Dragons Give Tough Love To Mother And Son Duo As They Battle For Control | Dragons' Den
ฝัง
- เผยแพร่เมื่อ 16 ต.ค. 2024
- Mathew Omeye-Howell and (his mother) Sade, are hungry for an investment of 75K and are willing to give The Dragons 15% of their Gourmet African Grab 'n' Go, JollofBox. The mother and son duo, who are hoping to supersize their operations, face some tough love as The Dragons are left unimpressed with their "muddled" business plan.
Season 16, Episode 6.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #ToukerSuleyman #JollofRice
Jollof Box. They've just recently opened a store outside dalston shopping centre. Very good food as well. Shows that even though they didn't get the investment they believed in themselves and followed their dream. Smashed it
They have now moved to Barnet from Dalston. I visited the dalston branch once as the chicken was amazing, I wasnt too impressed with the meat however but good luck guys.
I’m Nigerian and the food is beautiful. I eat this food all the time. The food is very healthy. ❤️💯
Nigeria 4 life
Thank you for the update!
I would give you the money but for 50 per cent shareholding held by my daughter. Mum and son are very close...being from nigeria, I can see the love and respect from son to mum but mum you need to learn to let go. This respect for mum would create difficulties for the investor no matter how watertight the contract is. Also which other relatives would be involved! Wife? Girlfriend, other siblings??? I have bought the jelloff box in Brushfield Road market. Very good food. Like my mum's cooking.
@@junaldinho100 i hope to go try them then. I was about to ask in the comments if anyone knew if they had a shop.
Feel bad for the son... I reckon he would've secured an offer if he was solo. He knew their numbers, had a good product and they were making profit but his mum thought she knew best
He definitely would have. The mum’s idea is what drove them away.
Mums think they no best, what's new l
🤣
Typical from traditional African parents, even if you have the logic they will never let you win. It can actually be so irritating, but of course they come with the fact that they've taken care of you for how many years, which is true but completely irrelevant to the argument.
Skrillz_ 14th should spin it on them and say I want to take care of you now
@@icydsting6037 Lool good idea but most black parents would flip it and say you take care of me by listening to me 😂 speaking from experience
Loool the cons of having a Nigerian mum she fumbled the bag ... why can’t she just keep quiet let her son finesse this thing 😭😭😂
Trust 😂😂
Real talk 😂😂
🤣🤣🤣🤣🤣
Hi Justin 🤪
V L hey 🖖🏾
They don't need a Dragon, they need Gordon Ramsay to tell mum to let her son take charge.
Santy Calalay 😂
Exactly
Yes o
Nothing wrong with mum been inchange he smart and doesn't need to show off from his mum he learnt from the best and that's his mum, he is humble and GOD shall work his way for him.may the Lord give ur mum long life to be besides u 4 longer.
She should have kept quite and let the son do the talking
African mothers always gotta control every situation...
LOL
MUM: LET ME TALK!
In Swaziland the King and the Queen Dowager (ie the kings mum) rule together until she dies then the King rules alone.
I can't imagine our queen would appreciate her mother being co queen with her
And that's why African youth are fooked.
Seriously
The ending had me "OK, OK, Sorry" Translates "as soon as the cameras go off, i will deal with you. I carried you for 9 months and now you want to be giving me advice"... LOOOL hahahaha
🤣🤣 ya get me
It’s true but if she would have been quiet & let her son talk, it could have been an investment. She ruined it
Mathius S there obviously was a clear plan because if you search them up, they’ve opened a profitable jollof box in Dalston that is doing very well. There was just miscommunication
@@Lightworkps That doesn't mean they had a clear plan. they were talking about rolling it out on a big scale with a 2 x 2 kitchen. It was confused because they were confused. They were confused because they are.......(fill in blank). They planned to roll this out on a large scale but currently sell boxes of rice from 1 store that we don't even know makes any profit.
I think you misinterpreted the meaning of her 'ok, ok, sorry'. It was her confidence being knocked.
