ADMAN | Omeleto
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- เผยแพร่เมื่อ 25 ธ.ค. 2024
- A man falls in love -- told with commercials.
ADMAN is used with permission from Ben Callner. Learn more at bencallner.com.
Logan is settling into a new home and job, trying to find his footing at a corporate ad agency. But at his job, he meets Allie, beginning an office romance that proceeds through a heartwarming arc, until unexpected obstacles threaten their "happily ever after."
Written and directed by Ben Callner, along with brother Adam Callner as producer, ADMAN is a clever comedy-romance that makes its mark through sheer ingenuity and smarts, breathing new life into a genre that is often riddled with cliches. The most immediately notable aspect of the short is its ingenuous narrative and stylistic conceit. The plot itself is a boy-meets-girl classic romance that hits all the milestones of a relationship: meeting, flirting, marriage, conflict and resolution.
But the story is structured through a series of fake ads that sell non-existent products. The emerging couple feature in almost each spot, and characters and settings repeat, creating cohesion even as the "packaging" and marketing around the story segments changes. The result is a cinematic experience that's funny, clever and highly entertaining, presenting the traditional arc of a relationship in a fresh, hilarious way.
What's remarkable is that each "ad" works beautifully on their own, made with remarkably polished craftsmanship and panache, and many are even Super Bowl-worthy, with twists of fantastic humor and surprise. (The Callner brothers are accomplished commercial filmmakers, working on major campaigns that include Volkswagen, Verizon and GEICO.) The setup and punchline of each commercial are engaging, witty and often quite memorable, supported with versatile performances that fluidly adjust to each segment's demands and unified by a polished visual approach of heightened naturalism.
But each spot also forms a credible narrative block of the overarching, building arc and plays off one another in unique, interesting ways. A sexy, funny beer commercial serves as the first date for instance, but consummating the relationship segues into a decadently indulgent commercial for ice cream that guarantees you'll never look at a pint of the dessert in quite the same way again.
The love story at the heart is really quite simple, but the film is also a creative, fascinating experiment in the different visual languages that permeate our media-saturated lives. The language of advertisements are re-appropriated for the more typically immersive demands of narrative filmmaking, making for compelling and even provocative questions about how the tropes of commercialized storytelling both heighten, compress and sometimes trivialize the way we tell and live stories about our lives.
The film isn't an emotionally intimate experience with the couple -- and we never quite "know" the couple or experience their sorrows and joys alongside them in a conventionally cinematic way. But commercials are designed to tug at the heartstrings as well, and when Logan and Allie's story reaches its conclusion through a penultimate tearjerker, it's hard not to feel sadness -- though that feeling is complicated by telling a genuinely emotional story through a hyper-stylized format. Is it the form that's bringing tears to our eyes, or the story? But does it even matter, when the storytelling is this good?
On its most basic level, ADMAN is a well-crafted, witty piece of filmmaking that takes advantage of the heightened commercial form to amuse and entertain. The Callner brothers set up a website designed to look like a director's reel, where users can "remix" the story, see how each spot works on its own and experiment with their own juxtapositions. The entire project is offered in a spirit of great fun and terrific wit, while still posing fascinating questions of just how malleable visual storytelling is -- and by extension, the viewers that watch it.
You know there’s at least one good thing to say about ally. She went out on a good note
Not a good note just flat
@@LifebyNathanael B flat
Whitefang 0406 most excellent punnage.... well played, sir.
Woooooooooooooooow
😢😂
I can't believe I'm watching adds of my own free will, and actually enjoying it?!!! 😦😍😂
Yes but do you feel like buying any of the products?
@@imonymous I would buy Ellie if I could afford her. 😂
I want that dang gum! Bout choked I laughed so hard!
Ikr when I realized I was like bruh what is this 💀
Sooo correct
Comedies are always tragedies on Omeleto, but I did like the part where that guy got on the bar, smack the guy around, and said, "Get to the point!"
yeah, but what the hell was it that his mom did with her hands??? WTF??? Stop it Mother... just... just STOP!.
@Fearless Composer can confirm. Source: poor
@@AggresivelyBenign lmao same
I laughed when the piano fell on her then it turned sad real quick
Paul Oketch yeah
Loosing a wife is pretty sad I would be devestated for months 😰
Same lol 😂 😭😭
And an open casket after that?
@Vlasko60 Pianos are very heavy.
