How Nike Stole The Olympics
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- เผยแพร่เมื่อ 11 มิ.ย. 2024
- Amazing athletes, golden shoes & the guardians of the Olympics - this is the story of how Nike stole the Olympics.
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⏱ Timestamps
00:00 Atlanta Olympics & Michael Johnson
01:50 Who Owns The Olympics?
04:44 Ambush Marketing
08:05 Nike's Reaction
09:23 Free Speech vs. IP Protection
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#nike #olympics #marketing - กีฬา
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Do a documentary on impact of Nike on Eliud Kipchoge
@@cromwellrocks4514 Love that idea!
I'd love if you posted more frequently
By the way how long does it take to make 1 video?
Ok
Hey there! Here some thoughts by a fan of your channel:
I do not agree that an event organiser can own only “the right to a name or symbol”. An event organiser can also own venues and decide almost freely what can and cannot be done inside those venues, including what can and cannot be filmed/recorded. Consequently, an event organiser can ensure that it owns all images and videos taken/made inside of those venues (copyrights and trademark protection are not always applicable to those images, but you can create other forms of intellectual property protection).
Moreover, the event organiser can decide more or less whatever it wants concerning the criteria that athletes must meet in order to participate in the competitions, and therefore control their behaviour, even their commercial one! A point definitely worthy of analysis is the limit to this power of the event organiser with regards to the commercial freedom of the participants (see the decision by the German Cartel Office on 27.02.2019 granting German athletes further advertising opportunities during the Olympic Games).
Side note: I was a bit disappointed that you didn’t mention another gem of ambush marketing: the campaign by Dr Dre to advertise his Beats headphones during the 2012 London Olympics by simply sending to the athletes free headphones with the respective country flag, thus achieving that many athletes were seeing using them before their competitions (e.g. Phelps before winning 6 medals...).
Amazing content as always. Cheers!
The quality of the videos just goes higher and higher. Absolutely fantastic.
മലയാളി?
Enge പത്താലും mallus🤣
@@harigovind6316 yes brother
@@sridevr2116 we r omnipresent. Haha.
It helps that Nike sponsor a lot of the individual teams / athletes.
And they do very similar campaigns around the FIFA World Cup, where Adidas are the official sponsors.
In a nutshell : Nike is King in marketing
after beats
@@supdawgmate5729 Maybe he means in the sport wear segment
Apple also.
@@artoutlawphoto american companies in general hahahaahaha
Same with RedBull. How the hell energy drink company could afford to have F1 teams + in 2022 they will made their own engine
"Nike just did it again" I see what you did there athletic interest..... 😏
Damn didn't catch that
What he did there?
Nike's motto is Just Do It.
They Ambushed the Olympics in Atlanta with marketing.
I think he's insinuating Nike marketed ambushed the London Olympics. So he said they did it again.
@@coachjones6104 thats hilarious Thanks mate🙏🏼
@@coachjones6104 Thanks!
👍
Damn no company out there can compete with Nike in terms of marketing
Pure genius
Perhaps Red Bull could😂
@@saynotolgbt6963 perhaps. I can see them flying a plane during water events.
RedBull says hi
...and Apple
...And Coca Cola
Remember when Michael Jordan covered the Reebok symbol with the U.S flag. Team Nike is no joke.
And all of the Dream Team unzipped their jackets in a way that you couldn't see the Reebok logo. Either they really didn't want to get on Jordan's bad side, or they really hoped they could get a Nike deal down the road.
The quality of this video can rival walt disney. TH-cam came a long way
Rival Walt Disney. Seriously? Enjoy the video but don’t be a fanboy to this level
@@theworkethic he's clearly stoned
9:16 "Nike *just did it* again" Quality line 👏
I would also go back to 92 olympics - Michael Jordan. MJ and Nike are synonymous with each other, and Jordan attending the olympics with the Dream Team was huge. Everyone knew he was covering the logo with the flag which ironically made the logo more obvious and bad in a cool way. (Jordan and Nike did this before in the NBA when his shoes were banned and the fine became the cheapest advertising campaign ever!)
they banned his shoes? is that what people mean when they say there was a Jordan rule?
@@SIRTACONATOR007they didn't ban his shoes, the colourway for them was banned, so he had to pay a fine of 5,000 dollars every time he wore them, which Nike paid each time for him. The Jordan Rules were created by the Bad Boy Detroit Pistons to prevent Jordan from scoring, brutally beating him down every time he entered the paint (the inner circle of the opponent's hoop).
