Brewery Brand Design with DTM Episode 6

In Episode 6, DTM will dive into the world of mockups, showcasing how the beers will appear in a six-pack, on store shelves, and in everyday settings.
Learn from DTM as he shares his Illustration and logo design process for marketing a brewery and beer brand, all crafted 100% in Adobe Illustrator. Follow along as he uses the Blob Brush Tool for dynamic drawing and the Pen Tool for precise shapes.
DTM will create a complete branding and marketing kit, starting from a sketch and progressing to a finished logo, beer can design, flyers, posters, stickers, banners, tanker trucks, and billboards. Follow along as DTM uses Illustrator's multiple artboards to keep track of our to-do list.
Daniel Flores (DTM, DaCreativeGenius) is a multidisciplinary artist based in Atlanta, GA: www.behance.net/dacreativegenius
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Music by Chillhop Music: chillhop.ffm.to/creatorcred
00:00 Start
05:35 Brewery project recap and plan for today
07:52 Template walkthrough
09:26 Importing branding assets, illustrator mock-ups vs photoshop mock-ups
12:36 Share for review with the chat
16:11 Adobe Stock to source Photoshop mock-ups, before and after reveal
21:13 Working in layers to stay organized, different mock-ups DTM used
23:30 Creating multiple designs from same content in Adobe Express
25:55 Using the Photoshop mock-up file, leaving space for can wrap
31:54 Importing can design to Express to use in social posts
35:00 Second can design in Photoshop mock-up, generating bar backgrounds using Firefly
38:53 Altering truck mock-up to match branding and cleaning up can label to remove extraneous information for truck
43:47 Billboard and street poster mock-up walkthrough
46:05 Recap of project
51:58 Difference between working digitally vs traditionally
53:57 Behance project walkthrough
59:05 Reviewing share for review comments
1:00:21 Outro

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