📍 In this episode: 0:00 - Preview & intro 0:15 - How partnerships are different from sales, business development, marketing 1:18 - The closest thing to a partnership is starting a new business unit 2:00 - Considering partnerships? When and where to start 2:55 - Partnerships could supersede sales as a driver for growth 4:25 - How long does it take to build successful partnerships? 5:40 - Consider “Is it as big as it can be?” 6:35 - How to incentivize partners? 8:35 - Partnership mindset
Check part 2 of the interview: th-cam.com/video/rw9LVNmjlco/w-d-xo.html Full transcript: www.partnerinsight.io/post/how-to-measure-success-in-partnerships Where we discuss: - What should you measure in partnerships: acquisition, retention or something else? - What is the partnership process stage by stage? - How to build engagement and alignment on both sides of partnerships
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📍 In this episode:
0:00 - Preview & intro
0:15 - How partnerships are different from sales, business development, marketing
1:18 - The closest thing to a partnership is starting a new business unit
2:00 - Considering partnerships? When and where to start
2:55 - Partnerships could supersede sales as a driver for growth
4:25 - How long does it take to build successful partnerships?
5:40 - Consider “Is it as big as it can be?”
6:35 - How to incentivize partners?
8:35 - Partnership mindset
Check part 2 of the interview: th-cam.com/video/rw9LVNmjlco/w-d-xo.html
Full transcript: www.partnerinsight.io/post/how-to-measure-success-in-partnerships
Where we discuss:
- What should you measure in partnerships: acquisition, retention or something else?
- What is the partnership process stage by stage?
- How to build engagement and alignment on both sides of partnerships