Brompton on Slippery Slope to Bankruptcy (1.2025)

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  • เผยแพร่เมื่อ 8 ม.ค. 2025

ความคิดเห็น • 41

  • @tristamrossin7289
    @tristamrossin7289 9 ชั่วโมงที่ผ่านมา +3

    They've just had a massive upscale, new factory in the works, completely new bike design, the first major change since they started. Although there may be a downturn, I'm confident that the majority of profits have gone into development which will benefit them moving forwards. I don't think this is an issue, they're to gold standard for practical folding bikes.

    • @tristamrossin7289
      @tristamrossin7289 4 ชั่วโมงที่ผ่านมา +1

      @@SmallWheelWonder My point was, if you invest in new factories and new bikes, that's where your profit goes, hence the large profit loss for this financial year. The new factory is not only designed to streamline and increase production but to bring costs down. So they haven't made a massive loss, they've invested more aggressively.

    • @barrytantlinger1033
      @barrytantlinger1033 ชั่วโมงที่ผ่านมา

      @@SmallWheelWonder It's delayed until 2029 because of planning commission issues.
      So they shouldn't modernize their product line to be more efficient and cost effective?

    • @SmallWheelWonder
      @SmallWheelWonder  ชั่วโมงที่ผ่านมา

      I doubt Brompton will even exist in 2029.

  • @twowheelsintokyo7039
    @twowheelsintokyo7039 14 ชั่วโมงที่ผ่านมา +4

    Bad as it sounds, if Brompton earned a profit in 2024, even only 5000 GBP, it did better than 99% of other bike makers. The last 2 years have been tragic ones for the cycling industry, we've lost VanMoof, Kona, GT, All City, and a host of others. E-bike makers have been hit especially hard. I hope 2025 sees things turn around.

    • @SmallWheelWonder
      @SmallWheelWonder  6 ชั่วโมงที่ผ่านมา

      This is not what the graph shows: www.grandviewresearch.com/static/img/research/folding-bicycle-market.png

    • @barrytantlinger1033
      @barrytantlinger1033 ชั่วโมงที่ผ่านมา

      Kona got bought back by their founders and is alive and kicking.

  • @harst56
    @harst56 4 ชั่วโมงที่ผ่านมา

    You're right!
    16" wheels with thicker tires and e-drive in the backwheel or pendix drive wil do the job.
    Unfortunately it's almost the only comfortable folding bike which fits through 55cm deckhatch

  • @davidhunternyc1
    @davidhunternyc1 วันที่ผ่านมา +1

    Look at Daniel !!! Keepin' it real. If only car reviewers were as knowledgeable, candid, and honest as you. Heck, our politicians could use 1/10th of what you got. If I won the lottery, I'd pay for you to fly all over the world to examine and test every Brompton clone made today, especially the titanium clones. I can't tell if they are crap or real viable alternatives to the OG Bromptons. The reviews are mixed. Thank you.

  • @Mavisto2
    @Mavisto2 4 ชั่วโมงที่ผ่านมา

    They tried to improve something, that by function alone, didn't really need improving and charge a lot more money for it. They seem to be following modern marketing methods of charging what they can get for it and not what something it worth. It's a bike for commuting, that's the whole point.

  • @david78212
    @david78212 วันที่ผ่านมา +1

    Quite a few bike companies are on the way out, it’s not just Brompton. Paying $1500 just so you can not have a car just means most of those people will just buy a car.

    • @SmallWheelWonder
      @SmallWheelWonder  วันที่ผ่านมา

      I doubt any of the other big names are in this much trouble.

    • @david78212
      @david78212 วันที่ผ่านมา +1

      @ well Specialized is one of the ones that is in trouble and even Trek is having some financial difficulties, so I think you’re wrong. GT is already gone, they didn’t even make it to 2025, we’re going to see a lot of bike companies disappear this year, big names and some smaller ones too. It’s not just Brompton, they may be further down the rabbit hole, but other companies are right behind them. I suspect 2025 will be the year of companies going under.

    • @2WheelsGood.01
      @2WheelsGood.01 20 ชั่วโมงที่ผ่านมา +3

      A used car will still cost you more than $5k USD and it'll be in piss-poor shape with very high mileage. You'll ultimately end up spending much more.

    • @david78212
      @david78212 19 ชั่วโมงที่ผ่านมา

      @2WheelsGood.01 giving the option of a $1500+ bike or a car, the majority of people are going to choose a car. People who are too broke to buy a car aren't going to run out and buy a $1500+ bike just because it folds, they're going to get a bike that costs less than $500 and move on. Brompton has priced themselves out of business by pricing themselves out of a market altogether. The market of people who need a small folding bike and just can't afford a $1500+ bike. Bikes as a whole have been pricing themselves out of the market for a long time now.

