How To Price Your Paintings and Market Your Art
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- เผยแพร่เมื่อ 20 ก.ย. 2024
- In this video, Stefan Baumann Talks with his students about how to price your painting and establish the value that you can build on that will demonstrate to collectors that your art is a good investment. We all want to know the base price that you should have to make art a true income sorce. Also a talk about marketing and art show and gallery. How To Price Your Paintings and Market Your Art.
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My favorite line, "... and it's not your business to try to paint something that they can afford." Love it. 25:11
True!
I love a straight-to-the-point video by a man who knows what the fuck he's doing. I'm holding my first exhibition in two months. I paid for the space, and I get to keep anything I make.
How'd it go?
$2 per square inch! let's unite and raise the value of our work together!
That's the bare minimum, personally for embroidered art, there's time to be taken into consideration too, so that's the very bare minimum price.
I have been charging $1 per square in for my custom portrait drawings and $20 per linear inch on my custom paintings.
You can raise the value of your work, but if people won't buy it because it's too expensive, you will have a garage full of "valuable" paintings you can't sell. Quality of the painting matters as well. Not all artist are good. And we are living in an economy where some things sell well and others don't. Paintings may not be one of those things that sell well.
I built my way up to $2 per square inch over ten years! I am hoping to increase it soon
@@angelaspaintings I'm very happy to hear that! Are you able to sell enough to live on?
this man has the flyest vests
Thanks?
@@StefanBaumann-- yes, thanks is in order- IT WAS A COMPLIMENT - it’s part of who you are /your style.
It’s fantastic / you look fantastic in the gear you wear!
You have inspired me to keep my eyes open for things I love
That are my personality
To help create my image/product! So far I’ve found several items that are “me”
Every time I apply some of your teachings, I praise my god on account of you & ask Him to bless you!!!
(That is NOT RELIGION !!!
God (& I ), hate all religions
They are a deception!
As a kid, I asked God what religion I should be?
I audibly heard a male voice when alone in fields of Canada
Say: “Have nothing to do with anybody’s club organization or religion. It’s NOT ME!”
But your tailoring is just “you”
Beautiful package
Great advertizing for fantastic product!!!
Don't think I commented yet but this video and pricing structure has been the most transparent, clearest, and simplest way to price my work I've ever seen. It has given me the ability to be transparent with my clients and feel a lot more confident in my pricing, especially with entering new art markets. THANK YOU!
Lol, my husband just walked by and said Oh that voice, I could listen to him all day
Haha gay
@@pomodoro.pomodoro NO!!!!! JEALOUS?LOL
"Art is a luxury, not a necessity"
Awesome video, there's a wealth of info here
This was so important to me because I've always struggled how to price my art work and have shyed away on selling or giving a price. So I hold on to my work and figure one day maybe I'll sell one day. I've never had enough money to buy the good stuff so I paint in water colors. And sometimes acrylics in small frames of water color paper or canvas. I've always been told since elementary that I was destined to be a great artist. Well 57 years later I'm still painting on occasion. I'm a volunteer at a non profit and assist victims of crime and all my energy goes to that cause. But your videos are helping me to rediscover myself again. Thank you so much, I'm going to follow your advice and see what happens and who knows maybe meet you some day!
Wow, this has been helpful, thank you so much. As an artist it's always been a "mystery" as to what you should sell your work for. $2.00/sq in minimum plus the double the frame, plus your time to put it all together. It definitely gives you a lot to think about and brings the value of your (and everyone's) painting up. Knowing the market and understanding it is so very helpful. I can't tell you how valuable this is! Thank you thank you, thank you!!!
Love you Kathleen
As my teacher was saying to sell your art cheap is not to respect your talent and work, and while we love to do it, there still is time and labor involved, then there are materials that are not cheap at all, and last but not least there is the uniqueness of an original that even if there is an artist copy, no one can repeat every stroke it is something of one of a kind just like you and as an average, if people get something cheap they don't appreciate it (don't mix it with a bargain, like that $60 Banksy originals lol)😀
10:10 pricing, 19:15 gallery relationship
goddam thankyou sooooooo much
Cut the fat from the steak! Cheers.
