Please give the folks who made this commercial a raise! Also, send this video to Jaguar so they can perhaps learn what an actual good commercial looks like!
The whole Jaguar desaster brought me here...great to see a car company that still honors its values. Keep up the good work...great cars, great advertisement!
This is what we want from Super Bowl ads. This is worth spending the money to show. Absolutely perfect. Bravo to the creative team behind this and to Volvo for green lightning it.
I love it. I’ve been working in advertising for 20 years, and we’re currently living in a time where ads last as long as it takes our fingers to scroll. It’s mind-blowing how many brands are putting out garbage. This ad is inspiring-first as a parent, and then as a professional. Thank you, Volvo.
Here I am crying over an ad. My first daughter was just born 3 months ago and is incredible how the team captured the emotions of a first time dad. The funny part is that I bought my Volvo a year ago specifically because I knew I wanted my family to grow. I will stick to Volvo forever now.
We were a little late to the game, but once we had our third, and needed a third row, I knew the XC90 was the only car to get. We will always have one as the family vehicle. I hope you are enjoying yours!
As the father of a soon-to-be 17-year-old daughter, I find myself crying at this beautiful ad, so touching and simple at the same time. Wow, great job.
Even if Jaguar wanted to focus on wokeism, Renault already did that, in a fantastic way. Look up "Renault Clio 30 years in the making". Volvo's ad is the greatest ad I've seen, followed by Renault. Jaguar is a disgrace to humanity.
This is the greatest vehicle ad ever made. Well done, Volvo. Thanks for doing something wholesome, and not "edgy" (calling you out, Jaguar). Your marketing team deserves a prize for this film. And, my daughter's first car will be a Volvo.
The problem is that even though the Jag commercial is a travesty to taste and sense it has over 700k views in 2 days and this ad that's seemingly better in nearly every way possible has a 1/5th of that in 2 months. If even 1/4 of the people that see that ad don't hate it they've made a bigger impact in 30ish seconds than this does in 4 minutes.
I liked the ad until i noticed the disgusting subtle subconscious imprinting of mixed race couple for his daughter scene, so degenerate and disgusting with these forced agendas on europeans despite mixed race being tiny percent these evil losers force it so hard
Bravo Volvo. Truly sublime. What a remarkable to feat to capture the entire breadth of human experience-biology, psychology, and spirituality-in a 3:45 mini-docudrama. My allegiance to Jaguar vanished in the moment that beautiful Volvo EX90 came to a stop. 😊
@@yorbar True enough, but Hollywood used to actually create movies and TV that could move people. Not the fluff we're used to these days, nor the political slime that's fashionable right now.
Volvo, you won me over.. I can not hold myself from getting emotional about this video. You guys stand for something way more than a car. You stand for life.
@@VolvoCarsFirst car with a massaging vibrating steering. Only in VOLVO C40 and xc40. Feature available only between 100km to 120 Kmph. No fix available. Highly distracting and unsafe. Worse customer service exprience.
In my experience, that is a symptom of a damaged tire. Rebalancing won't cure it. That being said, not all tires are equal in their ability to stay round and roll smoothly throughout their expected lifetime. I've been happiest with Michelin and Continental. Best of luck to you, I know it's frustrating.@@lordvoldemort2564
I love it! No, I'm a little old-fashioned. First comes love Then comes marriage Then comes.... The baby carriage. But what a wonderful commercial that shows two people in love that are happy about having a child. . But you just take it one dirty diaper at a time.
In 2016 I was 13 years old, my two sisters, mom, and dad were involved in what should’ve been a fatal accident, they got T-Boned at an intersection, meanwhile I was two hours away at an extracurricular activity for school. I got the call on the bus ride home that my family was involved in a serious accident, when I got home, my entire family was sitting on the couch, unscathed. Our 2009 Volvo XC90 saved me from a life without family, and for that I will be grateful. Fast forward eight years, I am 21 years old, and buying my first car in 4 months, which will be an XC90.
That is the BEST car AD I've ever seen in my entire 50 years alive! I have a 5-year-old daughter with my 51-year-old husband and we think of our mortality all the time and if we will see our daughter grow up, who she will love, who she will hate, what she will become, what career she will chose, is she will get married, have children of her own, etc. We think about this all the time! We are consumed with it. And how safe our current car is, our house, etc. I am a convert. Our next car will be a Volvo for sure! Thank you.
