do you think you could do a video abt Lana Del Rey or Gracie Abrams abt their brand and their rise to fame and can you talk abt how sometimes Lana Del Rey can be overlooked in the music industry
Zoe, do you agree if we discuss the secret of branding from Jisoo blackpink? Gossiped as the richest member, becoming a global brand ambassador Dior, Dyson, Alo, Tommy Hilfiger, and others.
Zendaya didn't have to break out to be taken seriously though...she was really picky and focussed on what she loved creating. Olivia really is following what Zendaya and some others have done as well. Hillary Duff was an OG as well.
I believe Zendaya faced challenges in gaining recognition at the start. Even well-known brands hesitated to collaborate with her, and she stated that she would never work with them; she was not immediately recognized. Dedication and consistency helped her build her career and gain support from her family, which many other Disney stars did not have.
I feel like miley britney and Olivia are an unfair comparaison. I mean miley was THE hannah montana, and the world was collapsing if she ever Said a curse word. They really paved the way for women like Olivia and Sabrina can really express themselves on their music and identity
Also, Miley really made a comeback and rebranded herself. Like most celebrities/artists with longevity, she's had ups and downs Zoe has a habit of analysing people at their peak and kinda assumes it'll carry on, when in reality all stars wax and wane. Dua Lipa was huge in the pandemic, now she's in a dip. Sabrina Carpenter was massive last year, but will the next album be the same? In order for someone 'new' to rise, someone else ends up falling back I would really like to see a video about Beyonce because she is really aspirational (which few of these currently successful girls are, they're more 'relatable') and she's been going since the 90's, that's some serious longevity. But I guess her brand isn't as strong, it's mostly her music so it's harder to analyse
@ I love Olivia but she wasn’t really known during Disney, same for Sabrina. So the disney curse doesnt really apply here. Most people discovered them since driver license and espresso. It’s not like they had to « rebrand ». Miley was famous at 13 years old ! She needs to be compared with Selena at best. And she had multiple peaks as « hannah » and as miley during banger. Thats real longevity. Even if Olivia is considered a A list celebrity now, a lot of people don’t know her yet. Miley was everywhere. I really want a beyonce analysis too. And Harry styles (in my opinion he should be compared to miley, he has to rebrand from a boys band group!)
Olivia is like the inverse of Ice Spice, where authentic and high-quality music is the core of her brand. This is why she has longevity and a broader fan base age-wise.
if you're new here- HIIII welcome!! 💜We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding case studies of the pop culture influences in our lives. Tune in and feel free to send requests via comments! Episodes also avalailable on spotify and apple apple.co/zoeunlimited open.spotify.com/show/0ZReedpR6Bf1kvHeKBuWY1
I really enjoy watching your deep dives! I would love to see you make a video on Rosé’s solo success compared to other blackpink members and Lisa’s downfall in her solo career as to how she’s slowly becoming the least liked blackpink members now.
I loved Olivia Rodrigo since the first time I heard 'good 4 u.' I immediately had to check out her other music, and I really loved almost everything I heard. She has a bit more of a rock and punk element to her than what is currently all over the radio. It's closer to what I grew up listening to, and at 32 years old I'm now wearing tees with her name and face on them lol 💜💜💜
the thing about olivia is that she really is one of us. at heart, she's an emotional and empathetic human being who fangirls over music. she doesn't try to pretend to be someone she isn't and she doesn't act like she's "too good" or "above" her fans, which is capitulated in her music and interactions with people (when she said "i watch your videos all the time"). she writes and tells stories through her lyrics based on things she's feeling in the present, instead of trying to put out music she thinks will be a hit in the moment. that kind of relatibility will never (or takes a long while to) go out of style in music.
