Florist Pricing Step by Step 💝 Florist Bouquet Pricing Like a Pro!
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- เผยแพร่เมื่อ 5 ส.ค. 2024
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♡ What's in this video:
Looking for a tutorial with florist pricing step by step? This is the video for you.
Not sure about how to wedding flower pricing? Second-guessing pricing floral arrangements? This video will help - a lot!
In this week's TH-cam video, we're talking about pricing floral arrangements and floral business pricing strategies.
If you're wondering how to price flowers for a wedding, wondering how to price a floral design or trying to sort through floral arrangement pricing, this video is filled with helpful tips for florists.
It will also help you from having to continually search Google for things like "flower math", "how to quote floral design", "pricing flowers for shop" and "how to price flowers for a wedding".
This video will also help if you're wondering how to price flower bouquets, how to price flowers, as well as how to price flowers in your florist shop or event flower business.
If you're struggling with your pricing, I'm here to help.
♡ VIDEO TIMESTAMPS
0:00 Introduction to florist pricing step by step
2:59 Tip 1 - Set your flower prices based on an equation, not an emotion
5:00 Tip 2 - How to mark up your florist hard goods and sundries
6:46 Tip 3 - Create a list of wholesale flower prices (by stem)
8:52 Tip 4 - Let's do the flower math together and price a $100 flower bouquet
12:07 Come join my Pricing with Confidence online course and get your flower business prices sorted!
♡ Marketing Courses for Florists
→ Kathleen’s Top 10 Floral Designs forflorists.com/shop/top-10-f...
→ Winning Website Roadmap for Florists forflorists.com/shop/winning-...
→ Pricing with Confidence forflorists.com/shop/pricing-...
→ Hiring Masterclass forflorists.com/shop/hiring-h...
→ Customer Complaints Masterclass forflorists.com/shop/customer...
→ Goal Getter Bundle forflorists.com/shop/goal-get...
→ Instagram Blueprint for Florists forflorists.com/shop/instagra...
→ Wedding Enquiries Masterclass forflorists.com/shop/wedding-...
♡ Stay Connected:
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OH MY WORD, KATHLEEN THANK YOU, THANK YOU SO MUCH, this makes pricing so much easier. I can't believe no one has said this before. I am going to implement this today
Hi Denise, This is so AMAZING I'm so glad i could help. I'm hear to spill all of the secrets! 🥰
You give some really great advice for flower shops Kathleen! Excellent videos!
So great to hear that you are finding the content helpful 💕
I’m just starting out as an event florist and this is so helpful!! Thank you 🖤
Oh that's so wonderful to hear!!! 😍
Great videos. Am a new subscriber 💃. I have definitely turned on the notification button
Oh that’s so amazing to hear! Don’t ever hesitate to suggest specific video ideas any time - just throw your ideas into the comments of the video. We’ve got a running list of ideas and always happy to add on more 🥰
Love it! 🥰 thank you!the price on your web os for all the courses or olny for the pricing? Thanks!! 🙂
Hi Anna, if you are referring to the price listed on our website for the Flower Boss Bootcamp.. this includes everything! A step by step program that will help you get to where you want to be. 🥰
We have tons of information on what's included in the course on our bootcamp website page - littlebirdbloom.com.au/flower-boss-bootcamp/
If you would like any further information feel free to send an email to admin@littlebirdbloom.com.au and we would be happy to assist you. 🌸
Kathleen,
I am starting out and the one thing I cannot find ANYWHERE is how often we need to order florals from our distributors? How long will my stock supply last? How long will my florals last till I need to purchase more?
You are such a help!!
I LOVE these questions - I'll definitely do a video on this cause there are a few different variables to consider but, as a quick summary, here are a few thoughts:
1. How often you buy flowers will depend on (a) the kind of flowers you use in your designs, (b) how much space you want to use for storing inventory/flowers and (b) how much stock you go through during any given trading period
2. Your stock management depends entirely on how much inventory you buy and how many orders / how busy you are. It's kinda like if you bought a box of tomatoes and made a salad a day, it'd last longer than if you made 15 salads in two days.
3. How long your stock will last depends on a few different factors but mostly on the kinds of flowers you buy and the quality of them. Some flowers have a much longer shelf life than others. For me, I learned the most by trial and error and taking heaps and heaps of notes.
I know that's A LOT of information, but hopefully, it's helpful, to begin with. The world of inventory management is SO variable, which is probably why it's hard to find info on. 🤩
Is this included in your flower boss boot camp course as well? Thank you for sharing, it's so very helpful.
