$1,400,000 In Debt & Lawsuits, Jamie Thomas Had To Sell Fallen Footwear
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- เผยแพร่เมื่อ 27 ก.ย. 2024
- Watch The Full Episode: • Jamie Thomas & Chris C...
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Chris Roberts: linktr.ee/Chri...
Jamie is a smart, well spoken, excellent story teller. Lived a hell of a life in this industry.
I could listen to this guy talk all day long man, the combo of him and Cole made this my favourite episode so far.
100 percent agree!! Dude should write a book about business or even about his life.
Yeah, this was a great conversation. Most skaters would've glossed over all the business details and told a half-assed story to save face.
@@migueljimenez5165yeah maybe he should write a book about Ed Templeton, and then Templeton should write a book about Steve Rocco.
I haven’t stepped on a board in around four years at this point. But growing up skating and seeing these brands come and go as well as change over the years. Being a kid not knowing or understanding any reason behind any of it. Now getting to watch all these episodes and interviews as an adult and understand and learn about what was actually going on is one of the my favourite things about what you guys are doing. Thanks so much for keeping skateboarding in my life and giving people the ability to learn all these thing and hear all these stories. Much love
I'm 29 and have just got back into skating to skate/scooter/bike around with my son, you should hop back on fr. I've done team sports, music, all kinds of stuff but skating is the perfect union of physical and artistic skills.
Dude for real
I quit skating when I was in my early 20s because I was going to school and working full-time. Now I'm in my mid 30s listening to a few skate podcasts and wishing I hadn't ever put the board down. It is interesting to get perspective on what was going on behind the scenes.
@@jacobsims8307same, 29 getting back into it. Teaching my kid a little. Just got treflips back
I second this!! Thank you!
Jamie's honesty, humility and lack of bravado is refreshing these days and makes for a really compelling listen.
A real stand up dude
Jamie is just a genuinely good dude. Met him in person at a skate shop last week and he just had a conversation with me. Crazy he was my childhood hero
Too bad he had to lose it all to get to this point. Admitting the failings were largely on him is not something 99% of businessmen ever would admit
It’s just his perspective. He’s a little biiiiiiithc
wow, tough business but its global now, especially with the Olympics, in this game the brand matters so much!!! things that don't make money today, make a ton later on!!! keep on doing what you doing chief!!!
mad respect to Chris Cole & Jamie Thomas. love Zero & Fallen, used to wear Fallen shoes back when I skated in middle school, they were my favorite pair of skate shoes I ever owned. I also got a Zero board when I got back into skating a bit during the pandemic. love that both brands are back and going strong. Jamie Thomas and Chris Cole were both some of my favorite skaters back in the 2000s. crazy how that’s like 20 years ago now
Same, fallens we’re really good and they had super grippy flick 👌🏽
Same+snowboarding
always saw Fallen as kind of a poser brand tbh. lots of kids at my school who didn't skate would rock them to "look cool". not hating on the team or the people behind it, but it's just really hard to break that kind of reputation. Ride the Sky was a dope video. I still remember some clips from Gilbert Crockett's part. but there were just so many skate shoes in the early 00's and this brand didn't bring a lot to the table. when I think of Fallen I just think of skate shoes that I would find at Kohl's or something. another reputation failure. on the other end of the spectrum, Nike has done a good job of creating a premium brand and garnered a lot of respect despite being so mainstream. it really defies the laws of "cool", but that just speaks to how well they have executed in such a niche market. despite being a publicly traded company, they managed to assemble one of the best teams and have stayed dialed in to the community and have a good idea of what's hot. say what you will, but janoski's were so iconic when I was growing up. and now we have the dunks with their limited releases and streetwear hype. I don't know. just interesting to ponder how such a bloated corporation with a bunch of different athletic divisions has managed to do so well in the skateboarding industry.
I had the purple Chris Cole Fallens back in the day, shouts to my mom lol.
@@mattbob1995as a skater in the 90s, Vans and Airwalks were viewed as the poser/newbie skate shoe - because they were “big” brands. Nike was for basketball. Have a hard time seeing a skate shoe created by an actual skater as a “poser” shoe, especially compared to a big corporate brand like Nike.