I don't have TV. I hate commercials. However, I just watched the longest commercial ever and loved it. Even cried. I even want a Volvo now. I can't afford it. But I want one. My daughter is pregnant with her second, a baby girl.
In 2017, you made a similar advertisement for your xc60 model in 2017, I was 17 years old in 2017, now I am 24 years old and it is great to see that you still advertise like this, you show the facts of life in the taste of a film, this is a masterpiece, thank you volvo!
This is not a commercial, it is a great approach to touching the reality of what human life is all about. At last somebody in corporate marketing knows how to associate a good feature of the vehicle in a humanistic way. Excellent work, I did not notice how long the story line was but it did convey the right message for the vehicle.
I had a XC70 for ten years, and in 2021 bought the V90 Cross Country. I have never lived in a city, and October 2021 was driving into Denver. I was trying to merge lanes to the right, a car sped by much faster than I was going. I looked at the dash and it said "accident detection, automatic intervention" and the car physically pulled me to the left out of the accident! . I was speechless which says a lot for me. Thank you Volvo for saving my life.
i looked up this ad because my husband owns a Jag and i watched their new ad. ive owned 5 volvos starting in 1981. you just guaranteed to get way more of my money! thank you for your safety, design and this wonderful, moving ad that speaks to me.
love this ad. made me teary eyed because this is exactly the reason why we bought our Volvo wagon years ago. We bought a used wagon in 2011 to have a safe family car. Now our 16 yr old son is learning to drive and the car is still running great even though it's older than he is. Bravo, Volvo, for continued quality of product and marketing!
Volvo driver since the 90's, that's all my family drives. Of course my daughter drives one too. The slogan "Volvo for Life" has been out for decades and I'm glad they made this Ad to put that in the forefront. I was always a proud Volvo owner and this Ad made even more proud, it was so well done, brought me to tears as I saw myself as him many years ago. Bravo...
I saw this advertisement on IG a few days ago. Since then, I've been looking for it to show and share with those I love. Glad that I found it here. The final is so strong and true. Congrats for the advertising guys.
BEST commercial EVER. I feel like you just showed us all, THE MEANING OF LIFE. Our first vehicle after GIVING BIRTH was a VOLVO XC90 for the SAFETY of our BABY BOY! VOLVO FOR LIFE !!
What an intensely beautiful commercial. All the feelings new parents have from the moment you know you are going to have a child. So well done Volvo. Wish I had the money to buy one.
In my country, there was a series of accidents involving 8 cars. The XC90 was the one that suffered the most impact. A truck that was going downhill with a broken brake crashed directly into it and continued to push it forward and crashed into the back of a tractor-trailer that was running in front. The XC90 was crushed. But it was amazing that the driver was not injured. People were able to save him before the car caught fire.
I used to drive Volvo 240s, wonderful cars. One day I saw a 240 at a garage that had been towed from an accident - it had been stopped at a light when a large truck had rear-ended it at full highway speed. The ENTIRE TRUNK had been crushed! Yet the rear seat was intact and the rear window was unbroken. Incredible engineering. Some years later, a drunk driver ran into the passenger door of our 245 wagon at 40 mph.My son was in that seat. His only injury was a bump on his head from bouncing on the window.
This is by far the best car ad I've ever watched. I cannot believe I felt engaged to watch the whole thing.... and wanted more. Hats off to the team that created this. I'm thinking of Volvo and I'm a Lexus guy!
Damn. THAT is a commercial. Reminds me of that grandpa working out with the kettlebell to become strong enough to lift his granddaughter, same emotional impact
You know, you don't get this kind of quality ad/storytelling without some level of genuine sincerity, and an understanding that how your products directly impact the lives of real people.... This wasn't just a marketing façade. Well Done.
Man, I just had my first born 8 months ago, she lights up my world everyday. I cried watching this because it's the same thoughts I had when she was born, I cried even more because the daughter in this video and my daughter have the same name. Well done Volvo.
My husband and i have 4 kids....this is literally the things you think of the moment that strip turns blue!! I'm sitting here crying over a car commercial....i dont even need a car...but now im going to think about Volvo the next time we need one!! Well done!!
In a world where we have "that" Jaguar and, we also have this. Bravo to everyone involved in making this. Very emotional. Volvo - morals, values and a passion for safety for generations. 10/10.
