Analyzing Public Sentiment with the Reddit Sentiment Tool | Insights from Anh Nguyen

Imagine getting to make varied predictions ranging from election results to brand sentiments with a single tool that can precisely assess public opinion.
The Reddit Sentiment Analysis Tool, developed by our Bachelor of Data Science student Anh Nguyen and our Associate Professor Dr Nicolas Hamelin, does just that. Here, Anh takes us through the thought process behind the development of the tool and how brand managers and businesses alike can easily use this tool to identify potential issues, address customer feedback and tailor marketing strategies. This project is a true embodiment of the innovative spirit fostered at SP Jain Global.
While there are more improvements being added to the tool, you can access it for FREE here: redditsentiments.com