How Coca-Cola Hijacked Sports

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  • เผยแพร่เมื่อ 2 ม.ค. 2025

ความคิดเห็น • 350

  • @AthleticInterest
    @AthleticInterest  ปีที่แล้ว +44

    Get 25% off Blinkist premium and enjoy 2 memberships for the price of 1! Start your 7-day free trial by clicking here: blinkist.com/athleticinterest

    • @warwinnersclash6444
      @warwinnersclash6444 ปีที่แล้ว

      Love ur vids

    • @Hansdah152
      @Hansdah152 ปีที่แล้ว +2

      Make A Video About Kerla Blaster India football

    • @jasperj0729
      @jasperj0729 ปีที่แล้ว

      Pepsi sponsor Super Bowl half time show but now I think it is already Apple Music!!!!!!!! 🔵🔴

    • @poppinc8145
      @poppinc8145 ปีที่แล้ว

      Coca Cola never had Cocaine in it, it had regular Coca! The same Coca leaves and Coca tea that's still sold legally in many part of South America.
      To conflate Coca with Cocaine is like conflating Poppy seeds with Heroin or Opium. Poppy seeds and food made with it are sold all over the world and it's not the same as Opium.

    • @amanchawla7595
      @amanchawla7595 ปีที่แล้ว

      Please make a video on Indian cricket

  • @dwaynesauls256
    @dwaynesauls256 ปีที่แล้ว +985

    Love how he said, " If you are American - Its Everyday" 😂

    • @hectormarin5305
      @hectormarin5305 ปีที่แล้ว +19

      He aint wrong 👀

    • @eilois
      @eilois ปีที่แล้ว +49

      that includes south American, where in some places it is cheaper than water in a documentary

    • @FlyingNimbus
      @FlyingNimbus ปีที่แล้ว +8

      YNWA ✌️❤

    • @chivatech
      @chivatech ปีที่แล้ว

      It’s hard to avoid. Even if you choose to drink water or juice it’s most likely owned by Coca Cola.

    • @dennisnavedmahmood6728
      @dennisnavedmahmood6728 ปีที่แล้ว +11

      They chug that like water

  • @heybuddy5813
    @heybuddy5813 ปีที่แล้ว +104

    1:03 I love how Athletic Interest is included in greatest brand catagory 😂

    • @AthleticInterest
      @AthleticInterest  ปีที่แล้ว +22

      Oh, we didn’t notice that! 😉

    • @aslamaakhter7388
      @aslamaakhter7388 ปีที่แล้ว

      They do that everytime.... Check some other videos about Sponsors and you will see them there using their logo

    • @611ent
      @611ent ปีที่แล้ว +1

      @@AthleticInterest 😂😂😂😂

  • @ahmadburhanhabibi
    @ahmadburhanhabibi ปีที่แล้ว +261

    Waving flag song (from coca-cola) still inspiring people after 13 years. When we remember that moments, we remember coca-cola too 👌🏻👏🏻

    • @PghFlash
      @PghFlash ปีที่แล้ว +47

      Who the fuck thinks of coca-cola with that song?

    • @MRLONG758
      @MRLONG758 ปีที่แล้ว +37

      I never think of coca cola when I hear that song. I think of the tournament

    • @triniking41
      @triniking41 ปีที่แล้ว +1

      @@PghFlash no one lol

    • @nabhannbn
      @nabhannbn ปีที่แล้ว +2

      The color of santa also, its been much longer

    • @luisdavasconcellos2914
      @luisdavasconcellos2914 ปีที่แล้ว +1

      Quién piensa en coca cola con esa canción? 💀💀💀💀

  • @zrakeys8100
    @zrakeys8100 ปีที่แล้ว +250

    Coca cola not only controls the marketing economy of football/sports, but the lifestyle marketing too :)

    • @rhyswilliams4893
      @rhyswilliams4893 ปีที่แล้ว +6

      They basically fund the " healthier living" companies of the US.

