I feel educated with this interview. Especially the NEXT LEVEL's breakdown part. At first I don't know that Ningning on mic part is the Bridge part 1 bcz I thought it's a part where's Ningning just flexing her vocal xD. PS. My mom think I was in a Zoom workshop when I watch this. And I was like, yeah some of it. xD Anyway thank you for this interview. I learned a lot.
Thank you so much!! i'm watching your reactions in your channel and they all are very interesting and entertaining! you are a great producer and communicator!
Just a reminder.. SM is the TRENDSTTER, they don't follow the trend bcz they are the trend. See, another hit of experimental song by SM. I'm still remember when the news was leaked about SM will remake NEXT LEVEL from F&F ost, then many people over internet gave a negative reaction about it and even until the song released. But, slowly and truly NEXT LEVEL climbs the korean charts until it reach the highest peak at 24Hits Melon as #1st. I do believe karma is real for SM songs, bcz many people react negative at first then later became addicted to the song. And I was like bruhh NEXT LEVEL is a bop song since D Day it was released and you need around 1 month to realized that? bruhh..
Yep. That's the SM phenomenon!! The first time you listen to a title track, you are like "what is this?" Or "it's okay". But after your 2nd and 3rd listen, it either becomes one of your favorite songs or it becomes a song that never get boring no matter how many time you listen to it or even if its 127 years in the future.
@@peacelovevegankpop 127 years? i see what you're doing, czennie.. haha I do love SM for this perspective they have on creating music.. really unique 👏
The thing is, I dont think that "I'm on the next level" is the only addicting part. There's many parts of the song that stick in my mind for daaays, like "that's my naevis, it's my naevis", "I see the nu evo", "naevis calling", my favourite: "common show me the way to KOSMO yeyeeeeee". they filled more the chorus too, its so catchy. I loved Next Level so much.
THiS!!! I was shocked in disgust the first time I heard it but I needed to hear it a second time and I was instantly addicted to all the song.. I feel there is not a useless part. And the magic about the song: I showed it to a friend that doesn’t like kpop and can’t be more far away from it with his music taste.. but he LIKED IT! And he said it is so different from everything that ge could actually listen to it.
The thing about SM is that they're not afraid to take risks on everything. Concept, genres, style of music and that is what makes them unique.They don't go with the usual type of musics, they make their own style.
What I like about him is that he doesn't seem to take most of the credit for the aespa version which is respectful. He's mentioning how he's only given good drafts and admits he didn't have much influence in the new version but what interests me the most is when he said he always asks them how and why they made the changes (very open view and really commendable to want to learn). I found it very interesting. Amazing in-depth interview.
One of the reason why the song is really catchy it's because of the upbeat sound and the repeating “NEXT LEVEL” that doesn't want to leave your mind. Just like Red Velvet's Psycho, When The chrous part repeats, your mind goes wild. The “You got me feeling like a Psycho, Psycho” it‘s really addicting, just like “I'm on the Next Level”
Watch this guy being hired by other kpop company because aespa/next level really give something next level! SM really know how to look for songs and producers that will be a blueprint for kpop! I mean SM brought LDN Noise, MCMZ, Ryan S Jhun, etc music to kpop and now every other kpop group hire them to create music for them
I think its because engineering background of Lee Sooman and the advantage of beeing engineer, right? Engineer can easily study business and when they can mastered it they can direct people to build the industry.. From my perspective and not intend to humiliate about profession.. People with pure art usually doesn't know music industry works, and people which majoring business is good with economic theory but lack about calculating the risk.. I don't know if this happen in your country or not, but in my country mostly big industry startup was found and build by engineer..
when he's talking about how a huge crowd would sing along, i imagined aespa being finally able to perform to huge crowd and people are chanting "I'm on the next level" while doing the point choreo. 😄 thanks for this video!
@@19demian 🤣 same to you! A while back, there was that april fools joke about the lightstick that had all SM lightsticks combined into one, that is the lightstick i need!!!
I dunno but so far, if I'm not mistaken SM is the only company who always takes the risk when making it seems like there are 3 songs in a song itself. From SNSD Igab, f(x) Red Light, EXO Tempo, RV Zimzalabim and AESPA Next Level, they sit on the same table. Probably why evryone in the K-industry still respect and look up alot to SM despite it's messy management and all, because they are ahead of their game and has always new things to offer.
the song is a hit, it peaked the top of all major korean music charts and it's a hot topic in korea, the related videos to next level all trended in south korea's youtube. the dance practice that they put out a few days ago for the song is trending in worldwide youtube. thank you for the amazing job on producing this song and thank umu for the awesome interview!!!