@@app4082yes! i say the same thing. everyone compared her to people who are way older, but i like to think it as since she’s so young and new (and has gotten so much success already) she has such a long way to go
@@NeedMoreCoffeeOGAlanis, Avril, and Gwen all belong in the category of "musician Olivia Rodrigo wanted to and got to collab with". They are all very involved in the writing of their own songs, pop-adjacent, and they're all more likely to explore difficult emotions like rage and jealousy and sadness than a lot of other pop-adjacent artists. They're also all a couple decades older and she listened to them growing up. If you're saying Gwen is the most punk of them then yeah, of course. I'll even give you most talented, though you should give Alanis more credit, and honestly Avril too, though her music is the least complicated (😉) but making simple catchy music is a skill.
i love it sooo much that you analyse her well knowingly she watches ur channel ahhh when i saw the video of you two i was so excited that she watches you and i love both of you
is it just me or anyone else also just wonders that what a genius marketing teams these celebs have to achieve this . Also the way Zoe describes what a celeb want to direct towards audience is so poetic . also girlie how smart are u , cracking every detail and explaining it so easily
this video got me thinking how i would love a dive into celebs who were seen as "ruined" in the eyes of the public, like britney and miley, and managed to regain their status of beloved by the masses.
Her tour promotion in Australia was so gentle and genuine. Digital billboards and one commercial. Her name tour name dates. That’s it. Straight forward and simple.
I LITERALLY RANNNN!!! I love your videos so much and I want to say thank you so much!! I am currently working on myself and my brand because of you. You have changed my perspective on a lot of things and I am eternally grateful. ❤❤❤
Been to livias concert as a casual fan knew all her songs but not a diehard Olivia struck me as so earnest, talented, hardworking wnd genuine I hope the industry does not ruin her (ahem ahem) and she is hlessed with a genuine team I love her and wish her success as we continue to follow her journey
This is so true! I found myself liking Taylor’s and Olivia’s music because of how much I related to it! J found comfort in the lyrics and the feeling of being understood. I am now the biggest fan girl, I have so many posters of Taylor in my room and Olivia merch !
Girl… first of all, Olivia is still young and comparing her to when lindsey and Britney fell apart is way premature. Lindsay and spears were doing great at that age too. Second, comparing Miley with spears and Lindsey is offensive to Miley. Miley chose an aggressive rejection of her Disney life, because she was constantly harassed by the media and Disney wore her down and damaged her voice. And Miley had exceptional longevity, she’s going to be around like dolly. She didnt develop a drug problem or have public melt downs. She made strong style choices many hated, but it was at least interesting. And Miley constantly reinvents her style like Madonna, except Miley is a way better singer. Olivia is funny and stuff, but she’s just basic like taylor swift. She’s like if taylor swift wore some doc martens and was mildly more interesting.
Omg this might be one of my fav vids of yours 💗 i loved how you talked about olivia and dissected her branding so accurately it made me love her even more 😭
Well not to jinx anything but she is not out of disney for that long to be free of the disney curse. Miley was fine for a couple years till everyone agreed that she went crazy cuz people still loved her all the time that she was being reckless. Heck it gave her a hit with wrecking ball song . Not a fan but just saying what I saw
Girl please do Miley Cyrus! Also Lola Young, would be great to have your analysis on her blowing up like this! Love you, you're doing amazing sweetie! 💅🤭 💜💋
0:56 she hasn’t been around long enough. Miley Britney Lindsay … they were it girls 20-25 years ago…. Olivia Rodrigo was on bizardvaark less than 10 years ago 4:41 one word talent. Plus, she’s effortlessly “cool-quirky”. Not cookie cutter Disney. It was strange and TH-camrs were very new then
I really enjoy watching your deep dives! I would love to see you make a video on Rosé solo success compared to other blackpink members and Lisa’s downfall in her solo career as to how she’s slowly becoming the least liked blackpink members now.
I had literally commented on one of your other videos to please make on OR vid and as soon as I saw you IG story, I rannn. I love you and livie so so much!!!
