When Jaguar manages to sell just 6 cars next year, the executives who signed off on this campaign will pay themselves multi million dollar bonuses before moving on to other iconic businesses to wreck them too. Not a joke - it actually happens.
"woke" isn't dead because one rather self-regarding country voted in a rather nasty piece of work to be their President. It's a big wide world out there. Google it.
This seems like a dumb move. Who was the genius that came up with the idea? A cosmetics consultant? Some hallucinating AI? Who will buy their cars? And just how in this God loving world did they get the Tata Group to go along with the whole thing?
no old school bank robber would even consider upgrading the old mk 2 jag for this shit, they would be turning in their graves if they knew, bloody liberty😂
Bollocks! I drive a 69 420G. Know this... it drives better than a modern car. And this car was banned from demolition derby because if you entered you would win. built like a brick shit house, and drives like a car half it's size. While you are sitting in a library! I'm not kidding...... you can hear the clock ticking at 100kph. That shit never dies.
I'm a 62 year old man, and in all of those years no advertisement has ever influenced me to purchase anything, ever. I do my own research and make my own decisions. But when I see ads that insult my intelligence or are condescending toward me, I WILL make it a point NOT to purchase from such companies. On that you can rely.
I've made a similar comment. That's really ALL they needed to do. Put the E-Type back in production with updated components and watch the money roll in. Most beautiful car ever made.
No we‘re not. For a few reasons. This whole trans whatever stuff is completely interpreted. They never talked about any of this. At least not yet. So not a problem on this sid (yet). Also we knew the brand was dying anyway as you guys didn’t buy the cars and we few were not enough. So it was expected that they either do something very different or fade into obscurity. They chose to do something very different. Let’s see what’s actually coming.
@@Phillsen If they wanted to do something different they should of made a reliable car something they've always struggled with and have been really bad since Tata got involved.
@@gravemind6536 i don’t know what you are talking about. I had a XF X250 4.2 SC drove that 170.000km without any issues. Now I have a XF X260 3.0D and it has now also 140.000km without any issues. I also have an XKR x100 4.2SC that has about 130.000km and is also in good shape. And hadn’t had major problems in its 20years since new. People just still parrot shit from the 70s without ever having owned one. Sure, all my cars had small stuff. Like a mirror motor only working if it felt like it. Or a seat motor only working when the car was warm. Some would call it „Quirks“. But no actual problematic design flaws. The last time that was the case was under Ford Management like the Nikasil Cylinder coating of the first XK X100 engines that made the engines go boom. Today they are just as, if not more reliable as any German rival in the last 2 decades.
@@Phillsen It being as reliable as the german rivals isn't saying much since the German stuff has gone to crap over the last 20 years. Also none of your cars are high mileage and even still they have electrical faults. The reliability surveys tell the story though Jaguar don't make reliable cars.
The Volvo ad shows a company that understands it’s audience and why they buy their cars. JaGUar’s ad shows a marketing team that appears to hate the entire world-as well as their customers, and seems only able envision a future where unhappy self-absorbed androgynous people emigrate to Mars, or perhaps just some random desert incapable of supporting life.
I liked the Mercedes ad with Matthew Macfadyen of Succession fame. An elegant, affluent, attractive man driving a Mercedes. Exactly the type of customer they want. This Jaguar ad is a disaster and has become the butt of jokes such as “Buy a Jaguar, get a crate of Bud Light for free”. What a joke.
Selling my XKR convertible 5.0 V8 Jag in Dubai, before they turn it into a gender-neutral electric toaster with pronouns. Their new logo looks like a corporate diversity seminar threw up on Helvetica. RIP Jaguar, born a predator, died a rainbow-painted PowerPoint slide.
