Growing SaaS partner ecosystem with Rachel Astall, Head of Global Partnerships @GoCardless. Part 1/2

[@PartnerInsight]

📍 In this episode:
0:00 - Preview & intro
0:30 - GoCardless business model
2:30 - Growing ecosystem of SaaS partners
4:00 - Partner life cycle - from identification to integration to launch
5:45 - Example of partnership with @Xero
6:30 - Partner success practices for continued growth
8:50 - Partnership vs business development - similarities and differences