Why Red Bull Treats Gamers Like Athletes
ฝัง
- เผยแพร่เมื่อ 31 ก.ค. 2024
- While everyone is talking about the rise of eSports nowadays, Red Bull was once more ahead of its time and placed a bet on the Gaming industry when other brands were still figuring out how to build a website.
Their marketing machinery of events, athletes, teams, high quality content and media outlets builds the foundation for Red Bull's success. And the company applies the same winning recipe in Esports.
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⏱ Timestamps
00:00 Red Bull's Marketing Explained
03:34 eSports at Red Bull
06:10 Why it works
08:03 Conclusion
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Video Clips: © Red Bull Media House
#redbull #esports #gaming #givesyouwings - กีฬา
Great video - was cool seeing some portions featuring me! I can tell a ton of research goes into your work!
Thanks! That means a lot to us, especially coming from you.
@@AthleticInterest good video. But doesn't change the fact that the drink tastes disgusting and has zero health benefits, quite the opposite 😅
@@dewi88 well i think they might not care cuz they are prolly are targetiing a pretty young audience who just cares about their status or whether they are cool or not. I will say drinking red bull makes them cool or smg like that in ppl eyes. So i will say red bull is succeeding however, things could change quickly in the future.
@@dewi88 I don't see them marketing redbull as a health drink, or do they?
@@caonima3372 hey mate. I never said they marketed it as a health drink or did I? I just said it has zero health benefits quite the opposite. I just find it interesting people love this disgusting tasting drink that does nothing for you expect make you sick if you drink it in large quantities (like their marketing wants you to). Each to their own though. Free world last time I looked. I'll say my peice then move on. Take it or leave it, I couldn't care less. Peace out ✌
wtf, this is like a mini documentary. the production quality is through the roof. ESPN should hire you guys. seriously.
Everyone hired by espn becomes shite
nah they are too good for espn
why do y'all think you need to be hired to a major production company to create good content?
@@gidd I think he’s simply saying that major production companies lead to major incomes, which this channel most definitely deserves
No, ESPN should take down notes from Athletics Interest.
Seems like the editor drank at least 5 red bulls before getting to work on this 🤯insane job
Maybe 5 every day one week 😅
This morning I accidentally made my coffee with Red Bull instead of water.
I got half way to work before I realized I had forgotten my car.
Yooo what 😂😂. Did you run there
This gave me a laugh
Top notch joke 😂
Caffeine 📈
You don’t need the car since you have wings :-)
Iroh: It’s time you looked inside yourself, and started asking the big questions!
Also Iroh: How does athletic interest only have 200k subs?
omds i cant believe that number 😲
Maybe because they rarely upload their content
@@rizkyaldi5698 They upload every 3 to 4 weeks , that's pretty often for a little team.
Hi there,
I've been leading esports globally for Red Bull from 2015 and until 2019. I signed OG, Ninja and a lot of different athletes and teams. I created Red Bull Kumite , and other events carrying the brand DNA. The Pessoa vs Verstappen video was a lot of fun, especially knowing how much Max spent on Fifa cards...
We even went to own a team in League of Legends during one season, but we bailed out when the Franchising came.
Anyway, I'm just here to say thanks for your video, reminds me of great memories and things we did! #GaveMeWings !
Oh and by the way, tremendous production value here - love it!
What was the issue with franchising that made red bull bail?
So how much did max spend on fifa cards
@@Storiaron impossibility to keep sponsoring other teams and athletes in LoL and commit to one market only instead of supporting gamers globally
@@joemama-mj5rt well, at that time roughly 10k euros. I don’t know if he keeps playing!
@@TsukemenSensei thanks man
Would have loved to see a redbull team, they'd have been top contenders no doubt about that
I already know that is going to be a TOP video🔝 Happy to see this channel getting the attention🔥
The videos on this channel are high quality. Feels like watching a premium documentary.
Better than documentary
Bin überrascht, wie ihr es immer wieder aufs Neue schafft, euch mit der Qualität der Videos selbst zu übertreffen. Ist schön euch immer mehr wachsen zu sehen, denn ihr habt es euch mehr als verdient!
The 6 dislikes are from Rich Energy
Nah bro it's gaming so it's gfule
@@darragho6358 but they only made drinks with occasion promotions.
@@Vernardo and only few streamer. in asia especially indonesia g fuel is not exist but red bull is worldwide
Nah its Monster energy
I feel guilty by watching this for free on youtube, the production quality of this video is top notch.
The editing and the content are so good on this channel! I pick up interesting things here and there from watching videos from you guys. Thanks for sharing!
Love the channel, smashing it once more. Smashing out quality videos consistently. Much love. Inspired me to make content of my own around football
Keep up the good work bro - new sub
Keep up! New sub🔝
@@alexinc. my guy! 👊🏻
That creativity I swear I haven't seen this much creativity in any sport channel not even Redbull channel
amazing! very rare to see such a quatlity content on youtube, can't financially support you but I am definitly subscribed! wish you the best
My exam is literally starting in 2 hours and I am here watching your video. EPIC
The video, visuals and editing is such a high quality - i love it!!