What was the excessive propaganda? I bet their biggest clients are families. Highlighting a safety feature on the car while depicting a moment most parents share isn’t propaganda, it’s real life.
so they probably pay thousands of dollars (or pounds) to a marketing agency to make an advert with all the effects I have in my video editor on my PC? The reverse scene mode at the end is pathetic and the sound effects they used you can find for free on the internet... the only thing I don't have, I admit, is a bunch of weird people like that to make the advert...I could even provide a better soundtrack...
I suspect this is a clever publicity stunt. Brands like Gap have employed similar tactics in the past, temporarily rebranding only to revert after facing backlash. As for Jaguar, it seems their storefronts and corporate signage remain unchanged, and their website is merely a "landing page." If they were fully committed to this rebrand, we would expect a more comprehensive overhaul. Currently, it feels like a strategic effort to generate buzz and reignite interest in the brand, sparking conversations around this initiative. I doubt this new identity will be adopted officially just yet; Jaguar is likely focused on reestablishing its brand narrative to better align with its upcoming offerings. The new identity does appear somewhat "softer" and perhaps more "approachable," though I'm not entirely familiar with their recent positioning. Whether this logo version will endure remains uncertain. This is certainly a bold move in terms of publicity; the next steps will involve repositioning and clarifying their brand message, and I have no doubt that all eyes will be on them. So far, the execution has been impressive.
Having owned two '67 E-types through the years, and worked at a Jag restoration shop in Orlando, the coolest thing I can tell you about that car is that it is so beloved that every part you could ever need is available to keep those boys running. And it's a simple, reliable car. It had an inline 6 with a twin cam aluminum head; triple carbs; and it was a hemi! There's a reason Enzo Ferrari called it "the most beautiful car ever made." Designed by Malcolm Sayer, a Series 1 E-type sits in New York's metropolitan museum of art. So, next time you see one of these beautiful "super cars" just know that it doesn't cost anymore to make a beautiful car than an ugly one. But like everything beautiful, from architecture, cars, and women, ...you're going to pay extra. But what are you getting for that "extra?" Life is short. You can't take it with you. All we carry to the grave is our moral character. Strive to leave a good legacy, with an epitaph that encourages others to share in that walk. And the best legacy is one of Christian charity.
Even Jaguar that had tradition and was a national symbol was nothing to cry about so driving what little they had in the grave and making the brand a joke will make it all worth the effort when the shit goes down.
Part of the reason people buy top level luxury cars is for the status associated with them. What will happen to Jaguar now that it has destroyed that very attribute of its brand? Don't be surprised if the Jaguar of tomorrow becomes the Hyundai of 30 years ago.
Let's take the Jaguar out of the Jaguar brand. Never change the logo of a legacy company. Imagine Ford using a square instead of an oval, or BMW changing the letters to cursive, or Mercedes-Benz replacing theirs for a fluffy bear. Oh well, one less carmaker! Hooray!
I am going to ignore the politics and say it fails as a car ad they isn't a single one you could replace Jaguar's name with a perfume brand and no one would be any wiser because they normally just nonsense
It’s certainly a change with tradition. Targets a uniquely overlooked demographic but can they afford it? We will see. 😅 should have been launched on April 1.
I didn't know that Tata Motors (India) owns Jaguar. "Tatas" is slang for breasts, according to Urban Dictionary: breasts of utmost quality, girth and perkiness. Beautiful Bollywood Tatas should be part of the re-rebranding!
Jaguar decided that it was selling 'too many cars'. They came up with a plan to 'solve' this problem. The solution is too eliminate all Jaguar sales. Their ad is a key part of that plan.
As usual, Ms. Downey's comments are insightful, concise, and fun. She has an amazing energy that shines through her animated facial expressions, and I'm envious. Even when I'm happy, I often come across as an angry and bitter sourpuss! Ms. Downey, thank you for your illuminating and entertaining videos.