    • @NBAGOAT-gg2pk
      @NBAGOAT-gg2pk ปีที่แล้ว +2

      No shit! It's the most popular brand ever

    • @giraffestreet
      @giraffestreet ปีที่แล้ว

      3:58 Woah, without your comment I wouldn't understand 😮😮

  • @muhammadnafis7158
    @muhammadnafis7158 ปีที่แล้ว +259

    I can't imagine how pissed the Coke executives were when Ronaldo hid the coke bottles💀💀💀

    • @livwake
      @livwake ปีที่แล้ว +40

      It drew attention to them though

    • @R0TEK
      @R0TEK ปีที่แล้ว +21

      🗿 Respect.

    • @Twinkle_Cutlass
      @Twinkle_Cutlass ปีที่แล้ว +19

      a temporary loss but a greater gain for coke

    • @NBAGOAT-gg2pk
      @NBAGOAT-gg2pk ปีที่แล้ว +1

      I don't know why soccer players are so overhyped. Soccer is just a sport where you kick a ball towards the net. Ronaldo is not even a top 20 all-time Athlete

    • @R0TEK
      @R0TEK ปีที่แล้ว +106

      @@NBAGOAT-gg2pk I mean basketball is just players throwing a ball into a net.

  • @albertoliverani2937
    @albertoliverani2937 ปีที่แล้ว +29

    Damn, I am Italian and I remember the 2012 Euro final against Spain. I remember that Coca Cola produced cans with letters on it in order make you collect them to create the word "Italia". And I link Euro 2012 to the marketing strategy

    • @tomeknguyen9840
      @tomeknguyen9840 ปีที่แล้ว

      In Poland they produced cans with stadiums.

  • @AllAroundCast
    @AllAroundCast ปีที่แล้ว +45

    Thanks for making such an amazing and well-done videos. Really appreciate it after a long day of dealing with rude customers, just some insider footy talk with facts. Love yall.

  • @nabhannbn
    @nabhannbn ปีที่แล้ว +17

    7:30 thats me😂
    As always, Athletic Interest brings us the best sports content 🎉

  • @Brainbaskit
    @Brainbaskit ปีที่แล้ว +77

    As a literal former crack cocaine addict, I just realized how shockingly similar the sound of Coca Cola being poured on ice cubes is...to the sound of a rock of crack being melted onto the screen of the crack pipe. And I should say that crack has all of the fun and none of the sugar of Coke, so for those of you looking to lose weight? Could be an option.

    • @HyperionFive
      @HyperionFive ปีที่แล้ว +4

      Thank you man! You got me addicted to it

    • @MelodiousMelodies7
      @MelodiousMelodies7 ปีที่แล้ว +2

      BROO WHAT?!😂😂
      UNDERRATED comment!

  • @NihinduAngana
    @NihinduAngana ปีที่แล้ว +51

    Great video as always mate.. informative, educational and awesome as always

    • @AthleticInterest
      @AthleticInterest  ปีที่แล้ว +3

      Thank you, Nihindu! We really appreciate (good) reviews 😄

  • @nitisharora19
    @nitisharora19 ปีที่แล้ว +20

    Fun fact: It wasn't Coca cola who approached FIFA but it was FIFA who approached Coca Cola because at that time FIFA needed money

  • @Jaxymann
    @Jaxymann ปีที่แล้ว +8

    "How did Coca Cola become so big? There are several reasons *including cocaine* and Father Christmas" - Went from 0 to 100 real quick.

  • @padraigkavanagh9233
    @padraigkavanagh9233 ปีที่แล้ว +10

    Love your videos. A suggestion for a video. A history of tobacco advertising in sport. Especially motorsport.

  • @mrchowchow8577
    @mrchowchow8577 ปีที่แล้ว +10

    Title: "How Coca - Cola Hijacked Sports"
    Cristiano Ronaldo: *Hold my water*

  • @_orodrigofernandes
    @_orodrigofernandes ปีที่แล้ว +9

    Coca Cola are masters of marketing, no doubt about that.
    I truly can't see a brand with more engaging commercials and marketing campaigns. Coca-Cola is everywhere, the freezers, the businesses' facades, product placements at point of sales, toys and collectibles, fashion. It's just part of culture.
    The polar bears, the Christmas trucks with lights, the Santa Claus.
    Can you go one day without seeing their logo?
    But Pepsi is just a beverage brand among the myriad of food and snack brands in Pepsico portfolio, they got all the other stuff that go with Coca Cola: Cheetos, Lays, Ruffles, chocolates, candies. So in a way, it's not bad for Pepsi to have Coca-Cola selling a lot, cause they join the band wagon by selling the food that often goes alongside Coca-Cola consumption.
    And, it's funny that Pepsi sponsors Lionel Messi and Coca Cola sponsors the Argentinian national team. Just like Adidas sponsors Messi and he plays for Nike sponsored clubs. He should have gone to Manchester United hahaha