Volvos, and especially the biggest ones in your fleet, are like golden retrievers. Everyone likes them. Everyone enjoys their peace and quiet. Everyone is happy in their company and also enjoy their presence. They are just like a family members 🙂
I'm a father, have a six-years older daughter. when I see look version video, I‘m deeply moved. Thanks, all the team for their efforts maybe it's driving me to buy one of this car.
Hi there, we are touched to hear that you were moved by the short film. It seems to have resonated with many in such a beautiful way. Have a look on our website at the other great safety features built in to keep you and your family safe /Anthony
Our Volvo XC40 saved us from having serious injuries in a MVCA in Nov 2023. It was deemed totaled and we purchased a Volvo XC40 Recharge. We will always be Volvo customers for life. I came to see an ad and left crying
Our XC90 saved our infant son. We were hit broadside at his door. The person whom hit us was traveling at 45+mph. The car save his life and ours. He is now 11 yo and living a life as an extraordinary hockey player. We will always own a Volvo.
Finally, at long last. We have waited so long for this beautiful word, LIFE! Capturing the wonderful human mystery. And a car at the service of that great invitation. Best car commercial I’ve ever seen!
Congratulations Volvo! We need more advertisements like this, which make the family tearful! You guys made me cry, the story told is very similar to the way I discovered my wife's pregnancy, it fits perfectly with my life. Today I have a gorgeous 7 month old baby girl!! Well done!!!!
Feels bizarre to seek out a car commercial just to watch it and be brought to tears. I feel honored to give it a like and a comment. Feels like the world is healing. Thank you Volvo for representing the values the majority of us.
This is such a beautiful commercial, it made me cry, and it made me want to buy a Volvo. It’s an excellent little movie that also sells cars. Someone deserves a raise.
Absolutely beautiful ad. Well done, I have never considered to own a Volvo. This has changed my perspective. Not because it’s a safe car, there are plenty of those around. But the fact you stuck to your core as a safety ambassador and navigated a cut throat market that just wants to grab your attention with a beautiful ad that truly humbles you and puts life into perspective is incredible. Well done, well done.
What an unbelievable masterpiece. Bravo Volvo, Bravo. As a scared, brand new dad to a baby girl, I had tears halfway through feeling like that was me in the film talking. Then the impact (or lack thereof, pun intended) the ending had was unbelievable. What a masterpiece.
Currently own a 2014 XC90, will think about another one after your video. We bought a Volvo initially for safety of our family, now we can buy one for the safety of other families, as well.
Automatic braking on the new vehicles and pedestrian/vehicle detection. If all cars had these features other cars would not of hit my rear bumper and possibly fewer bicycle fatalities from cars in the Virginia Beach area.
At first I was a little impatient to see more of the car. You guys told a story that we can all relate to and it had me in at the end. Love the storytelling to send a message instead of "in your face" adrenaline filled advertising.
What a powerful ad! I actually just watched it twice in row and I think I have something in my eye. This 3:45 is better than most feature length films being put out today by all the major studios. Congrats Volvo...especially your ad team...on a fantastic commercial!! And THANK YOU for a breath of fresh air in a woke media environment! More of this please!! When it's time to replace my current car, I know where I will look first.
Jaguar brought me here. The world needs love, not segregation and destruction. Thank you Volvo, for not being like Jaguar.
🙏🏻... Good lesson...
How is the new Jag reveal segregation and destruction? It's a load of models in onesies. They couldn't destroy a tissue.
Same. I'm watching from Brazil. Another country that woke culture is destroying.
Finest commercial ever
Btw ex PAG counterpart jaguar brought me here
Volvo safety +tech +reliabilit
💯💯💯💯💯💯💯💯💯💯%
We need more Pro life/Pro family ads. Well done Volvo.
100%
i want a Volvo now
I just willingly sat through a nearly four-minute commercial and felt perfectly fine with it. Somebody deserves a promotion.
I did the same and felt the same - and then did it again! Well done, Volvo!
Dude that shot it already has a ton of opportunity... look at the movies he's filmed.
Yes.
👍
Same! Also - Jaguar should watch this, too!
I personally think this is one of the BEST commercials I've ever seen. Brough me to tears.
100%. Any ad that can elicit true raw emotions is a winner.