By the way, Sir Willam Lyons ( founder of Jag) did once say..." A Jaguar should be a copy of nothing..."... so lets be fair that the Jag ad was trying to convey a similar message as its original founder. Apart from the latest Jag ad message " copy nothing", unless Jag can come up with a similarly unique car like those of the 1960s ( E type, JX sedans), & be reliable, they will end up as nothing but a memory very soon. Life really is full of surprises; I never thought Jag would end up making such plain cars in comparison to the cars of decades back, nor be owned by an Indian Corporation.
From the perspective of Porsche, the M Division of BMW, and the AMG Division of Mercedes Benz, considering all the Jaguar loyalists they are about to gain as customers, this is a great ad.
Funny thing, I’ve been thinking of a new family vehicle lately and Volvo has been on my list. Their new advertisement is great and strikes at all the right chords for young families. 👍🏻
The Volvo ad is well done but they, too, are mired in EV's so that needs to be modified. Quickly. If you really want a Jag, now is the time to head down to your dealer and wip out your checkbook. He/She/They/Them will be very glad to see you.
I thought the jaguars were really beautiful and I was going to get one of the older v8s but after seeing that ad any thought of getting a Jaguar has just vanished from my mind
This rebrand scheme is yet another example of the infantile mindset of the younger marketing teams / execs who think "disruptive" is cool and effective, believing that "shock value" is a useful tool. When you can't tell what a brand is about, or worse, the visual design throws you in a completely different direction that the intended one, the rebranding is a failure.
When Jaguar manages to sell just 6 cars next year, the executives who signed off on this campaign will pay themselves multi million dollar bonuses before moving on to other iconic businesses to wreck them too. Not a joke - it actually happens.
I will now never buy a Jaguar or Range Rover EVER, its latest ad is aimed at the Jimmy Savil1e supporting community.
"woke" isn't dead because one rather self-regarding country voted in a rather nasty piece of work to be their President.
It's a big wide world out there. Google it.
Ps Jagwarrr ? Wtf ?
This seems like a dumb move. Who was the genius that came up with the idea? A cosmetics consultant? Some hallucinating AI? Who will buy their cars? And just how in this God loving world did they get the Tata Group to go along with the whole thing?
@@jaimeriveras highly doubt tata knows about this
no jaguar enthusiast will want to be seen in a jaguar after this
This morning driving to work in my XF was like 😅
no old school bank robber would even consider upgrading the old mk 2 jag for this shit, they would be turning in their graves if they knew, bloody liberty😂
💯
Bollocks! I drive a 69 420G. Know this... it drives better than a modern car. And this car was banned from demolition derby because if you entered you would win. built like a brick shit house, and drives like a car half it's size. While you are sitting in a library! I'm not kidding...... you can hear the clock ticking at 100kph. That shit never dies.
It is not targeted at Jaguar drivers….
I'm surprised they didn't change the "J" to an "F".
Well.say it...Faguar?? 😮
Clever :)
Good one
Yeah. Fuk (ed) U Are is pretty much the truth
😂🤣 amazing!
New slogan:
Jaguar - putting the trans in transportation.
😂😂😂😂
Off-putting trans that apparently also don’t drive but prefer to live in a desert
The problem is in the trans-mission! Don't worry, Trump will fix it!😂😂
😂😂
New Slogan
JAGUAR...... Not just Gay, is Super Gayyyyyyy,
🤣🤣🤣🤣🤣🤣
How to bankrupt a car company in three weeks.
I dont think they will go belly up. There is gotta be a reason for all this. Ads are not cheap. I just cant tell why these companies do this
More like 3 days.
I think that's was the idea.. force a bankrupt as Jaguar Land Rover (JLR) has faced economic difficulties over the past decade..
That seems indeed to be the plan. They're also stopping producing and selling cars for a year. Next opportunity to buy a Jaguar: 2026 😂
@@valuemasteryplease stop. People will still buy the cars. Not everyone is consumed with politics and live in the real world 🎉
I'm a 62 year old man, and in all of those years no advertisement has ever influenced me to purchase anything, ever. I do my own research and make my own decisions. But when I see ads that insult my intelligence or are condescending toward me, I WILL make it a point NOT to purchase from such companies. On that you can rely.