  • @Iqoi
    @Iqoi ปีที่แล้ว +6

    4:55 "The numbers speak by themselves" -Hans Niemann 😂

    • @bilalahmad-ou3jz
      @bilalahmad-ou3jz ปีที่แล้ว +3

      Glad I wasn't the only one that noticed🤣🤣🤣

    • @niller123
      @niller123 ปีที่แล้ว +1

      @@bilalahmad-ou3jz same bro

  • @thomasduthie
    @thomasduthie ปีที่แล้ว +13

    Awesome video as always guys!

  • @matteobuchta1057
    @matteobuchta1057 ปีที่แล้ว +13

    Love your videos! Please don’t stop! ❤

  • @angelikamerkel9469
    @angelikamerkel9469 ปีที่แล้ว +16

    Can you please make a video about the WWE and UFC merger? While the channel has focussed more on non-combat sports in the past, I think this a very interesting topic from a sports business perspective.

  • @reader5939
    @reader5939 ปีที่แล้ว +7

    *This man doesn't sleep without mentioning NIKE atleast once in every video!* 😭🙏

  • @maherzain434
    @maherzain434 ปีที่แล้ว +7

    Wish videos like this were abit longer

  • @赵世杰-j6v
    @赵世杰-j6v ปีที่แล้ว +4

    Men, both the South Africa World Cup and Uk olympics has the Coca-Cola melody in their official songs... Wavin’ flags and Move the beat...

  • @hxndxrs0n815
    @hxndxrs0n815 ปีที่แล้ว +1

    This one video taught me more marketing than my intro to business class did.

  • @Red0bullha
    @Red0bullha ปีที่แล้ว +5

    Excellent content as always, road to the 1mill subs 💪

  • @Dhruv_Sharma_123
    @Dhruv_Sharma_123 ปีที่แล้ว +4

    Always loved your animation and the delivery of the speaker. But why is these video have so less views per day makes me think something wrong with the alogorithm

  • @TaskForce_911
    @TaskForce_911 ปีที่แล้ว +6

    "This video is sponsored by Coca Cola..."
    Kinda expected that

  • @javierandrescalero444
    @javierandrescalero444 ปีที่แล้ว +27

    This made me want to buy a Coca Cola 😂

  • @shubhojitghosh69
    @shubhojitghosh69 ปีที่แล้ว +7

    7:13 Nice way to put yourself in there.

  • @alqpwoeiz_mxncb
    @alqpwoeiz_mxncb ปีที่แล้ว +4

    Tbf your voice keeps me all the way plus I wait to hear the outro (subconscious.. 💜

  • @NihinduAngana
    @NihinduAngana ปีที่แล้ว +5

    4:54 i see what u did there mate.. nice one

  • @littlestewart
    @littlestewart ปีที่แล้ว +7

    4:54 Everything speaks for itself nowadays. (Even hidden somewhere)

    • @kazoominions6041
      @kazoominions6041 ปีที่แล้ว

      love how he integrates 2 different sports, 3 brandings into 1 video

  • @atif4357
    @atif4357 ปีที่แล้ว +4

    Can I join you in narrating these...it's awesome to hear you people speak these facts tho❤️‍🔥🙌🏼

  • @aryanrao6779
    @aryanrao6779 ปีที่แล้ว +3

    Great video... Quality of the video is as always exemplary

  • @madjoshmotingwa3737
    @madjoshmotingwa3737 ปีที่แล้ว +1

    Thank you 😌 for these videos , the time you take to share with us it's a blessing 😌 plz continue

