The Money Behind March Madness
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- เผยแพร่เมื่อ 21 ต.ค. 2024
- March Madness is one of the biggest events in American sports. Sixty-eight college teams get invited to the Big Dance, but by early April, there's only one team left. The tournament may be about upsets, underdogs and uplifting narratives, but it's also about the money.
The NCAA's Division I men's basketball tournament draws in millions of viewers and rakes in more than $800 million each year from its television deal alone. That makes up more than 75 percent of the association's yearly revenue. But it's not just the NCAA that makes money. The coaches are often the highest-paid public employees in their state, and gamblers also stand to make big returns on risky wagers. The NCAA did not return CNBC's request for comment.
Watch this video to find out more about the money behind March Madness.
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The Money Behind March Madness
The NCAA brought in $857 million in 2018 from its March Madness TV deal. Should student athletes receive a cut of the profits?
YES 🗣🗣🗣
ofc
Yes
No. If you pay any player you have to pay all of them, which is impossible.
Yes.
and if they suffer a career-ending injury during the game, they're given a handshake.
DoveLady a college degree too.
Walter Phillips they don’t go for no college degree
Walter Phillips I’m pretty sure they’d rather have millions of dollars than a “college degree”
@@Walt2323 If they can make it to class between weights, practice, film, skillwork, traveling for games, etc, etc...
@@Walt2323 Wrong, if they can't play then the college money stops. It's not for the full tuition. it's per semester.
I just find it crazy how everyone is watching Zion and buying his merchandise but he receives nothing from it.
@Rork Poast bro 1 year of college is not equal. These athletes are kept too busy to get an education on top of that. They should get paid
Kireanni. His point is that he should.
Yup
Rork Poast that’s not an even trade. Zion could be making millions right now. Forget ncaa paying these guys can’t even go out and make money themselves off their own image...
If he were to be paid for what he's worth based on what he is contributing, he would be paid hundreds of millions off of March madness this year.
Give the players allowance man.... not asking you to pay them millions... a reasonable amount to live... what's wrong with that...
Yusof Aziz
People don’t understand the money they make goes to the school so that the colleges can give the people not going to the NBA an education 🤦🏻♂️ you’re gonna sacrifice the entire college just for a few kids who are going to make millions anyways if you pay them. Also there’s a thing called a job in the summer, that’s you’re allowance.
Red Sox 9904 If you play in the NCAA u aren’t allowed to get a job
Red Sox 9904 you can’t make money if your a ncaa athlete that includes jobs
Do you people not understand that they go to they school for freeeeeeeeeeeeeeee. Other people like myself have to PAY. We cant all play basketball why tf should they get paid for it. . .
Officialasim because you aren’t giving the ncaa millions of dollars through sponsorships and other revenue
Fair enough, athletes don't have to pay tuition which costs a fortune. But how many of them really experience the 'educational' part of college life, because of heavy training/games schedules they have? Plus, how many study degrees that are actually meaningful to their future and out of sports career? These are valid questions in my opinion....
Vitor Fox I would say a lot because only 2% of college athletes now in any sport becomes a professional at their sport so with those 98% they do need to get degrees for jobs after college
Carl Lawan Except it has been shown that many of the athletes are given easier courses and easier grading requirements.
@@ryanvalentine4151 exactly most of these college athletes are robbed of s proper education simply to further the schools sporting goals and make the schools profit.
MrWaffleBrainz Except that people are telling them these things. The teams have advisors whose job it is to ensure the students are able to play. They do that by having them sign up for the easiest classes on campus.
Vitor Fox
People don’t understand the money they make goes to the school so that the colleges can give the people not going to the NBA an education 🤦🏻♂️ you’re gonna sacrifice the entire college just for a few kids who are going to make millions anyways if you pay them.
And college athletes don’t see one dime of this money🤦🏽♂️.
Papito Aman well technically speaking they do see a dime. Their tuition is covered. If they weren’t on scholarships they’d have to pay out of state tuition which would probably wipe out their salaries anyway
did you watch the video? they get a full ride scholarships and the money goes to support non revenue sports and to build facilities that the students use in schools.