Me too!
Me also!
Hey Sam, looks like you ain't the only one!!!
Me too
Please give the folks who made this commercial a raise! Also, send this video to Jaguar so they can perhaps learn what an actual good commercial looks like!
what is the link to the jaguar commercial?
Finally an ad that makes you FEEL something.
I felt something from the Jaguar ad. Kind of like indigestion.
i feel things with other ads; mostly not great things; this ad makes me feel good things. outstanding. better than most movies and tv nowadays.
The whole Jaguar desaster brought me here...great to see a car company that still honors its values. Keep up the good work...great cars, great advertisement!
Oh yeah it is great and I agree!
The Jag trainwreck commercial brought me here also, OMG a 4-minute car add made me cry. Just wow
Was it the DHH newsletter?
Yeah like this is any better....
Concur.
This is what we want from Super Bowl ads. This is worth spending the money to show. Absolutely perfect. Bravo to the creative team behind this and to Volvo for green lightning it.
I’d rather see this ad than the “Super Bowl” itself!
I love it.
I’ve been working in advertising for 20 years, and we’re currently living in a time where ads last as long as it takes our fingers to scroll. It’s mind-blowing how many brands are putting out garbage.
This ad is inspiring-first as a parent, and then as a professional.
Thank you, Volvo.
Amen!!!! 🙏🏻
This ad is different gravy. Da Vinci level of genius.
So true!
👌🏾
A lesson to Jaguar and Porsche...
Never thought I would seek out the official posting of a car commercial just to give it a like, but here I am.
Well done.
totally agree. I did the same thing.
same
Same! I want to show support for brave companies pushing against the current ideology. Bravo Volvo!!! Thank you 🙏🏼
Same
Ditto
Here I am crying over an ad. My first daughter was just born 3 months ago and is incredible how the team captured the emotions of a first time dad. The funny part is that I bought my Volvo a year ago specifically because I knew I wanted my family to grow. I will stick to Volvo forever now.
Same! Enjoy your Volvo, and best wishes for your family 😊
We were a little late to the game, but once we had our third, and needed a third row, I knew the XC90 was the only car to get. We will always have one as the family vehicle. I hope you are enjoying yours!
The commercial is better than many movies
As the father of a soon-to-be 17-year-old daughter, I find myself crying at this beautiful ad, so touching and simple at the same time. Wow, great job.
I’m crying too.
Wouldnt mind driving your daughter in this volvo😅
Nice usage of hyphens! It’s so refreshing seeing them used properly.
Right there with you brother. My girl just turned 18. This ad got my allergies all fired up 😢
I'm a dad of two adult girls and the grandpa of six, count 'em SIX granddaughters and I too got teary-eyed.
Came here to say this absolutely puts the new Jaguar commercial to shame! What an amazing commercial!
Woke~A~Mobiles (clown cars) by Jagoff
Even if Jaguar wanted to focus on wokeism, Renault already did that, in a fantastic way. Look up "Renault Clio 30 years in the making".
Volvo's ad is the greatest ad I've seen, followed by Renault. Jaguar is a disgrace to humanity.
This is the greatest vehicle ad ever made. Well done, Volvo. Thanks for doing something wholesome, and not "edgy" (calling you out, Jaguar). Your marketing team deserves a prize for this film.
And, my daughter's first car will be a Volvo.
It's good but it's not the greatest, but it is the best in years
The problem is that even though the Jag commercial is a travesty to taste and sense it has over 700k views in 2 days and this ad that's seemingly better in nearly every way possible has a 1/5th of that in 2 months.
If even 1/4 of the people that see that ad don't hate it they've made a bigger impact in 30ish seconds than this does in 4 minutes.
@@TheBigAECyeah but look at stocks of companies that went woke, go woke go broke
I liked the ad until i noticed the disgusting subtle subconscious imprinting of mixed race couple for his daughter scene, so degenerate and disgusting with these forced agendas on europeans despite mixed race being tiny percent these evil losers force it so hard
Not getting any of these woke garbage or mixed race volvo subtle ads scum, wont buy their cars these are for k4cks
I’m buying a Volvo.. this commercial 100% sold me.
This may be the best car commercial I’ve ever seen. Well done Volvo. You are now in consideration for my next vehicle.
A commercial has never made me want to buy the product… ever…… until now.