Right on point. Be proud and enthusiastic about your work... sell it for it's value and worth instead of giving it away!
Exact same thing has happened with musicians. The clubs used to provide marketing, PA systems, clientele, etc. In today's world you have to be marketer, promoter, website designer, social media expert and hopefully, a good musician. Interesting comparisons.
totally true. There's also these assholes that make you pay-to-play and tell you you're investing in "exposure", then you get to the gig and you're playing at 6pm to a crowd of 8 people who aren't even there for the show....glad my musician days are officially over. fug all that nonsense.
After 40 years of playing bars etc. I said screw it 4 years ago. I thought I'd eventually miss it. I don't, not at all.
You can outsource some of those tasks to other professionals.
My husbands a professional muscian and has been for 40 years and I'm a working artist.The parallels are indeed compelling. One observation that I have is that there used to be a fairly strong and influential muscians union that effectively protected muscians from the more egregious BS. Of course that's long gone and, so far as I now, never existed for us visual artists. I'm wondering if maybe co-op galleries might not be the way to go.
@@ravenpersonaldefensesystem9015 same with artists ... a rich asshole promissed me a proper studio , REAL stuff artists use for making paintings . but instead that fat fuck puts me in a small room with nothing but mirrors , no windows , a table im not supposed to drop any paint on because its 'KOREAN' Wood .... and my painting supplies ? FUCKING SCHOOL KID's PAINTING . ARTS AND CRAFTS SUPPLIES . but i still pull off some art work and what does he say to me at the end of the day ?..... its not black enough ..... I wasted 500 bucks travelled for 6 hours just to get to this fucker's office every day for a month with barely any money and that ... is what i get . So i thought to my self FUCK HIM FUCK MY OLD MAN WHO FORCED ME TO WORK FOR HIM and i went home and painted on a tshirt ... and its still the nicest thing i ever made for my self years later even with some of the ink and paint fading away .
This is very good information. My paintings use to be sold for far less than that but the I was visited by an art collector and he asked why am I selling my pieces so cheap are you a hungry artist or an aspiring artist? He asked. Now my paintings are being sold at a much better price. You see you have to value your work, if you can't do that no one will do it for you. The time you invest in a painting is very important and just as costly as the material you use to produce the art work.
incredible confidence booster. This hits home with all the truths and doubts that go around my hea. How can Any good artist expect to make their crowning pieces, if they are constantly rushing a piece out to the client, for the sake of their budget. Find the Right clients if you are a good upcoming artist. Do not fumble with the audiences who will belittle your worth. Do NOT sacrifice your quality/detail, for the sake of a clients budget, or winning over their trust.. Because neither party wins that way. You will continue to suffocate and prolong your progressions into the limelight.
when i was university some of us mature students were desperate for a tutor to give a lecture like this, but sadly they never did.........instead, they hid their own feelings of competition with their students, and somehow art is a vocation not a business........soooo bad....so many of my fellow students went on to abandon their art and work in banks, supermarkets, etc. Thank you for this lecture. I so appreciate it.
A lot of that mindset is about stopping new artists shining their light in case they're better than the tutor. Maybe that's the case but there's room for many artists. There's 8.5 billion people on this planet, that's a lot of customers, a lot who will be happy to buy many types of art, plenty of room for everyone.
Great points, Great Post
- my Example : I had a painting sell at a Gallery and they did not give me the info on the client,( I was a new artist in the gallery so I get it ) >> when they shut their doors and Closed the gallery >>they Did ship me my Paintings that were still there hanging. I was thankful they didn't just take off with my work. This was in North Carolina.
Thank you for the information. I paint very small oils, all between 1inch x 1inch up to 5 inches x 5inches.
The unusual thing for me is that the smaller the paintings get, the more money I make. The difficulty comes in framing. Framers are becomming unwilling to frame anythiing that small.
I don't know if it's luck, a fluke or maybe the novelty of it all, but I did sell five of these little gems for $800.00, the largest was 4inches x 4inches.
I learned a long time ago in the florist business that there are times went certain product demands more than keystone pricing and there are customers that can and are willing to pay for the perceived intrinsic value of that end product.
