Innovating for Impact with Jason VandeBoom

In this episode of the #playbook , I sit down with Jason VandeBoom, Founder and CEO of ActiveCampaign, a platform integral to daily business operations for building community and fostering lifelong customer relationships. We explore the evolution of technology and its impact on business strategies over two decades, emphasizing the importance of value, culture, Midwest work ethic, and mentorship. Jason shares insights into the foundational principles of ActiveCampaign, the significance of customer experience, and the blend of Silicon Valley innovation with a grounded work ethic. Join us as we discuss the journey of creating a brand that's genuinely in service of its users, illustrating how maintaining a learner's mindset and a mentorship culture can significantly amplify business growth.
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