At 2012 London games, McDonald's rights to sell fries were so exclusive that a diner that served food to contractors during preparations of
the opening ceremony was forced to stop selling chips. People got quite upset and after a week they brought the chips back but only allowed with a meal. I confirm.
It's stuff like that that makes me glad my city voted against hosting the winter Olympics
Stuff like this is why I support ambush marketing irregardless of the brand, the advertising exclusion areas around olympics sites are a joke
This is why cities - and countries - need to just stop welcoming the Olympics. They're a disaster.
The ioc is just corrupt
The fact he used Suits for visualization 🤩
Yeahhh
Everything is perfect about this channel.
The stories- a lot of them which we don't know.
The images
The editing
And of course, the soothing voiceover which is perfect.
Brilliant channel
I remember at the 2017 athletics world Championships, there was a huge Puma Billboard with usain Bolt on. I can't remember the actual Sponsor of the Event but i still remember all the Puma/Bolt ads
"Essential thing is to have fought well"
If this was on Netflix, I'd pay to watch it.
If it was on a Sports channel like ESPN, I'd watch it every night.
So much effort and care and quality goes into these videos, thank you so much!💛
Athletic Interest is redefining TH-cam Content. This is legendary stuff.
I know alot of people have said this but c'mon this dude deserves at least 1m subs
The quality
The writing
The research and depth
100%
Dont cry about deserving more subs its takes time and do your part share the videos with people and on your social media accounts
at least 5 mil, their quality is on par/exceeds with Vox.
Fun fact: business logos used to be prohibited on Olympic uniforms to "preserve the amateur integrity of sport". This was back when professional athletes were also prohibited from participating. That is why Jim Thorpe had his medals taken away - he had allegedly played in a professional football game.
Love how you had Bruce mcavaney commentating at the beginning, us Aussies are lucky to have him, his passion and knowledge should be appreciated the world over.
The Football Medal Ceremony on Tokyo 2020 was a great example of this. The Brazilian team did not wear the tracksuit by PEAK, and wore the Nike match jersey. The Brazilian comitee went crazy (rightfully) saying it's a disrespectful with the other sports since everyone might lose their sponsorship over a dozen of spoiled players
Aye! Thanks for the callout! Another great video you guys! Glad I can support the channel!
The olympics have been getting worse and worse every year and Nike just proves the corporate side of IOC
Every year??
well I loved that they added skateboarding haha
They allowed Japan's Olympics held now, when the temperature is 30 degrees at morning............
Athletes are dying
@@eh9296 well, its called *Summer* Olympic for a reason 😅
@@Duzz1412 Yeah, but other Olympics or World Cups, for example Seoul Olympics and Quatar World Cup were postponed because of the heat.
Japan and IOC lied about the weather.
This channel deserves to have millions of subscribers. The editing is BLOODY BRILLIANT.
Seriously every time one of your videos ends, i feel like standing up and applauding. But my colleagues will know i am skivving watching TH-cam and not working...
Absolutely amazing content, I listen to your channel so that I could apply some concepts that the sports industry use in business and marketing. Thank you!!
I love your channel. Quality that every TH-cam channel should strive for.
What a great video. So polished, great graphics, great copy, lovely narration. Enjoyed it. Thank you.
Love hearing the voice of legendary Aussie commentator Bruce McAvaney at the start of the vid 👌👌
Just about to say this
Very interesting video, and the quality of the production keeps improving!
Love the summary! This is the best sport channel on YT.
Love your content, the videos keep getting better and better!
I liked the video before even watching it because it's athletic interest, the quality of their videos is just amazing👆👆👆
great video post.., you can tell you did a great amount of research. just subscribed.., keep it going
doubt I'm ever regularly looking forward to anything as much as your videos
It’s really good to see that you are having more and more viewers
Fantastic video. One of your best!! Congrats!
damn , the quality , the voice , the accent , the content , the informations... this channel is easily one of the best in youtube , in my humble opinion.
The joy when you guys post is so immense
Wow!!! Absolutely amazing video!!! As always!!! Quality!!!
You guys been killing it! 🔥
Holy smokes that was the fastest sub I’ve ever seen. Amazing vid!
Great video!! I knew the IOC were IP bullies, but didn't realize the origin of the problem. Thanks!
Love the the channel and how you reveal the merger of sports and business. Thanks for your hard work.