Well said!
All Jaguar had to do was announce that they were going to dust off the machinery that produced the 1969 E-Type and they would be printing money.
I've made a similar comment. That's really ALL they needed to do. Put the E-Type back in production with updated components and watch the money roll in. Most beautiful car ever made.
I was just saying that to dad yesterday. Just make them again. But rust proof them this time around.
@mediaisevil6730 nope
When the CEO lets his 13 year old daughter choose the ad.
A 13 year old would have more sense, she would have told him how cliched and out of date it was.
More like 3 @@DuffElmer
you mean 13 year old transdaughter..right?
My daughter is well under 13. She has a lot more sense.
Santino Pietrosanti is the Dylan mulvaney of Jaguar. One person who can destroy a company all on their own.
I think it must have been an act of sabotage...people will be embarrassed to drive Jaguar.
No we‘re not. For a few reasons. This whole trans whatever stuff is completely interpreted. They never talked about any of this. At least not yet. So not a problem on this sid (yet).
Also we knew the brand was dying anyway as you guys didn’t buy the cars and we few were not enough. So it was expected that they either do something very different or fade into obscurity. They chose to do something very different. Let’s see what’s actually coming.
@@Phillsen If they wanted to do something different they should of made a reliable car something they've always struggled with and have been really bad since Tata got involved.
@@gravemind6536 i don’t know what you are talking about. I had a XF X250 4.2 SC drove that 170.000km without any issues. Now I have a XF X260 3.0D and it has now also 140.000km without any issues. I also have an XKR x100 4.2SC that has about 130.000km and is also in good shape. And hadn’t had major problems in its 20years since new.
People just still parrot shit from the 70s without ever having owned one.
Sure, all my cars had small stuff. Like a mirror motor only working if it felt like it. Or a seat motor only working when the car was warm. Some would call it „Quirks“. But no actual problematic design flaws. The last time that was the case was under Ford Management like the Nikasil Cylinder coating of the first XK X100 engines that made the engines go boom.
Today they are just as, if not more reliable as any German rival in the last 2 decades.
@@Phillsen It being as reliable as the german rivals isn't saying much since the German stuff has gone to crap over the last 20 years. Also none of your cars are high mileage and even still they have electrical faults. The reliability surveys tell the story though Jaguar don't make reliable cars.
I agree 100%
RIP Jaguar
Jaguar is targeting a market that cannot afford its product. Dumb plan
Yeah, people that make minimum wage and only work 20 hours a week.
The Volvo ad shows a company that understands it’s audience and why they buy their cars. JaGUar’s ad shows a marketing team that appears to hate the entire world-as well as their customers, and seems only able envision a future where unhappy self-absorbed androgynous people emigrate to Mars, or perhaps just some random desert incapable of supporting life.
If they actually did emigrate to Mars it'd be a win for everyone.
Aston Martin must be laughing 😂😂😂😂😂
Even Ford is laughing
The people in that ad, if I can call them that, have never turned a wrench, most probably don't drive, those that do drive can't afford a Jaguar. Why?
Jaguar only sold an anemic 67k cars WORLDWIDE last year. There are only 122 Jaguar dealerships left in the US, expect that to decline quickly.
To the tune of "Send in the Clowns":
Where are the cars,
Send in the cars,
Well maybe next year.
I liked the Mercedes ad with Matthew Macfadyen of Succession fame. An elegant, affluent, attractive man driving a Mercedes. Exactly the type of customer they want. This Jaguar ad is a disaster and has become the butt of jokes such as “Buy a Jaguar, get a crate of Bud Light for free”. What a joke.
Selling my XKR convertible 5.0 V8 Jag in Dubai, before they turn it into a gender-neutral electric toaster with pronouns.
Their new logo looks like a corporate diversity seminar threw up on Helvetica.
RIP Jaguar, born a predator, died a rainbow-painted PowerPoint slide.