Cannot believe that this channel is only 10 months old. The quality of production is through the roof.
One of the best channels on TH-cam. The editing is mind blowing. you really create a mini game to do the video?🤣
Man I love this channel, ever since ithe one about Klopp and Liverpool got pushed to my recommendations I've been in hooked
Great Video. Always interesting and insanely well done from a visual perspective
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The quality of your videos are unquestioned. Hopefully you guys keep up with the consistent uploads. You've inspired me to level up my videos too 💪🔥
Damn the production quality is insane!
I am astounded by the quality of editing / video production. Above and beyond.
the production on Athletic Interest vids is unreal. Amazing work ethic 🔥👍🏾.. definitely sharing this vid with alot of my friends
No wonder you guys make few videos. You put so much effort into your videos and that takes a lot of time.
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The production value on this video is amazing. Well done!
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Top notch quality as always. Keep up the great work guys. I may not be able to support through patreon but I always watch fully watch the adds to further support the channel
Really underrated channel for the amount of research they do
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I honestly think that this channel is the best thing happening to sports on youtube lately. Keep up the good work :)
Glad you enjoy it!
Thank you for all the effort you put into your content! It really shows!
dude, i love your videos because of my sports interest. competitive gaming has always been another hobby of mine... as soon as you put walshy in this video.... thumbs up... very well done, and very pleasant to see this today.
really appreciate the high quality content, keep it up!
Amazing video!!!!! What a way to start 2021!!!!
Eure Videos sind visuell sehr ansprechend! Hier trifft Talent und Leidenschaft aufeinander.👏
your edit is insane man like i can even describe it! good job
can't
Such a brilliant breakdown. I work in esports, and have not been able to explain Red Bull's strategy in the industry nearly as well as this.
Excellent video, love your content 👏🏾👌🏾
I just ❤ the background music and his voice . Both are very satisfying ..😌
Slowly becoming one of my favourite channels this.
the quality of your videos is mind blowing!
Damn that editing!!!🔥🔥
Asli paraaah konten nya sihh. Keep it up dude !!!!
Thanks for the insights on various topics
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Great video as always! You guys inspired us to make content about business too :)
Top notch quality once again 💯🙌
High quality content! Watched in one breath.
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Wow the quality of your video edition is absolutely insane. I wonder how long it takes to produce one vídeo..
Thanks for ducha good content
I'm a editor and loved the video editor's skills.
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Your editor is sickkkk!
Chapeu bas!! -this video is over the top both in the matter of content and the form of the game and editing. My proudest congratulation!!!
Love your video so much!
Echt ein krasser Kanal (ich gehe aufgrund deines Englischen Dialekts davon aus, dass du deutscher bist) habe deinen Kanal entdeckt, als du glaube ich gerade erst drei Videos rausgebracht hattest. Ich finde es echt krass wie professionell und hochwertig deine Videos seit Beginn an sind, da ist der schnelle Wachstum des Kanals nur verdient.
The best content I have ever seen in my life
Keep up the good work 👏
The production quality and storytelling of your videos is beyond unbelievable. I hope you get signed for a show by Netflix!!!
Awesome animation quality!!!
Just found out your channel, subbed! Good work my brother 👍🏿
Du machst coole Videos. Meiner Meinung nach einer der besten deutschen YTer 💪
You deserve for more subs.I already subbed
You guys deserve a billion subs bruh. Quality stuff
Really good videos bro, keep the great work.
As always, top notch quality production and content !
Editing is another level
what a high-quality video. also the content is on point, damn you guys are going to blow big someday
OG’s first title still gives me the teary eyes.
I asked myself this question few months ago... THANK U SO MUCHHH
Great job!
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crazy quality video and crazy quality content. you are my hero!
Again a amazing video!!! For future video ideas; Formula 1, Lewis Hamilton. I would love to see a video about that!
Nice video top notch quality
Top Tier presentation. Welldone!
The production quality in this channel is astounding
Damn! the quality of the content on this channel is extraordinary
wow this content is amazing, people need to subs your channel.
Nicely done buddy!
Athletic Interest's videos are awesome! Hope you'll do recaps on less mainstream sports like ours... The real challenge and dedication is found where there's little or no money and exposure ;)
Someone is an Ace Attorney fan, nice to see it here on such a professional channel
Can't explain how but your voice is perfect for this video.
Amazing editing
Game design through out the video is very refreshing to watch
this redbull smiling bull logo should be your channel logo! you are amazing!
These little details on editing makes u special
I don´t know how the hell this channels has only 232K subscribers, your content is top-notch
The amount of work that has gone into making this video is something I can't even start to imagine. Wow! Just Wow!
The production value if this video is insane !
Man, so good content.
the visuals were very goooD
At 3:57 you have the smashbros logo over Sjokz, i think it was meant to be the League of Legends logo. Amazing video as per usual, you deserve every like and view you get!
Great quality this
This channel is a gem and this piece of journalism is gold