Football kits - The Brands vs DHGate! Aren't they just the same products?!
ฝัง
- เผยแพร่เมื่อ 10 ต.ค. 2024
- World Cup-winning kit designers Rob Warner (Italy 06) and Craig Buglass (Brazil 02) discuss the thorny topic of fake footy kits.
"They're made in the same factories!" "The brands are a rip-off!"
There's always an argument to be made for buying counterfeit football shirts, but do those arguments stand up? Can the brands justify the price of their shirts? And how do the counterfeiters do it so cheaply?
In a follow-up to last year's controversial video about fake football shirts, we find out whether the guys have changed their minds about the role of DHGate and the other counterfeiters in modern football culture.
Do you buy fakes or are they a no-no? Tell us in the comments!
Links:
Learn to design kits like a pro: www.sparkdesignacademy.com
Subside Sports: www.subsidesports.com
Patreon: www.patreon.com/thekitbreakdown
SQUATWOLF: www.squatwolf.com
The Kit Breakdown is the only place where you can hear exclusively from two World Cup-winning kit designers. Craig Buglass and Rob Warner use their combined experience with brands such as Nike, Puma, and Umbro to offer a unique perspective on a wide range of kits.
Dont call it a comeback! Welcome back fellas!!!
Fair enough that you get what you pay for regarding the fake tops but do the real official fan grade ones really cost eight times as much to produce and market?
I haven’t bought the Arsenal shirt this season but the replica and authentic home shirts are miles apart in the shirt design. Personally, the away kits should be the 3rd kit for the following season or that the 3rd kit is for 2 seasons. I fully understand why people buy from DH Gate especially the players style jersey.
A club releasing 3rd and even 4th kits is just ridiculous, shirts you're probably never going to see them wear. There's too many kits, being released too often
I know this topic is adressed from the UK perspective. But I'm from Argentina and here it is really, really difficult to actually buy this OG kits. Since I was a kid I loved football shirts and, sadly, throughout my whole life I've only owned like 4 o 5 original kits. With the appearance of counterfeit kits, I had the opportunity to actually own a lot more shirts. Even tho they are fake, it feels great to own 3 o 4 kits from the current season, never happened to me. And it also drives me to buy the actual shirt once it drops price because the season is over. I know it's probably not ethical at all, but for people like me who can't always afford the real thing, it is a really good option to have.
Nice episode. I hope you take shoots closer to the jerseys details in order to have a clear idea especially when you compare two kits. I remember that you've done that before and that was very interesting. Have a great week-end 🤙
Good episode chaps. You're spot on about Adidas knocking it out of the park this season. Made up that my club, Liverpool, are getting them in for next season. Really excited to see what they are going to bring to the table. Nike have been truly disappointing for us. Probably one or two good kit out of the bunch, and that's about it. I'll be glad we're getting rid.
The way I see things - obviously I may be wrong - your mate is part of the problem. Everyone who buys a shirt at full price is part of the problem. If I were Adidas and I saw my 85 GBP shirts sell like hot cakes the first few weeks after release, next year I’d go for 90.
I own almost 1,000 shirts, only authentic, more than half are still with their tags on, and the first-first-first time in my life I paid full price, was back in May, this year, for my team’s (PAOK) Championship title shirt (65 euros, Macron). Before that, my “record” was just under 50 euros (Argentina 2022 Home), and before that, I had never-ever paid more than 40 euros.
Do I like, for example, this season’s Adidas third shirts (Juve, Madrid, Bayern, etc)? I love them. Would I like to have them all? Absolutely. Am I going to buy any at full price? Hell no!!!!! Would I think differently if I made… 100,000 euros per year? Yes. Would I think THAT differently that I would buy dozens of shirts per year at full price? I wish to believe “no”, because “common sense” is what I claim to be my religion, and there is no way in hell anyone can convince me that a football shirt today can cost 90, 100, 150 euros. And if you guys in Britain find these prices high, imagine what they feel like to us, people in countries where “normal” salaries are a joke :-):-):-).