I'm a Nigerian mum. Lord, don't let me muddle things up for my children, lol
Word of advice my sister said the same thing until she had her own kids. Now she is like mum knows everything
TheBibleWithTina amen oooo amen
Amio Jesu
@@fletchersykes1660 Lol. Thanks.
@Gareth "Beam me up, Scotty" Lol.
Had his mum kept quiet, they might have gotten an investment.
She was incoherent and intrusive.
Chima Chinda. No investment because profit of £3000 for £75000 turnover is not worth The Den investor getting out of bed.
Relax. She wakes up at 1 am to make sure the business is even a possibility. She felt entitled to a voice and deserved to have one. Either way, they could've gotten an investment. The numbers didn't add up. So, the dragons just didn't want to invest. IF the math added up and the dragons wanted to, they would've invested with the caveat that a concrete plan is agreed to.
@@heleneimoukhuede4818 I don't even get how they can get a profit of £3000, I take it the rest is taken out from wages or something?
@@Ghost572 fixed costs like rent of shop, equipment, materials, transport of food, salaries of shop helpers, and some payment to shareholders (mum and son and anybody else).
@@heleneimoukhuede4818 At that point they were doing it from their house, so how does it go from £75,000 to £3000 profit. I mean unless they were selling the food really cheap but at that point it would be a waste of time. Well other than those two gaining a wage from it.
Mother’s pride costs son’s growth
Well said 😂😂😂😂
Best word.
and thats why we have africa as it is
Its not pride...........!!!!! Where is the pride??? She is just passionate
Nigerian people have too much pride in general. To a point that it blinds them
Touker really put it to them so well, genuinely great bloke.
Touker's words could not have been kinder. Or smarter. The son 'heard' him better than his mother did.
Everyone all pretending to enjoy the drum.
it was so off beat haha
They liked it.
@@maryamkim1281Look how awkwardly they pretend to dance. They're 100% faking.
I think a woodpecker having a seizure could've been more on beat
😂😂😂 Cringefest.
I'm African and I'm dying here... the mom looks like she's going to whoop the dragons' asses any moment now
@Jorn Navarre I see what you did there
African moms (Sigh): “No, let me talk!” ....no, mama, you will mess it up! And so she did.
I would have thought the general rule is that the more fluent speaker would take control of negotiations..?
The son is very clear, he knows what he wants and he knows roughly how it could be done.
The mother just jumps in and confuses everybody.
Never mind all of that. He's handsome, have you got his number?! 😜
ScrappyDoo Gal why would she have his number
That's mum's for you!
Mom cost them the investmnt🤦🏽♀️ if only she can keep quiet nd allow son to dlbe the voice of the business everythn would have went well😏
Peter said it though was indirect😀
This wasn’t investable IMO. Better food businesses than this have entered the den and failed to get investment.
Yeah but then to be fair his proposal was somewhat idiotic. Lock a chef in a 2x2 kitchen and pump out a hundred boxes of food a day. It just seemed far fetched and as though they didn’t give anything much thought
@Redblade why is Pot Noodle in speech marks?
@Redblade no need to be rude, I was just wondering. I know they have other uses, but I though just writing Pot Noodles in capitals is enough to show that it's a brand? Oh well, this is all a bit pedantic anyway.
yeah I just got frustrated to try to listen to her. Would be a mess to have to do busnines with her.
I bet jenny Campbell didn't even invest in her own sons shop.
She came up with some excuse and she's out.
Jennys son: mum, I've got a potential £300k lined up, but I need £5 for the meter. Sort me out.
Jenny: sorry, I'm not an expert in this area. I'm out.
Am Jenny, oh cmon, when have i ever been IN?! 😒🙄😮
'You've not cleaned your room, so I'm out '
Jenny's always out
Ha, absolutely guarantee she did bankroll his business. Being the 'business person' child of a rich parent must be the easiest thing in the world. see trump.
Don’t worry guys
They now have their own place rated 4.6 stars
Based in Kingsland High St, Dalston, London
They’re doing just fine
Jotaro Kujo awesome 🇳🇬✌🏽
By the grace of GOD! 🙌🏾
NANI???