  • @LuccaPCesar
    @LuccaPCesar ปีที่แล้ว +5

    4:55 ahh Athletic Interest, I gotchu! 😂

  • @daredevil6145
    @daredevil6145 ปีที่แล้ว +4

    Just like Coca-Cola targets the Celebration and slaps its logo during those events
    Kylian's Image slapped on Athletic Interest videos, lol

  • @andresblant
    @andresblant ปีที่แล้ว +3

    emperor mbappe has not approved the use of his image for this thumbnail

  • @bigglopez770
    @bigglopez770 ปีที่แล้ว +3

    Amazing video, sending it to my friend who works for Coca Cila

  • @litondas8822
    @litondas8822 ปีที่แล้ว +5

    Again AI surprised me. While watching this video, I am thinking about how they gather information and research. By the end of the video, they also answered my question. What a surprise!

  • @catenaccio_fc
    @catenaccio_fc ปีที่แล้ว +3

    core learning: buy coca cola shares prior a major sports event

  • @jmurphy-sullivan7011
    @jmurphy-sullivan7011 ปีที่แล้ว +11

    Quality videos every time

  • @alixr7304
    @alixr7304 ปีที่แล้ว +1

    am I the only one who never noticed or even remembered any sponsor ships, when Ronaldo takes the pen, I'm not looking at the advertisements I'm lookin at the game

  • @bishesh8132
    @bishesh8132 ปีที่แล้ว

    I just love that the video sponsor was mentioned at the end 👍🏻🔥

  • @Retro16
    @Retro16 ปีที่แล้ว +5

    You just brightened up my day :) with this upload thank you

    • @caesar7728
      @caesar7728 ปีที่แล้ว +1

      The way he used Hans image for that quote, hilarious

    • @AthleticInterest
      @AthleticInterest  ปีที่แล้ว +1

      Glad to hear that! ☀️😉

    • @caesar7728
      @caesar7728 ปีที่แล้ว

      @@AthleticInterest will you make case study on magnus or chess

  • @emmanuelherrera6161
    @emmanuelherrera6161 ปีที่แล้ว +6

    I never click faster than when I see that Athletic Interest notification

  • @jasperj0729
    @jasperj0729 ปีที่แล้ว +4

    Pepsi sponsor Super Bowl half time show but now I think it is already Apple Music.

  • @dabaddest5536
    @dabaddest5536 ปีที่แล้ว

    the editor is so good!

  • @Davyd
    @Davyd ปีที่แล้ว +6

    I'm literally drinking coca cola while watching this video😆

  • @adhityaresna
    @adhityaresna ปีที่แล้ว

    4:54 cheeky Hans Niemann reference 👀👀👀

  • @Sports_Interest
    @Sports_Interest หลายเดือนก่อน +1

    You are watching this video Coca-Cola is there.

  • @isaiahGere
    @isaiahGere ปีที่แล้ว +3

    I will never forget that 2010 world cup song- waving flag😢
    Since then I always remember coca cola whenever i see world cup😂

  • @akashsxo
    @akashsxo ปีที่แล้ว

    left both CC & FB 7 years back,glad

  • @chadultrapromax1735
    @chadultrapromax1735 ปีที่แล้ว

    Loved the unexpected hans moke niemann at 4:55😂😂

  • @federicomurero
    @federicomurero ปีที่แล้ว +3

    As always beautiful video. I appreciated cited sources Which program do you use for making videos?

  • @ZebbyBricks
    @ZebbyBricks ปีที่แล้ว +3

    Wicked video ❤

  • @bigazhole
    @bigazhole ปีที่แล้ว +5

    Just started working for coke last month lmao

  • @belstar1128
    @belstar1128 ปีที่แล้ว +4

    This may be why the 2022 world cup was in Qatar. think about it dry and hot climate a lot of competitors are banned like beer. so what are you going to drink when you are stuck in there .apart from water or fruit juice or lemonade. coffee and tea are too hot you want something fresh. not a lot of options and they also own sprite.

    • @DonGivani
      @DonGivani ปีที่แล้ว

      They had non alcoholic beer😂

    • @belstar1128
      @belstar1128 ปีที่แล้ว

      @@DonGivani Nobody likes that.