And its after 1 month and after they hit 100m view... im crying in Ning Ning meme face... (Usually song will going down the chart after 1 month of release)
@@dontlookmeup8437 THIS. Me and my friends constantly discus that. That usually in just a week or two, a song will drop like a lot in korean charts but not Next Level... we all in awe that Next Level just did the impossible for a new groups. They stay on top 5 charts as if they were senior group not rookie.
So I see, SM is really into songs that has repetitive hook, repetitive chorus and addicting beat. I'm still waiting for rumor song “BOOM CHICA CHICA”, I smell a massive hit.
@@mmas5696 Nah, you should check the songs again. They're two very different songs. They only have a similar song title, that's all. The 127 one is chica bom bom and the demo one is boom chica chica and the songs' vibes plus beats are very different.
I really appreciate these interviews. As someone who loves and studies music/production, it's nice to hear from people with different musical backgrounds share their stories and production/writing styles.
I come back here to announce that this song swept major awards in KOREAN MUSIC AWARDS(like a Grammy awards in Korea) It won the Song of the Year(major award) Best Kpop Song, Rookie of the Year last day. It also bagged in major awards from different categories in 2021. Entitling the Aespa as the leaders of the 4th generation in kpop with their Next Level Supremacy.
That was an interesting interview, especially Adam's 'Next Level' sections breakdown. I always thought about the La la la la la la transition being kinda ironic in contrast to the badassery before and after that part. Giselle's Nu Evo transformation from pure little angel to full swagger in less than a second was the first hint: expect the unexpected things to come!)
I hope she told him the kind of hit he has written. If he thinks it's a joke then let me elaborate, DUDE! YOUR SONG IS A HUGE ASS HIT IN KOREA. ITS GETTING BANNED TEMPORARILY, when a song is banned for a while in Korea, its a good thing. That means there are exams coming up n for the students to study n pass effectively, songs that are too addicting like next level are banned. The general public still streamed the song too number one which is so funny😂😂😂 they better hurry cuz the song is spreading faster than Corona.
as a fan of aespa, this interview was really interesting to watch. adam, thanks for sharing your insight with repect to designing songs as an talented & experienced producer!!! hope to see your particiption more often in kpop song credits in near future as well.
i hope adam can work with another SM artists in the future. because he knows very well about music industry works. and we know that is what SM are always reaching for. thank you so much for this interview
Really good interview Umu, thank you so much. Next Level is so good, i'm obsessed😭 Since the beginning, i like the fact that this song is unexpected and fun, it never gets boring thanks to those changes.
Thanks for the interview! I've been watching Adam's song breakdowns and I feel like my ears have gotten way better at picking up things!! I've been going back and forth between your "ranking NCT's title track" video and the songs to see if I can pick up the things you mentioned! 🤣 I've never been educated in music but I have always wanted to know more about the music I listen to. Of course, the groups are amazing and talented, but I also want to give recognition to all the people behind the scenes and I feel like I can do that more when I learn about the process! So I really appreciate it when you do interviews with all these songwriters and producers! And lucky me, many of the people you have interviewed happen to be the songwriters and producers of my favorite songs and artists!! P.S: Imagine if you got an interview with Yoo Young Jin and Kenzie. I would freak out!!! 😍🤣
What’s scary is Aespa at the moment has only released 1 song that is an original. They haven’t even released anything new yet and are already dominating. Be scared.
my tought exactly. The build up for this group is crazy. Not yet releasing any album, just with three songs, but already got people hyping them up so much... pretty scary. Next Level's digital even beat Twice's in recent music show. That speak alot.
What a great interview as always from Umu and team. Really love this kind of content.. when you get to hear stories from producers on the process of creating the music. A great insight from Adam especially the psychology behind music.