Good luck to both
👏🏿👏🏿👏🏿
The interview at the end killed me 😂😂😂😂. The ‘ok.... sorry’ reminded me of my mum. That’s when they realise they just might’ve been wrong 😂
I died 😂😂😂😂😂😂
This is like every episode of Kitchen Nightmares where Gordon encourages old, stubborn restaurant owners to hand over the reigns to their kid or lose it all.
This one was sad man, i wanted them to get something out of it
Can you IMAGINE the amount of banging on that little drum of hers that would occur had they gotten a deal? "ooooooh boomboomboombombombombombombombobmbombmbmbmbmbmbmbobobombmbmbm" and she would shake that big old ass and say "bless Jah" you know? She would go BANANAS.
Gonken88 sounds like you’ve got a bit of a fetish going there
This guy has the drive and is respectful and loving. He’s gonna be rich and happy. All the power to him.
YOUNG AFRICAN MEN; Leave your mums at home! They're very strong, and we love them very much... but they do NOT, KNOW, EVERYTHING, and they will PRETEND LIKE THEY DO.
Go and get the prize, then bring it back to her.
Strong ... and f******g annoying
Strong???
@anonymous anonymous you're clearly referring to your personal situation... cant help with that sorry 🤣
@@pippipster6767 pretend 😂😂😂🤣🤣🤣🤣 i felt that
No such thing as strong women, only weak men. He needs to be strong. He can find someone else to make the food.
Possibly the hardest pitch I've ever watched in the Den. The mother began to mess it up, and the son was too respectful (or had learnt it was useless from past experiences) to correct her. It fell apart in front of them, but good on Touka for mending the damage a little, and possibly saving their relationship. That said, the son had the correct plan - the only way this would be a good investment was if it was turned into a franchise with small kitchens that made healthy and fresh African food each day on site.
0
Healthy and fresh African food = Oxymoron
I think the Mum had the right idea since it is her cooking the food that is what people are buying...1 big kitchen to transfer to their franchise shops made sense to me. Met the Mum last Summer and she spoke about their experience in DD. Business is doing well and food is Lush :o)
@@kingdomperspectivesmindset5595 she was actually a businesswoman.
Spot on analysis! 😊 It needs that sort of mindest to take the brand National/Global! Missed opportunity but they would surely bounce back. Wish them all the best! 😊
Fists up to the son who cared for his siblings after his dad died!
Mom is too authoritarian and stubborn despite she is a lovely woman and superb cook. With more flexibility and openness this could 100% work and Jenny would eat daily
@Redblade lol wtf what makes you say this?
Unfortunately that's how most African moms are...
Jenny is allowing her to cook in her kitchen to feed her..
@Redblade L0LOL wtf
Her face was elegant but she was a brick wall.
The mother should have stepped back and put trust in her son.
Jenny: " I have a cousin 2nd times removed who is half innuit and is selling vegan food to polar bears and wombats...so I know what I am talking about so I am out"
Jenny: I’ve eaten already
For that reason I’m out
Ur hot
Tomorrow We Live alright it’s not grinder
Lol
😭😭😂😂
yes. fish and chips
We opened our first site without the investment, we did it through hard work, perseverance and faith.
64 Kingsland High Road, Dalston Kingsland, London, E8 2LX.
www.jollofbox.co.uk / @jollofbox
Good for you. All the best - the food looks wonderful.
I would love to come try some 👏🏻
Yasssss sir
Congrats and more grace to your elbow.
Congrats!! But I really do hope you have a agreed to allow the son to be in control of the business side of things now and the mother to be in control of cooking.
i like how he still smiles in the end and how she says ok lol... even though he may feel like this was embarrassing, this is a blessing many people hope and pray for....its all love
The mother ruined it for her son and everything
Not really, neither of them seemed to have much real-world business experience, and £75,000 is quite the punt.
Koolkid There's market research to be done, a SWOT Analysis, financial projections, marketing, and other work if one wants to be successful in the business world.
Most new business' fail early because the fail to carry out these simple but important tasks.
Go back to your video games.