Bravo Volvo. Truly sublime. What a remarkable to feat to capture the entire breadth of human experience-biology, psychology, and spirituality-in a 3:45 mini-docudrama. My allegiance to Jaguar vanished in the moment that beautiful Volvo EX90 came to a stop. 😊
Beautiful, brought me to tears
Jaguar ad 😂. A car for a different gender than the right two, and for different kind of people. Bravo Volvo, just for normality. My next car...
Exactly what I was going to say❤
An ad that's better than most of Hollywood's real movies! Amazing!
IKR?
Hellyweird 🤮
Truth!!!
That’s a low bar!
@@yorbar True enough, but Hollywood used to actually create movies and TV that could move people. Not the fluff we're used to these days, nor the political slime that's fashionable right now.
This is not a commercial. It is the best movie of 2024. Immediately checking where is the nearest Volvo dealership.
Volvo, you won me over.. I can not hold myself from getting emotional about this video. You guys stand for something way more than a car. You stand for life.
Thank you for your support! /Millie
@@VolvoCarsFirst car with a massaging vibrating steering. Only in VOLVO C40 and xc40. Feature available only between 100km to 120 Kmph. No fix available. Highly distracting and unsafe. Worse customer service exprience.
@@lordvoldemort2564 Bad wheel weight balance?
In my experience, that is a symptom of a damaged tire. Rebalancing won't cure it. That being said, not all tires are equal in their ability to stay round and roll smoothly throughout their expected lifetime. I've been happiest with Michelin and Continental. Best of luck to you, I know it's frustrating.@@lordvoldemort2564
I love it!
No, I'm a little old-fashioned.
First comes love
Then comes marriage
Then comes.... The baby carriage.
But what a wonderful commercial that shows two people in love that are happy about having a child.
. But you just take it one dirty diaper at a time.
In 2016 I was 13 years old, my two sisters, mom, and dad were involved in what should’ve been a fatal accident, they got T-Boned at an intersection, meanwhile I was two hours away at an extracurricular activity for school. I got the call on the bus ride home that my family was involved in a serious accident, when I got home, my entire family was sitting on the couch, unscathed. Our 2009 Volvo XC90 saved me from a life without family, and for that I will be grateful. Fast forward eight years, I am 21 years old, and buying my first car in 4 months, which will be an XC90.
This hits hard. Volvo should absolutely do a short video on this story.
@ hits hard for sure, especially in hindsight. Thanks man.
I purchased my XC90 4 months ago, best decision ever.
@@nathuskyrus4259 so excited to have one in the family again
Wow!! They should totally do a story on this, yeah
Can a commercial be a masterpiece? This is it!!Beautiful!
This is a work of art. This deserves all the awards
💙🙌 /Liz
I love this. As a father. As a marketer. As a human who enjoys long form ads. Congratulations. Give your creative team a medal.
🙌💙 /Liz
@@VolvoCars seriously well done
🙌🙌 /Anthony
That definitely was a great ad!
...then buy this CHINESE car.
That is the BEST car AD I've ever seen in my entire 50 years alive! I have a 5-year-old daughter with my 51-year-old husband and we think of our mortality all the time and if we will see our daughter grow up, who she will love, who she will hate, what she will become, what career she will chose, is she will get married, have children of her own, etc. We think about this all the time! We are consumed with it. And how safe our current car is, our house, etc. I am a convert. Our next car will be a Volvo for sure! Thank you.
I have a 5-year-old boy. Ages in the same range as yours. Same thoughts :)
Honestly? Some of the best story telling via video done in the last 5 years. Did it in under 4 minutes too. Amazing.
I don't have TV. I hate commercials. However, I just watched the longest commercial ever and loved it. Even cried. I even want a Volvo now. I can't afford it. But I want one. My daughter is pregnant with her second, a baby girl.
Damn. Now THIS is an ad. Well done Volvo pulling all the heartstrings and feels.
I came to watch this ad after the Jaguar mess. Geeesh now I can’t see. Thank you Volvo for protecting families.
In 2017, you made a similar advertisement for your xc60 model in 2017, I was 17 years old in 2017, now I am 24 years old and it is great to see that you still advertise like this, you show the facts of life in the taste of a film, this is a masterpiece, thank you volvo!