I love it when companies make product selection easy!
I'll stick with my "hairdresser"s" Mazda Miata! I'm not confused about my sexuality!
I also will stick to my mx5 2016 recaro no ev for me👍🥳
Never own a Mazada Miata but so cool looking!
These companies just don't learn.
Advert reminds me of: United Colors of Benetton LADBOY Edition
I told my wife the exact thing. "Is this a Benetton ad"?
Thinking of "Send in the Clowns" and seeing the actors in the ad,:
Where are the Clowns,
Send in the Clowns,
Don't bother they're here.
I know that Jeremy Clarkson is very busy saving British Farms and Farmers and therefor Britain right now but I can't wait to see his reaction to this.
He’s saving rich tax loop holes so he thinks.
@@nicholasdickens2801 if you actually believe that is what he is doing then you are part of the problem.
Jaguar is owned by Tata, an Indian company, it is no longer English.
So i guess they are destroying it on purpose then? As payback maybe?
But there's nothing "Indian" about his ad
Even Volvo misses the plot, we want cars, not excessive propaganda from either side….
What was the excessive propaganda? I bet their biggest clients are families. Highlighting a safety feature on the car while depicting a moment most parents share isn’t propaganda, it’s real life.
The advertisement is boring and doesn't advertise the car, but tells another story. Also, EVs suck
The hammer to break up the car, that the videos means. 😂😂😂
Jaguar didnt get the memo, Go Woke Go Broke ... they say experience is the best teacher
Irony of being Jaguar is? most Ladyboys can't afford this
Crap cars
Crap ad
Style before function usually fails
they say it inclusive but it not inclusive
Observe that James Bond himself has never driven a Jaguar in any movie.
Drove an XKR in Die Another Day...
@helloworld0911 Zao's?
In the James Bond books I believe he drove by Bentley.
Oh yes he has
His non androgynous foes, even the bald North Korean soldier with diamonds in his face, often drive them however.
I find the Volvo ad just as cringe personally. I want to see cool car commercials, not some propaganda piece for a cause or movement.
RIP jaguar
so they probably pay thousands of dollars (or pounds) to a marketing agency to make an advert with all the effects I have in my video editor on my PC? The reverse scene mode at the end is pathetic and the sound effects they used you can find for free on the internet... the only thing I don't have, I admit, is a bunch of weird people like that to make the advert...I could even provide a better soundtrack...
I suspect this is a clever publicity stunt. Brands like Gap have employed similar tactics in the past, temporarily rebranding only to revert after facing backlash.
As for Jaguar, it seems their storefronts and corporate signage remain unchanged, and their website is merely a "landing page." If they were fully committed to this rebrand, we would expect a more comprehensive overhaul. Currently, it feels like a strategic effort to generate buzz and reignite interest in the brand, sparking conversations around this initiative. I doubt this new identity will be adopted officially just yet; Jaguar is likely focused on reestablishing its brand narrative to better align with its upcoming offerings.
The new identity does appear somewhat "softer" and perhaps more "approachable," though I'm not entirely familiar with their recent positioning. Whether this logo version will endure remains uncertain.
This is certainly a bold move in terms of publicity; the next steps will involve repositioning and clarifying their brand message, and I have no doubt that all eyes will be on them. So far, the execution has been impressive.
Any car built after this, branded a Jaguar, is not a Jaguar. It is merely a Tata Woke luxury sedan.
I'll keep my 289 Cobra, Ford Escape and 5.0 Mustang.
It's totally creepy.
*Budweiser marketing team: "Nobody will ever do worse than us!"*
*Jaguar marketing team: "Hold my Bud light..."*
well done jag for putting a nancy boy in charge
Bye Jag 😢
Having owned two '67 E-types through the years, and worked at a Jag restoration shop in Orlando, the coolest thing I can tell you about that car is that it is so beloved that every part you could ever need is available to keep those boys running. And it's a simple, reliable car. It had an inline 6 with a twin cam aluminum head; triple carbs; and it was a hemi! There's a reason Enzo Ferrari called it "the most beautiful car ever made." Designed by Malcolm Sayer, a Series 1 E-type sits in New York's metropolitan museum of art.