Im really love this channel.. it not just about reaction but umu make it "Next Level" with interviewing the producer, breakdown the music composer, etc.. I hope the channel will long lasting abd grow big
Umu and other reacttothek reactors, editors, thank you so much for creating content that made me appreciate and understand music a lot more. U guys are truly amazing. Also this interwiew was amazing! Thank u reacttothek and Adam💜💜
when he said "if rules (in music) was followed the reaction is ordinary but sometimes if you break it the reaction is extraordinary" and that's what sm is doing. they're known for "experimenting" the songs but look most of them became hit songs
Once again an amazing interview! As someone who knows next to nothing about music production and music theory, I love watching these kinds of things. It's like opening my eyes to a new world filled with meaning in the background. I specially love hearing people talk about their craft, you can tell they love what they do. Now, something that stood out to me was the whole storytelling section. For a while now, I've seen many groups start to incorporate lore into their concepts, which is amazing. However, not all of them commit to it or just use it for a comeback or 2. Some big exceptions to this are of course Aespa, LOONA and maybe dreamcatcher. I think this is a great way to keep fans on board with the group, as there always will be something new to the story. It also makes people think and start making their own theories, which we saw my's do with this comeback and orbits with the next cb. I believe this isn't something easy to do and needs a lot of time and planning to create such a universe. BBC took 2 years only assembling the whole group and it seems like SM has been planning this way before even Girls generation. That's why I think most companies or groups won't be really trying to copy or repeat this kind of process. Way too hard, way too much money. Nonetheless, it always great to see it happen, specially in this era where we often get the same product over and over again. Once again, amazing interview umu, and sorry for the testament
Thank you Umu for your great interviews! I believe your questions capture the best in the person you’re interviewing. Your curiosity and your intelligence add a lot to the content you’re creating with the rest of reacttothek! And thank you to the whole team for the quality content we receive! ❤️
This song is the best experimental song I have ever heard.. and I have been into kpop since 2012. But what worked perfectly is the combination of the song with the members of aespa, with the concept, the outfits, the choreo , the aes... AND the languages used for the song.
I've been a kpop fan since 2010 and whenever i hear their songs, im like "wow, this one is so catchy", or "the vocals is so good!", but this is the first time i've became curious on how it is made and honestly, it gives me more connection to the song and artists itself because of this indepth information. Its like diving into the ocean after taking in the beauty of the sunset from the shore. Its like heaven.
Great interview. His channel is insightful. Congrats to him and his team, when you get your song banned for being too addictive you've hit the Next Level. Take a bow.
Remember all those haters keep saying its a flop remade song... hahaha... the song is and currently a huge hit in South Korea even though it's a 1 month song... and they compete against those super popular senior like... im crying
When he mentioned the chant thing, another song that came to my mind is NCT 127's Kick It, because most people only know the intro 'Lemme introduce you to some new things, new things, new things'
From forming best of the best teams in music industry not just to interact with us through our mind, body and soul but they are partaking us lessons on how they take challenges for an unexpected concepts but the outcomes are beyond beautiful. Truly a masterpiece!
The producer said that he sent about 12 songs to the producers of SHAW AND HOBBS, probably aespa will come back with one of the songs that were not chosen, I am sure that SM did not let this go unnoticed.
A lot don't even know what they are doing sometimes. You'd be shocked. I've been studying hit songs for a long time now so I've put together a formula (The Billboard Hit Song Checklist) and it works
i wish i would have asked him his reaction to people saying the transitions are messy (it's not for me tho) especially to the "navis, calling" part. i mean if that makes him anyways uncomfortable then I would not. people are saying this song "Next Level" join the group of multi-genre with "I Got A Boy", "Resonance", "Zimzalabim", and "Red Light"
Next Level already topped those songs and proved to be the best charting song among the 4th gen idol groups. It just shows sometimes you gotta make people uncomfortable and take a risk.
Since I watched his reaction on youtube I wanted to hear more discussion from him so I’m really thankful for this channel. Next level is a huge hit. Kudos to all the people who worked on this song
Hope everyone got something good out of this interview. Glad to share any advice that might have helped provide insights - Adam
I learned a lot from the interview. Thank you for sharing your knowledge :D
I feel educated with this interview. Especially the NEXT LEVEL's breakdown part. At first I don't know that Ningning on mic part is the Bridge part 1 bcz I thought it's a part where's Ningning just flexing her vocal xD.
PS. My mom think I was in a Zoom workshop when I watch this. And I was like, yeah some of it. xD
Anyway thank you for this interview. I learned a lot.
Thank you so much!! i'm watching your reactions in your channel and they all are very interesting and entertaining! you are a great producer and communicator!