@@jimmye.787 not really. The NCAA makes $8 billion annually thanks to these guys. Do you really think that if the student athletes got paid it wouldn't be enough to pay for all of those things you said? How come they can afford to pay coaches like Nick Saban millions then?
They should be able to profit of themselves but not have a full-fledged salary
rich carter that’s not how college sports scholarships works completely, they are telling ya half the story. Athletes can lose their sports scholarships if they get injured while playing. Remember they are not getting a academic scholarship, but a sports scholarship, so one bad injury can end their educational chances.
How much money do they really need to upkeep their facilities really? They money is going on the pockets of every else but kids.
Pretty sad that the kid selling Zion’s jersey at Duke gets paid more than Zion. SMH @ NCAA & USA
Carlos Geli wdym?
This is why I find basketball so fun to follow. There's NCAA, NBA, FIBA and Olympics (which alternate every 2 years), and recently, the BIG3.
BIG3 looking real good for this year. 👍🏼
@@mrpythagoras7079 just delete your comment
lets just ignore the fact that they are pressured to take easy classes to maintain a GPA so they can play sports... So what kind of education are they getting?
KillRoy WasHere
Why would you get educated when you’re gonna make 20 mil next year?
Red Sox 9904 Well, they go to college. Colleges serves as institutes of education first, athlete factories second.
Red Sox 9904 what I’ve heard that less than 10% get into profession basketball
Red Sox 9904 you have to be drafted first and only a tiny percentage do
At least give em at least 4000 a month or something let every player get the same?
“To fund lesser known or lesser tv friendly sports”
Me: *cough cough SWIMMING 😭
At least give the players $50 for their petrol and their lunch money. 50 bucks is reasonable enough
It's funny to hear people call the athletes students. Those guys have never spent a minute in class.
Not entirely wrong but not entirely true either. I was in class with Desmond Howard. We worked on projects together. He took his coursework seriously. I also had a class with Todd Collins and he....well, was the opposite. It all depends on the student.
joe momma
Why would they if their gonna make 20 mil in a year?
Not every athlete is a star. Trust me, the ones who are no names at Toledo University are going to class
every athlete has to attend class, you don't know what you're talking about. why do ppl like you speak without any information
Cam James Yes, they attend class, but they don’t always do the work. I knew a girl who tutored the football team at a major south Florida university. She wrote all their papers and all the coaches knew.
And that should tell you why Duke won against UCF
Imagine how much money NCAA would lose if UCF won
Did you watch the game or do you just talk out of your ass? There were more bad calls in UCF’s favor than Dukes.
The clean block by Cam Reddish that was called a foul that forced him on the bench. The missed call on Tacko which would’ve been his 4th foul on Zion. The ball that didn’t hit the rim and UCF was awarded the 2 points after review.
Lucus Assanti none of those were more obvious than the missed charge against Zion and the pushoff by RJ when it mattered. Tackos 5th shouldn’t have happened because of that charge, and there was also an arguable foul on Tre Jones on the final play. You can argue the calls but the more impactful ones clearly went against UCF
Miller 64 bottom line the refs have been trash throughout all the conference tournaments and ncaa tourney games worst officiating ive ever seen
@@fucuszullanti7877 what ever bad calls that where called against Duke was made up for when the refs made sure that Duke had a 4 point possession with the missed charge on Zion and the missed push off on Barrett
Thought there would be Futures music playing 🤷♂️
Madness of young basketball players,they should be paid.
I work in a sports book in Las Vegas it is by far the best week to make money better than the Super Bowl Kentucky derby combined.
180 countries?? I don't believe that at all 🤔
Good point!
True.Basketball is only popular in America,Canada & China.
All you need is one person (probably American) watching from abroad to consider it as another "country"
I do, ESPN is on digital tv everywhere.
Basketball is popular in Canada and China too, and some countries in Europe, not just America.