I grew up with zoe and her journey, from her "kpop idol neck workout with a forced high pitched voice" to talking about marketing and branding,yeah I had my phases with her 😭
You are so talented Zoe, I love watching your videos. I can see how much you put effort on them, and they come out amazing, I'm very proud of you, I hope you are too. Congrats ❤
everyone is so obsessed with her, i feel like i’m literally the only gen z who doesn’t like her. her music just really isn’t for me, and for some reason i’m very put off by the vibes she gives, i don’t know why. i tried hard to like her but i just can’t
Without being weirdly comparative, Olivia seems to have learnt a lot from Taylor Swift. In both cases there's a very heavy emphasis on personal, honest, narrative story telling in their music as well as the push for being relatable to their fan base. Taylor's career has clearly outgrown the stage where she's the relatable music icon for younger generations (teens to mid twenties) so it's nice seeing Olivia filling that niche
Yeah but i think she regret all the drama her debut did and is trying keep her career away from beef and dramas. Which is so mature of her instead of other main pop girl that have been doing it from almost 20 years of her career
True it added, but drivers licenses was a Hit on its release before the drama was well known, but I agree with the reply here, GUTS moved away form drama and is widely successful with her fan base 😊
My dad, who’s a danish hematologist of 47, for some reason, ADORES Olivia Rodrigo. Every time when it comes on the radio. He has no idea what she looks like tho. We were a watching the Grammys last year and they showed Olivia Rodrigo, and my dad legitimately said “oh her dress is pretty.” Like he doesn’t belt out the lyrics of Good for You in the car 💀
What do you love about Olivia Rodrigo's brand?💜
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I love Olivia Rodrigo I just bought tikets to her seond concert in lisbon. I love her voice, sweetness
I couldn't care less about Olivia, i just like you 😋
do you think you could do a video abt Lana Del Rey or Gracie Abrams abt their brand and their rise to fame and can you talk abt how sometimes Lana Del Rey can be overlooked in the music industry
How perfect she is. This is what makes Satan evil.
Zoe, do you agree if we discuss the secret of branding from Jisoo blackpink? Gossiped as the richest member, becoming a global brand ambassador Dior, Dyson, Alo, Tommy Hilfiger, and others.
Zendaya didn't have to break out to be taken seriously though...she was really picky and focussed on what she loved creating. Olivia really is following what Zendaya and some others have done as well. Hillary Duff was an OG as well.
I believe Zendaya faced challenges in gaining recognition at the start. Even well-known brands hesitated to collaborate with her, and she stated that she would never work with them; she was not immediately recognized. Dedication and consistency helped her build her career and gain support from her family, which many other Disney stars did not have.
I didn't even know zendaya was from Disney I first saw her on spiderman
@@nidhirosesKC Undercover
Kindness and empathy are so underrated these days...
I feel like miley britney and Olivia are an unfair comparaison. I mean miley was THE hannah montana, and the world was collapsing if she ever Said a curse word. They really paved the way for women like Olivia and Sabrina can really express themselves on their music and identity
Also, Miley really made a comeback and rebranded herself. Like most celebrities/artists with longevity, she's had ups and downs
Zoe has a habit of analysing people at their peak and kinda assumes it'll carry on, when in reality all stars wax and wane. Dua Lipa was huge in the pandemic, now she's in a dip. Sabrina Carpenter was massive last year, but will the next album be the same? In order for someone 'new' to rise, someone else ends up falling back
I would really like to see a video about Beyonce because she is really aspirational (which few of these currently successful girls are, they're more 'relatable') and she's been going since the 90's, that's some serious longevity. But I guess her brand isn't as strong, it's mostly her music so it's harder to analyse
@ I love Olivia but she wasn’t really known during Disney, same for Sabrina. So the disney curse doesnt really apply here. Most people discovered them since driver license and espresso. It’s not like they had to « rebrand ». Miley was famous at 13 years old ! She needs to be compared with Selena at best. And she had multiple peaks as « hannah » and as miley during banger. Thats real longevity. Even if Olivia is considered a A list celebrity now, a lot of people don’t know her yet. Miley was everywhere. I really want a beyonce analysis too. And Harry styles (in my opinion he should be compared to miley, he has to rebrand from a boys band group!)
Could you analyze Zendaya’s brand? I think her evolution is one of the most interesting and genuine.
Thanks!
Zendaya's brand is basically that she decided to become white by using her racial ambiguity to transition aesthetics. It's not original or genuine.
Olivia is like the inverse of Ice Spice, where authentic and high-quality music is the core of her brand. This is why she has longevity and a broader fan base age-wise.