This was amazing and great to hear your story and thoughts! Thanks for sitting down with Umu and sharing with us :)
This is sooo coool pls keep working with K-pop so we can get more of these
HIS MIND WOW AND SM'S MIND WHEW
THEY'RE ON THE NEXT LEVEL
Thanks for this Umu!!!!!
Next Levuwl***
Just a reminder.. SM is the TRENDSTTER, they don't follow the trend bcz they are the trend. See, another hit of experimental song by SM. I'm still remember when the news was leaked about SM will remake NEXT LEVEL from F&F ost, then many people over internet gave a negative reaction about it and even until the song released. But, slowly and truly NEXT LEVEL climbs the korean charts until it reach the highest peak at 24Hits Melon as #1st. I do believe karma is real for SM songs, bcz many people react negative at first then later became addicted to the song. And I was like bruhh NEXT LEVEL is a bop song since D Day it was released and you need around 1 month to realized that? bruhh..
Yep. That's the SM phenomenon!! The first time you listen to a title track, you are like "what is this?" Or "it's okay". But after your 2nd and 3rd listen, it either becomes one of your favorite songs or it becomes a song that never get boring no matter how many time you listen to it or even if its 127 years in the future.
PERIODT. So many hack reactors bashed the song acting like SM doesn’t do weird ish all the time.
@@peacelovevegankpop 127 years? i see what you're doing, czennie.. haha I do love SM for this perspective they have on creating music.. really unique 👏
🤣🤣🤣🤣🤣🤣🤣
100% Valid
The thing is, I dont think that "I'm on the next level" is the only addicting part. There's many parts of the song that stick in my mind for daaays, like "that's my naevis, it's my naevis", "I see the nu evo", "naevis calling", my favourite: "common show me the way to KOSMO yeyeeeeee". they filled more the chorus too, its so catchy. I loved Next Level so much.
RIGHTTTT i mean like almost all the lyrics is freakin addicting like... ALMOST ALL OF THEM
That's why it's banned during exams in Korea, only SM can do it
THiS!!! I was shocked in disgust the first time I heard it but I needed to hear it a second time and I was instantly addicted to all the song.. I feel there is not a useless part. And the magic about the song: I showed it to a friend that doesn’t like kpop and can’t be more far away from it with his music taste.. but he LIKED IT! And he said it is so different from everything that ge could actually listen to it.
YOU LEAD, WE FOLLOWWWW ~~~~
Almost all part of the lyrics are hooks
it’s a very experimental structure but it paid off, next level is a hit.
Definitely Mayra :)
The thing about SM is that they're not afraid to take risks on everything. Concept, genres, style of music and that is what makes them unique.They don't go with the usual type of musics, they make their own style.
that's right that's what made me love SM music
Perioddddddd
100% that's how we push music forward.
What I like about him is that he doesn't seem to take most of the credit for the aespa version which is respectful. He's mentioning how he's only given good drafts and admits he didn't have much influence in the new version but what interests me the most is when he said he always asks them how and why they made the changes (very open view and really commendable to want to learn). I found it very interesting. Amazing in-depth interview.
Exactly
Thanks Aldi :)
One of the reason why the song is really catchy it's because of the upbeat sound and the repeating “NEXT LEVEL” that doesn't want to leave your mind. Just like Red Velvet's Psycho, When The chrous part repeats, your mind goes wild. The “You got me feeling like a Psycho, Psycho” it‘s really addicting, just like “I'm on the Next Level”
But the way girls pronounce Next Level is also main reason for song to get hit.
@@vaanshichauhan9868 yes
NeXt lehVuul
So cute
And also the lyrics is easy to sing, like every parts is iconic 🤯
@@vaanshichauhan9868 Yes Yesss
Yes repetition is so important to get a song stuck in your head.
Watch this guy being hired by other kpop company because aespa/next level really give something next level!
SM really know how to look for songs and producers that will be a blueprint for kpop! I mean SM brought LDN Noise, MCMZ, Ryan S Jhun, etc music to kpop and now every other kpop group hire them to create music for them
I think its because engineering background of Lee Sooman and the advantage of beeing engineer, right? Engineer can easily study business and when they can mastered it they can direct people to build the industry..
From my perspective and not intend to humiliate about profession.. People with pure art usually doesn't know music industry works, and people which majoring business is good with economic theory but lack about calculating the risk..
I don't know if this happen in your country or not, but in my country mostly big industry startup was found and build by engineer..
@@raradaisy Yeah i'm agree with u, lee soo man makes art, music and bussines becames one. He called it Culture Technology.