Jamie is a born leader, and a very humble one at that !!! He out himself, his fam etc aside and made a choice that he knew would benefit the most people overall...
Mad respect he opened up about this.
I'll open up about stuff if you respect me bro?
@user-qj9dw6tn8y I wouldn't take that chance. I can think of a few things one could open up about that would yield the opposite effect.
@infinitescenarios like what? I am 36 years old an sleep with a Teddy bear an wet my bed still also a virgin ? Who would judge me about that. Respect is what I'll get . Would you respect me if I told you one more thing
@@JaceLandon-s8o That's all fine and dandy so far.
You can see why corporate sports companys like Nike, Adidas and NB have got such a foothold on the industry (other than quality product), because they have additional money to weather financial difficulties. It sounds so difficult to make money as a core shoe brand over long term
It is that’s the problem and the community doesn’t support the companies enough
Half of the problem, and I was guilty of it too, is the skate community thinking anyone is "corporate" or a "sellout" if they tried to actually make a company that prospered. Like my 17 yr old mind couldn't comprehend that trucks, decks, and wheels, shoes and grip tape doesn't come from a magic fairy. Takes a lot of investment, lots of money on marketing, and lots of blood, sweat, and tears for these companies.
@@BrettStubbs exactly! Can’t talk shit then don’t wear core companies that’s how i think about it
@BonesDMS4life and even Danny Way's I think it's his brother Damon who works at DC. Without a CCS and Zumiez, a shoe company cannot survive
@@Relentlezz41 yep and that’s the truth especially the small companies
Jamie really is cold. Real matter of fact. Respect it though
I love that Jamie has grown, where we saw him as a king in skateboarding now he is opening up about his struggles and we can understand why things happened.
Love you Jaime
Wild that anyone was against Cole being on the team, even with his style you could tell he was going to be something special
Skating is competitive. When you’re an up and coming skater it might be uncomfortable taking on a teammate you know could surpass you. Chris ended up being a cool dude, but they didn’t really know how he would turn out back then.
I've always felt Chris Cole's style was suited more to the fresh gear he used to rock. For some reason the hesh look appears incongruous with his style, to my eye. I recently saw an old 411 where he was rocking the fresh gear and was reminded how good I thought his style was when I first became aware of him, and I'm actually a hesh guy. I think it would have been cool to have just the one fresh dude on Zero and Fallen, but I guess they didn't think so.
After the Fallen relaunch I was curious why a South American company owned them this clears that up. I also bought 2 pairs of trooper remakes and although they look similar the cuts, fit, and finish are not the same the worst being the lack of a “gel” heel cup like the originals had.
Oh the new Fallens are garbage…
I swear half the interview Cole is sitting there going "wrap it up please". Half-expected him to start blinking morse code signals John McCain style.
What the fuck are you talking about?
Dam Jamie throwing John Alley under the bus immediately was ruthless lol
Gaps huge
Right then admitting he took 1 mil from the company for his own home ( I'm guessing to purchase more property or invest ) dude was the reason the company went down lol
Skate companies are a lot like record labels, there are so many components and eventually it all trickles up into verticals that eat eachother and eachothers lunch.
I’m 100% certain now Chris Cole is an immortal… he hasn’t visibly aged at all in the many years I’ve been watching him skate he’s a master wood worker which is a lifetime skill in its own. And one of the best skaters alive he must be like 200 years old if not many many more lifetimes older lol
And he got that pop!
He's been 32 for 20 years
Totally a vampire
Big respect on having the foresight to steer clear of corporate ownership. The company I worked over a decade of my life for got bought out by a mega corp a few years back and it just sucked the life out of everything. Decisions get made and orders handed down related to financial issues on the other side of the globe. Despite my region having its busiest and best financial quarters I consistently had to tell my 30+ overworked staff that our operating budget was getting cut again. Corporate sucks.
Mad respect to the both of them
Me and my friends lived in Zero, Fallen, Supra, and Enjoi lol. Still love those brands honestly they just made sense to me and you know what you were getting and what you repped.
28 now, and all i wore in middle school was Fallen and Adio so to hear the story behind Fallen is pretty surreal, i still miss the shoes i had back then
I started skating in 2009 and rode Troopers and Chiefs most of that first year and a half, hurt to see em go when they did so it feels a bit better to know what happened. Nine Club is killing it rn
Same here man I really want to get some troopers again, hated seeing big brands take over the market and push out all my favorite skater brands.