Thanks for your support! /Anthony
Bro Same age
2000 born assemble 😅😂
This is not a commercial, it is a great approach to touching the reality of what human life is all about. At last somebody in corporate marketing knows how to associate a good feature of the vehicle in a humanistic way. Excellent work, I did not notice how long the story line was but it did convey the right message for the vehicle.
I had a XC70 for ten years, and in 2021 bought the V90 Cross Country. I have never lived in a city, and October 2021 was driving into Denver. I was trying to merge lanes to the right, a car sped by much faster than I was going. I looked at the dash and it said "accident detection, automatic intervention" and the car physically pulled me to the left out of the accident! . I was speechless which says a lot for me. Thank you Volvo for saving my life.
We are sorry that you experienced this. Thank you for your kind words. Do you still own the Volvo V90 now? /Jade
@@VolvoCars yes, I still own the car, and I clarified above - the car pulled me to the left out of the accident automatically/! Amazing!
Did you read her post? She said the Volvo saved her.
i looked up this ad because my husband owns a Jag and i watched their new ad. ive owned 5 volvos starting in 1981. you just guaranteed to get way more of my money! thank you for your safety, design and this wonderful, moving ad that speaks to me.
Thank you for your support. Which has been your favourite Volvo model to drive? /Niamh
love this ad. made me teary eyed because this is exactly the reason why we bought our Volvo wagon years ago. We bought a used wagon in 2011 to have a safe family car. Now our 16 yr old son is learning to drive and the car is still running great even though it's older than he is. Bravo, Volvo, for continued quality of product and marketing!
It’s so refreshing to see an ad that is still designed for the NORMAL audience instead of the MODERN audience. Bravo, Volvo. This is a masterpiece!
I'm a 52 year old man, and this beautiful ad made me cry. And it also made me want to buy that car!
Volvo driver since the 90's, that's all my family drives. Of course my daughter drives one too. The slogan "Volvo for Life" has been out for decades and I'm glad they made this Ad to put that in the forefront. I was always a proud Volvo owner and this Ad made even more proud, it was so well done, brought me to tears as I saw myself as him many years ago. Bravo...
I saw this advertisement on IG a few days ago. Since then, I've been looking for it to show and share with those I love. Glad that I found it here. The final is so strong and true. Congrats for the advertising guys.
Thank you! We are glad to hear you liked it. /Millie
Just cried at a car commercial. Great story telling and a damn good job Volvo. Look and learn jaguar. ❤❤
BEST commercial EVER. I feel like you just showed us all, THE MEANING OF LIFE. Our first vehicle after GIVING BIRTH was a VOLVO XC90 for the SAFETY of our BABY BOY! VOLVO FOR LIFE !!
What an intensely beautiful commercial. All the feelings new parents have from the moment you know you are going to have a child. So well done Volvo. Wish I had the money to buy one.
God, safe to say I have never gotten chills from a commercial until now
This reminded me the 3 happiest moment in my life
Marrying my wife
My first born
My second born
Thank you for reminding me those beautiful moments
In my country, there was a series of accidents involving 8 cars. The XC90 was the one that suffered the most impact. A truck that was going downhill with a broken brake crashed directly into it and continued to push it forward and crashed into the back of a tractor-trailer that was running in front. The XC90 was crushed. But it was amazing that the driver was not injured. People were able to save him before the car caught fire.
I used to drive Volvo 240s, wonderful cars. One day I saw a 240 at a garage that had been towed from an accident - it had been stopped at a light when a large truck had rear-ended it at full highway speed. The ENTIRE TRUNK had been crushed! Yet the rear seat was intact and the rear window was unbroken. Incredible engineering. Some years later, a drunk driver ran into the passenger door of our 245 wagon at 40 mph.My son was in that seat. His only injury was a bump on his head from bouncing on the window.
@@tombiggs4687 you two must live in Canada. Those accidents sound like the kind that involve unqualified E Indy Inns driving 18 wheelers.
This is by far the best car ad I've ever watched. I cannot believe I felt engaged to watch the whole thing.... and wanted more. Hats off to the team that created this. I'm thinking of Volvo and I'm a Lexus guy!
Thank you! Is the Volvo EX90 your new dream car?🤍 /Niamh
Damn. THAT is a commercial. Reminds me of that grandpa working out with the kettlebell to become strong enough to lift his granddaughter, same emotional impact
As a father of two girls, this is incredibly moving. wonderful story telling.