Ikr😭 SM's songs is like...bro is a whole another level
@@raradaisy Lee so man is indeed genius person...if we talk bout SMCU, i am just speechless...
@@raradaisy true
when he's talking about how a huge crowd would sing along, i imagined aespa being finally able to perform to huge crowd and people are chanting "I'm on the next level" while doing the point choreo. 😄
thanks for this video!
I hope aespa can see My's Soon
Im so curious what their lightstick will look like!! Next Level would be so lit at a concert!
@@peacelovevegankpop yeah i hope sm will give them cool design (good to see you here 🙈)
Omg id get goosebumps if i hear the fanchants🥺🥺
@@19demian 🤣 same to you!
A while back, there was that april fools joke about the lightstick that had all SM lightsticks combined into one, that is the lightstick i need!!!
I dunno but so far, if I'm not mistaken SM is the only company who always takes the risk when making it seems like there are 3 songs in a song itself.
From SNSD Igab, f(x) Red Light, EXO Tempo, RV Zimzalabim and AESPA Next Level, they sit on the same table.
Probably why evryone in the K-industry still respect and look up alot to SM despite it's messy management and all, because they are ahead of their game and has always new things to offer.
Yeah out of all the entertainment in korea,Sm is the one who never afraid to take a risk
mostly sm. the only other songs like those from other companies would be "love cherry motion" by loona, "eternally" by txt and "pantomine" by wjsn.
let’s replace tempo with sherlock
Don't forget Shinee's Sherlock (Clue + Note)
Taking risks is how transformation happens :)
the song is a hit, it peaked the top of all major korean music charts and it's a hot topic in korea, the related videos to next level all trended in south korea's youtube. the dance practice that they put out a few days ago for the song is trending in worldwide youtube. thank you for the amazing job on producing this song and thank umu for the awesome interview!!!
@Mean Whale It wasn't. The article was just implying that it *should* be banned the way SHINee's Ring Ding Dong was because of how addictive it is.
@@marchelineuy fun fact...thanks!
@@marchelineuy no song has ever been actually banned for exams. 'banned for exams' is just a korean meme, not an actual regulation
Thanks Wallace :)
SM really has that great music engineering team. Look at the diversity of their artists' discography.
Definitely Jake
9:56-10:23 finally someone said it. It's all about taking a risk and see what's the outcome.
Exactly :)
SM ent is a place for composer, writer, producers and more to create and explore experimental sounds and songs in which i like
Yes definitely
so cool because next level finally reached #1 in melOn 24 hits!!!! this hit song is really on the next level
pak and rak soon
And its after 1 month and after they hit 100m view... im crying in Ning Ning meme face...
(Usually song will going down the chart after 1 month of release)
@@dontlookmeup8437 THIS. Me and my friends constantly discus that. That usually in just a week or two, a song will drop like a lot in korean charts but not Next Level... we all in awe that Next Level just did the impossible for a new groups. They stay on top 5 charts as if they were senior group not rookie.
crazy!
So I see, SM is really into songs that has repetitive hook, repetitive chorus and addicting beat. I'm still waiting for rumor song “BOOM CHICA CHICA”, I smell a massive hit.
boom chica chica already use for nct japanese album
@@mmas5696 thats chica boom boom... i feel like its a different song...
@@mmas5696 you mean "Chittaphon phon Chittaphon phon, be be aggressive!!" 🤣🤣
@@mmas5696 Nah, you should check the songs again. They're two very different songs. They only have a similar song title, that's all. The 127 one is chica bom bom and the demo one is boom chica chica and the songs' vibes plus beats are very different.
@@OJAY_L.A yes, that's true. At least someone already pointed it out.
SM's quality in music is always on A WHOLE DIFFERENT LEVEL from the start y'all 😭❤️🔥
You mean the next level ;)
Sir, just wanted to say you made the current most famous song in Korea right now.
I’m literally not even joking, aespa’s on top of Melon charts
It's an honor to be part of this :)
Next Level become the most succesful 4th gen song, and gg 2021 release this year 😭😭 is such a flex to people who hated it when it was released
wow!
I really appreciate these interviews. As someone who loves and studies music/production, it's nice to hear from people with different musical backgrounds share their stories and production/writing styles.