Hearing a story about entrepreneurial failure and seeing him alright and healthy and doing okay today is very inspiring.
“We can’t sell a skateboard to someone in Wisconsin that lives on a farm. “
You can, I started skateboarding when I lived in a farm, the only concrete we had was the drive way. I remember hours of just flat ground skating after school, the Saturday Trips to town where I’d get dropped off at the park picked up once the errands were done.
I was so stocked Fallen came back. They were my shoe growing up. I don’t/can’t skate much anymore, but I still rock Fallen shoes.
Damn didn’t know Allie was a little salty about Cole back in the day!
And you still don't. No one said it was true just what they thought, pay attention.
@@anthonynunyabizness9989jamie said that John literally said he didn't want him on zero but knew Jamie wanted him but once he got on fallen John said he didn't want to be on 2 teams with Cole. They literally DID say that. Pay attention.
Are they talking about alley Boulala
@@TheJdog18 John Allie.
@@TheJdog18 no, its Allie..Jon Allie.
Jamie brought some of the biggest players to brands he made!!! That’s lengend
Everybody had Etnies and DCs but man I liked me some Fallens back in the day
It's so nice to see Jamie be so humble here. What an absolute Legend! I wonder if he coulda swung a deal with Quicksilver to still do his own creative thing with them? I couldn't imagine seeing what I built be so successful and then crash down. Wow! Great lesson for me as the viewer to take away from his experience. Thanks for sharing.
Just wanted to say that I was one of those kids who grew up on Fallen. I had the Chris Cole Rippers in all black as my first pair. To this day I have hoodies socks and an unworn pair of the FA Vibes as well as broken Zero decks and a hoodie. Hearing about how it all went down before I was too young to comprehend is wild to me. Live damn close to the middle of nowhere Wisconsin too😂
Fallen blew dogs. I had a Jamie Thomas signature shoe and the heel blew out on like day 3 straight garbage
The rivals? Huge disagree. My leather version lasted forever.
Jon Allie is a beast... Circa "its time" dropped some madness that still kills!! One of my fav videos ever.
Why the fuck do people keep thinking they cant tell the entire story and have to tell it quickly. I wanna hear the whole thing. I dont care how long it will take. Ill watch hole thing
Remember buying some fallen Billy marks revolver shoes from Ross. One of the best shoes I skated with. Also skated with Chris coles trooper shoes, they where great and enjoyed his DC shoes as well
This was a great video, so many things I wondered about. Also Chris, your comment about Wisconsin farmers not wanting a zero board... I just thought you should know I grew up on a small farm in Northern Indiana and Zero was my favorite skateboard company haha.
Thank you guys thank you guys for getting the coolest and most awesome personalities and skateboarders and everything else into the building and into the interviews and content. You guys are like the ESPN FOX ABC NBC for skateboarding but way better...
This interview hits so special and is super legit!! It's always offer to hear from Action Sports athletes that become entrepreneurs!!
HAPPY SKATING from VB/VIRGINIA BEACH,
Kyle
I still have fallen paint pen on my skateboard from 2008
What is that digital picture frame with the guy skating. In the background?? Is that for sale anywhere
How did the lawsuit over the trademark for the Fallen logo not get brought up?
Eldy wasn't there to talk golf haha
Jamie is such a honest and humble person.....admitting the ego involved is difficult. Btw the 06 fallen Jamie model was the best skate shoe ever.
I remember wearing Fallens in 2007, they were some of my favorite shoes.
not me getting all the info years later... worked shops 2002-2010 and more but all the distributors changes and everything... ugh so rough
This interview was fascinating. Jamie was the hero growing up. He recruited the leader / head guy of our skate crew in 2003. The chief!
Who was?!😊
Who was?
I had the very first pair of of FALLENS. The black w/ gum sole. I set a trend in high school with those bad boys! ZERO & Fallen were my absolute FAVORITE skate brands!
So crazy that they jus traded skaters like trading a player in pro sports
I love hearing about Jon Allie, Hopefully one day he agrees to do a nine club interview!!