    • @SmallWheelWonder
      @SmallWheelWonder  5 ชั่วโมงที่ผ่านมา

      The maintenance and insurance alone will cost thousands even on a 100 year old Corolla ;-)

  • @2WheelsGood.01
    @2WheelsGood.01 20 ชั่วโมงที่ผ่านมา +1

    Too expensive with much cheaper competition that gets the job done quite well. I agree with your other points here, lots of mistakes by them.

    • @SmallWheelWonder
      @SmallWheelWonder  5 ชั่วโมงที่ผ่านมา

      Exactly! If you want to charge twice the price of a Tern, you better have killer design and engineering.

  • @aswadexodus8230
    @aswadexodus8230 5 ชั่วโมงที่ผ่านมา

    People wages have not increased and the cost of living will not encourage to afford it.

    • @SmallWheelWonder
      @SmallWheelWonder  5 ชั่วโมงที่ผ่านมา

      And if they can, a Birdy or a Moulton will give them way more for the same money.

  • @aswadexodus8230
    @aswadexodus8230 5 ชั่วโมงที่ผ่านมา

    People love to buy, but the price is ridiculous and this will be the downfall.

  • @KavanOBrien
    @KavanOBrien วันที่ผ่านมา +1

    Actually the electric bike has a different fork to the standard fork = it’s made heavier to be able to accommodate the motor on the front wheel , so five forks , it would be curious to see a graph in relation to belt drive systems across the industry, from what I have seen and heard with all manufacturers that the increase of belt drive systems has increased year on year by about 25% over the last five years , be it touring , mountain , road , the list is endless, they had an opportunity with the G -line to create a belt drive system especially with using the Alfine hub also personally would of added electronic shifter, if they want ideas because they are too busy talking about nonsense around the coffee machine then just ring the guy from Kinetics . Talking with many countries around the world be it bike clubs or shops everyone is saying when will catch up with the rest of the market place a create a belt drive system,

    • @SmallWheelWonder
      @SmallWheelWonder  วันที่ผ่านมา

      I have no problem running 700 watts with the standard forks using small torque arms. They should have gone that route.

    • @KavanOBrien
      @KavanOBrien วันที่ผ่านมา

      @@SmallWheelWonder I agree, once again they have a nack of complicating things which could simple , maybe once that mindset is set in stone very hard to break the spell , pretty sure if Andrew was still involved he would of created a belt drive system probably before all the other bike manufacturers, now they are way behind the curve , can you imagine creating a kit with a belt drive replacement for the million bikes should of the six speed but with an 11 speed option with electronic shifting and not for getting the belt and cogs , I think you would have sales of that kit that would probably exceed 500 thousand easily, there is not one Brompton owner I have spoken with that wouldn’t swap, there’s millions of pounds or dollars in your case to be earned , ironically it would be quite a simple thing , kiss as you know keep it simple stupid, take care nice soul .

  • @p.istaker8862
    @p.istaker8862 3 ชั่วโมงที่ผ่านมา

    Titanium is not softer than steel.

    • @SmallWheelWonder
      @SmallWheelWonder  ชั่วโมงที่ผ่านมา

      And butter is not softer than granite.

    • @p.istaker8862
      @p.istaker8862 นาทีที่ผ่านมา

      @@SmallWheelWonder You are correct about that. But not about Titainium and Steel.

  • @SingaporeUntold
    @SingaporeUntold วันที่ผ่านมา

    they need a clone killer model. an aluminium frame version that is cheaper to make and cheaper to sell. lightweight and none of the infamous rust issues of bromptons. I've seen multiple brands using an 8kg aluminum trifold.
    Honestly, I see people just quitting cycling. Traveling is people's number 1 spending I believe now. So maybe they can market that way. I think just start firing people who don't need to be there.
    honestly they should have concentrated on supporting TH-cam Brompton channels as cheap marketing.

    • @SmallWheelWonder
      @SmallWheelWonder  วันที่ผ่านมา +1

      They have made a ton of mistakes and are not about to stop.

  • @garyseckel295
    @garyseckel295 23 ชั่วโมงที่ผ่านมา +1

    Belt drive and an internal hub.

  • @barrytantlinger1033
    @barrytantlinger1033 2 ชั่วโมงที่ผ่านมา

    They're not. They've had a rough year with everyone else in the bike business, but were still in the black. They're still writing down the investment in the T Line. They just invested a ton of money in the G Line. And though it's delayed, they've invested a lot of money in their new factory.
    They'll be fine. What a ridiculous clickbait headline.

    • @SmallWheelWonder
      @SmallWheelWonder  ชั่วโมงที่ผ่านมา

      The G Line will be a fail, but we will see.

  • @madrian_hello
    @madrian_hello 15 นาทีที่ผ่านมา

    🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

  • @BigDuke6ixx
    @BigDuke6ixx 12 ชั่วโมงที่ผ่านมา

    Bikes for rich people.

    • @SmallWheelWonder
      @SmallWheelWonder  5 ชั่วโมงที่ผ่านมา

      You just need a get 'rick' quick scheme ;-)