Zoe new pink hair looks so good!
hehe tyyy💕
Yesss i LOVE IT ❤💗
wait how didnt i realise the whole video🤦
Topic Suggestion: Bruno Mars!
yesss and I'd want to know how lana del rey blew up and why ava max can't
if you're new here- HIIII welcome!! 💜We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding case studies of the pop culture influences in our lives. Tune in and feel free to send requests via comments! Episodes also avalailable on spotify and apple apple.co/zoeunlimited
open.spotify.com/show/0ZReedpR6Bf1kvHeKBuWY1
I really enjoy watching your deep dives! I would love to see you make a video on Rosé’s solo success compared to other blackpink members and Lisa’s downfall in her solo career as to how she’s slowly becoming the least liked blackpink members now.
I loved Olivia Rodrigo since the first time I heard 'good 4 u.' I immediately had to check out her other music, and I really loved almost everything I heard. She has a bit more of a rock and punk element to her than what is currently all over the radio. It's closer to what I grew up listening to, and at 32 years old I'm now wearing tees with her name and face on them lol 💜💜💜
Im also 32 and i feel the exact same way
Enough for u, lacy and ballad of a homeschooled girl
the thing about olivia is that she really is one of us. at heart, she's an emotional and empathetic human being who fangirls over music. she doesn't try to pretend to be someone she isn't and she doesn't act like she's "too good" or "above" her fans, which is capitulated in her music and interactions with people (when she said "i watch your videos all the time"). she writes and tells stories through her lyrics based on things she's feeling in the present, instead of trying to put out music she thinks will be a hit in the moment.
that kind of relatibility will never (or takes a long while to) go out of style in music.
I absolutely LOVED and devoured the "pretty isnt pretty enough" song..along w others..love her sm cz she actually seems genuine lol
wait, shes only 21. there's plenty of time for struggles to occur. but i like her and i hope she makes it unscathed!
exactly britney and miley were fine at 21, i think olivia rodrigo won't go down that road tho idk gen z is not as messy as us millennials
was thinking the same thing, everyone she was compared to is much older than she is and have had much longer careers, so more time to mess things up
@@barbrothers2how so?
@@app4082yes! i say the same thing. everyone compared her to people who are way older, but i like to think it as since she’s so young and new (and has gotten so much success already) she has such a long way to go
She sang with Alanis, Avril, Gwen… I love that she pays homage to ‚older’ sad and cool girlies. It’s really good move for her!
Gwen does not belong in that category. I said what I said.
@@NeedMoreCoffeeOGAlanis, Avril, and Gwen all belong in the category of "musician Olivia Rodrigo wanted to and got to collab with". They are all very involved in the writing of their own songs, pop-adjacent, and they're all more likely to explore difficult emotions like rage and jealousy and sadness than a lot of other pop-adjacent artists. They're also all a couple decades older and she listened to them growing up. If you're saying Gwen is the most punk of them then yeah, of course. I'll even give you most talented, though you should give Alanis more credit, and honestly Avril too, though her music is the least complicated (😉) but making simple catchy music is a skill.
Favorite Olivia Rodrigo song?
Drivers license
Honestly pretty isn’t pretty enough
BRUTAL!!!
making the bed
Grudge
oh how i RAN here-😭😭😭
MADE IT
@@zoeunlimited ISTG i wanna be YOU when i grow up!!!
Same😂
i love it sooo much that you analyse her well knowingly she watches ur channel ahhh when i saw the video of you two i was so excited that she watches you and i love both of you
is it just me or anyone else also just wonders that what a genius marketing teams these celebs have to achieve this . Also the way Zoe describes what a celeb want to direct towards audience is so poetic . also girlie how smart are u , cracking every detail and explaining it so easily
I'm so happy this video brings some good news about a celebrity!!! 🥰
this video got me thinking how i would love a dive into celebs who were seen as "ruined" in the eyes of the public, like britney and miley, and managed to regain their status of beloved by the masses.
Girl you need to write a book like asap!!!! How to use branding in all areas of your life
Her tour promotion in Australia was so gentle and genuine. Digital billboards and one commercial. Her name tour name dates. That’s it. Straight forward and simple.