Amazing videos , easily u deserve 1mil. subs. Another interesting story with logo protection is the case of the Olympic Airways owned at the time from Onassis. He used initially the 5 circles and at the end due to IP issues he added a sixth one.
I got a rebook ad and I feel like that’s just beautiful 😂
Three unskippable ads before the video start, uao you are a champion
As always an amazing video 🤯
Very nice vid man!
Mate you are making great videos!
You are not just givivng info, you Made a whole docomentary Good job sir
Kudos to this channel always giving something new out of the box
How do you even get such topics to put into videos? And here I am struggling to make even a PPT! Some serious work behind it!
Super quality video and very informative. I’m a huge sports fan who studied extensively about many sports like football, cricket, formula 1, tennis, rugby, etc and have so many interesting stories to tell but don’t possess this type of video editing skills. May be one day when you run out of stories, hit me up and I’ll share some of them. Good luck!
Genuinely the best channel on TH-cam
The best channel TH-cam recommend me till date!
Mad respect to you Brothers. Love your content
the outro jingle is amazing
I feel I just watched an 11-minute Nike advertisement about Nike advertising
your channel is amazing man
You got me subscribed, man.
Love this channel because of the quality of the videos
Wow, these videos are something different, quality content.
great once again!
Thank you for your videos. Great quality.
Amazing work again.........!!!!!!
This is one of the few channels that deserve 10's of millions of subscribers. In five years they will 15 mil i swear.
This is literally the best channel on youtube.
Great article. Enlightening.
I love the Bruce mcavaney commentary in the intro
Imagine being a sports fan and not subscribing ATHLETIC INTEREST
Awesome video. Thanks a lot. Very interesting
Great content keep up the good work
Great conclusion too! "It's a circle." 😁😁
Mostly marketing. You can find decent shoes at half or even a third of the Nike price. You won't run slower or jump lower ..
Agree about the price. Although not sure this is true for the Nike Vaporfly / Alphafly models...there are studies that show that these shoes actually make you run faster 🤔.
@@AthleticInterest Yup, expecting nike quality shoes at half the price just does not make sense. They have the quality, this is the primary reason for their sales, marketing is secondary
@@AthleticInterest add dragonfly to that list, (non Nike) sponsored athletes are running in whited out versions
Definitely had a Nike preroll ad on this video
Well done Sir, great story.
Fascinating video, thanks
I'm addicted to your videos
This was really good. Thank you and well done.
Thanks, Ricardo!
This is the defination of gold class content
Favourite channel🔥
I was a games maker for the 2012 Olympics and I was in a role where I may appear on TV from time to time, and we weren't allowed any drinks with clear branding on them........ Including official partner products 🤯
I got a ad for the Nike app during this video 🤣
Please do a video about the business of IPL ( Indian Premeir League ) cricket league in India.
He touches on it in his Virat Kohli video.
@@funisanartform but not full explaination
Holy shit, I have no words and I am in complete awe, so I just have to comment for the algorithm. Excellent work, as always!
Love the Suits reference. Nike, just do it anyway.
For the first time am looking forward to longer videos. 😀
The thumbnail awesome
Two minutes in and I’m captivated.
What an awesome video!
My Favourite TH-cam channel ❤️
I really like the new intro!
I got a Nike ad on this 😳
Form the first 10 seconds only u can see that the videos quality is different its great
The Olympics were created in ancient Greece and the were brought back to life in 1894 by coubertin
and?
@@blondedbyme just a fact. Also I think that the Olympics should be owned by the Greek government and every time some big corporation or company would want to use the logo and something associated with the Olympics for commercial use should pay a fee to the Greek government and not to some big company that collects billions from sponsors. Greece had and still has a big unemployment number and had many economical problems.
@@konstantinosspirtos1662 you know why you think that? Because you’re greek nobody cares about unemployment in greece tell your government to get it together
@@Bramro12 how can you not care about unemployment and so many people and families in the streets. Unemployment and hunger doesn't affect me either but because it doesn't affect me I don't have to be a dick and not care about people. And I don't mean that I care only about Greeks but also for Americans who have the biggest unemployment and hunger issues.
I learn a lot from your videos 💖
Sure, exclusive sponsorship opportunities helped LA generate revenue from hosting the Olympics, but it was also the first city that didn't have to build new arenas and facilities in order to host the olympics. That fact was, in part, because hosting the Olympics had become so expensive in the modern age that many other countries removed their bid.
Really interesting story unfolding in Beijing right now regarding Julia Marino's use of a Prada branded snowboard at the Olympic games!
I love this channel content
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