Which came first, the query or the answer? I think the answer... And philosophers, over time, gave us the questions... but this is another story. So, for a long time we have been doing SEO in the service of the Query, and we have made a web anti natura, where the query took precedence over the answer: - "Which is the query?" x "This is the content..." Now, with Knowledge graphs built with Schema, we SEOs create answers, knowledge, that wait for the query, regardless of whether anyone ever makes the query. Moving further and further away from the tyranny of the query and the keywords, we are looking at a new way of creating the internet and we may provoke a new way of querying: "If this is the answer, which is the question?" We have turned the tables, the tortoise has overtaken the hare. And that Internet search engines favor web sites that build their own Knowledge graph with Schema, we should thank them because they put the carrot before the rabbit, or the rabbit before the greyhound, for a web where knowledge takes precedence over the query... like life itself. Let them not give up favoring the answer ahead of the query.
![เปิดใจ “ต้นหอม ศกุนตลา” หลังโดนพาดพิงธุรกิจที่เคยทำ และผลกระทบทำถูกปลดฟ้าผ่า! | แฉ 24 ต.ค.67 [2/3]](http://i.ytimg.com/vi/vCi5OIqlxaE/mqdefault.jpg)
Which came first, the query or the answer? I think the answer... And philosophers, over time, gave us the questions... but this is another story.
So, for a long time we have been doing SEO in the service of the Query, and we have made a web anti natura, where the query took precedence over the answer: - "Which is the query?" x "This is the content..."
Now, with Knowledge graphs built with Schema, we SEOs create answers, knowledge, that wait for the query, regardless of whether anyone ever makes the query.
Moving further and further away from the tyranny of the query and the keywords, we are looking at a new way of creating the internet and we may provoke a new way of querying: "If this is the answer, which is the question?"
We have turned the tables, the tortoise has overtaken the hare.
And that Internet search engines favor web sites that build their own Knowledge graph with Schema, we should thank them because they put the carrot before the rabbit, or the rabbit before the greyhound, for a web where knowledge takes precedence over the query... like life itself.
Let them not give up favoring the answer ahead of the query.