Yes it is!!!! You get access to all my courses inside FBB - it’s like Netflix for florists 🥳
I am having so much trouble with this because if i am getting roses for $40 wholesale for 25 stems and one of my best sellers is a 50 wrapped rose bouquet, I times it by three its like $240 and thats just the roses. I feel like no one will buy!
How do you know they won't buy it? 🧐
Hi Kathleen,
Thank you so much for sharing the pricing tips. It is very helpful :)!
I have a question - Understood that we will need to do the math from the wholesale prices. However, when we need to purchase wholesale flower stocks, it will be hard for us to only purchase one single stem or a few stems from them. Therefore the budget might not be $26.67, it could be more than that - And let's say we make $100 bouquets and only use a few of the flowers and foliage. We will have so many flowers left. How can we manage this if we don't have a physical store, and we might not be able to get another $100 order in few days?
I LOVE this question and I'm so glad you've found the pricing tips helpful. When it comes to the wholesale buying, you're right. It's a balancing act between what to buy and how to grow your profits.
A couple of things I've learned along the way is (a) buy wholesale flowers that have a longer shelf life so that you can bridge the gap more easily between orders (b) don't hesitate to supplement fresh flowers with dried / preserved ingredients that have a way longer shelf life and take some of the pressure off the need for the 2-3 day turnover and (c) don't hesitate to build a network of local growers. Sometimes their bunch counts are much smaller than the big wholesalers. 🥰
@@LittleBirdBloom Thank you Kathleen I will keep them in mind
What is the labor premium rate? Where are you getting that figure from? Thank you inadvance.
This equation is the one I was taught when I did my formal floristry qualifications. 🥳
how would you price out a corsage or a boutonnière - how would you charge for the tape, wire, and the ribbon you used in it?
The best solution I've found is to take a bit of a guess about how much of each item you use (as a percentage of the whole) and assign a wholesale cost to it. So, if you have to buy wire in a pack of xx pieces and you only use a small portion, just multiply that portion by how much you paid. Do that for each hard good item and do it for a corsage and a boutonniere etc. Then you know when you're doing your pricing that you have to also include that amount in your price.
It is a slightly tedious job but it is worth doing. And you only have to do it once and then have that to refer back to for forever 🎉
@@LittleBirdBloom That makes sense, thank you so much!
📝🙏🌺
💖
But what about competition? My area there is someone who is selling 30$ center pieces and I don’t think for me I can price them less or the same… I feel like I need to charge more
There will always be someone offering something for cheap. For me, the question comes down to if that's the kind of business you want to run. I often think of people who run restaurants. There will always be a McDonald's that can cater to the low-cost customer. You can then come in and be the place to go for those who value quality and expertise. 🙂
Do you work out the wholesale price with or without VAT
Great question! You can do either. If you use the wholesale prices without VAT, you'll then add it on at the end. If you do the math with VAT, then you don't have to add it on later. 🥳
What is VAT?
What does the "3" represent in the equation?
Hi Natalia, are you referring to the Wholesale x 3 +20% equation?
If so... this just means that whatever your wholesale price is you would multiply that by 3. 🥰
@@LittleBirdBloom thank you for responding. I understood that, but why “3” specifically as opposed to “8”…? Why a 3? Is it gas, electricity, water??? What commodities does this 3 represent?
If your market can handle x 8 markup, GO FOR IT!! 🥰 In terms of the x3 formula, it's there to help cover the operational costs. Exactly as you said, gas, electricity, water, insurance, internet, rent etc.
That’s industry standard, but you can set your markup to 4.5x, 5x, or even 10x if your market agrees to purchase.
Do you happen to know how this relates to a flower farmer who is selling their own bouquets?
Yep!!! One of my Flower Boss Academy members said it so well when she told me “I gotta stop thinking like a farmer and I gotta start thinking like a florist”….😀. She’s been a flower farmer for 15 years and I feel like that shift in thinking IS where the magic happens as a business owner. 💖
@@LittleBirdBloom that's so good to know, thank you :)
I hate to be a grump, but that reverse engineering isn’t quite right. It gets you relatively close, but it’s off by enough that you could afford to include extra product. Starting off with $26.67 gets you to $96.01 with the equation, not $100. I don’t think this is a big deal for this sort of smaller order, but it would make a bigger difference for large projects. Of course, it only makes you more profitable, but some of us would rather work with more product when possible.
You're absolutely right! It isn't exactly perfect that way but I also find it helpful to know you've got that cushion if you want it. 🤗
I don't agree. I have 3 businesses. The first thing I do is to study my competition. And that's it.