This is one of the best commercials I have ever seen. Volvo you just won my heart. Thank you
You know, you don't get this kind of quality ad/storytelling without some level of genuine sincerity, and an understanding that how your products directly impact the lives of real people.... This wasn't just a marketing façade. Well Done.
Man, I just had my first born 8 months ago, she lights up my world everyday. I cried watching this because it's the same thoughts I had when she was born, I cried even more because the daughter in this video and my daughter have the same name. Well done Volvo.
Congratulations on the birth of your daughter 😊 many parents can really relate to this video. Thank you for your support. /Jade
@@VolvoCars thank you
Are you seriously that weak?
@@NihonKaikan yes, yes I’m that weak.
@@NihonKaikanif you don't have kids you couldn't comprehend. If you do have kids, then I feel sorry for them. 🤦
there is a possibility that this just changed my life - no cap
i've lost sight of what life could be, can be, was for me
simply brilliant
What an incredible, engaging execution. You got me to watch an entire story told by an ad for a car. Well done.
Thank you for your support! What do you like the most about the Volvo EX90? /Niamh
My husband and i have 4 kids....this is literally the things you think of the moment that strip turns blue!! I'm sitting here crying over a car commercial....i dont even need a car...but now im going to think about Volvo the next time we need one!!
Well done!!
In a world where we have "that" Jaguar and, we also have this. Bravo to everyone involved in making this. Very emotional. Volvo - morals, values and a passion for safety for generations. 10/10.
Jesus this made me cry! The commercial is so beautiful! It really makes you think about life....and to look both ways before crossing the street!
This ad should stay in history for sure, really proud to be a Volvo owner!
Thank you for your support! Which Volvo model do you own? /Niamh
Goosebumps instead of nausea. Congratulations.
I've never been so proud to drive a Volvo XC90! Very amazing that a commercial can do that.
Thank you for your kind words! /Millie
One of the most moving commercials I've seen. So true to life and its fragility. Thank you for showing families in a positive light. Well done Volvo!
Gave this masterpiece the attention it deserves and watched it in 4k with wired headphones. Well done to the cinematographer Hoyte Van Hoytema.
Family is the most precious thing there can be.
X/twitter brought me here. Nice looking car. If its as reliable and safe as a Toyota I think this might be our next vehicle.
Me too! We needed a better ad today.
This ad has grown men tearing up. 😢❤
WOW. I’ve never cried at a car advert before. Excellent. Exceptional.
My husband and I just had our first child this year - a daughter. This has touched every part of my soul. Well done Volvo!
It should be illegal to make videos with so much emotions and love that makes me cry liek that. WELL DONE!!!
Isn't it so emotional? We are glad you liked it! Will you be taking one for a test drive when they are available? 😊 /Jade
@@VolvoCarsYou took the emotion out of it with that reply 🙄
I love this ad. And now, I respect Volvo even more.
Thank you! We’re grateful the ad left such a positive impression 🥰 /Jade
I'm seriously tearing up. Certainly made me share it. What a message.
This actually made me teary. Great add.
this is a sequel to “moments” beautiful
is it just me or the original "moments" ad is no longer in this channel?
@@boy638I found it th-cam.com/video/AM-2HlgPftE/w-d-xo.html
@@Sophisticatedduck-po4lp it is. The car's safety feature is the point of the whole narrative
You guys should thank Jaguar. Still very good commercial by itself, but those Jug guys just boosted it and your sales immensly.
Volvos, and especially the biggest ones in your fleet, are like golden retrievers.
Everyone likes them.
Everyone enjoys their peace and quiet.
Everyone is happy in their company and also enjoy their presence.
They are just like a family members 🙂
What Volvo do you have in your family? /Millie
One of the best, most wholesome ads I've ever seen. Well done!!!
I'm a father, have a six-years older daughter.
when I see look version video, I‘m deeply moved.
Thanks, all the team for their efforts
maybe it's driving me to buy one of this car.
Hi there, we are touched to hear that you were moved by the short film. It seems to have resonated with many in such a beautiful way. Have a look on our website at the other great safety features built in to keep you and your family safe /Anthony
Wow, this is advertising, this is art.This is the human experience. I think I'm actually going to buy a Volvo...
