Optimize a Shopify Collection Page for SEO | eCommerce Optimization for Shopify
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- เผยแพร่เมื่อ 19 พ.ค. 2024
- Want to get your Shopify collection pages found on Google? Well then, ya gotta optimize them for SEO...
Collection page SEO optimization can be confusing when you're just getting started. If you're wondering WHERE to put your SEO keywords on your eCommerce collection pages to help your products start ranking in Google, look no further...
In this video, I walk you through the places to put your target SEO keyword + some extra on-page SEO optimization tips throughout the video.
***NOTE: This walk-through is utilizing the Shopify website platform, but optimizing eCommerce collection or category pages is similar regardless of the platform you're optimizing on.
► How to Optimize a Shopify PRODUCT Page: • How to SEO Optimize a ...
► SEO KEYWORD PLANNER: www.mariahmagazine.com/seo-ke...
►If you want to test out Shopify for your online store, use my affiliate code to get a free 14-day free-trial: shopify.pxf.io/kj5Omx
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► ABOUT ME: I'm Mariah. I help online business owners mix strategy + energetics so their visibility & marketing strategies are practical, sustainable, AND successful. On this channel, I create videos around DIY SEO and digital marketing, along with tech tutorials for websites and running an online business.
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I'm just starting to learn about Shopify optimisation and this is so immensely helpful. Thank you, Mariah!
Aw yay Anna, I’m so glad this is helpful! Keep me posted if you have any questions ✨
Love your content! It's so helpful and clear
Thank you! I appreciate you 🥰🥳✨💖
Awesome, thanks! I was wondering if optimizing seo for collection pages was important as well, so cheers!
Yes! It’s such an underutilized SEO strategy, to optimize collection pages.
rly helpful. ty for this video. love it
Aw yay I’m glad it was helpful!
Thanks, follow on how to set up Alt tags would be syncing with this tutorial. Actually that is what l was seeking.
thank you 🖤
You're welcome 😊
This video really tremendous
Thank you, I appreciate that ✨
Hello Mariah, thanks for the tutorial on the collection page. I have a question on something slightly different (feel free to redirect to the right place). Does it make sense to have 2 pages for the same product on shopify, 1 for the benefits description, 1 for the SEO? And how would you configure that without messing things up on the site, when people visit?
This is kind of a loaded question, depending on context. It depends on the keyword and the pages and such. Google likely won’t show you twice in search results for the same keyword, and you could get a penalty for trying to dominate search results for one keyword. So it’s best practice to prioritize, combine, or target long tail keywords to offset this. But the best solution would depend on a lot of things. Hopefully that helps a little!
this is a great video with great info. I do have a question - should we also add descriptions to the different sections of each collection? TIA
Thank you! Glad it was helpful. I haven’t worked with a theme that has numerous sections for the collections so I’m not sure.
Awesome thanks! Are you also creating a site map to organize your collections on? Or do you just leave it once you are done? ❤
Your overall website sitemap created by Shopify includes your collection sitemap. And that overall sitemap updates as you add pages to your website. So you only really have to submit your overall sitemap to Google once, unless you’re working with a developer that’s doing something special.
Hi Mariah! Thanks so much for this video!
Quick question! Is it possible / a strategy to make multiple collections with the same products in them but targeting different key words? For example, these products could be an anniversary gift or even just a birthday gift.
It’s hard to say honestly bc a lot of other things come into play. As long as it’s helpful to the user to have them separated like that, and you add different text to each page, it might be worth testing. Sometimes you can even target a few keywords on a collection page, it just allll comes back to what’s going to make most sense for user experience. You can also target different keywords with a strategic blog post strategy too! (Think list/round up posts that help users make a purchasing decision)
Hey Maria! Thanks for the great video ! How many words do you recommand for collection pages ?
Hi! Thank you so much! Honestly, it depends lol I know that’s not helpful but it depends on how competitive your keyword is. I would start with a couple sentences and see if that helps. If it doesn’t budge your rankings, you could consider building out the page more and adding additional text + working on backlinks. Hopefully that’s helpful!
Hello! Thanks for the video! One question...what about urls in different languages? Would it be better to use latin, use the english word or just type my native word?
You’re welcome! TBH when it comes to multi-language or different language websites, I don’t have a clue. I haven’t worked on one before. Sorry I can’t be of more help!
i sell cake toppers i have so many different products that over 700. can i add one product to multiple collections ? such as blue toppers, floral toppers, birthday toppers ? will it cause any problems as duplicate content ? what should i do if I have soo many product (700+) and so many keyword (20) i wanna create 20 collections for each keywords i want to rank but will simlpy adding product to them cause any seo problems ? more harm than good ?
hey, is it also possible to add text under the products for seo optimization and then a different text per collection?
Adding text under the products, like a description of them is a good idea if your theme provides that option! I’m not sure if it’s possible to automatically generate different description text per collection for the products tho. Might have to chat with a developer about that one lol