So, next time you see one of these beautiful "super cars" just know that it doesn't cost anymore to make a beautiful car than an ugly one. But like everything beautiful, from architecture, cars, and women, ...you're going to pay extra. But what are you getting for that "extra?" Life is short. You can't take it with you. All we carry to the grave is our moral character. Strive to leave a good legacy, with an epitaph that encourages others to share in that walk. And the best legacy is one of Christian charity.
I had a few jags including a 54 xk120 roadster. Wish I kept it.
@@sprezzatura8755great cars!!! People won’t stop buying this car because of an ad🫤
I don't think Jaguar's new chosen demographic have two pennies to rub together, let alone buy a prestige (sic) car.
I think that group mainly works as barbacks and counters at fast food restaurants.
Wait! This is a car commercial ?
All they need is Dylan Mulvaney to make it perfect.
Even Jaguar that had tradition and was a national symbol was nothing to cry about so driving what little they had in the grave and making the brand a joke will make it all worth the effort when the shit goes down.
I will now never buy a Jaguar or Range Rover EVER, its latest ad is aimed at the Jimmy Savil1e supporting community.
Part of the reason people buy top level luxury cars is for the status associated with them. What will happen to Jaguar now that it has destroyed that very attribute of its brand? Don't be surprised if the Jaguar of tomorrow becomes the Hyundai of 30 years ago.
the car will probaly fall apart
@@100madmic
They do.
@@289cobra9lol you don’t own nor have you even driven a jaggy! These cars are awesome on the road no one cares about an ad
@elizabethantoine9652
Drove a 65' back in 1982. Junk!
Let's take the Jaguar out of the Jaguar brand. Never change the logo of a legacy company. Imagine Ford using a square instead of an oval, or BMW changing the letters to cursive, or Mercedes-Benz replacing theirs for a fluffy bear. Oh well, one less carmaker! Hooray!
I am going to ignore the politics and say it fails as a car ad they isn't a single one you could replace Jaguar's name with a perfume brand and no one would be any wiser because they normally just nonsense
Also, the product is nowhere to be seen
It’s certainly a change with tradition. Targets a uniquely overlooked demographic but can they afford it? We will see. 😅 should have been launched on April 1.
I didn't know that Tata Motors (India) owns Jaguar.
"Tatas" is slang for breasts, according to Urban Dictionary: breasts of utmost quality, girth and perkiness.
Beautiful Bollywood Tatas should be part of the re-rebranding!
Jag executives ... Hay Bud Light hold my beer .
😂
Their new Head of Brand Strategy will soon be ex-Head of Brand Strategy
Isn’t Jag owned by the Indians these days?
Yep. Tata is the parent company.
This is why I didn’t let my daughter watch Teletubbies when she was a child.
No joke, that ad could perfectly cause nightmares in children. "Mommy, I've seen a robot with a hammer in my room"
The CEO speech endorses that the ad was not just the advertising department being woke
The whole company is involved
I've seen the Volvo ad twice, and it had me fighting tears both times.
Bud Light destroyed its brand, but then Jaguar said, "Hold your beer."
I've seen it once and I think of I watched it again. I'd develop diabetes.
Now this is how a car ad/commercial is done. emgergrcy brake front and back should be a must on all cars. the emgenct braking is such a life saver
Looks like a Zoolander trailer without the funny bits.
Clara Peller sent a message from The Great Beyond...
"Where's the car?!"
On the plus side, the amount of talent and humour being poured into lampooning the Jag advert is also life affirming 🤣
Wow that was really weird.Why would they think that was a good idea?😂
Too bad this didn't come out before Halloween.