The level of skill, not to mention the eye strain it takes to produce a miniature painting is extraordinary. Many years ago there was an art gallery in Waterloo, London I would visit. The artworks were jaw dropping, the details astonishing. For that alone they should command a high price, so I can relate to your story
I know this is from 2016, but as a new artist I found it interesting and helpful. :)
Many thanks for a much needed advice and tips on this difficult issue. Really appreciated . You do have and indeed make a valid point especially about the square inch point . I share your views. I am new to this field. Last year a friend of mind, a professional artist herself invited me to be her guest at an exhibition and to submit a painting I have painted . I didn't know how much I should put as price. I went overboard and put a big figure I would not have thought would help sell the painting. It was bought! So if you don't aim high you will never get there!
Congratulations Great story
congrats! that's a great story. good for you!
Great, was it a nude with huge boobs?
I've missed not seeing a new video from you for a while. Now you post a new one, and it's one of your best! Pricing your art is so scary and confusing. This practical advice is most appreciated. Thanks, Stefan!
+AlonzoTheArmless Thanks I have been behind after going to the Plein Air Convention
Oh, that's right! I've been reading some FB entries on the convention, all favorable. I hope you had fun.
And, no, you're not behind. You're doing us TH-camrs the favor. We're just greedy Stefan Baumann fans.
+AlonzoTheArmless I love my fans
Stefan Baumann we love you Stefan...and missed you...I kept checking for New posts and found a few just now...so excited...hope you had a wonderful time...I hope one day to have a chance to go to your workshop...bucket list my friend...bucket list...
Brilliant! My mom was a pastel portrait artist. She did 10000 of painting across America. She never did do a gallery. She claimed they were snobs. I agree a standardization of our market would be most helpful. She kept her prices low since her target audience was the working Joe. I always thought she drastically under sold herself.
En français svp
WOW!
Thank YOU !
Keep up the good work!
This is great advice. I'm a practicing artist, and while this doesn't cover everything, I feel like it's really good advice and helpful to understand gallery relationships. 2$/square inch is a great baseline.
G'day Stefan, thank you again, your words made me rethink about the way I'm pricing my work. This video is a valuable lesson and I hope alot of artists watched this video.
great as usual! I have not sold any of my work yet but according to the math you suggest, I have a bit over $1,000,000.00 in paintings that I have made all packed into my home/studio. I think I will soon be on the six o'clock news for my home bursting open from all my paintings. I look forward to your next video.
Peter Krenz hi, please forgive me..I had to share or comment...I lol...oh your comment is wonderful...nothing against Stefans message..really just your thoughts...I'm a comin knockin on your door...that is classic...can't make that....up...thanks
Peter Krenz let's sell some of those paintings
Actually, your videos helped me realize that my work was kind of lost and struggling :) since then I was able to make the choice to destroy the majority of my prior work. Since this comment and many of your videos -- I feel I have improved greatly as an artist. My home/studio is still packed full with paintings though... But seriously, I am concerned about my home/studio space bursting open from all my paintings.
Hi Peter, can you borrow me a few dollars? :-)
ser marine kuch painting sell karba Sakta ha
Great advice! So helpful! I am helping my dad to market and sell his stained glass window panels. Some of his works are very complex but small, I was thinking of coming up with a calculation based on how many pieces the panel is made up of
I'm following his advice. Makes perfect sense to me and makes it easy to price. No more guessing and pulling numbers out of thin air.
THANK YOU, Stefan!
This is an amazing teaching.
I’m
Just starting so I will apply as directed!!!!
Thanks!!!
I didn’t think it was possible to realistically address this question in a TH-cam video, but he did it. 💚🎨👍
He says that if all artists demanded a minimum of $2 per square inch then people would have to pay the price. Here are some facts:
Most people live their entire lives without buying a piece of original art. Original art is not like toilet paper...people don't really need to buy original art.
People who buy high end art are usually thinking of it as an investment. If you are not in the high end of art then your art is not an investment.
People who want to put a piece of art on their wall usually prefer a print of a Monet to original art by you.
People will say that they love your art. They want you to give it to them for nothing.