@Koolkid I agree fella! Determination is key 👍🏾
some guy Determination is only one of many keys to success.
One must also understand their market, and at least have a realistic modicum of business sense and understanding, to make it past even the first few years.
Many try, but most fail. It's just the nature of the game.
mum saved son
Feel sorry for the son. Seems like a lovely guy who is too loyal to his mother and he won't be successful because of it
blood is thicker than cash
@@vkdeen7570 sometimes you need to put that nonsense aside and try to make something of yourself
@@mrmcskitles I agree but blood is thick it's hard to sever those shackels
@@mrmcskitles you are right
He needs her she’s the cook
literally love touker bless him
Literally? Then you should ask him on a date!
@@stormhansen1499 😂
@@potatolover5436 :D
Storm Hansen maybe shes a gold diggere
@@potatolover5436 I like him too. Fun personality. Hey there's no typically "Jenni and I am out"! Jokes in the comments section!!! 😯😯😯😯😯😯😯😣😥😫🤤🤔🤨😓🙃😲☹️😬😰😖😞😟😤😨😧😦🙁😱😱😱😱😱
They have a shop in Dalston Kingsland Rd....and its always busy. Perfect location for it as well.
I think I’ve been there.
Wonderful! Will visit next time I am in London, her son is going places.
Yes they have a store but the mum messed up an opportunity for them to grow bug with her meddling...african mum are line that...they dont mean to but its natural for them
Yep they're doing very well.
You know when they say parents know what’s best for you? Well this video proves that isn’t always the case.
This video has nothing to do with that, but I see what you mean.
They’ve now open a shop selling food and it’s doing well. So most of the times parents know what’s best.....
Ah yes, a fellow red devil. How's it goin', mate? 😂
Son is sharp, mother is nuts. Typical “I know all I need to know” stubborn African parent attitude. Sad.
Absolutely no one ever :
Touker: office space
i see these touker memes a lot but have yet to see him mention his offices after like countless DD insomnia binges
As a mother I do understand where she’s coming from. She’s a strong woman and only wants best for her children. But sometimes as a parent what we think is best may not be best for our kids. Especially when they are adults. It was hard to watch this woman getting a reality check right in front of cameras. But if she wants to grow her relationship with her son and other children she needs to learn how to step back and listen to them and trust they will do great as she has done a great job raising them. Wishing them all the best ❤️❤️
She’s STILL arguing till the end of the recording!...
That's African mums for u....
That's how it goes, they're very unaware of their surroundings and can't read a room. This isn't the first time the son has had to point out the obvious like "there are cameras around, let's talk about this later." Typical controlling mother.
Jenny has made profit from being on Dragon’s Den. No investments, plenty of free samples!
U do realize that Jenny actually made 8 investments in the den
David Mellish If only I had one of those, joke, you memes to post 👀
@@thesamlewis I was just looking on the net and I almost had a heart attack as it said jenny made 8 investments in the 2 years she was on the den I don't think anyone has any idea that she invested that much
"this food is tasty and delicious but my captive dwarf chef makes better meals, therefore I am out"! Quoted by Jenny
They get only £2500 per episode!
I don't get out of bed for that;) LOL
I absolutely love Toukar's emotion in this show.
the kind of beating about to descend on this boy when they get home😂😂😂
His ass gon' be whooped by dat drum thingy
Nigerians don't beat adult kids because they understand you still have to take care of them. Anything below 16 is fair game though
I really like what Touker said at the end. He summed it up well. It was heartfelt from his lived experience.
THIS IS A LESSON FOR NIGERIAN MOTHERS. MY HEART BROKE WHILE WATCHING THIS
Yes we really need to learn
@Bill olu Compton 😂😂😂
Take it easy. Most of us mums are the same.
All over the world.
@Juliettsstyleglam I tell you, it's all African mothers.
@johnnydaniels18 its about the chance bro. what if this was their last chance she ruined it all. having an investment opens new ways. clearly you aren't well informed about business
Bless that son, he knew what was happening as soon as Debra said 'you can see why im getting confused' and responded with a resigned 'i know'
the over controlling mother will simply destroy that business and the son will never have a voice becuase he doesnt have a set of balls to standuo to his mother and tell her when shes wrong.
