusion), and I like that song a lot.
talented nepo baby is fine, you can be annoyed ab it while recognizing it’s merits