Going back though, if enough people pay full price for Adidas/Nike/Puma/etc to feel “we’re ok, we’re getting away with this”, I totally see why every couple of years they push the price up and up (and up and up).
Sorry for the long comment.
Cheers from Thessaloniki
Depends on the supplier. Also the other question is, are they worth £90? Absolutely not is the answer.
The price of training gear now has ramped up ridiculously as well. Interestingly Newcastle’s Adidas originals collection although identical in design to Celtic’s pieces are 25-35% more for Newcastle’s items. Prices via both club shops. Track top $133 at Celtic $180 at Newcastle.
Good vid guys. Seen a wide range in the quality of the counterfeits last few years- I’ve one or two that have also fooled experts and you have to look for really tiny discrepancies against real ones. But at same time there are some really really shoddy ones and you don’t know what you’ll end up with
Ive got fake kits from 06-12/14 ish and they all looked great. They looked the same as when I brought them. Just not my size soo dont need them. Would always want a real one but not against a fake for a few circumstances where kits are not possible to get hold of would never buy a fake for my club though ever.
I get what you’re saying about the higher costs of producing the official kits with regard to the release videos with Ozzy and Shearer in them but 99% of the fans would rather no release video at all and a cheaper kit. A release video is completely unnecessary in my opinion. Fans will know a kit has been released because they will watch their team play in it every week. Bin that off and pass the savings on to the fans.
Great video on an important subject. Yes the kits are too expensive, and I agree that I'd rather have one real shirt than 4 fakes. Hard to see where we go from here, but clubs like Brentford releasing a shirt and keeping it for 2 seasons is a good start. It's the same 2-year cycle that MLS and Adidas use for the league. (New Home Kit in 2023, used for 2023 and 2024 seasons, New Away Kit for 2024, used for 2024 and 2025 seasons etc.) Thanks for sharing your insights 👏
Dégagé kits make the most sense when trying to find the retro designs.
Great video and its interesting and quite refreshing to see experts have a couple of positive opinions about counterfeit shirts and the impact they have on the consumer (cost of savings etc) - thats the main reason why many purchase them .. because of the prices .. I get the other sides, slave labour, working conditions, some terrible construction but yeah the money saved is a big driver for some
I get the odd counterfit of new shirts for the kids, but then tend to get the original shirts on sale a season or 2 later for them and myself
I’m a Villa shirt collector and the last years the cost of the shirts have gone trough the roof. 1 Pro and 1 replica of all the 3 shirts with print and that cost about £650. I do understand why folks buy the fake shirts. Utv! 🤫💜💙
the official shirts cost £7 to make, so clubs make £100 profit each time they sell it, i’ll stick to DHGate atleast im feeding a chinese kid in a factory while getting my cheap shirt
that's not including all the extra costs such as marketing and promoting the kits, etc
I think measures like Luton Town having the same kit for 2 seasons or bringing back the 2nd kit of the previous season as the current's 3rd one is a good idea, as mentioned in here. Napoli and other clubs are releasing an insane amount of special jerseys per season that it doesn't even make sense financially, especially when some of these release mid-season and are sometimes an upgraded version of the home/2nd kits
It's turned into a ridiculous money grab. I like what Luton is doing as well. I think the quality of the designs would improve too if you have to design fewer kits each season.
The kids don't care if it's real or not. We have a mix of real and fake, and my son can point out the difference, but he's still happy to wear the fake. I'd be interested in the quality of factories where the fakes are made.
You've bought villa tops that's a problem, buy bigger teams and the replicas are faultless. They've never managed to get the claret colour right on replica shirts
I would be interested to hear in a future video about designing the non-shirt part of kits like the shorts and the socks. Are they usually designed last or are they part of the concept from the beginning? I find it interesting that Adidas, Puma, and Castore all have stripes on all of their shorts this year (which I think looks terrible). I find it interesting because the shorts matter a lot to how the teams look in games but nobody really buys them so surely they matter a lot less
I’m just not paying 120quid for a 6 year olds kit. I’m not doing it. It’s an absolute rip off
Been looking forward to this one
Been collecting for 25 years, bearing in mind most of these replicas are barely any cheaper than a match worn, nah .... unless I am getting 30-50% off I won't touch a replica shirt. DH Gate is totally fine. Things really have changed and for the worse.