Olivia was the PERFECT person to talk about
7:32 THIS GUY expressed my feelings entirely when it comes to the song.
I’ve been waiting for this episode since I watched one of ur vids for the first time and Olivia’s my fav artist I’m so excited AHHHHHHH 💜💜💜💜💜
Great branding video on my fav girl! "1 step foward and 2 steps more forward" thanks to this video!
Girl I love ur voice, I could listen to it all day😭
This is my fav vid so farrrr - you are literally a genius
I LITERALLY RANNNN!!! I love your videos so much and I want to say thank you so much!! I am currently working on myself and my brand because of you. You have changed my perspective on a lot of things and I am eternally grateful. ❤❤❤
Grateful for you!
I was waiting for this video for months, it did not disapoint.
I love how you get into details and even your explanations are very well thought out
Been to livias concert as a casual fan knew all her songs but not a diehard
Olivia struck me as so earnest, talented, hardworking wnd genuine
I hope the industry does not ruin her (ahem ahem) and she is hlessed with a genuine team
I love her and wish her success as we continue to follow her journey
Have you or can you do a video of Zendaya ? Another girl who survived the Disney Curse!
Yesss!! Would be SO good
She survived because Disney barely helped her. She made her own career happen.
I love this video ,can you analyze tyla next?
FINALLY OLIVIAAAA
I liked the video but I wish you didn't keep bringing Britney's pictures up. She's been through a lot please let her be.
That hot pink really suits you 😊!
Suffering from deep depression. I need this videos, thank you Zoe ❤
aww sending you healing energy🤍🥺
❤❤❤
Sending good vibes and healing energy ❤
AAAAHHH I LOVE THIS!! Ive loved her music so much since her Sour album and seeing this was amazing! Do you think you could do Billie Eillish next?❤
Zoe, I love your HAIR!!!! 🩷🩷
Hehe tyy
I LOVEE these kind of videos
UR HAIR IS GORG
This is so true! I found myself liking Taylor’s and Olivia’s music because of how much I related to it! J found comfort in the lyrics and the feeling of being understood. I am now the biggest fan girl, I have so many posters of Taylor in my room and Olivia merch !
Could your next video be on Camilla Cabello? I would love to see you analyze her brand!
YES THANK YOU ZOE IVE BEEN WAITING FOR THIS💜💜
Girl… first of all, Olivia is still young and comparing her to when lindsey and Britney fell apart is way premature. Lindsay and spears were doing great at that age too. Second, comparing Miley with spears and Lindsey is offensive to Miley. Miley chose an aggressive rejection of her Disney life, because she was constantly harassed by the media and Disney wore her down and damaged her voice. And Miley had exceptional longevity, she’s going to be around like dolly. She didnt develop a drug problem or have public melt downs. She made strong style choices many hated, but it was at least interesting. And Miley constantly reinvents her style like Madonna, except Miley is a way better singer.
Olivia is funny and stuff, but she’s just basic like taylor swift. She’s like if taylor swift wore some doc martens and was mildly more interesting.
How I’ve waited for this video 😌💜✨
Holy shit! The pink hair is everything! ✨🩷
A new zoe vid and its all about Olivia Rodrigos brand...2025 is already an amazing year 💜
I love your analysis video, they give me soo much joy and knowledge of what’s happening
Omg this might be one of my fav vids of yours 💗 i loved how you talked about olivia and dissected her branding so accurately it made me love her even more 😭
6:26 small correction: that Taylor repost was way before Drivers License came out, it was about a "Cruel Summer" cover Olivia did
this made me appreciate olivia so much more
Well not to jinx anything but she is not out of disney for that long to be free of the disney curse. Miley was fine for a couple years till everyone agreed that she went crazy cuz people still loved her all the time that she was being reckless. Heck it gave her a hit with wrecking ball song . Not a fan but just saying what I saw
Yeah exactly... I'm a big fan and I hope it won't happen
I’m pretty sure it won’t hit as hard since she wasn’t actually that popular through Disney.
This is so beautiful it makes me wanna cry
I love youre videos
Olivia is an icon
Zoe you absolutely have to do a branding series on Zendaya.. fr fr❤
I love her. She's the new Avril Lavigne and i love them both. A collab between these two would be ICONIC
Girl please do Miley Cyrus! Also Lola Young, would be great to have your analysis on her blowing up like this!
