👉 Find out exactly when to run your Google Ad Copy Split Tests with my FREE Google Ads Optimisation Checklist plus never miss any other important optimizations for your Google Ads campaign: www.definedigitalacademy.com/google-ads-checklist
Hey Aaron I'm thinking to buy your $1000 Australian dollar course but before that i wanna ask you, will I get access to talk to you personally and ask questions or doubts about google ads or you just wrote it in the description to get more sales?? Please do let me know
@@success1144 hello yes you do get direct access to me as it includes a personal campaign review & 1 on 1 coaching call. If you have further questions you can email me at: aaron@definedigitalacademy.com
Hello Aaron! After a round of split testing is complete, do you recommend pausing the underperforming ad and creating a new one or should I just continue using the same ad and just change/revise an element of the ad copy? I’m aware that creating a new ad starts your ad data to zero. I’m wondering if I should continue building and optimizing on the current ad data or create a new one and start fresh at zero.
Thank you so much for this video. Is the Split Testing done by creating a new ad group without modifying the Headline and Description, but by modifying the headline sequence?
Aaron, as always, great video, but my question here is: Can't you just pin the headlines and descriptions to show in the first, second, and third position to "simulate" the same ad setup as before? I can set up a responsive text ad, input my three headlines and 2 descriptinos, and pin them to the first, second, and third headline potitions, and first and second description positions respectively. How is that any different that extendede text ads?
Thanks for all of your content Aaron. Could you tell me what the advantages/differences are between spilt testing and using the 'experiments' option in Ads?
hi aaron i had a question, if im in performance max and the only core difference is the landing page, how can i check the different results? i cant seem to find anywhere
great spilt testing! Agree with all of these tips. Do you have a video with some insight on DKI? If not, would like to hear your thoughts and strategies on it.
Thank you for sharing this video. So my doubt is not related to this topic but regarding creating ads for Dynamic Remarketing Display Ads. So once I attach the feed during campaign set up and when I go to Ads creation there I need to create Responsive Ads and upload images as well. So doesn't that defeat the whole purpose of Dynamic Ads if we are showing the same static image to users? Or am I missing something here.
Hello Sourabh, this teaching video was for Google Search Campaigns. However for your question with responsive display ads you can select multiple images to go with the headlines & descriptions for the display ads & then Google will show different images until they get the best data. Hope that makes sense
Thanks again for the great content. One quick keyword question. If we have a keyword for example "ABC software " how to add "software" to negative keywords so that our ad would not appear for the searches like Microsoft software or IBM software. but should appear for searches like "ABC software" and other relevant inquiries. We are getting irrelevant impression
Hi Muhammed, The best way to do that would be to add the those company names as a negative KW like: - microsoft - IBM Or the other option is to add the exact phrases used by the searcher as an [exact match] negative KW Aaron
Thank you very much for this video, but I have a question. To do the split test properly, isn't it necessary to go to the ad group settings and put "do not optimize" in the "Ad rotation" section?
Hello Tiago, yes you can also make that change, but usually I do not used that feature as I am running split tests every month with 2 active ads. This usually means that I have 2 ads with a similar number of impressions, however if this is not the case you can definitely edit the ad rotation section to force the split test
Hello, Aaron thank you for all the great videos! I recently had a problem where I could not add a new ad or a new ad group when I was creating a new campaign. Is there any way I can fix that?
Hello Iasonas, with the current Google Ads campaign set-up you have to set-up the campaign first with 1 x ad group and then you can add extra ad groups once you have published the campaign.
Hi Adrian, you want the ads to compete with each other so you have a clear idea of which ad gives you the better result. For keywords & location targeting this is also important but another way you optimise your campaign (so you need to do all of these things)
hey man I really like your stuff, I don't want to come off as a troll but... Google absolutely does give you data on split testing your headlines. surely you've noticed this? when you go to edit a headline it will say "this is a high performing headline" and so now you can just split test in one ad in one ad group... you don't have to do the fancy A/B stuff anymore go take a look at any of your ad copy, click into the headlines... if it's a high performing headline? The Google AI will warn you "this is a high performing headline don't change it" and now you don't have to do that and figure it out for yourself anymore using a calculator. isn't that nice? and you definitely don't have to have 5,000 impressions for that to happen. it'll happen within a few days. I've seen it happen on ads that have only been running for 14 days and have less than a thousand impressions. I wish they would tell us exactly what those numbers are. lol. but I think it's based on real world performance (because that doesn't happen with every client, seems like if I have a really good performing ad Google will tell me quicker of course) just throwing it out there. look into that
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👉 Find out exactly when to run your Google Ad Copy Split Tests with my FREE Google Ads Optimisation Checklist plus never miss any other important optimizations for your Google Ads campaign:
www.definedigitalacademy.com/google-ads-checklist
Hey Aaron I'm thinking to buy your $1000 Australian dollar course but before that i wanna ask you, will I get access to talk to you personally and ask questions or doubts about google ads or you just wrote it in the description to get more sales?? Please do let me know
@@success1144 hello yes you do get direct access to me as it includes a personal campaign review & 1 on 1 coaching call. If you have further questions you can email me at: aaron@definedigitalacademy.com
Great actionnable Video Aaron ! Starting with ads and definitely looking forward to start your course.