But yea definitely not 180 countries lol
Oh, I usually participate in April Anarchy and May Madness
It's a shame that not a cent goes to the students....and I don't want to hear that they're getting a free education!
That's not enough!
Desroy White
People don’t understand the money they make goes to the school so that the colleges can give the people not going to the NBA an education 🤦🏻♂️ you’re gonna sacrifice the entire college just for a few kids who are going to make millions anyways if you pay them.
@@Decius. that's terrible. Academic institutions should not be relying on sports teams to teach students
There's a reason why students pay tuition fees.
@@nathanosafoomane6224 Why shouldn't they rely on it? It's a source of income for the university just like donations. Donations rely on people too.
@@Decius. you just ignored my point about tuition
Anyway, most colleges lose money from sports, therefore most colleges would actually be better off (financially) without sports.
@@nathanosafoomane6224 Im pretty sure duke and alabama aren't losing money fro . sports. Also if you started paying th athletes the tuition you love to talk about would have ti be raised alot.
It's a sport slavery
Rork Poast They are working for pennies based on the income they actually bring in.
Zenn Lozanno they can drop out at any time
The things that hurt me the most back in the day is a lot of these black players could never go to these colleges support your black colleges
Havent watched a collage game since I found out that none of these guys are allowed to benifit despite the fact that the NCAA benefits to the tune of a billion dollars a year from these athletes. The potental gain in pro sports isnt payment because at any minute they could get injured and lose any chance to make money.
BUGZNTA
People don’t understand the money they make goes to the school so that the colleges can give the people not going to the NBA an education 🤦🏻♂️ you’re gonna sacrifice the entire college just for a few kids who are going to make millions anyways if you pay them.
Players should be allowed to sign contracts if anything
March madness didnt bring in all these numbers...the exciting new great basketball players do
Luca Figueiredo
Ya, and that’s part of March madness 🤦🏻♂️
Where i can watch full douc
0:59 That Jumpshot though
That’s all well and good, but, how much student athletes will get from it ? Right zero
Max Miller
People don’t understand the money they make goes to the school so that the colleges can give the people not going to the NBA an education 🤦🏻♂️ you’re gonna sacrifice the entire college just for a few kids who are going to make millions anyways if you pay them.
Anyway ? Man that’s never for sure, injury can break all plans and dreams
I mean u still need to pay bills though
Red Sox 9904 I think there is enough money to support both N. A. R. P. S. and student athletes
Max Miller
First of all I guarantee you Zion isn’t struggling financially, I would bet my life that he’s getting payed under the table. Also if you’re looking at a college like Michigan, with 3 top tier athletic programs, that’s 40 mil+ down the drain that the college doesn’t have.
Did that guy said Zion wouldn’t have as much exposure if he didn’t go to Duke? What the hell? Zion was already Zion before Duke. Wherever he went would’ve been exposure. Smh
For the brackets, if your predicting do you also gave to do it before the games are set so you gave to guess who plays who in the beginning???
For the 3% of you reading this I hope you become successful in everything you dream of and accomplish more than you imagine. I’m a 18yo music artist from Chicago. I aspire to make it out🙏🏾
But who is getting the money verse making it?
Calvin Raab Personal Finance Videos
The school so they can educate the kids who are paying 40k+ per year and not going to make millions in the NBA.
Thank you CNBC. THAT'S WHY THE PRESS IS IMPORTANT..... FREE THE PRESS
Paying for college tuition? Fine. But can’t they be allowed to have brand deals? I feel like not allowing them to be sponsored and make money on the side is a bit excessive
Great video! Very educational and jaw dropping facts.
Wow can't believe how much revenue they received from March Madness only 2nd to the NFL. The sad thing the players gets peanuts. The real winners here the NCAA and the coaches. Most def
Americans take amateur sport too seriously. Every other country below top divisions the spot has a low turn out and nowhere near the TV package it brings.
Its not america.its young college student and alumnus who make this big
Abdul Hassan
Because Americans are way more attached to their college even years after graduation than they are in other countries.