Another great video chaps 👏
Too much white in Arsenal shirt is so wrong. Only collar and sleeves with red cuffs. Rest of the shirt torso red. Like navy detail
I cant bring myself to buy a counterfeit shirt, even though the quality of some of them is almost as good as the genuine shirts. My take on it is this; if you've got a fake five pound note that looks and feels just like a real five pound note - it's still NOT a five pound note, no matter how close it is to the real thing its just a piece of paper......Similarly, a fake club shirt is NOT a club shirt, its just material... and that makes all the difference to me..i want the real thing, otherwise it doesn't represent what I've bought it for.
I'd agree with you if the price difference wasn't £60/80... 😅
Either way, it's polyester replica shirt with a print on it.
If you're unemployed... it's unattainable to buy a shirt.
But if you're a working man, spending eighty-five on a shirt that your kid,
will want to wear every single day... for an entire year, works out at,
twenty-three pence a day. In a world where a single pint is eight quid.
For each pint... that's the equivalent of a month of your kids' happy face,
in his teams replica shirt. That isn't too bad, is it?
No is a good word sometimes. Kids nowadays spoilt rotten & it doesn’t do them any good in the longterm.
no sympathy with clubs and brands whatsoever,they are just butt hurt,because they are pricing people out of the game,sky tv have,ticket prices are 40 plus a game,i love my non real tops,i buy the official one at the end of the season when the are 20/30 quid
It baffles me that you two, being former kit designers, didn't even touch upon the topic of intellectual property/copyright. Other than all the issues you described regarding counterfeits, what the buyer has to realise is that these are criminals, not creatives. The big brands have done all the research, brought their creativity to do the design work as well as marketed the whole story which makes the thing coveted in the first place - that's why you want to buy it and wear it! Yet the criminals are copying another man's work to earn a quick buck. Buying counterfeits is disrespectful towards the club and brand.
I'm from a different era, and I'm too far gone, cheapskate for life. Leave it to the younger generation to live morally, and buy official products.
As someone with multiple friends who own a lot of shirts, my friends fall into either of the two camps:
1) Believe that the DHGate versions are good enough to wear and not be obvious fakes and would much rather pay the far smaller cost. As for the ethical issues, it’s the ‘out of sight out of mind’ mentality.
2) Then the other camp, which is where I sit. Yes, they’re very expensive. But, if you do really want a shirt that much but can’t afford the price, you can always wait until April/May and then buy a shirt for a cut price on the club website. I own over 50 shirts now (and counting!), and all of mine are real. I want to be able to look back on them one day with fondness and know that they’re all legit and of course worth a pretty penny too. As a collector, there’s nothing worse to me than knowing a shirt in my collection is fake, I’d rather just hand it into a charity shop.
bono wants his glasses back
Is Craig for real!! Ridiculous comment. Justifying the cost to cover the kit launch video because they have paid some celebrities when a email from your club has the same effect . Unless Ozzy , Shearer or whoever is gonna pop it round your house are you ever going to look back at that video again 🤦
I’m Spurs and the Nike kits are getting dreadful and overpriced. Hummel are doing some very nice Coventry kits based on the City heritage yet can sell them at £30 cheaper than a Nike shirt.
If you buy fake shirts you aren’t really a football fan just don’t bother, the quality is so shit and they aren’t even 1:1 accurate. Way too embarrassing personally to ever buy a fake shirt, real all the way!
Only real football fans pay 80 quid for a higher level of polyester and heat transfer badge.😢
"Made by slave labour " 😂
Now do your phone and electric car batteries!