It’s crazy how Jon Allie hated cole for some reason lmao
Hopefully allie gets a 9club or a bunt interview so he can explain his distain for cole so heavy lol
Almost all my shoes are fallen. The trooper is the best by far! Huge respect to Jamie and Chris. New Blood
Love how real Jamie is. No bulls*^t
Zero bullshit
Give Jamie the podcast. The rest are guests.
I remember Jamie signing my arm with some fake tattoos to look like him. Was at a fallen demo, I have a print out of a picture they had of all us lined up outside the shop on their website. Great memories
Chris Cole's reaction is like....
" Really? "
The first time I bought my first Fallen shoe, Cole debuted on DC the next day. Literally the ad got uploaded. 😂
man, i feel for jamie, what a story. my next pair of shoes will be from a skater-owned brand. not converse, not vans, adidas, nike or now - out of respect for jamie - fallen. i feel like, as skaters and ex-skaters, we have the power to keep this kind of thing from repeatedly happening. keep skater-owned companies in business!
Wish I would have kept my Jamie Thomas fallen shoes. Best shoes I've ever owned that was like 2008ish
The AB blend feature is so AMAZING. So many creative uses for it. I use it so much 🙌🙌
Great interview, love the insight from Jamie's side, we were designing in the Sole tech camp at that time.
Does company naming , reflect on the companies level of success ? be careful what you wish for...
I patiently sat through the video waiting for Jamie to say the word "Argentina". So effing proud of the people behind the licensee and how they bought Fallen back from the dead. I'm from there obviously and they have some of the nicest looking shoes, I have to try a pair of them myself. Pure love. 💙🇦🇷
Owned a pair of troopers and my only complaint was they wore the back of my Achilles raw when walking. Skating the were amazing! So comfy
Big shout out to Jamie for doing a sick custom graphic for my buddy Scott Stevens the pro snowboarders last pro model snowboard. Real recognize real. Dude is dedicated to sideways board fanaticism.
brb gotta go comb thru ramondetta footy to figure out which circa model is based on cole’s design…
Had bought a pair of Fallens at a mom and pop skate shop that they had laying around for years. They were “Dicksons” model. Original box and shoe. Nostalgic!
I live in Wisconsin, IM BUYING A ZERO BOARD ON THE 1ST. just to go purposely to relive the greatest time and years of my life in my 20's because I had VHS and DVD to learn from.
This show has unlocked secrets that would've stayed in a vault forever. That was shocking when Jamie said Jon Allie didn't want Cole on Zero and Fallen...then Cole became the very face of Zero and the best skater in the world. They should bring JA on and ask him what the heck his problem was...
Please do more of the business side of the industry. This is incredibly interesting.
i didnt skate for long as i have healthy issues but my first board was jamie’s. just a rad humble dude. figured he’d be a good role model.
it’s also cool to see people from different teams interact
Very cool story. So cool being a consumer of these products and then years later hearing what was going on behind the scenes.
The quality of the clothing from Fallen is the worst I have owned of skating apparel, a close second is Sweet Skateboards. Their stuff looks good, but falls apart quickly.
The skateboarding industry is crazy
Too see Fallen nockoffs or relabels in swapmeets selling for high dollar breaks my heart. Theyre obvious Fallen shoes sold in bulk with no label through some distrobution process.
I'm going to look up Jon Allie footy from this time on. I'm familiar, but I'm WAY MORE FAMILIAR with CC's career.
Allie is good, his footage in the Slave videos is sick. But yeah Cole is just on another level entirely
Fallen yeah good shoes i bought but the name it was more than meets the eye!
Good stuff from Jamie he is real! Hard times but always fighting for Skateboarding!
A true Hero!
This is why I always try to support smaller companies that have real owners struggling to run a business and not huge corporations like Nike, new Balance, Adidas, etc. I understand pro skaters want to get paid and will most likely sign to the highest bidder because smaller companies cant afford to pay them as much as the big corporations.
And then, an angel appeared to lift Fallen from the ashes. His name, Phil Mickelson.
I hate that circa doesnt sell in canada anymore. AL-50s are my favorite shoe to skate and now i cant get em for less than 200 bucks
Theres something very poetic about Jamie naming the company 'Fallen'
But like many of pur childhood herpes, its kind of sad to see/hear about what happened in the background with the business. As we developed our love for skating, the entire industry was stepping on each other for a buck. Now look at the industry - i think what happened to Thrasher depicts the rise and fall pretty well.