Abdul Hassan yeah I have been noticing that the US is so keen on college sports unlike Europe. European clubs like Real Madrid basketball department on the other hand actually let 17 year olds to actually compete against grown ups and is actually paid a salary unlike NCAA players.
@@shyshy4273 because that's the norm m8. If a 15+ year old is really good they should be playing in professional level not with college students of all people..
Zlatan Ibrahimovic good to see a man of culture. I hope Americans get what you’re saying instead of just disagreeing with you.
Played in March Madness back in ‘14.. never received a dime 🙄
Oh really ?
It should be 100 team like if u agree??
They're adults and should get paid.
1 billion dollars wow
Am I trippin or did he say 68 teams start in the tournament. I thought 64...
60 are automatically in the first round but 8 teams have to play a game to get into the first round where 64 teams start. The NCAA officially recognizes the 4 teams that lose in the first four as tournament participants so technically yes, it's 68 now.
And the players still don’t get paid
Great video, but players don't necessarily need college for exposure.
Yes
Actually it was billy packer/ Brent’s broadcasting partner that coined the phrase ‘March madness
the most shocking part of this is the "180 countries" that watch March Madness
At least 1 person in every country some may even be Americans located in another country watching
Lmao people really act like athletes don't get paid. Ok, here is what students get now
- $200,000 education (if they choose it)
- Between $1,000-$5,000 dollars as a stipend (Each school is different but can offer up to $5,000 according to NCAA rules)
- Free housing
- Free meals
- Free clothes/gear
- Free tutoring, books, school supplies etc.
All of this is free for student-athletes. People who really want student-athletes to be paid are simply uninformed and ignorant about how the NCAA and collegiate athletics works. In 2014, the NCAA did a study and found out that all but 20 schools LOST money on collegiate athletics. So, contrary to popular belief, collegiate athletics don't make money. Why is this you may ask? Because all of the schools literally don't make money and have sports just to have sports or because they take all of their revenue and pump it back into the athletic department. But noooooo still pay the kids with nonexistent money. Ok, let's explore that route then.
If you begin paying the kids, all students across the nation will have to be paid equally or else this opens Pandora's box with improper benefits. Athletic departments like UMBC aren't even in the same ballpark compared to big Power 5 schools like Ohio State or Alabama. Ok, so lets just say hypothetically that all football players COULD be paid the same and it all worked out. Wellllllll not so fast.
Title IX states that there must be equal treatment when it comes to athletes. Everything that the football team gets, the women's tennis team must also get. So hypothetically speaking let's just say that the football team was paid for bringing in a boatload of cash. Well, then every single sports team MUST be paid the same. Title IX works both ways. The softball team and the Men's Basketball team would have to be paid the same despite the men's basketball team most likely bringing in more money for the school. Now because of all of the athletes at each school, the number that each student will be paid is suddenly dwindling because the university just can't shell out a few million here to pay athletes that are given everything they need to succeed in college. Few schools have that kind of money.
Lastly, the point of the NCAA is amateur athletics. The second anyone gets paid, they lose their amateur status. If people compete in sports with Olympic counterparts (swimming, track, wrestling, etc) they would all lose their amateur status. Losing their amateur status would disqualify them for the Olympics. For most sports, the Olympics is all there is after school. There is no pro gymnastics league or pro softball league. Even if there is/was, the players would not get paid nearly enough to make a living off of it.
Paying athletes sounds like a good idea, but it just simply is not possible.
A lot of you who are saying the athletes aren't getting paid, must not have gone to college. Because those of us that did, (and had to work and/or take out loans to cover the costs) would know that a free college education is VERY VALUABLE compensation.
Well a lot of student athletes aren't getting full rides either. This shows you how bad a lot of the public is when it comes to listening to the media.
Not every athlete is zion Williamson. Not every university is Ohio state university, Alabama or Kentucky.
A lot of d1 athletes get partial scholarships. My friend who played football and started at Ohio state still had loans after he finished there.
My other friend who ran track at Ohio state still owes loans and he graduated five years ago.