Meh. It seems to be doing just fine for now
Many Nigerian mothers are like this when it comes to family business. Very sad though.
@@tgchikukwa6947 very much so, there was a kitchen nightmares episode with a dr who would always talk down to her son even though gordon said her son was correct. However i also believe this generally happen with many cultures.
@Jerry Yawning like i said, multiple cultures have parents that do the same thing
@Jerry Yawning Same thing.
Jenny: I'm in
The process of telling you
I'm out!
😂😂😂😂😂
If this man is yet to get married, the wedding preparations, with his mom, will be good for tv 🤣🤣🤣
It hurts how real this situation is. This is exactly how I imagine it playing out, if I were to go into business with my mum. I have to much respect to say no if she's adamant.
Glad he loves his mother but the dude needs to go solo if he wants to succeed
Well, without her there is no business. He just needs to get her to realize it's better for him to deal with the business aspects alone while she oversees the cooking and food prep, and then they can work together on the things that require input from both sides like ordering product.
@@honeyyb he should have gone solo on the show and on any business deal
@@honeyyb agreed.
His mum was overpowering. Family and business is a no no.
10:17 period. As a Nigerian, the mother triggered me
100%
i hate youre people and ghana, because theres scammers all day everyday on social media pretending to be a hot white girl then they be freindly to you butter you over then say please help me send a $50 i phones card to me, what do you say to this???? they are destroying reputation of nigeria and ghana, nations of scammers theives low lives
@@rimaman8681 Dude, stop wasting your time with online women. Go outside and find yourself a real woman. Every country has scammers and people who are willing to take advantage of the naive and gullible. What are you doing anyways buying phone cards for someone you have never met.
@@funkyfiss Don't bother to feed this troll :o/
They will do well without investment
Doubt it, the mother has no clue about business-yet is constantly going to overrule her son who has a much better grasp & he hasn't got the guts to say anything.
@@Hi-kq1vi You have no clue what the mother knows.
Hi well they’ve just opened up their first proper store. So they’re doing quite good.
For real
Yeah in Dalston, East London
mum should have stayed quiet, son knew all the business talk
Jenny : "I hate your product and I hate everything about you and for that reason I'll make you an offer"
Awww she was just talking because she wants him to win. She didn’t think she was being intrusive.
well she clearly messed it up for him
Son needs to do a hostile take over, but mum won't let him.
Mum probably runs a very succesful mom & dad shop, but son wants to scale it up... he needs to put mum back in her kitchen and take control.
12:17 mum this is being recorded. Let’s talk about that off camera...
mum: ok ok
😂😂😂 So original and funny. Love both of them
WiseEyes “sorry” 😂
Touker handled that so well. Class act
Jenny's son doing Indian Tapas and Tej looked at her like hmmm really
@ Damn I would have expected you to be at the daily mail but not TH-cam.
@ India is actually a really nice place and an emerging power, but cultureless dispshits like you wouldnt know it
hilarious lol!! Nigerian moms will always be Nigerian moms! We love them regardless. Jollof Box, well done!!
God bless you Matthew . You are every mother' s dream. I know you'll go far in life.
Hi face at 6:00 when his mum starts waffling is just priceless.
I bet Jenny was super happy about getting free food with her free water
Sade should have stayed out of the den. She reminds me so much of my mother
I love my mum but I couldn’t imagine running a business with her 😂
Touker has really started winning my heart.
2:15 Here's some spicy food
Tej: OMG finally
Peter Jones's assessment was spot on
6:02 encapsulates all of the son's frustration 🙈
Ole Selebi lmao shame man! I felt for him right at that moment 😭
She wasn't rude, it was a language barrier
I cried so much. Such a beautiful relationship the Mother and Son have. The Dragons should have invested and mentored them to guide their journey!
