Love your tutorial videos, they have really helped me get started and set up in GA. But I have to say these interview/discussion videos are what keep me watching you. It's soooo good to hear two people who know what theyre talking about discuss specific topics! Also really loved the ad-auditing video you did with your employee a while back.
Thanks Joe, so glad to hear you like the different formats we are now releasing. You will be glad to know we have some more great interview & optimisation videos lined up over the coming weeks. (Along with my tutorials) Thanks for your support
I've been binging on your content the last few hours Aaron and I'm blown away with how much value you offer. I'm a small time digital marketing freelancer and this stuff is super helpful. Thank you! You got another new subscriber here :)
I’m a wedding DJ. And through Google ads a customer called me to reserve a table for two at DJ’s PIZZA. I got charged $40 for the “pizza” keyword and the Google Ads rep said that was non-refundable. My ads were a phrase and exact match campaign. It was air-tight!
Ouch, yes there is a saying in the industry that exact match isn't really exact... it's "exact-ish". So make sure you continually monitor your search terms to continually add negative keywords. In this case, add "pizza" and negative broad match keyword so it won't happen again. Unfortunately nothing you can do about the cost it incurred.
I read/heard conflicting reports about splitting products into individual campaigns. I've tried this in the past with no real benefit or success. Are we saying it's now the way forward? Great video as always 👍
Generally, there are 3 reasons to split into different campaigns: 1. Budget - if some keywords have way more volume than others, they will get the lions share of the budget, leaving the lesser volume keywords with no impressions. So you will need to split them into separate campaigns to ensure the lower volume keywords get budget. 2. Bid strategy - you possibly want a different bid strategy for different keywords 3. Location targeting - you want a different location targeting for the different keywords. Hope that helps.
I had my services split up into different campaigns, then I was told to use one campaign and have the services within that campaign. Which is it? Also we have 14+ different suburbs around Chicago that we want to focus on, do I make 14 different campaigns with the same services? Would I have to add 14 new web pages for each location?
What about when you have an ad campaign that has an average CPC of like $10 for like 3 months which you're happy with, then after you change your budget from $50/day to $100/day you randomly you get some $35 clicks out of nowhere that soak up all of your budget? I have negative keyword lists in place and phrase match keywords on a max clicks campaign. Is this just increased competition causing this with high bid limit or target CPA campaigns?
I created a Google Ad group and selected 2 long-tail keywords to keep them a broad match. The keywords are too long to include in my headline directly, so I tried writing different combinations of the keyword deleting some words from it I included the keywords exactly as they are in the descriptions However, the issue I'm facing now is that Google says my ad quality score is low, and that I have to include more keywords in my headline. I tried asking chat gpt to rewrite it, but it keeps giving me headlines with 30+ letters. What do you think I could do to solve this issue? My best guess is that it's adding the headline as an exact keywords, but then the broad match keywords would have a low quality score, so I'm not very sure.
I’m curious if you have any thoughts about how local service ads interact with service industries on Google Ads. Many of my clients are plumbing, heating, etc. and I’ve noticed for many of the services we target, Google Ads fall well under the LSA real estate. Has anyone else noticed this trend having an effect on conversion rate/ctr?
Could you show real proof? In my experience (spending 6 figures yearly on GA) of "sub niches" is they are almost just as saturated and still expensive + if search volume is too low/niched down - Google won't even show your ads!! which limits you to the top 10-20 KW in any niche
![Get More Google Ads Clients [interview with Ed Leake]](http://i.ytimg.com/vi/ZaIVeg4IuW4/mqdefault.jpg)
![Get More Google Ads Clients [interview with Ed Leake]](/img/tr.png)
![Optimise Your Performance Max Campaigns [with Mike Rhodes]](/img/n.gif)
*Great advice on reducing CPCs without sacrificing quality. Can’t wait to implement these techniques into my campaigns!*
Love your tutorial videos, they have really helped me get started and set up in GA. But I have to say these interview/discussion videos are what keep me watching you. It's soooo good to hear two people who know what theyre talking about discuss specific topics! Also really loved the ad-auditing video you did with your employee a while back.
