Uppercut Deluxe x Crows Nest Barbershop - Genesis, Part One

Jon Roth hails from Ontario, and is the founder of Crows Nest Barbershops, which boasts 5 locations across Canada.
Crows Nest Barbershops aren’t any normal Barbershop chain though. Each shop has its own individual personality and story, all as varied as the neighbourhood they are in and the staff that work there - which was completely intentional. From the outset, Jon wanted to create a place that was more than just a barbershop, and a part of the community.
Crows Nest Barbershop was born in a basement, in Kensington, Toronto. Jon, needed a place to practise his craft but couldn’t find the place to do it - so he made one. From there, the Crows Nest family began to grow and eventually they needed a new location.
The vision for Jon and the Crows Nest team was always clear - take their approach to barbering and begin spreading it the right way. Jon gave his staff the opportunity to grow with it, allowing them to shape each shop to make sure it suited them. Jon is determined to support the people who care about what they are doing and show it with substance, passion and authenticity.
Before becoming a Barber, Jon was a professional Snowboarder. He began working in the background for a few snow and skate brands but became drawn to barbering, and the rest, as they say, is history.
A big thanks to the team who put this video together!
Director - Drew Lightfoot
Cinematography - Mark Moher
Editor - Mikaela Bodin
Colorist - Rosilyn di Sisto

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Are you guys doing a whole series of different shops?