YEP
part of what you say i agree with but there are people out there that do feel original art is a necessity in their lives. i know lots of them and i'm one of them. when you have an original piece of art, you have part of that artists soul. you have their blood, sweat and tears. the feeling is totally different than looking at a print. of course there are a lot of people that could care less.. especially nowdays but i could not live without original art in my life. and of course they want it for nothing and i feel that that is because they aren't educated. they don't know about art. and you can educate them, you can make them feel like they have to have it if you are honest and educate them. to me this is the hardest thing that i learned. i hate talking about my art to buyers. i hate when you get that pompous asshole that stand there and analyzes YOU through your art. i laugh now when i get those and i just say with a smile. "hmmm are we projecting here?" and that is exactly what they are doing. and yes original art does cost money and rightly so and there are people that won't spend the money on it for whatever reason but if you have someone that loves your work, really loves it, they will buy it. then the next thing is finding those people. the people that want my work for free and want it to go with a couch.. i don't want to sell to them anyway because they have no passion for art, they don't understand. it's hard work, very hard and painful work. to me i really feel the key is for education. when you can understand and appreciate what art really is then yo know what goes into art and then you are more likely to care, to love it and to want to have original art on your wall.
Frank Blangeard you sound like someone who cannot find a job.
i agree
People but art and we need art and for every piece there is a buyer somewhere- this guy is amazing and I think you are just been overly negative and not helpful.
No work of art has an intrinsic value. The value to the artist is in the creation itself, and the time, blood, sweat & tears required to create it. The value to the consumer is merely what they want to pay - either because they fall in love with the creation, or because they see a financial investment. There are times when an artist can sweat blood for years, only to be offered a slightly-used turnip, and other times when a few casual, throwaway brush strokes will earn "half my kingdom, and my daughter's hand in marriage"...
First solid and firm pricing. This was definitely not talked about in grad school. Thank you!
brilliant, makes me think of my art in a different way, just started painting in oils a couple of years ago and never dreamed I could sell paintings, still trying to find my niche and getting time to paint, its moving in that direction and this vid has inspired me to try a bit harder.thanks again.subscribed.
Dan U.K.
Dan you go for it and let me know how it goes
Thank you for all your valuable insights. I watch / listen to you while I paint. You are a life saver!
Finally found someone who tells it like it is...thank-you.
I don't know if this varries according to medium or not. But I ran some numbers in a couple ways. Using a base size of 8x12 for a painting. 2$ an inch gets you about 192 for the work, if you instead simply said you put 13 hours into the painting and got a 15$ an hour wage you would come out to about the same price. The other way somebody told me to price in the past was to ask me "How many of this exact type of painting do you want to paint this month?" 'I could imagine doing 3 or four.' "Then price them so that you will only have four people willing to pay for your paintings this month."... which frankly makes a certain amount of sense to me. but there is that sense that I want people to enjoy my artworks and not to make it unattainable by a fan just because they don't have a spare 500-2000. But then that's what getting prints and even simple posters made can be for, and frankly you can sell the same painting 700 times in poster form and it may bring in more than the original ever will, so do that too. If you want to make it special for the buyer of a poster sign it to them personally. all is good. I know this intellectually but it's so hard to hear prices like 2000 a painting and think about being so bold as to ask that price. It's something I have to get over.
Thank you! I’ve always undervalued my work when trying to figure out a price. Family has pushed the idea that “you can sell your work or have your work for sale.” You’ve given me a better perspective.
Man. 2/sq.in sounds like a dream; Something to aspire to. But worth it.
Just as with any artist, my soul goes into my art. I'm never satisfied, fully, with my pieces. I have to talk myself into walking away from them while creating. My pieces haunt my dreams before, during and after I create them.
Point being, I see why you want us all to stand firm on that price.
I'm getting calls and commissions to do work. I'll work up to this in the coming 6-18 months.
Thank you, sir, for your wisdom and pointers. You've really given me much to think about. Salute.
Your not here making paintings that people can afford your painting paintings that people need to collect
The $2 psi doesn't quite work for me. I use a kind of bell curve approach where the really large pieces come slightly under 2.5 (my price psi) and the really small pieces (8X8 in) come slightly over 2.5. Otherwise the small works would be ridiculously cheap and wouldn't be worth selling to me.
$2 was just the minimum.
