What Happened To Huf : The Rise And Fall Of A Streetwear Brand

How many remember Huf? Huf is a streetwear brand Created by Keith Hufnagel with focuses on products with a resistant construction, fresh style, and casual graphics.
Huf was one of the frist brands to mix the worlds of skateboarding and hip hop, and in doing so, helped create the genre we now call streetwear.
This video will be a bit of a change of pace from the norm, as we usually cover the rise and fall of brands. But this will be more of a remembrance and celebration of Huf the brand and Keith Hufnagel himself.
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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles: www.youtube.com/watch?v=cD-ia...
What Happened To Alife: www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. : www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream : www.youtube.com/watch?v=BUlyW...

[@DroBreez0]

Just ordered a few items today. Huf is my go to for fresh quality street wear that's not hyped tf out like most designer brands these days.

[@AdrianRodriguez-pg9nr]

wore the Huf brand since 2002. I remember his first store in the city I got the Sea Crystal Sb along with the Huf Tye Dyes. Huf Faithful.

[@suzannelemmon1531]

My son, Andy Lemmon, worked for HUF for years, customer service in LA store.
They were soooo cool to their employees.
We are from Ohio we know Dyrdeck Pfaffs and HUF was our store online.
Thanks Keith
Love your videos

[@kimballa]

I rock huf and always will. Shits fire

[@brba245]

Sill a fan of HUF the materials they used on their products is amazing and very comfortable in skateboarding. About the aesthetics too the logo is unique and quite simple they are not overrated brands

[@vossettedixon9531]

Yes I would represent the HUF all day long

[@IrrDawg]

Rest In Peace to a legend. You did great on this video Nate. Keith will always be remembered, forever an icon 💫

[@clstile]

I still rock HUF .. I loved the Smashing Pumpkins drop they did few years ago .. RIP Keith .. I hope you’re still able to shred wherever it is we go when we leave this world ..
Peace and love from Southern California
🤙🏻✌🏼

[@christophebrou1178]

Same, I was so happy that I could get the “Starlight P/O Hoodie“ which was immediately sold out!

[@dawhoda1]

​@@christophebrou1178can still get it for about 45 dollars today.

[@tr0ubl3mak3r]

Still a huge fan of the HUF brand in 2023...

[@jonsf]

You didn't mention that HUF really lifted off with their H fitted hats in the early 2000s. great video!

[@theriotartist]

Just bought a HUF board in 2024. Stickers are sneaky fire.

[@NoHype1244]

Great video. I still wear Huf to this day, you should do a video on Truckfit

[@takeflight2142]

Good one, we gotta add truckfit to the list

[@johncena360noscopemlg]

Just found out they stopped makin shoes in 2019. Wtf!! In 2017 I had a friend who had sotos n I thought they were sick, gonna try n buy them right now

[@PowMusic]

man, I'm trying to but Huf shoes because I've been wearing the same ones for 6 years and I can't find them anymore :(

[@andrewashford5617]

This dude don’t know nothing bout huf😭

[@obrizzly]

You should’ve mentioned his then wife Anne Freeman for suggesting to name his brand Huf and Benny Gold for the impact on Hufs early designs on the clothes and sneakers.

[@dawhoda1]

Is it just me or did huf clothing go down in price in general? A sweatshirt like a couple years ago was like around 110 bucks and now like 40?! I'm not complaining because they still have great clothing, I'm just wondering.

[@BLVCKSEA]

#Huf4ever

[@kevinfortsch]

Anyone saying they Rep huf or supported huf and the reason they stopped making shoes....you just talked about supporting, instead of actually spending you're money in store.

[@Fatnigganexthor_718]

Just ordered a lot of graphic shirts from huf classic brand‼️‼️