@@MikeBNumba6 Yes true. But the athletes in question (i.e. the star basketball and players) are on full scholarship.
I cant imagine that NCAA much earning money than NBA ..
Russ said : whhhhhhaaaaaatttttt?????
What are u gonna do about the gambling money? Charge people for making a bracket and not give out rewards...?
Didn't include merc!
Title 9 is the reason why these guys arent paid. If you pay the men, you have to pay the women. Most college womens sports dont make enough money to support themselves and are funded by mens football and basketball.
Somebody please explain to me why if a group of friends and colleagues get together and pool their own money together to bet on sports, is it illegal?
The idea that Zion Williamson is ~less~ famous because he wasn’t allowed to go straight to the tournament...y’all are crazy
The work they put in pays back in the NBA.
How many actually make it to the NBA and those talented enough risk injury and it's not like the college is going help them out if they get injured. They should get a piece of that actions. Would you want work for free?
A VIDEO ABOUT MARCH MADNESS! YES, CNBC!
All dis money, yet the players are not paid because of the so called rules. This is a sick practice
Eldric Fandialan
People don’t understand the money they make goes to the school so that the colleges can give the people not going to the NBA an education 🤦🏻♂️ you’re gonna sacrifice the entire college just for a few kids who are going to make millions anyways if you pay them.
Red Sox 9904 that’s one long ass sentence
Basketball and football do earn money but that money pays for all the women's sports and team sports and small sports.
Look up the salaries for employees at the NCAA headquarters. These people are getting perks, travel deals, hotel accommodations, free rentals, and paid meals. This is not even touching their personal salary. Paying out scholarships for an entire season don't even equal the amount of the assistant coach yearly salary. Unfortunately not enough people are willing to break this flawed system down to pay the athletes, I mean student-athletes. 😒
There’s 64 teams?
2:50 N-doubleC-A?
The money behind CNBC
How much of that money goes to the kids?
NCAA basketball should have promotion and relegation. The fact that more than 60 teams will participate in a tournament is kinda scary. Domestic cups in football like The FA Cup are somehow like that but it has a larger time frame than March Madness.
Yea and the kids get non of the money wich is sad
Inflate college education prices, then make a free ride look more valuable.
why the hell would anyone do that? college is expensive enough.
Free education!
CBS, explain why a college basketball player cannot make any money off of their own name while playing for a college?
@Rork Poast What does free education have to do with someone not being allowed to make extra money on the side, like every other student on scholarship at a university?
i dont think they should pay players but i feel like they should allow them to get sponsorships and sign agents or maybe let them be able to make paid appearances at places. cause TBH where would you draw the line of who gets paid and who doesn't cause there isn't enough money for everyone
Could a WNBA team beat a NCAA men's team?
It's a weird system... In most countries academics and atheletics are separated. What does basketball have to do with academics?
In europe athletes go to Sport clubs junior teams to practice and play and possibly go pro around high school/college age
Most sports are attached to academics in the US. But most of the best athletes playing, also play on club teams.
First
Edit:And I screenshoot it and have evidence 😎
💪🏽😎💪🏽
Who
The hell
Cares
@@Jake-rc4ws I guess you care cuz u took time to write this😂😂😂
BBA Edits編集 not really. See, I don’t care that you’re the first comment, but I care that you felt the need to post this comment. Get it right
@@Jake-rc4ws Well You can't stop me
Maybe you are jealous
I'mma not waste my time
See ya🤣
Its shameful how the college basketball system works.
EduSanjuan777 Please explain how you would make it better
@@fucuszullanti7877 For starters the players deserve to mke some money, even if its not the same as nba level.And they should be able to be able to make deals with brands.
EduSanjuan777 So how are small schools going to afford paying players? How do you determine how much to pay each player?
@@fucuszullanti7877 TV is making a shitload of money with this.They should pay the players. The NCAA should pay the players with that money, and should pay everyone equally.The ones that are superstars like Zion would land deals with brands.
