The problem is that the combined segments are not showing up in the list when we create a target audience, so I can't add them to any campaigns. someone with the same problem? How do we build an audience with these segments?
We unfortunately do not. The best option to troubleshoot would be to first go through the article Google gives you and make sure that everything to your knowledge is complying. If you appeal the suspension and it still has issues I would look into Upwork for a cost effective solution to find someone that can do it at a lower price.
Hi There i Really like your video at some specific thing which is the most important part of google ads i want to ask i am dealing in a very niche business service could you tell me what is the better strategy for it ? Should i go for customer base segments?
That's a tough question to answer properly without knowing much account the account/industry but you can start a campaign with a more broad audience the refine with customer base segment as you learn more. Thanks for watching!
Alright Kas, so the client I'm having the biggest issue with getting quality leads (to him) is a booker who books speakers and tribute bands for meetings and events. We've gotten three leads this month...but none near the price point (or willing to pay) the price point of what the client wants. We need to drive quality and get in front of people at the bottom of the funnel. Here's the problem: he's wanting to ONLY run ads Monday-Friday, during biz hours ONLY ON DESKTOP because when his people go to buy - they only do so on desktop and the data he's seen says this is the only time that works to convert people. If these are the client's stipulations - should we only be building audiences focused far more specifically on meeting planners or event planners and less focused on very specific keywords? How much do we drill down and segment our audience before it hurts us even more (the limitations on the campaign are very difficult to work with as-is and we're seeing next to no conversions and those conversions are crap). Help!
Hi Melisha. It is really difficult to give specific recommendations for your client as there are several things to consider. Firstly, do make sure you verify the data that your client is relying on to ensure its accuracy but also remember that combined segments work best for outbound campaigns. If used for inbound marketing, you run the risk of limiting your audience to the detriment of your campaign. Hope this helps. Thanks for watching
Kasim, I'm curious if you build out all these custom segments, how well would it work vs. smart display ads? I don't see a lot of conversions either way.
Hi Dave. Custom segments give you way more control and allows you to be more strategic about who you target. You do have to be clear about your audience to get the best results.
The problem is that the combined segments are not showing up in the list when we create a target audience, so I can't add them to any campaigns. someone with the same problem? How do we build an audience with these segments?
Having the same issue!
Any solution to this?
After I researched it for a while, it looks like you can no longer add combined segments on google!@@IdealHomeOffer
Hello, Do you have service for unsuspected the merchant center.
We unfortunately do not. The best option to troubleshoot would be to first go through the article Google gives you and make sure that everything to your knowledge is complying. If you appeal the suspension and it still has issues I would look into Upwork for a cost effective solution to find someone that can do it at a lower price.
Hello, how effective is such advertising?
Great video! thanks! Keep up the great work!
Thanks Yaniv, glad you found value in it!
Thanks for sharing great content as usual
Glad you're enjoying it!
Hi kasim, would you design and map your message specific to the targeted segment?
Hi There i Really like your video at some specific thing which is the most important part of google ads i want to ask i am dealing in a very niche business service could you tell me what is the better strategy for it ? Should i go for customer base segments?
That's a tough question to answer properly without knowing much account the account/industry but you can start a campaign with a more broad audience the refine with customer base segment as you learn more. Thanks for watching!
Alright Kas, so the client I'm having the biggest issue with getting quality leads (to him) is a booker who books speakers and tribute bands for meetings and events. We've gotten three leads this month...but none near the price point (or willing to pay) the price point of what the client wants. We need to drive quality and get in front of people at the bottom of the funnel. Here's the problem: he's wanting to ONLY run ads Monday-Friday, during biz hours ONLY ON DESKTOP because when his people go to buy - they only do so on desktop and the data he's seen says this is the only time that works to convert people. If these are the client's stipulations - should we only be building audiences focused far more specifically on meeting planners or event planners and less focused on very specific keywords? How much do we drill down and segment our audience before it hurts us even more (the limitations on the campaign are very difficult to work with as-is and we're seeing next to no conversions and those conversions are crap). Help!
Hi Melisha. It is really difficult to give specific recommendations for your client as there are several things to consider. Firstly, do make sure you verify the data that your client is relying on to ensure its accuracy but also remember that combined segments work best for outbound campaigns. If used for inbound marketing, you run the risk of limiting your audience to the detriment of your campaign. Hope this helps. Thanks for watching
Excellent explanation and tips as always!
Thanks very much, Aleksandra! I'm glad you found the information helpful!
Kasim, I'm curious if you build out all these custom segments, how well would it work vs. smart display ads? I don't see a lot of conversions either way.
Hi Dave. Custom segments give you way more control and allows you to be more strategic about who you target. You do have to be clear about your audience to get the best results.
Let me drop a comment for the algo. Great video?