Our Volvo XC40 saved us from having serious injuries in a MVCA in Nov 2023. It was deemed totaled and we purchased a Volvo XC40 Recharge. We will always be Volvo customers for life.
I came to see an ad and left crying
We are glad your Volvo kept you safe, thank you for your support!🙌 /Niamh
Can't say that I've ever seen a car ad that's moving and powerful.
Our XC90 saved our infant son. We were hit broadside at his door. The person whom hit us was traveling at 45+mph. The car save his life and ours. He is now 11 yo and living a life as an extraordinary hockey player. We will always own a Volvo.
I love reading this! Check out my comment ❤
Finally, at long last. We have waited so long for this beautiful word, LIFE! Capturing the wonderful human mystery. And a car at the service of that great invitation. Best car commercial I’ve ever seen!
i couldn't stop getting emotional and crying throughout this whole video. Well done Volvo! You won my heart!!
Amazing to hear that you had such a strong emotional connection! 💙🤍 /Anthony
Congratulations Volvo! We need more advertisements like this, which make the family tearful! You guys made me cry, the story told is very similar to the way I discovered my wife's pregnancy, it fits perfectly with my life. Today I have a gorgeous 7 month old baby girl!!
Well done!!!!
Thank you jaguar for discovering this gem. Great job Volvo. Great message. Great marketing team ❤❤❤ we need more of this
Feels bizarre to seek out a car commercial just to watch it and be brought to tears. I feel honored to give it a like and a comment. Feels like the world is healing. Thank you Volvo for representing the values the majority of us.
I want a Volvo for the first time in my life now.
The greatest commercial I’ve seen in a long time!! A breath of fresh air. I’m a Volvo fan now!!
This is such a beautiful commercial, it made me cry, and it made me want to buy a Volvo. It’s an excellent little movie that also sells cars. Someone deserves a raise.
Absolutely beautiful ad. Well done, I have never considered to own a Volvo. This has changed my perspective. Not because it’s a safe car, there are plenty of those around. But the fact you stuck to your core as a safety ambassador and navigated a cut throat market that just wants to grab your attention with a beautiful ad that truly humbles you and puts life into perspective is incredible. Well done, well done.
Well done! Everyone in the marketing department who helped with this deserves a raise!
What an unbelievable masterpiece. Bravo Volvo, Bravo.
As a scared, brand new dad to a baby girl, I had tears halfway through feeling like that was me in the film talking. Then the impact (or lack thereof, pun intended) the ending had was unbelievable. What a masterpiece.
Take my money Volvo!!! Absolutely breathtaking on every level.
I have a young daughter. I was brought to tears. I'm price checking Volvo's now.
I’m expecting my first child, a girl, in a couple days. This was extremely relatable and real, thank you.
Congratulations on the upcoming arrival of your baby girl! Wishing you all the best as you welcome your little one into the world 💙 /Jade
Currently own a 2014 XC90, will think about another one after your video. We bought a Volvo initially for safety of our family, now we can buy one for the safety of other families, as well.
Hi Jeff, this is lovey to hear! What is your favourite Volvo safety feature? /Niamh
Automatic braking on the new vehicles and pedestrian/vehicle detection. If all cars had these features other cars would not of hit my rear bumper and possibly fewer bicycle fatalities from cars in the Virginia Beach area.
🙌🙌 /Niamh
Here after watching the Jaguar ad. That was nonsensical slop, this is meaningful and moving. Great job, Volvo.
Goosebumps!❤️
Volvo being Volvo! Always! Every single time!🙌
🙌💙 /Liz
Best breaks commercial ever!!! I want a Volvo now!!!
At first I was a little impatient to see more of the car. You guys told a story that we can all relate to and it had me in at the end. Love the storytelling to send a message instead of "in your face" adrenaline filled advertising.
We are pleased to hear that you enjoyed the presentation! /Anthony
I would buy a Volvo, just because of this advert, thank you for thinking about the family.
Thanks so much for the love. Family is everything to us, too 💙 /Jade
What a powerful ad! I actually just watched it twice in row and I think I have something in my eye. This 3:45 is better than most feature length films being put out today by all the major studios. Congrats Volvo...especially your ad team...on a fantastic commercial!! And THANK YOU for a breath of fresh air in a woke media environment! More of this please!! When it's time to replace my current car, I know where I will look first.