EduSanjuan777 Pay everyone equally? What $25 each? there are thousands of D1 players
Listen to the guy's explanation whether Zion could've went overseas got paid a million to play one year and earned a massive fan base overseas, oh and haven't you heard of TH-cam. We would definitely watch him dunk on people in Europe or Asia
Explains why they didn’t call that foul on him🤣
Brad Collins or on trey jones at the end that was even more egregious
Free Beats I hate duke, I’m from Kentucky🤣
Very interesting video @cnbc
Hope that Nick’s b-roll isn’t a wisecrack dig at IU though lol
So men's sport's profitability is the only reason women's sports exist. Got it
They just glossed over the fact that players are not being paid. This video is weak!
The money of March Madness is to make sure Duke stays in as long as possible. UCF were screwed
Fashozy
Lol. UCF sucks! Just like there football team...overrated!!!
Benjamin Manu hate us cuz you ain’t us 😂😂 who your school?
I have an issue with them touting "national exposure" a bonus. If the NCAA didn't have a monopoly on players entering their professional athletic careers, the highly talented would still be gaining recognition in whatever arena they were playing in. But because they've asserted their supremacy as the source for "elite" talent in America, they can boast that their participants become stars before they ever sign a professional contract.
I hope that this changes in years to come. Mandating that all players looking to enter the NBA or NFL must go through the same process, earning bogus scholarships for diplomas they'll never use, in the name of the unassailable "student athlete," is just propagating a system that benefits an elite few - namely the rich alumni classes of prestigious colleges, tv executives, and NCAA officials.
They don't care about the students, unless they're winning titles. And even then, there's no guarantee that they'll go on to become successful professionals at the next level. It's criminal that these young men and women are giving up everything in their prime years for the promise of "national recognition," all while someone else profits off the name on the back of your jersey.
Sooooooo out of this how much are y'all gonna play the players.?
wait did i just see the Pink Power Ranger?
While the Colleges are paid healthy Sums.And The Players aren`t never Paid
Those who deserve it, get paid under the table. NCAA profits because they don't have to pay every single student-athlete and star players profit because they get their cut. Now if you want to do things the right way, fine, keep it as is, but then every player should be given the option to skip college and go straight from high school to the pros. Simple as that.
they are more teams so try again.
And the players don't see any of that money. Not a dime.
Someone already said that🤦🏽♂️
@@bba0197 I bet A LOT of people already said that, but it doesn't make it less true. It's possible for many people to share the same opinion.
@@RudieObias oh sorry
You are right some few had said it
I'm very sorry
Maybe this explains reffing late in the duke game
So y aren't the athletes getting paid?
Zeus 08 they have a scholarship
So I'm a student athlete, and I can't sell anything, not even on iTunes, but my classmates can🤔. What about a percentage of the jersey sales with my name on the back?🤔🤔
You cant buy jerseys with college players names on them
Wait ncaa make more money then NBA wtf?
In playoff ad spending. Not during the entire season.
Exposure doesn't pay for groceries
America's addiction to gambling.
Zion would be talked anywhere
Wouldn't the NBA bound NCAA players be more likely to stay if the NCAA paid them money, which the NCAA seems can afford to do? And wouldn't the elite NCAA players who are more likely to stay keep the NCAA ratings high?
Watchman On the Wall
The players would still go to the NBA because the money would be more and because it’s their lifelong dream. Also the colleges don’t have the money, all the athletic revenue goes to making s normal students education better. Not the ones who are gonna makes millions the next year.
why do I have A feeling I’ve seen this video before.
zion was going to be a #1 pick with or without duke.
What good is a communication degree? Play these free laborers...I mean NCAA students. Minimum wage at least. College athletics should not be for profit.
The students/athletes don’t even get a penny of that $800 million
It's so simple, it's stupid. Just let the program profit money off of their own brand. Which means only selling Duke merchandise with no player's names or jersey numbers. And on the other hand, let the player make money off of their own name with no association to the school. So, a player like Zion can sign a shoe deal or get paid to make appearances, as long as it has no association with Duke basketball.
Yeah no one would know about Zion if it weren’t for duke, right.