Simply a masterpiece
But common guys you made me tear at the end
Same
Same
I thought they were gonna kill the dog or make us watch them get old and die
This film categorized as a comedy film which could possibly makes you cry.
The best 14 minutes and 23 seconds I've spent this year. That was an inspired piece of work!
*sees “Comedy Short Film”*
“Cool, I could use a laugh.”
*11 minutes pass*
*wipes tear*
So true ..laughed n cried in those 14 mins
I may or may not have shed a tear during the dog food commercial...
Yeah, I was cutting onions for Pho soup I was making during that one.
You did...and you weren't alone. 😥
I still do. One of my many favorited. I think this is unique and brilliant. The cookie incident was hilarious.
oh yeah, same. It was the line about love feeding love.
I love, therefore I feed
Ben Callner, the director, shouldn't just be doing commercials. With talent like this he should already be heading a major movie studio. I hope Omeleto passes on my sentiments, thanks for this video experience sir. (Props to everyone else that worked on this by the way. I'm no film buff but the acting (human and animal), sound mixing, and script in particular were A+)
You are a pretty good film critic actually! You could work for any of the entertainment mags doing reviews, easily.
I don't think that Omeleto cares enough to even read our comments.
When you're grieving over your loss, there's nothing best than taking care of a doggo, they're not only part of the family, but also a natural healing treatment on four legs.
Loved this, very well done! ❤
11:58 that face that the actress is portraying plus the background of "perfect day" had me balling for some reason. That feeling of I know it hurts or it's hard right now but you can move on is something so perfectly capture in just one or two frames of this amazingly comical yet meaningful short
bawling 😭
not ballin 🤑 🏀
i would assume lol
This was so well put together. Our lives are truly one big commercial.
Went comedy to drama real quick.
I loved the connection between him leaving home and being alone to him losing his wife and being alone. The similarities of new found independence and grief/loss/depression. Full circle.
That poor baby didn't deserve that glad he came too and started loving on the dog.
Ok but why does Moira own everything?
Wondering if she's Jewish
@@Blacknight00D God damn you just can't help yourself can you.
@@GoldenPantaloons I know. Honest thoughts though
@@Blacknight00D is that a racist comment...
mmm I think it´s just her name, but... on the other hand, that name could be a joke about destiny (?). Moira brought destiny to people in ancient Greek, as the "buy-love-sell-repeat" of her truck
Moira runs the city...
You're going to do business with Moira...!
Jewish
Moira means fate
HO. LY. SH*T!
Dear creator(s) of this short. You are a genius. Thank you.
I LOVE how these clips are all built on one another! Made it still like watching a short movie 🍿
Damn, Moira is running a tight ship in that city. Whatever you're trying to do, she's got it handled.
Total Brilliance! Seamless, balanced, consistent, meaningful...funny. Very! Well done, everybody thank you'll for this. Favorited!
Omeleto! You did it again. Great stuff.
Omeleto does everything right.
Drama, Horror, Comedy, Suspense. The Ideas behind these videos are just Phenomenal
The one thing I can't get out of my head is how Allie was killed by a piano, and the very touching next segment has a musical score largely dominated by ... piano. What a way to commemorate Allie!
lmao, I completely forgot I watched this three years ago and "spoiled" it by seeing my own comment. I literally did not remember watching any of this.
I was happy to watch a comedy and this almost made me cry. Good show
10:15 Got real! I was laughing at 10:10 , felt bad 5 seconds later. Got upset when he kept putting the dog out. Then realized what was going on. Then someone started cutting onions at my house, things got fuzzy. Anyway, that was great! 😂😂😂
That. Was. Brilliant! Very Well put together to the very end.
"point anchor ale: stick to the point" hahahah
10:32 ...Well, sounds like the piano survived.
Oh come on man.
@@thisisartman ;-)
That was one of the best ones I've ever seen and yes, I'm still crying.
This one is brilliant!!
I paused after the ice cream bit to say... The creativity is out of this world!!! I just found this channel like a week ago and I’m lovin’ all the videos!
better writing than GOT S08.
😂 😂
That's a low bar
this is incredible 🥺
"Ally" was hot as hell
Ikr, want her name
@@brownieboi1691 Jocelin Donahue
Jocelyn Donahue
I have such a crush on her she is too cute to not look at.
Can I have three more of these please?! ... but at this quality, I'm not ready to go to sleep yet.
