This Secret Performance Max Campaign Strategy is INSANE

This new Pmax strategy has been scaling for many of the eCommerce brands we're handling. Here it is in detail.
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About this video: What’s up you guys! I have previously created an entire Google Ads playlist based around eCommerce for you guys to watch. Every single eCom video I make is either about Google Shopping ads or Google Search ads. There are many videos I’ve done that can help scale your eCommerce brand further, videos such as scaling google shopping ads, scaling google search ads, performance max campaigns, optimizing performance max campaigns. And many more. And in reality, it doesn’t matter whether you run a Shopify store, Wix eCommerce brand, Woo Commerce store, Magento, Big commerce, or anything else. All of the Google ads and PPC techniques still apply to your eCommerce brand. What kind of other Google ads related videos should I create? I’m always open to ideas so please comment what you think down below. Recently, I’ve been making videos on how to properly optimize your Google Merchant center and the Google Ads Feed for more sales. Because I run a eCommerce Google Ads agency called Yoru Marketing, I’m always looking to add more Google ads case studies and videos such as “How I did $100k/d with Google Ads”. If you have more ideas, please do comment as I love responding and engaging with them.
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About this channel: My name is Shri Kanase and I’m the founder of Yoru Marketing, the BEST Google Ads agency for eCommerce brands. My channel consists of all educational content related to running Google ads for your eCommerce brands. While many of these videos are advanced strategies and related to those eCommerce store owners looking to scale, it can help you in any part of the journey. So if you’re looking to increase sales for your eCommerce brand or find how to run PPC campaigns better, subscribe to my channel! #ecommerce #googleads #shopify

[@ShriKanase]

Doing over $40k per month in revenue and want to scale your eCommerce brand to the next level?
Let's work together: bit.ly/3AKxn1M

[@TheJordanDominguez]

The test was testing supersignal vs. no signal, did you try to test super signal vs. a more generalized or more category specific signal?

[@userfgfghkjn]

Is PMax a bad idea for brand new accounts (0 purchases 0 pixel data)?

[@dorincaenterprise173]

How about the Customer acquisition in setting? Should we choose bit for new customers only or bit higher for existing customer?

[@GarageOrganization]

The first campaign though has 6 times the clicks, almost 27 conversions in total and what seems to be 12,400 in revenue. So you spent 6 times the money to get 4 times the revenue. But you have to remember that every campaign has the point of diminishing return and eventually pMax being pMax will fizzle out and die. You have not been running both of them for the same amount of time and that should really be the test. pMax performs really well in the beginning and then declines over time because it's not able to find new customers - it's actually AWFUL at doing that!

[@nVizGG]

why not a feed-only, like you say if the budget is under 2k?

[@PorterConklin]

is this only recommended for ecommerce? Or would service providers benefit from this as well?

[@CR-tr3ob]

it will have reduced effectiveness. only in the beginning it retargets well and then it will drop off after time. have seen it many times

[@mirandarehnborg9602]

I am not seeing where within the campaign we adjust the bids based on signal, can you please assist?

[@ascetik]

How do you have so many metrics in your overview report card? I only have 4 available in mine and don’t see the + metrics button next to it.

[@thomasmoen7747]

Is this a «all product» asset group?

[@MrWissam1983]

Thank you, in the keywords segment section. Do you choose observation or purchase intension?

[@ShriKanase]

Observation

[@prashantrhythm2738]

I dont see anything new in this video...everybody knows about signals well.

[@studio623]

Use no assets to target this super signals audience. Would this work well too?

[@ShriKanase]

Yep, worth a test!

[@Felix5k]

lol