Yea, I get what you mean. I worked everything out by square inch and adjusted the smaller end and the larger end because once you get a bit higher up the prices were becoming ridiculously high and at the moment I don’t think I can command those prices. However Stefan is right if artists could just agree on this basic minimum this would change the art world.
I have spent so much of my time throughout my life reading, watching, learning, getting qualifications, teaching, practising my craft and then sell a painting for $450 and that’s nothing really compared to what I went through to get where I am.
Thank you so much for this video. I've been a "closet" artist for my entire life. And due to encouragement from friends and family. I'm entering my first art show, but had no idea on how to price. This is so helpful
you gain my integrity man...thanks for rhos enlightenment...i paid my first art commission for 1500$...late 2008....
that i made a steady pricing of my works.too....finding new client...from Philippines .....
Good to see a new video Stefan. I was delighted that it was a long almost 30 mins video. I love listening to you while commuting back and forth from work.
This subject is interesting. I've always wondered how much to price art. You've given us one way to follow. I'll give it a try. Thanks for the depth of information.
+RedSoxKal Your so welcome and thanks for putting in the time to listen to me
Yes, I really enjoy your videos. Its like attending a master art class!!
well some day please do attend a workshop
May God forever Bless you.
This information has already literally and figuratively doubled my base pay
I was using the square inch pricing...but I had it at 1.00 not two👀 because the artwork is on reclaimed cardboard with duct tape trimming and house paint.
Didn't consider more than 1.00 per sq in
Glad I saw this video.
The relationship building with the gallery give them 20% give the customer 10%off
Never undercut the gallery
I have over 500.00
I have a gallery down the street from me and yes they expect to have sold the painting for 50 percent more!! Stefan they have told me so!!
Incentive NOT to go with galleries 🎨. Social Media is A LOT of work as well, aside from doing your art, and having a day job.
Please when you are in presence of a teacher artist , just close your mobile and don't let it ring and make such noise!
Thank you Stefan for the very good info! I worked for a Gallery in North of Europe and the Gallery paid everything even the hotel for the artist who had the exhibition and it took 50%.. Now I am a full time artist and I believe that it is so good that artists and Galleries respect each other.
I agree
This is what is missing from art school education! Thank you so much!!!
thank you for sharing, it is so nice to know, painting since 2006-7, and so nice to know, even if I knew because of Niska (international well known artist) which I have known since I was young... and I saw artists cutting neck of other artists( french expression) selling for nothing and hurt other artists
This is so helpful right now. I am in the midst of creating a business plan so I can apply for grants and loans from the government. There are so many "angles" to consider that I have never considered. Experience is so valuable. Thanks for sharing.
your welcome
What a great video. Spoken with so much confidence and clarity and wisdom.
Greetings from Ireland. My wake up call, truly inspirational thank you so much.
Best conversation I've heard on how to price art, and working with a gallery. Thanks!!
What a wonderful world it would be if it were the *seller* who determined value.
Thankyou for your advice. I agree with everyone of us need to set standard pricing so both galleries and artists are on the same page. Then a buyer will learn to accept an artist's prices.
A few years ago I came across an agent who wanted to take on new artists but would only pay the artists 10% of the sale price. I was the only person who spoke up and said why should I be working for nothing, 20% wouldn't even cover the cost of materials never mind my time. The whole room gasped as though I'd suddenly grown 2 heads. It was a lesson on being very, very careful who you trust your work to.
This guy just said the same thing that I would say to the competition : "Keep Your Prices High and stick to it even if they walk"...
Right on
its better to sell at a low price and write your phone number or email under your signature. It better on someone wall than hiden in the studio
101% Agreed
@@JOSEPHCHARLESCOLIN2024 The fact is that pros are in competition with amateurs, who may be used to a low standard of living, or have a job, or a huge pension. For them it is just a hobby, and some are really good at it. So pros would like to see amateurs not undercut them because their health care is not from the government.
At least in art there are pros who show it. In a lot of crafts, a person working slowly can make a product that seems first class to someone who is an amateur, which is what most buyers are. So you get guitar makers undercutting pros, and amateurs can't tell the difference. The evidence is how dependent pros are on selling lessons. Of course in art, your first painting is not a threat. People can literally turn out a first guitar that will sell for what a much better instrument instrument would get. Say two makers neither of whom is well known, but one went to the conservatory and knows what the instrument should do, and has been at it 20 years. Joe "I like the wood" can't tell the difference.