Naman Parvaiz I loved you on dinner date and you were lit af at Anna and Mandi’s launch
Well said...I think you are the only one who sees their connections here, other comments are about their mistakes. Thank you
It's toxic conservative mom mentality... over bearing and controlling
Peter had it right, the business dynamic doesn't work between them. Touker's speech at the end kind of made me teary eyed though, I'm not gonna lie.
I think 90 percent of people watching recognized their mom's in this.
no
Agree!Im having one of this moments now 😅
Nor
I could just see my Turkish mum acting like this😂😂😂
Not my mum!
The image is really misleading but I'm glad it wasn't what I expected
07:08 Taj is definitely checking out the shipping container
Producer: Okay Dragons, our next entrepreneurs are about to enter.
Peter: Right.
Deborah: Okay.
Touker: Great.
Tej: Mhmm.
Jenny: I'm out.
🤣
Deborah " Everything is muddled"
Me - More like Mummled 😄
I genuinely feel sad for them, especially for Matthew because it's obvious he's the one who knows the business of their Food business. I do wish them the very best though
They’ve opened a store in Dalston (East London) and the food is amazing 💪🏾
Dead food
I absolutely hate seeing people crying, just want to hug them😳 They are a great and lovely team,good luck to them.
But when they get investment I'm so happy for them. I'm like 'yes, get in!' 😁
Crying because they get a reality check. They wouldn't be crying if everything was going smoothly
@@8BALLPOOL8bpyt aww I know but it was sad when she said he helped look after 5 kids when her husband passed.
@Redblade what is it with you and your pot noodles haha, starving are you. Pot noodles are not like what they used to be,now they tasteless with no mushrooms or chicken pieces.
6:02. 😂😂😂
This guy knew it was finished
Absolutely MASSIVE spoiler alert: Jenny is out
Absolutely love Touker, what a guy
Jenny comes for the free water and rice. You see her face light up at the samples 😂
OK I admit it, I do enjoy a nice bit of free grub.
@@dragonimoutjenny4359 haha, jenny you are on fire today, you ,made me laugh 4 times now😂
@Richard Williams Are you that braindead thay you think it is the real jenny?
@Richard Williams You're definitely braindead
@Richard Williams yeah, wait for jennys reply. She's out.
They definitely got a reality check. Especially from Debra and Peter.
Such a beautiful family with noble intentions to collaborate. I mean, some families barely speak to one another. I wish them the best. And as a Nigerian I know only too well how complicated moms can be but hats off to this mom for stepping forward. And I hear they have a shop in Dalston so more power to them.
Peter "I really want to smile, but i take business meetings far too seriously" Jones!!!
@ooopsy that joke's no longer funny.
@@georgeopone7414 🤔🤔🙄🙄🙄 still mildly amusing
Why does he need to smile?
He is living his mother dreams instead of his own dream
Touker is a very asute person relating his parents own experiences of running a food business and knowing how difficult a family run business can be.
The obvious question on everyone's mind is...did Jenny say "I'm out!" when her son asked her for investment.
The Mum should has said little to nothing at all and smiled and let her son do the talking. I believe that there was a chance for a dragon to invest in their business. Anyways, best of luck to them.
They opened a restaurant in East London, Jollof box and I order from the often. They seem to be doing well without a Dragon.
Good to hear, the son was very articulate and persuasive, the mother whilst traditional is not suited for this market
I feel so bad for son because I have the same type of mother as he does too so I understand him completely and my dad past away when I was very small and my mother was the one that bought us up .. so no matter what my mum does we all love our mother a lot no matter how much she annoys us she still love her ... but sometimes it’s very hard when our mother is being like this too
Nigerian parents always proving they know more well there you go
Jenny truly enjoyed that imoff box I mean jollof box.
👏👏
Why does Peter always stare at the entrepreneurs like he did something wrong ... like he’s a criminal or something
This has nothing to do with the business or the pitch or anything, but the mom’s lipstick is a beautiful color that looks so wonderful on her!
This guy was so investable, his mum did what mums do and wanted to control everything 😂 I would’ve offered him the money and put a contingency that his mum only does the cooking and has no say in the business
I’m Jenny, I’m not African and for that reason I’m out!
😭😭😭
K P 💀