What Genghis Khan Would Do: Conquering Content Challenges with Freelancers

In this vlog, I share a major project I’m working on: hiring a freelancer to help me execute my content strategy. While I know what needs to be done and have the vision, I struggle with consistent execution. I break down my process of creating a clear framework, including mapping out a yearly calendar, identifying roadblocks, and outlining a checklist for my team.
I also reflect on the challenges of managing content across multiple locations and scaling my brand’s tone and voice with tools like ChatGPT.
At the end for my history homies, I geek out about Genghis Khan and his legacy as a fearless conqueror, drawing some interesting parallels to leadership and resilience. He was a violent scourge who conquered more than anyone in history, but there are still lessons to take away.