Thanks Fred looking forward to seeing you in my course 😂
Hello Aaron! After a round of split testing is complete, do you recommend pausing the underperforming ad and creating a new one or should I just continue using the same ad and just change/revise an element of the ad copy?
I’m aware that creating a new ad starts your ad data to zero. I’m wondering if I should continue building and optimizing on the current ad data or create a new one and start fresh at zero.
Thank you so much for this video. Is the Split Testing done by creating a new ad group without modifying the Headline and Description, but by modifying the headline sequence?
Awesome tips 👍
My question which option should I select : Rotate ads or Optimize best performing ads ?
Thanks
Aaron, as always, great video, but my question here is:
Can't you just pin the headlines and descriptions to show in the first, second, and third position to "simulate" the same ad setup as before?
I can set up a responsive text ad, input my three headlines and 2 descriptinos, and pin them to the first, second, and third headline potitions, and first and second description positions respectively.
How is that any different that extendede text ads?
Thanks for all of your content Aaron. Could you tell me what the advantages/differences are between spilt testing and using the 'experiments' option in Ads?
hi aaron i had a question, if im in performance max and the only core difference is the landing page, how can i check the different results? i cant seem to find anywhere
great spilt testing! Agree with all of these tips. Do you have a video with some insight on DKI? If not, would like to hear your thoughts and strategies on it.
Hey Michael, actually just recorded one for you and will go live in a couple of hours. Check out: th-cam.com/video/F7jjPQ8udho/w-d-xo.html
@@AaronYoungGoogleAds Aaron. You are the man! I see the email. Great stuff, if you keep these up, 100% in time you'll be the go-to source on YT.
Thank you for sharing this video. So my doubt is not related to this topic but regarding creating ads for Dynamic Remarketing Display Ads. So once I attach the feed during campaign set up and when I go to Ads creation there I need to create Responsive Ads and upload images as well. So doesn't that defeat the whole purpose of Dynamic Ads if we are showing the same static image to users? Or am I missing something here.
Hello Sourabh, this teaching video was for Google Search Campaigns.
However for your question with responsive display ads you can select multiple images to go with the headlines & descriptions for the display ads & then Google will show different images until they get the best data.
Hope that makes sense
Thanks again for the great content. One quick keyword question. If we have a keyword for example "ABC software "
how to add "software" to negative keywords so that our ad would not appear for the searches like Microsoft software or IBM software. but should appear for searches like "ABC software" and other relevant inquiries. We are getting irrelevant impression
Hi Muhammed,
The best way to do that would be to add the those company names as a negative KW like:
- microsoft
- IBM
Or the other option is to add the exact phrases used by the searcher as an [exact match] negative KW
Aaron
Hi Aaron, Thanks for your reply. Alright, will do it. Keep winning
@@muhammedemraan527 👍🏻👍🏻👍🏻
Thank you very much for this video, but I have a question. To do the split test properly, isn't it necessary to go to the ad group settings and put "do not optimize" in the "Ad rotation" section?
Hello Tiago, yes you can also make that change, but usually I do not used that feature as I am running split tests every month with 2 active ads. This usually means that I have 2 ads with a similar number of impressions, however if this is not the case you can definitely edit the ad rotation section to force the split test
Great content dear....Tanks
Welcome 😊
Please make a video of dynamic keywords insertion in Google ads
Hello Nasbi, done and this will go live in a couple of hours: th-cam.com/video/F7jjPQ8udho/w-d-xo.html
Why did you pause that 3rd ad copy if it was getting conversions and a couple of clicks?
Hello, Aaron thank you for all the great videos! I recently had a problem where I could not add a new ad or a new ad group when I was creating a new campaign. Is there any way I can fix that?
Hello Iasonas, with the current Google Ads campaign set-up you have to set-up the campaign first with 1 x ad group and then you can add extra ad groups once you have published the campaign.
Sir, is it possible to split test and have both responsive search ad and display ads?
Yes you can spilt test both responsive search & display ads, but these would be in different campaigns (Search & Display)
Ok sir, and different landing pages on the website correct?
Thank you sir…..😊
My pleasure Abam, I hope this helps increase the performance in your Google Ads account 🤑
Won't the ads compete with each other? Can I run these split tets, but testing other things than headlines? e.g. keywords, locations etc.?
Hi Adrian, you want the ads to compete with each other so you have a clear idea of which ad gives you the better result.
For keywords & location targeting this is also important but another way you optimise your campaign (so you need to do all of these things)
hey man I really like your stuff, I don't want to come off as a troll but... Google absolutely does give you data on split testing your headlines. surely you've noticed this? when you go to edit a headline it will say "this is a high performing headline" and so now you can just split test in one ad in one ad group... you don't have to do the fancy A/B stuff anymore
go take a look at any of your ad copy, click into the headlines...
if it's a high performing headline? The Google AI will warn you "this is a high performing headline don't change it"
and now you don't have to do that and figure it out for yourself anymore using a calculator.
isn't that nice?
and you definitely don't have to have 5,000 impressions for that to happen. it'll happen within a few days.
I've seen it happen on ads that have only been running for 14 days and have less than a thousand impressions.
I wish they would tell us exactly what those numbers are. lol. but I think it's based on real world performance (because that doesn't happen with every client, seems like if I have a really good performing ad Google will tell me quicker of course)
just throwing it out there.
look into that