Yes that's how you learn best
I come back here to announce that this song swept major awards in KOREAN MUSIC AWARDS(like a Grammy awards in Korea) It won the Song of the Year(major award) Best Kpop Song, Rookie of the Year last day. It also bagged in major awards from different categories in 2021. Entitling the Aespa as the leaders of the 4th generation in kpop with their Next Level Supremacy.
Everytime sm produce hit song( well all of their songs are bop) other company always try to get the producer😂
SM producers revealed that other companies tried to ask them to make their groups' songs sounds like exo and nct's. XD.
@@syaaad.d exactly !😂
SM is the blueprint!! love it ahah
That was an interesting interview, especially Adam's 'Next Level' sections breakdown. I always thought about the La la la la la la transition being kinda ironic in contrast to the badassery before and after that part. Giselle's Nu Evo transformation from pure little angel to full swagger in less than a second was the first hint: expect the unexpected things to come!)
Glad you enjoyed it Oliver
I hope she told him the kind of hit he has written. If he thinks it's a joke then let me elaborate, DUDE! YOUR SONG IS A HUGE ASS HIT IN KOREA. ITS GETTING BANNED TEMPORARILY, when a song is banned for a while in Korea, its a good thing. That means there are exams coming up n for the students to study n pass effectively, songs that are too addicting like next level are banned. The general public still streamed the song too number one which is so funny😂😂😂 they better hurry cuz the song is spreading faster than Corona.
Bruuuh lol. But yes! we have been telling Adam on his YT channel and giving him updates!! SM just be racking up their number of banned songs!
That "Stadium Chant" mindsets are beyond GENIUS !!!!
SM being a risk taker really pays off in the end. And this review is really educating. Thank you for sharing your knowledge and insight!
I'm glad you enjoyed it.
as a fan of aespa, this interview was really interesting to watch. adam, thanks for sharing your insight with repect to designing songs as an talented & experienced producer!!! hope to see your particiption more often in kpop song credits in near future as well.
Thank you for watching. I hope so as well.
The genius is Lee Soo-Man, CEO of SM, who produced the Aespa concept and the key choreo of Next Level.
i hope adam can work with another SM artists in the future. because he knows very well about music industry works. and we know that is what SM are always reaching for. thank you so much for this interview
I hope so. It would be an honor
이런거 정말 좋네요 원곡자와 인터뷰하면서 리메이크의 작업과정과 어떠한 생각으로 작업을했는지 보는게 굉장히 흥미롭습니다
Really good interview Umu, thank you so much.
Next Level is so good, i'm obsessed😭
Since the beginning, i like the fact that this song is unexpected and fun, it never gets boring thanks to those changes.
That's the goal Lina :)
22/06 Next Level is now the most successful song by a 4th Generation K-pop Group
Amazing :)
Thanks for the interview! I've been watching Adam's song breakdowns and I feel like my ears have gotten way better at picking up things!! I've been going back and forth between your "ranking NCT's title track" video and the songs to see if I can pick up the things you mentioned! 🤣
I've never been educated in music but I have always wanted to know more about the music I listen to. Of course, the groups are amazing and talented, but I also want to give recognition to all the people behind the scenes and I feel like I can do that more when I learn about the process! So I really appreciate it when you do interviews with all these songwriters and producers! And lucky me, many of the people you have interviewed happen to be the songwriters and producers of my favorite songs and artists!!
P.S: Imagine if you got an interview with Yoo Young Jin and Kenzie. I would freak out!!! 😍🤣
Hahahaha found your comment just cause I know you will be here!
Count me in on freaking out about that Yoo Youngjin and Kenzie interview!
@@_maddieee13 im deaaad lololol!!!!
That would be really amazing and I got excited by just the thought of it! The legends of legends!
Omg I got shivers hahaha!!! 🙏🙏
What’s scary is Aespa at the moment has only released 1 song that is an original. They haven’t even released anything new yet and are already dominating. Be scared.
my tought exactly. The build up for this group is crazy. Not yet releasing any album, just with three songs, but already got people hyping them up so much... pretty scary.
Next Level's digital even beat Twice's in recent music show. That speak alot.
Agree with this
What a great interview as always from Umu and team. Really love this kind of content.. when you get to hear stories from producers on the process of creating the music. A great insight from Adam especially the psychology behind music.
Exactly Abby. There's so much behind music :)
Also proves how SM ent. is diff. in level for music production... #incomparable #period
P.S. So thankful for ur videos I'm truly learning a lot.