Hey Rickey , herpes is forever
You really need to fix that o button, dude.
That's not what my childhood was like.
Man, so much honesty on so many levels. This was a cool one.
When the product name foreshadows the reality to come..
Similar to Dekline Shoes.
This is the stuff I want to hear about
I have a jacket hoodie that you can zipper off the hood. Super unique and haven’t found one like it since.
When I was in my early to mid teens I was all about Zero and had a few pairs of fallen early on. My first complete was a barely skated complete with a zero deck, phantom trucks, quickies bearings and spitfires. With all due respect I thought the zero graphics were cooler back then. Idk if anyone remembers but they had a board series in 03 or 04 that was like a rabid animals series and for Christmas I'd gotten a John Rattray deck from that series...it was a rat (of course lol) with a chain link fence in the background. It was cool as hell. All these years later I don't think I've bought more boards from any other companies aside from shop decks
I literally grew up on a farm in Wisconsin and bought a Chris Cole Reaper deck when I was like 13 or 14. Didn't think I existed did ya Chris Roberts!
Fallen makes great shoes. The 2000s styles looked better, but the 2020s models definitely perform better. On my fourth pair in a row. Just got The Troopers and they're everything you could want from a shoe. The Chief got pretty screwed over in that whole business, but he did create some of the very best skate companies. You seriously deserve something out of it, if not respect
Good interview
its a shame fallen didnt work out, they had a few of my fav pairs of shoes when i skated
I hope Jamie knows that a lot of us are also just so happy to have Fallen back as a choice
He might not be at the helm anymore but a lot of people never forgot about it
I used to rock literally nothing but Fallen. Now they don't have a single shoe out that I like
I had so many purple fallen joints. 😢
I was literally just looking for some Fallen Rival's a couple days ago-- they were my all-time favorite shoe. I bought 2 pairs in a row, rode them for >3 years. Crazy to hear the behind-the-scenes on them. I hope the new company can remake the Rival.
Always wondered what happened. So cool to hear it explained by the man himself
I’ve always wondered what happened to black box.
This was a really informative interview. Thanks for letting them tell their stories crob
Ride the Sky to this day is one of the dopest videos ever made.
I remember on SKATE wanting the fallen shoe sponsor so bad
Adrian Lopez Circa's are the worst shoes I ever owned. I miss wearing Fallen but I haven't been able to get a size 14 in Canada for well over 10yrs.
The Ripper is still one of my favorite shoes.
Purple and black soles
Serious interview! So much respect for all these guys
Dang. Jamie starting a shoe Co. Called *RISEN" would be amazing.
Love how the put the guest boards on the wall nice touch of detail 🫡👍🏿
Skate shoe companies are cooked
I think you’re right but a lot of older companies could do great coming back because of nostalgia. Personally i’d love to see 88 come back
I don’t think many people enjoyed 88 though except old Corey Duffel fans lol
Krooked is crooked.
@@littlepatI'd buy a pair of the avengers quick.. and svitaks were cool too.
The big players are pushing them out of the game. Hard to compete with Nike, New Balance and Adidas
I understand things happen and markets change, but based on this.... I would never do any type of business with Jamie.
Truth
Funny, someone who has made this mistake and learned from it is exactly who I'd go into business with. Most people don't point out their mistakes like this, but most people make huge mistakes at some point and basically have to start over. I respect Jamie a lot for this.
sales peaked summer 2001, too much money, tony hawk pro skater and everything else, it took about 6-7 years for the crash to happen. Dill was getting 10k cheques from Tech Deck, pre 9/11 - Circa/Fallen/Zero were some of the biggest brands at the time, very few people had any idea the US economy was going to take a big dump in 2007.
@@infinitescenariosI agree. I think Jamie was both being pragmatic but at the same time try to accommodate for his guys. That’s rare in business. He didn’t cut and run like Rocco.
I want to see this circa Cole shoe that designed , been trying to find it
Kinda makes me wonder why Allie was so against Cole, sure when he came in he wasn’t in the brands image but he eventually became what the brand image is now