Thanks Joe, so glad to hear you like the different formats we are now releasing. You will be glad to know we have some more great interview & optimisation videos lined up over the coming weeks. (Along with my tutorials)
Thanks for your support
I've been binging on your content the last few hours Aaron and I'm blown away with how much value you offer. I'm a small time digital marketing freelancer and this stuff is super helpful. Thank you! You got another new subscriber here :)
Awesome, thank you!
Great seeing Ilana & Aaron on a video. Both are awesome.
Thank you :)
Very good content! Quite enjoyed to listen to experts and learning new approaches. Keep it going :)
Great video.Thank you so much.
Great video, lots of really good insights and ideas to try. Thanks Alana, love your work!
thank you 😀
Worth watching Podcast :)
amazing video,good for you
Thank you very much
My all time fav Teach Traffic
Aww, thank you!!
Great video, time stamps would be cool
I’m a wedding DJ. And through Google ads a customer called me to reserve a table for two at DJ’s PIZZA. I got charged $40 for the “pizza” keyword and the Google Ads rep said that was non-refundable. My ads were a phrase and exact match campaign. It was air-tight!
Ouch, yes there is a saying in the industry that exact match isn't really exact... it's "exact-ish". So make sure you continually monitor your search terms to continually add negative keywords. In this case, add "pizza" and negative broad match keyword so it won't happen again. Unfortunately nothing you can do about the cost it incurred.
I don't work with Google any more. They are way too greedy. I've taken a financial hit but I can't pay $180 or more per sale for a $200 revenue sale
How are you finding out when clients run out of budget in a day?
I read/heard conflicting reports about splitting products into individual campaigns. I've tried this in the past with no real benefit or success. Are we saying it's now the way forward? Great video as always 👍
Generally, there are 3 reasons to split into different campaigns:
1. Budget - if some keywords have way more volume than others, they will get the lions share of the budget, leaving the lesser volume keywords with no impressions. So you will need to split them into separate campaigns to ensure the lower volume keywords get budget.
2. Bid strategy - you possibly want a different bid strategy for different keywords
3. Location targeting - you want a different location targeting for the different keywords.
Hope that helps.
I had my services split up into different campaigns, then I was told to use one campaign and have the services within that campaign. Which is it? Also we have 14+ different suburbs around Chicago that we want to focus on, do I make 14 different campaigns with the same services? Would I have to add 14 new web pages for each location?
What about when you have an ad campaign that has an average CPC of like $10 for like 3 months which you're happy with, then after you change your budget from $50/day to $100/day you randomly you get some $35 clicks out of nowhere that soak up all of your budget? I have negative keyword lists in place and phrase match keywords on a max clicks campaign. Is this just increased competition causing this with high bid limit or target CPA campaigns?
I created a Google Ad group and selected 2 long-tail keywords to keep them a broad match.
The keywords are too long to include in my headline directly, so I tried writing different combinations of the keyword deleting some words from it
I included the keywords exactly as they are in the descriptions
However, the issue I'm facing now is that Google says my ad quality score is low, and that I have to include more keywords in my headline.
I tried asking chat gpt to rewrite it, but it keeps giving me headlines with 30+ letters.
What do you think I could do to solve this issue?
My best guess is that it's adding the headline as an exact keywords, but then the broad match keywords would have a low quality score, so I'm not very sure.
I’m curious if you have any thoughts about how local service ads interact with service industries on Google Ads.
Many of my clients are plumbing, heating, etc. and I’ve noticed for many of the services we target, Google Ads fall well under the LSA real estate.
Has anyone else noticed this trend having an effect on conversion rate/ctr?
It's highly unlikely you can outsmart all of Google and the world and get below market click costs.
It’s not outsmarting it’s about keeping downward pressure on your CPCs and focusing your spending on the KW themes that are profitable
Could you show real proof? In my experience (spending 6 figures yearly on GA) of "sub niches" is they are almost just as saturated and still expensive + if search volume is too low/niched down - Google won't even show your ads!! which limits you to the top 10-20 KW in any niche
The only thing annoying is the fact that the woman's shoulder is being cut.
It's my microphone blocking my shoulder.