XPS Wake Up Call Fist Look

This is a great looking bait for the money. I grabbed it on sale but this bait rocks at that $9.99 price point. Whoever is doing their XPS line is knocking it out of the park.
BPS Description:
The hard-knocking action of our Bass Pro Shops® XPS® Wake Up Call easily stirs big fish from deep-cover slumber. This appetizing hard bait features a smooth-swimming jointed body for convincing realism. Burn it fast without any fear of a blowout. The XPS Wake Up Call lure's feathered treble adds a persuasive final touch on the baitfish-imitating look.
Hard-knocking action lures fish out of cover
Smooth-swimming jointed body
Won't burn out on a fast retrieve
Feathered treble