Audience is annoying. Show some respect, Be quiet!
Video is good but the problem is today Art is saturated and if you charge $2 per inch^2, you are not gonna get customers without some kind of leg up. At the end of the day you need people to buy and competition for cheap art is brutal.
given that art is subjective, more like don't PRICE art cheaply. But the problem is unless everyone agrees, some other guy around the corner ends up selling similar looking thing for half the price. then what you gonna do. Most artist don't get museum representation or reputation points, all they can easily control directly is the price. So they end up competing eachother out of good livelihood.
You need to make better art then.
@@ThePortraitArt the same thing happens in the music industry. Hobbits vs professionals.
You have just answered all my confusions about pricing my work. Thank you so very much xoxo
From the bottom of my heart
You are so 100 per cent right. Thank you very much.
So enjoy your videos and am learning a lot! Where I live, I was told by the local art "guild" or group, that because I was an "unknown", my work should be priced at about 50 cents a square inch. I don't live in a large city and there are no art galleries, so I have thought about selling online, but haven't as yet.
WOW!!! I REALLY NEEDED THIS EDUCATION ON HOW TO PRICE MY WORK!!! THANK YOU FOR TAKING YOUR EXPERIENCE AND SHARING !!!!!!!!
I appreciate this hybridized advice for gallery and online marketing. The gallery is still an authority for art markets. The online presence that artists carry are still considered extensions and open the door for haggling.
Very interesting. I am glad that I ran across this.
great advice on keeping in integral relationship with the gallery.
You Bet
Thank u so much for sharing this I've always struggled with the pricing of my pieces. I am definitely gonna stick to this method. I watch all ur videos they r awesome and so incouraging 🙏🏼🙏🏼😊
+Big Ray Ink thanks
Excellent advice! I especially appreciate your ethical and professional advice on handling the situations on buyers going around the gallery, and still giving credit (and commission) to the gallery. Subscribed! :)
you bet
The history and ethics of maintaining that relationship is crucial and such valuable advice.
Very usefull and encouraging, as I struggled a lot with pricing my art. A lot of questions found their answer here. I must say that I was quite lucky enough selling my first paintings even at a higher price I initially put. The clients themselves wanted to pay more for it, as first suggested by me, as I did not have a clue about what Price to put at that moment. They took me by surprise. I know, of course, that it will not be like this, always. I actually put a Price on the time I spent on painting, like for instance 15 €/ hour, adding the frame and so on. But this maths does not really satisfy me, as I feel that there is just much more than just time spent. Your suggestion about Price/ inches is really good. Thanks a lot. You just gained a new subscriber ;)
Wow ! Stefan, this makes so much "cents". (ha ha). Your information is so on track. I have viewed many videos that that try to suggest pricing, but you hit it on the spot. Great information, thank you for sharing. What you say about the artist and gallery relationship is so important. thanks again for the information.
Hi, I'm a beginner Artis, I want just to say thank you so much, this video helps me a lot, wish you all the best 🙏🏻
Excellent Stefan, if I could give you 5 thumbs up, I would.
Thanks.
Thenks for this video. there is a frame shop/ Gallery wants 25% commission for just having any art piece displayed at their business plus your customers become their customer. therefore they have a right to demand 25% for all works that you sell.
25% sounds very reasonable
We have a generation that does not pay a musician a single penny for the thousands of hrs they spent learning their craft. Will they pay for fine art or live music?
I have Graphic Designer friends and musicians that struggle with pricing their work/art. I have had logo designs stolen. Excellent that you brought in the yearly increase and what a blessing you advocate for $2/in.
I have tried to stop designer friends from designing web sites for free. They desperately want to add to their portfolios.
They don't realize if they don't even have an hourly rate, then they are effectively saying their time has no value-and if you don't value your time-how can you expect others to?
As an adolescent, my father always asked, "How many paintings/stain glass windows/custom tables/quilts, (whatever) can you make in a day?