    • @kenandjoker4857
      @kenandjoker4857 ปีที่แล้ว

      Qatar sucks men

  • @jakubucinski
    @jakubucinski ปีที่แล้ว

    Love to see the Athletic Interest's logo at 0:29 when they talked about the greatest brands lol

    • @AthleticInterest
      @AthleticInterest  ปีที่แล้ว +2

      How did that get in there? 😄

    • @jakubucinski
      @jakubucinski ปีที่แล้ว

      @@AthleticInterest Hard work and determination

  • @areeb676
    @areeb676 ปีที่แล้ว +2

    The most recognised word in the world is OK
    THE second most recognised word in the world is Coca Cola.
    The third most recognised word in the world is cocai****💀💀

  • @jayr6839
    @jayr6839 ปีที่แล้ว +5

    Correction: Coke is the second most used word in the world. Not Coca-Cola

    • @pedroks7756
      @pedroks7756 ปีที่แล้ว

      Only people from english speaking countries say coke

    • @jayr6839
      @jayr6839 ปีที่แล้ว

      @@pedroks7756 The average person says other words more frequently during their day than Coca-cola.

    • @jayr6839
      @jayr6839 ปีที่แล้ว

      @@pedroks7756 How many times do you say "coka-cola" during your day? Probably once in a while.

  • @plammen3054
    @plammen3054 ปีที่แล้ว

    New Athletic Interest video let's go

  • @marcelpan
    @marcelpan ปีที่แล้ว +3

    Have not drunk Coca Cola for years 😅. Also ne Pepsi, etc.

  • @grvrathi309
    @grvrathi309 ปีที่แล้ว

    Whats your Outro song name , Its so damn good!!!

  • @maximecj5095
    @maximecj5095 ปีที่แล้ว

    Cameroon 🇨🇲 4:44🥰🙏🏻

  • @patrickkelleter5895
    @patrickkelleter5895 ปีที่แล้ว

    nice blinkist commercial you got there. i just feel a bit disturbed by that short teaser about coca cola and stuff...

  • @YoshiiElAttar
    @YoshiiElAttar ปีที่แล้ว +5

    You guys sneaking Hans Neimann in this video seems deliberate, are you guys cooking a chess related video under the hood? 👀

  • @mightyswag9186
    @mightyswag9186 ปีที่แล้ว

    awesome video

  • @CHRISM-TV
    @CHRISM-TV ปีที่แล้ว +2

    Why use Mbappé image ? The stupidest thing to do

  • @KhubaibAzeemKhan
    @KhubaibAzeemKhan ปีที่แล้ว

    Make videos on Cricket too! Plz❤

  • @31Steinfath
    @31Steinfath ปีที่แล้ว

    which program did you use for editing?

  • @AImedinX
    @AImedinX ปีที่แล้ว

    But I never understood why sponsors such as gambling, junk food etc have sponsorships at sports? From Coca Cola view it's marketing but from football? Just money? Because drinking Coke and eating McDonalda won't get you on the pitch

  • @joseanaya5614
    @joseanaya5614 ปีที่แล้ว +2

    ¿Por que no doblaron el video como los pasados?

  • @theguy8412
    @theguy8412 ปีที่แล้ว

    They have terrible marketing I never really noticed them, I can still recall Pepsi's Ronaldinho joga bonito ads all these years later though.

  • @henrylam92
    @henrylam92 ปีที่แล้ว +1

    Can’t wait for you to hit one million subscribers! I’m sure it will happen within this year

  • @tokio772
    @tokio772 ปีที่แล้ว

    Whats kinda bothering …. Most people dont know how bad the affect of sugar is ! I wish they knew

  • @gustavofernandezdevillanue8621
    @gustavofernandezdevillanue8621 ปีที่แล้ว +4

    Coca cola será el patrocinador oficial del mundial pero Pepsi hace los mejores comerciales.

  • @kelvinashie
    @kelvinashie ปีที่แล้ว +1

    Glad to be the first here. Still looking for the voice behind Athletic Interest. 😂

  • @MetalRocksMe.
    @MetalRocksMe. ปีที่แล้ว +2

    I haven’t drank Coca Cola in years…it’s horrible.