I havent experienced this many emotions in such short frame of time in a while. Thanks for the roller coaster!
One if the best shorts I’ve seen to date! Excellent!!!
It’s 5.57 am, couldn’t sleep all night and this just made me cry at the end 😢. It started really good, I was smiling and now I am crying.
5:57
So good. Concept is *phenomenal* .... I'm crying and laughing at the same time.
Boi, when the old man pops up at 3:44 before he slaps him LOL LOL
When advertisement is more touching than some of the most expensive blockbusters 😅
OK. The absolute best Omeleto short of all time! Keep them coming!
These are some of the best well crafted commercials I've ever seen in my life Great Job
At some point I realized this totally felt like The Sims... at the latest when they were moving out dancing around with the guy's parents and the girl was completely ok with it (before being killed by piano)
An incredible masterpiece! I loved this so so so much!
One of my favorite short films on this channel!!
This was a pretty original one!!!
What a roller coaster...it started out so fun and funny, then the love and omg, I didn't see that happening. Tears.😢
And here I thought this would be finally something without unexpectedly emotional ending.
Boy was I wrong.
I love the smooth transitions between each commercial
at 3:40 when your unknown wingman comes on the scene to slap some sense into you; the camera work at 10:23 is stellar; there is nice continuity with half-eaten cookies, the jigsaw puzzles and Logan saving the Koala outfit from consignment. All nice touches.
When the guy screamed, "WHO?!" in that high-pitched voice, my dog's ears shot straight up. Hahaha!!!
I like this creative format. Please, no one spoil it by doing it again.
I’m sending this video link to all my friends to watch for sure. 👏👏👏bravo
This isn't a story, it's a legend.
The death and grief got me. I miss you too Alie
This is just so cute❤️
the woman that played Allie is GORGEOUS oml
This was weird and somehow wonderful.
Me: Oh finally a comedy short film, i need some laughter after all these sad films i've watched.
This short film: yeah, sure.
Outstanding work from everyone involved.
Loved...it...one of the best short films I have ever watched ..
This was absolutely brilliant.
That high pitched, "who!"😂😂😂
MY GOD THIS IS AMAZING! My favorite on this channel so far!
I am not even towards the half of the video and it's already a comedy gold .
Busted my heart. You got me.
By far the best Omeleto I saw.
This was so good in a multi-level way. Very unique and touching.
This is sheer GENIUS. Thanks.
I didnt know i could cry like that Oh My God it was funny yet heartwarming. Leterally sobing when she died i thought it was a joke
This was really good and I love the transitions with the music.
This whole film is a distraction from the real film 😂❤it
This is what happens when you want to watch a movie but there's so much advertisement
Really surprised that this video doesn't have more views. Very creative and entertaining.
I'm not crying ..YOU ARE CRYING
I loved the audio matchcuts. What a fun simple idea that turned into a great story told masterfully
Who knew a short about commercials was entertaining?! Kept guessing what each commercial was about.
Bravo to Omeleto. I thought I've seen it all but this gets a definite 10 out of 10 mahn. Very creative of them👏👏
this was one of the weirdest most unexpected things I was NOT looking to watch today...... and I loved it hahaha so funny
What a masterpiece!!!!
Pure genius!! Beautiful, packed with a punch and quite unexpected! Bravo!
Damn, the calling out to Ally when he found the half-eaten cookies in the box got me good...
Original, funny, sunny, sad and beautiful. Well done!
The music brings this to the next level.
This was terrific! Every story, every scene well produced. Awesome guys!
Hilarious, brilliant and tragic!?! There is both serious craft and remarkable genius at work here.
Thank You. Brilliant! Unfortunately my wife is considering whether I need a mental health check. She sits in another room adjoining me and cannot figure out why I'm laughing my head off one moment only to hear me sniffing the tears back in the next. Still, it was worth it 10/10
I vote give this video more likes!!👍
One of the best pieces of art I've ever seen.
Wow! You knocked that one out of the park! That was by far the best and funniest short I’ve seen! Thumbs up and subscribe for that!
Best ive seen in a bit. Flows true. Who what when where and how...and how. Bravo!
Beautifully done.
What a wonderful master piece, thank you!
This actress was in a horror movie that was very good called "House of The Devil" from 2009.
8:09 this one is my favorite, so cool!
Absolutely gripping! Well done
Best one I’ve seen so far
i love the change of aspect ratios
These are so good!