I came from a Technical Illustration background in my College days in the 90's and I have used this very rarely in my creative career. There have been occasions where something needs finer technical detail, such as a floorplan, M&E drawing or even engineering drawings.
I decided to finally start the 30 page comic that for the last 2 years I have postponed. The text is written by my wife. So did is what I am going to do for 100 days.
I agree! But being in the position to actually talk about the project and having an impact on the decision-making is almost a mystical fairy-tale to me. Illustration, being the "afterthought" means, everything is already decided in a project. (In my experience.) I never get the chance to be in contact with the actual client due to, at least one agency being the "middle man" and all my suggestions for the project just get lost in the correspondence like in a black hole.
That's a fair point! And it isn't always possible, but if you can prove to clients that you have good ideas that help their project by telling them what you think, they can come to appreciate you more as a collaborator. It's slow, but worth it i think.
From my experience the big brands spend a lot on advertising agencies to act as the creative/marketing expertise and these agencies want to win the creative/marketing awards, which means they’re increasingly asking for an illustrator to provide the artwork but also a whole behind the scenes work in progress video/Q&A with the artist/an ad featuring the artist telling their story and how it relates to the brand’s ad campaign…all for the same budget.
this is a thing thats gets on my nerves. i didn't go into illustration for my face to be used. my 9-5 tried that and I said no. I have no intention of being the face of a random company
@ it’s an introvert’s nightmare too. I think most people assume that the artist wants to be ‘famous’ and shout about their art so they think they’re doing you a favour…not realising that being in front of a camera is an art form in itself which takes a lot of practice if you’re not a natural
if people is so bent on stealing something... than it has value.
I came from a Technical Illustration background in my College days in the 90's and I have used this very rarely in my creative career. There have been occasions where something needs finer technical detail, such as a floorplan, M&E drawing or even engineering drawings.
Always love hearing from you, again, great advice!
I’ve been thinking about bringing on an assistant to maybe do colours so what do you think is a good % to charge for it?
I have no idea tbh. I guess it depends on what you can afford and still be profitable
I decided to finally start the 30 page comic that for the last 2 years I have postponed. The text is written by my wife. So did is what I am going to do for 100 days.
I agree!
But being in the position to actually talk about the project and having an impact on the decision-making is almost a mystical fairy-tale to me. Illustration, being the "afterthought" means, everything is already decided in a project. (In my experience.)
I never get the chance to be in contact with the actual client due to, at least one agency being the "middle man" and all my suggestions for the project just get lost in the correspondence like in a black hole.
That's a fair point! And it isn't always possible, but if you can prove to clients that you have good ideas that help their project by telling them what you think, they can come to appreciate you more as a collaborator. It's slow, but worth it i think.
From my experience the big brands spend a lot on advertising agencies to act as the creative/marketing expertise and these agencies want to win the creative/marketing awards, which means they’re increasingly asking for an illustrator to provide the artwork but also a whole behind the scenes work in progress video/Q&A with the artist/an ad featuring the artist telling their story and how it relates to the brand’s ad campaign…all for the same budget.
Yeah! definitely. They know their customers want to connect with the artist behind the scenes
this is a thing thats gets on my nerves. i didn't go into illustration for my face to be used. my 9-5 tried that and I said no. I have no intention of being the face of a random company
@ it’s an introvert’s nightmare too. I think most people assume that the artist wants to be ‘famous’ and shout about their art so they think they’re doing you a favour…not realising that being in front of a camera is an art form in itself which takes a lot of practice if you’re not a natural
I like before I've finished the video because I know it will be valuable. Unlike illustration? Maybe?