:)
i can't believe i watch this from the beginning to the end.. can't help but curious about next level
Glad you watched it.
You can clearly see how passionate Adam is, and how sm entertainment can see potential in a music
Thank you
와 25분 영상 자막달아주신 분...감사합니다....ㅠㅠㅋㅋㅋ 한국어 자막있는 거 보고 소리질렀네요 ㅋㅋㅋ 25분동안 정말 유익한 시간이었습니다!!
Im really love this channel.. it not just about reaction but umu make it "Next Level" with interviewing the producer, breakdown the music composer, etc..
I hope the channel will long lasting abd grow big
Same!
Welcome NEXT LEVEL to SM’s library of musical greatness including I GOT A BOY, ZIMZALABIM, SHERLOCK, and TEMPO.
Tvxq rising sun
Adam's answers are very encouraging and aspiring.
Not to mention the questions was very well prepared.
Good job 👍👍
Happy to hear it.
Wow the song gone to no 1 digital chart in Korea so so good
Amazing!
I’m always so grateful for your interviews and for the producers who share all of this with us!!! It’s really making me look at music differently!
100%
I can't believe the amount of knowledge he has when it comes to music. He always speaks knowledge! Thank you for this interview, I love it so much!
Thank you 🙏
Umu and other reacttothek reactors, editors, thank you so much for creating content that made me appreciate and understand music a lot more. U guys are truly amazing. Also this interwiew was amazing! Thank u reacttothek and Adam💜💜
You're welcome Erva :)
when he said "if rules (in music) was followed the reaction is ordinary but sometimes if you break it the reaction is extraordinary" and that's what sm is doing. they're known for "experimenting" the songs but look most of them became hit songs
yeah!
Once again an amazing interview! As someone who knows next to nothing about music production and music theory, I love watching these kinds of things. It's like opening my eyes to a new world filled with meaning in the background. I specially love hearing people talk about their craft, you can tell they love what they do.
Now, something that stood out to me was the whole storytelling section. For a while now, I've seen many groups start to incorporate lore into their concepts, which is amazing. However, not all of them commit to it or just use it for a comeback or 2. Some big exceptions to this are of course Aespa, LOONA and maybe dreamcatcher.
I think this is a great way to keep fans on board with the group, as there always will be something new to the story. It also makes people think and start making their own theories, which we saw my's do with this comeback and orbits with the next cb.
I believe this isn't something easy to do and needs a lot of time and planning to create such a universe. BBC took 2 years only assembling the whole group and it seems like SM has been planning this way before even Girls generation. That's why I think most companies or groups won't be really trying to copy or repeat this kind of process. Way too hard, way too much money. Nonetheless, it always great to see it happen, specially in this era where we often get the same product over and over again.
Once again, amazing interview umu, and sorry for the testament
So happy to hear it
I love how the producer moves like a stop motion animation. But it’s really interesting to hear how the song breaks into those forms.
haha thank you
단어 사용하시는걸 봤을때 번역하시는 분이 한국어 아시는 외국분이 아니라 네이티브 한국인이시네요. 한국어 자막이 어색하지 않아서 너무 좋습니다
As always, thank you Umu and Reacttothek crew for this amazing interviews!!!
Thank you Umu for your great interviews! I believe your questions capture the best in the person you’re interviewing. Your curiosity and your intelligence add a lot to the content you’re creating with the rest of reacttothek! And thank you to the whole team for the quality content we receive! ❤️
Agreed!
@8:22 That's a really eloquent way of explaining why kpop "point" choreography is so amazing
These behind-the-curtain interview series that you do is the best kpop-related content on TH-cam. Thank you so much.
Agreed
This song is the best experimental song I have ever heard.. and I have been into kpop since 2012. But what worked perfectly is the combination of the song with the members of aespa, with the concept, the outfits, the choreo , the aes... AND the languages used for the song.
I've been a kpop fan since 2010 and whenever i hear their songs, im like "wow, this one is so catchy", or "the vocals is so good!", but this is the first time i've became curious on how it is made and honestly, it gives me more connection to the song and artists itself because of this indepth information. Its like diving into the ocean after taking in the beauty of the sunset from the shore. Its like heaven.
와 드디어 한국어 자막!!! 영상 잘 봤습니다! 인터뷰해주셔서 감사해요❤
Thank you thank you so much Umu, this was really an insightful interview (you kill it as always), so interesting to hear from Adam!!