Consequently, I went into Aero Engineering... >sigh<
But, I am back-filled with passion. All I want to leave before I die is one painting I love-with no apologies about it!
The Canadian art world elite was turned upside down in the '70's when Robert Bateman started to sell prints of his work. His work was given to Princess Diana for her wedding, but not a single work hangs in his hometown, in the Art Gallery of Ontario...
Now, Robert is 86 and is working on 10 paintings, AND has his own huge "Robert Bateman Centre" in Victoria, B.C. He is happily hanging originals AND his prints there, with other exhibits. ( batemancentre.org/)
This might be the most important video you have posted.
Blessing from Toronto. ☮
I have a 2 framed Bateman prints and 2 of his art books
Ah , Thankyou , for popping up. Still doing birds Working on the towhee pair, and kestrel.. Two three at once, making use of the basic colors. Trying to finish 100. Yes, they are in acrylic, but heard you i can still enhance, after I spray a clear coat, let dry, and touch up with oils. I just had so many acrylics, budget is tight, and life time shorter. But am painting during these "IFFY" days, war, no money in USA till, other countries not shipping, and who is in the White House. TAKE CARE, love your horses you have,. Hope I could see them. Donating free time to a near by Police horse stable. Exercising. to keep limber, 75 in June.
This has been one of the most Informative lectures.I've heard thank you.
right on, brother. thanks for the talk. i need more people to talk to me like this.
Very informative... Just started painting with oils and making my own pigments thanks to you. Would love to see a video that goes into the methods of maxfield Parrish. Keep up the great work!
I am not a painter, but I create jewelry and a lot of the advice given here applies. Thanks for providing food for thought.
Very interesting subject and controversial. I was pricing my artwork by squire inch and then I saw an other artist doing it by lineal inch (w+h x?) but even so, I am worry about the right price. I end up charging by lineal inch, no frame, no extras other than shipping cost (that by the way, I'd never double!!)until now that I know better. And there is an other fact, not being known and not having a gallery working relation ever!! Does that affect your value as an artist.
I love the way you explain every subject you take. Thanks a lot for this educational videos :)
Thanks for watching
Today an Exhibition can take place in many places. Artist's Work Spaces have become very popular for Art Exhibitions, but you must also host parties with some of your work on display. Pair up a wine tasting party with your exhibition. Leak it to the press and price your art like a professional artist and get paid for your time as well as supplies, web hosting and website, space rental. Don't under value your original work.
Thank you so much...I loved my work but I need to sell too...And I have no idea whatsoever... Especially in my country paintings are bargained in Malls...So I thought I'd rather keep it ...I agree,we need to unite to give value to our artworks.
I came across this video while searching for something else. It was so easy to listen to, you have a calming voice and well spoken. Handsome too. Although I am Aussie, your information was much the same as here.. I sell a lot of paintings and I have just finished creating a website.. loved your video. x
I wholeheartedly agree with pricing handmade works of art, which are a luxury product, beginning at $2/sq inch.
I see so many videos by good artists pushing new artists to price their art at $.25-.55/sq inch. This is ludicrous. They are perpetuating the starving artist cliche and keeping new artists from making a livable income.
At best low pricing gets the work out there but with the long term consequence of the years it will take to repair the damage of the initial devalued work - it will take years to regain the value that would sustain a modest income because the artist started out devaluing their *name* aka their brand. And at worst it can force artists out of an art career.
I feel what we do has value and for some reason, people don't value it but they will spend a thousand dollars on a bottle of wine. as I said it is not our job to make are so that people can afford it. we create something in this world that have more value than most any other activity.
After all we don't go to Paris France to see the golf museum, no we go to see art
Thank you for speaking about pricing your art. Is so hard. First time i hear an explanation on how to do it. I like your videos.
Thanks
so i made a big 90x90cm black and white portrait of clint eastwood.. i think it looks quite good to be honest but find it a bit weird to ask 1600 for it but you make it look sense, awesome video again!
This was excellent advice! I've always struggled with how much to charge for my work. This gives me a standard and consistency to follow. Thanks!