Love you, you're doing amazing sweetie! 💅🤭
💜💋
0:56 she hasn’t been around long enough. Miley Britney Lindsay … they were it girls 20-25 years ago…. Olivia Rodrigo was on bizardvaark less than 10 years ago
4:41 one word talent. Plus, she’s effortlessly “cool-quirky”. Not cookie cutter Disney. It was strange and TH-camrs were very new then
LETS GO WAITING FOR THIS ONE !!! MOTHER HAS SERVED US !
💜💜
Even though her music isn't really my cup of tea, I absolutely adore Olivia as a person! And I'm very glad she has the fame she deserves.
love these videos Zoe
Instantly clicked on the vid as soon as I saw your vid on my home page!💗
I really enjoy watching your deep dives! I would love to see you make a video on Rosé solo success compared to other blackpink members and Lisa’s downfall in her solo career as to how she’s slowly becoming the least liked blackpink members now.
It’s always so fascinating to listen to your videos!
A new zoeunlimeted video!
You make such good points omg!
Queen posted!
Ur hair is really cute 👀
I had literally commented on one of your other videos to please make on OR vid and as soon as I saw you IG story, I rannn. I love you and livie so so much!!!
1:45 I livedddd for that show😭😭😂
I was never the fist. But seeing this video as the first person makes me feel special 😂
you ARE special 💜
I am obsessed with that star top, dress. That is totally my vibe.
finally!!! huhu love oliviaaaaa 💜
she hasn’t escaped the curse she’s just 20 years behind the rest lol
Loveeee your content
OMG the new hair slayssssss great for the new year
I grew up with zoe and her journey, from her "kpop idol neck workout with a forced high pitched voice" to talking about marketing and branding,yeah I had my phases with her 😭
Yes an Olivia Rodrigo video💜💜💜💜
Under an hour gang🩷✨
You are so talented Zoe, I love watching your videos. I can see how much you put effort on them, and they come out amazing, I'm very proud of you, I hope you are too. Congrats ❤
Ohh you should do a video about Tate Mccrae next that would be really interesting
I am such a big Fan of Olivia so I appreciate you making a video including her💜
Ur hair is so cuteee
everyone is so obsessed with her, i feel like i’m literally the only gen z who doesn’t like her. her music just really isn’t for me, and for some reason i’m very put off by the vibes she gives, i don’t know why. i tried hard to like her but i just can’t
I freaking love Olivia
speaking of Disney, I need you to do a Zendaya video, it is a NEED
Yayyy was waiting so bad for Olivia
Without being weirdly comparative, Olivia seems to have learnt a lot from Taylor Swift.
In both cases there's a very heavy emphasis on personal, honest, narrative story telling in their music as well as the push for being relatable to their fan base.
Taylor's career has clearly outgrown the stage where she's the relatable music icon for younger generations (teens to mid twenties) so it's nice seeing Olivia filling that niche
The messy drama made her popular 😂
Yeah but i think she regret all the drama her debut did and is trying keep her career away from beef and dramas. Which is so mature of her instead of other main pop girl that have been doing it from almost 20 years of her career
True it added, but drivers licenses was a Hit on its release before the drama was well known, but I agree with the reply here, GUTS moved away form drama and is widely successful with her fan base 😊
Another banger of a video
Love it, as per usual! Thank you again for another informative, super-well-edited video!
Am I the only one the doesn’t like all the sound effects?
AHHH!!! I have been waiting for this vid for forever! ❤❤❤
Listen, I am learning a lot from your videos. Thanks to bringing value from pop culture 🧚🏻♂️. Subscribed
Girly we need a vid on billie eilish
I needed this!!
My dad, who’s a danish hematologist of 47, for some reason, ADORES Olivia Rodrigo. Every time when it comes on the radio. He has no idea what she looks like tho. We were a watching the Grammys last year and they showed Olivia Rodrigo, and my dad legitimately said “oh her dress is pretty.” Like he doesn’t belt out the lyrics of Good for You in the car 💀