Glad you enjoyed it
I really love these kinds of interviews. Thanks umu for doing this, I hope you’d do more!
Great interview. His channel is insightful. Congrats to him and his team, when you get your song banned for being too addictive you've hit the Next Level. Take a bow.
Thank you!
Remember all those haters keep saying its a flop remade song... hahaha... the song is and currently a huge hit in South Korea even though it's a 1 month song... and they compete against those super popular senior like... im crying
my gosh this is one quality interview
thank you Jong
Yes I have been waiting for this interview since you announced it! Thank you for letting us know more about the happenings behind the scenes!
You're welcome Winwin
When he mentioned the chant thing, another song that came to my mind is NCT 127's Kick It, because most people only know the intro 'Lemme introduce you to some new things, new things, new things'
Thank you for another wonderful interview!!
'Stadium Chant'
Reminds me of SNSD - I Got a Boy section that goes 'Oh ooh weh oh! Ooh weh oh ooh oh oh!' and other parts that was short and catchy.
From forming best of the best teams in music industry not just to interact with us through our mind, body and soul but they are partaking us lessons on how they take challenges for an unexpected concepts but the outcomes are beyond beautiful. Truly a masterpiece!
Awesome. The opinion is quite inspiring. This video should be the kpopology 101
I'm glad to hear it Kim
That's why this channel is the best 💜👏
He just said “I’m sure Aespa has a tonne of sing that they are recording”
I’m not crying 😭
:)
I'm sure he produced another song for aespa's debut album 😉
The producer said that he sent about 12 songs to the producers of SHAW AND HOBBS, probably aespa will come back with one of the songs that were not chosen, I am sure that SM did not let this go unnoticed.
Thank you so much for this interview! This was so insightful!
Glad you enjoyed it. I've got a ton of videos on my channel if you want more insights into hit songs
This is why SM Ent is always ahead of its game 💖
super interesting interview - thanks so much for bringing it to us umu! i really enjoyed adam's insights and the conversation!
Glad to hear it! I breakdown and react to a ton of other songs on my channel if you'd like to learn more insights
Thank you so much for this, amazing questions!! Would love to see more!
I kinda wish that music producers could break down their hit songs more often! I love learning about the song-making process!
A lot don't even know what they are doing sometimes. You'd be shocked. I've been studying hit songs for a long time now so I've put together a formula (The Billboard Hit Song Checklist) and it works
Interesting to hear about the importance of stadium chant. In kpop this is also very important. Called 떼창
Yes for all music!
I Love Aespa Next Nevel so much, melody is so cool and amazing to hearing ❤️❤️❤️❤️❤️
This is so cool
이렇게 흥미롭고 재밌는 인터뷰에 한국어 자막이라니 최고에요👍🥰
thanks for this!!!
Wow this was such an interesting video!! Thanks so much!
i wish i would have asked him his reaction to people saying the transitions are messy (it's not for me tho) especially to the "navis, calling" part. i mean if that makes him anyways uncomfortable then I would not.
people are saying this song "Next Level" join the group of multi-genre with "I Got A Boy", "Resonance", "Zimzalabim", and "Red Light"
Next Level already topped those songs and proved to be the best charting song among the 4th gen idol groups. It just shows sometimes you gotta make people uncomfortable and take a risk.
Umu is such a top notch interviewer, hope she gets to interview many producers and idols as well
This is pure gold! Umu is a great interest and Adam provided such in depth and interesting insights. Love
Thank you Ryan
NEXT LEVEL STILL #4 ON MELON TOP 100 CHART LETS GO BABY
Congrats Adam & co! Next Level is such a hit in Korea & around the world right now!
Thank you
Thank you for making this song now it’s was no.1 on melon music chart and yes they are still rookie but rank no.1
Crazy :)
have been waiting for this 😊
I feel I just went to an awesome conference, and for free 😭 ty umu
🙏
Last night aespa hit No.1 in 24hours Melon chart
really awesome interview!
Finally! I love this!
I'm completely obsessed with next level!
Since I watched his reaction on youtube I wanted to hear more discussion from him so I’m really thankful for this channel. Next level is a huge hit. Kudos to all the people who worked on this song
I enjoyed this so, so much...!
really enjoyed this. love what this mans is doing. real love for creating.
thank you so much for giving us this kind of content, Umu!!! what other channel does this huh?
I'll be doing videos similar to this in the future as well
This is so interesting!!! Thanks for the video