  • @gopis7073
    @gopis7073 ปีที่แล้ว

    0:13 not at all, i almost forgot when i drank that shit🤣😂 but you are saying everyone will drink , not at all.

  • @zenacen2669
    @zenacen2669 ปีที่แล้ว +1

    You’re a sick individual for that thumbnail. Could’ve more creative than that

  • @LordWay
    @LordWay ปีที่แล้ว +3

    This is making me want to go and buy one I am really that suggestible

    • @avo616
      @avo616 ปีที่แล้ว

      Have some meth it will be much better

    • @cadenhnc
      @cadenhnc ปีที่แล้ว +1

      yup most people are

    • @vitalii_voo
      @vitalii_voo ปีที่แล้ว

      Xoxox

  • @shayanarshanrahman9033
    @shayanarshanrahman9033 ปีที่แล้ว +1

    Remember when C. Ronaldo literally crashed Coca Cola.😂😂😂😂

  • @drsolo7
    @drsolo7 ปีที่แล้ว

    Holy shit you actually added Hans Niemann

  • @zelfilesparisiens1180
    @zelfilesparisiens1180 ปีที่แล้ว

    McDonalld too

  • @luca.2808
    @luca.2808 ปีที่แล้ว

    The fact they don’t even need all of this marketing

  • @Perry_ope
    @Perry_ope ปีที่แล้ว

    What in the Sigmund Freud psychology is this?

  • @carlosculver3835
    @carlosculver3835 ปีที่แล้ว

    Agradable, pero tengan un enfoque ético no sólo mercadotécnico, es obvio su giro 💰

  • @МиланаЗармаева-ы8м
    @МиланаЗармаева-ы8м ปีที่แล้ว +1

    Кока кола очень хороший напиток

  • @fakerambo1251
    @fakerambo1251 ปีที่แล้ว

    Honestly, Coca Cola should pay you... Its an advertising video, bacause after seeing this i am on my way to buy One and drink!😂

  • @Vish19XX
    @Vish19XX ปีที่แล้ว +9

    How have I never associated Coca cola with any great sporting event 😂. I have also never associated Coca cola with happiness

    • @theopaccoud4443
      @theopaccoud4443 ปีที่แล้ว +3

      Depend on the culture ... my family always taught me that fast food and sodas were trash
      (if you listen to my granpa wine is healthier than sodas)

    • @RoyMatzem
      @RoyMatzem ปีที่แล้ว +2

      The only thing i associate with Coca cola is burping a lot

    • @chidumebiarukwe6436
      @chidumebiarukwe6436 ปีที่แล้ว +2

      You probably never followed a World Cup

    • @poppinc8145
      @poppinc8145 ปีที่แล้ว

      That's because Thumbs Up was the most popular soda in India. But it was bought out by Coke, mind you.

  • @glowingbox4692
    @glowingbox4692 ปีที่แล้ว

    What if I cannot drink coca cola what do I do then associate it with fanta or something

  • @Financepop
    @Financepop ปีที่แล้ว +1

    Mbappe might sue you for the thumbnail

  • @gymleader797
    @gymleader797 ปีที่แล้ว

    I hate soda so it really hurts me to see so many commercial and know people be sucking it down

  • @bikershub9680
    @bikershub9680 ปีที่แล้ว

    Make videos on cricket topic?

  • @mydreamynights
    @mydreamynights ปีที่แล้ว

    So nobody caught the "Chess speaks for itself" reference? 😂😂

  • @someonesch4361
    @someonesch4361 ปีที่แล้ว

    4:54 bro🤭

  • @theopiel6654
    @theopiel6654 ปีที่แล้ว

    When he said "air soles" it sounded like "ass holes"

  • @YDSD
    @YDSD ปีที่แล้ว

    Coca cola world cup 2006 + a free game if you bought a 12pack

  • @cristiansiafa5912
    @cristiansiafa5912 ปีที่แล้ว

    Don’t forget the fact that Pepsi is an official sponsor of the UEFA Champions League