They literally hired one of the execs that left Bud Light in 2020
Jaguar decided that it was selling 'too many cars'. They came up with a plan to 'solve' this problem. The solution is too eliminate all Jaguar sales. Their ad is a key part of that plan.
As usual, Ms. Downey's comments are insightful, concise, and fun. She has an amazing energy that shines through her animated facial expressions, and I'm envious. Even when I'm happy, I often come across as an angry and bitter sourpuss! Ms. Downey, thank you for your illuminating and entertaining videos.
Thanks Caroline for sending me to that Volvo ad.
Jaguar is an Indian company. Can it survive?
Tata will - they are a huge, successful company. Not so sure about Jaguar. Sad.
Tata will - they are a huge, successful company. Not so sure about Jaguar. Sad.
The Volvo ad is pretty cool, I was not aware of it.
Other car brands: Transmission
Jaguar: Trans Mission
I love that you mentioned Arthur Daily 😂. I used to love Minder as a kid.
That’s a great job! I bet the masterminds behind the genious idea conceived it in a meeting room drinking some bud lights and having ideas.
They were watching the View at the time.
By the way, Sir Willam Lyons ( founder of Jag) did once say..." A Jaguar should be a copy of nothing..."... so lets be fair that the Jag ad was trying to convey a similar message as its original founder.
Apart from the latest Jag ad message " copy nothing", unless Jag can come up with a similarly unique car like those of the 1960s ( E type, JX sedans), & be reliable, they will end up as nothing but a memory very soon.
Life really is full of surprises; I never thought Jag would end up making such plain cars in comparison to the cars of decades back, nor be owned by an Indian Corporation.
From the perspective of Porsche, the M Division of BMW, and the AMG Division of Mercedes Benz, considering all the Jaguar loyalists they are about to gain as customers, this is a great ad.
Funny thing, I’ve been thinking of a new family vehicle lately and Volvo has been on my list. Their new advertisement is great and strikes at all the right chords for young families. 👍🏻
My wife asked if those 'people' were real or AI, as weird as they were.
I got to thinking...Good question.
I don’t know anyone who wants a Jaguar ! Lol
i drove a jag for 3 years and i am embarrassed but i will not stop diving it. i am a 62 year old english man and i wont stop
The Volvo ad is well done but they, too, are mired in EV's so that needs to be modified. Quickly. If you really want a Jag, now is the time to head down to your dealer and wip out your checkbook. He/She/They/Them will be very glad to see you.
I thought the jaguars were really beautiful and I was going to get one of the older v8s but after seeing that ad any thought of getting a Jaguar has just vanished from my mind
Apple 1984 commercial they copied. Difference is jags is woke .
Yep. It's not very original.
The morphadites even all sit down in unison like the opening of Friends.
"I feel like I'm taking Crazy Pills!"
-Mugatu
In comparison, Bud Light’s ad at least had Mulvaney showing the product and smiling. Jaguar’s ad didn’t even manage to do that. 😅
That V12 Type E is the ultimate Jaguar.
Jaguar? More like draguar
Rebrand?
I thought it was a Jaguar funeral.
This rebrand scheme is yet another example of the infantile mindset of the younger marketing teams / execs who think "disruptive" is cool and effective, believing that "shock value" is a useful tool. When you can't tell what a brand is about, or worse, the visual design throws you in a completely different direction that the intended one, the rebranding is a failure.
Finally, they forgot, that there might be a customer out there.
The Volvo commercial made me think of my kids when they were babies. Not gonna lie, it wet my eyes.
that hammer promotes either violence or self-harm.
The ad is quite appropriate for a car brand thas has gone all electric.
Part of the problem is people doing 'reports' on a brand they cannot even pronounce......
How did this turn into an ad for Volvo ?
Even the Teletubbies are shaking their heads at this.
A free packet of Jelly Baby mis-shapes with every Jaguar car sold! Genius!
They all look like there from a Lenny Kravitz video 😂