I agree. I wish artists had made a stand long ago the way the actors and actresses made a stand in the movie business. Now they have the awards and turned the acting business from a trashy low level money paying job into a star glittered world that people have come to admire and at least appreciate. I have been in this business for 40 years on the crafts end, fine crafts at times and sculptures. You are not in this business for 40 years and don't know fine artists on various levels. Good video mate.
Thank you Alex
This was brilliant. This is better advice than art schools providing degrees give; this is an education in itself. Even the public should understand this.
Artists make a living off their work and should be paid enough to support themselves and their families for their work and underpricing conditions buyers and the general public to expect and only accept really low, underpriced art thus harming the art community. Solidarity among artists in properly valuing their products to a decent living wage helps artists and the buyers, as artists who can support themselves can make more art, and buyers who will spend more are getting products which appreciate over the years and will end up being worth much more than they paid originally. Cheaping artists out only hurts everyone in the long term.
Those southwestern people who got together like a union to protect and advance their group interest are brilliant; it helped their hard working artist community thrive and built respect everywhere for the value of their cultural traditions and influences, creating and multiplying value for every customer they've ever had in the process and ensuring it's growth for the future.
Thank you for this Stephan!
Thanks for the amazing feed back, I would love to see your paintings!
Thank you so much!! You have answered so many questions and have given me new directions to pursue!!
I used to keep a small sign up at art shows - all offers considered, some more than others! Most people either laughed or accepted it.
Timely advice, much needed and very helpful!!! Thank you for all your videos, I'm just getting into them.
I have a true story about selling Mexican hand carved frames in the early 70s , sold out a %th Ave gallery in NYC..Kitcky paintings $50 inside a $400 frame , they did a killing business with Japanese tourist etc..but yes , you are right lets get back our market independence, as professionals..
Love old carved Mexican frames from the 70s
I used to sell them in a NYC gallery to Japanese tourists, in the early 70s, a mass produced $25 painting in a $400 Mexican hand carved...what a racket ..
Thank you for such good information. I have been at a loss of how to structure a price for a painting and now problem solved.
You are an excellent speaker - I could listen to you all day!
Really impressed by how well said that was. Me artist upped my prices and sell more. I did not do a % I did an adjustment based on hourly wage increases but same idea more or less.
THANK YOU SO MUCH! FINALLY A COMPRÉHENSIVE SENSIBLE GUIDE LINE.
Thank you so much. You make a lot of since and it really is a burning question amongst us new artists trying to make their way. I was told to figure cost of material. Which got confusing cost of paint, canvas, resin. This led to discouragement and frustration I prefer the square inch method it is not as stressful when figuring out what to charge.
Thank you Stefan, Just the information I needed. I do struggle with pricing my art.
Let me know how it works
Stefan Baumann of
What is your point Susan?
I sure will Stefan!
ALL ART is custom "Signature" work . . . and your style, identity, presentation is your BRAND. People recognize Monet, Picasso, Rembrandt, etc. . . . based on that fact. Establish yourself within the market by focusing on those things and distill them down to a specific recognizable BRAND. These other artist BRANDS are so strong that people will compare you to them. "That artist paints like Monet." is a common observation of impressionist painters. It's your BUSINESS to stand out as your own BRAND.
When you observe nationally known painters today . . . make a note of how consistent their work is, and how their BRAND is identified. Is it their signature? Do they always have a photo of themselves in a particular hat or clothing? Most of all . . . bring your work to a high level of consistency and professionalism. From the business standpoint, that's how you succeed.
i just sold a 24" x 36" painting for $700 - way below $2 a square inch he recommends, but I've had it for a year and a half after the art show that it was in. I still feel good about it - but will take this amount into consideration for any future art.
Stefan, I have two questions. I read quite a while ago that people are more likely to buy smaller paintings, 8x10 being most popular. Wall space is limited in their own homes, and if they are buying gifts they don't want to overwhelm the recipient with something too big. Second question is how many paintings should an artist have in her portfolio before advertising? Thank you.
Both questions are good ones. I'd like to know the answer to them as well.
I have sold about 170 paintings. You price your art for the target your selling too and adjust the size according. If you have at least 4 paintings finished, you can market them. That's my rule.
Thank you Joe
Good motivation. When you know minimum price of your future artwork then it is much easier to start working.