To answer some of your questions... IU is an artist operating under EDAM Entertainment. For all intents and purposes, she has historically been its only artist and carries an enormous amount of influence over the company's financials and decisions. She has written the majority of her songs since her early 20's, and selects her collaborators based on the intended sound for each song. She has also self-composed and self-arranged songs on occasion. Nothing related to the music occurs without her intending it to be there. Where many idols are unfortunately kept out of the creative process, she - by contrast - owns every aspect of it. This tends to make her songs more diverse, covering a broad range of styles, genres, and themes. Since her songs can veer into the philosophical and deeply personal, they sometimes pose a challenge for listeners to interpret but almost always will reflect some nuanced perspective of human experience, rather than being preoccupied with talking about how badass, powerful, or rich she is. She's all of those things, of course, but she has - to her mind, I suspect - more interesting things to talk about. As others have mentioned, Coin, BBIBBI, and Black Out may be appealing to you.
IU actually own like 22% of the company with her manager owning 23% and the former company owning 55%. EDAM now has 3 people under contract including IU. An actress and a male singer.
@@michaelfoley5295 Ah. I wasn’t sure of the exact percentages around the ownership, but I know they now have more talent under management. That said, I would imagine she still represents 95-98% of the company’s income at any given time.
I’m impressed that you picked on some IU’s double meanings of some sections and yes, she has bars and that’s why she’s also respected by hip hop and rappers. Once you get to know more about how IU covers so many genres, you will be more amazed on how talented she really is. I would suggest for you to check out Coin and Bbibbi.
This song is part 1 of a story that continues in Shopper. Holssi is telling the story of IU plans of doing something that no other Korean born and raised singer as ever done. That is to break into the US music market. All other solooist who have done so with varying degrees of success have all been part of groups who had success in the US with a group before testing the water as a soloist. The fact that it was shot in LA, I believe is a key to what the song is about. This is the 1st time IU has made a video in the US & guess what she is coming to the West (Europe and the US) to hold concerts for the 1st time. Don't tell me there isn't a connection. And by filming here & using LA has a back drop and American dancers she is establishing a connection to her Western audience. There have been a lot of people, in Korea particularly, who say & have been saying, that IU doesn't need to prove herself by going to the US or Europe. The opening scene of the figure floating is IU as she is coming to LA. The disruption the we see her on the ground looking across at LA. Analyzing the Song's lyrics from this perspective Where I lay will be somewhere much higher (by higher she doesn't mean better but rather higher risk then before. And obvious reference to the West in General and the US in particular.) She spreading herself like Dandylion spores on the wind. (Which are carried by the wind carelessly without regard for boundaries or borders.) She isn't going to settle on smooth ground (i.e. she is going to land and try to take root on comfortable easy terrain). She says she is a single spore (a soloist). On a different road. (No Korean who has only been a soloist and not part of a group o born or raised in an English speaking country has ever successfully done what IU is doing ) Fly high to bloom. (To reach her full potential) If any asks how I'm doing Send them the news "She has become a spore" (she has taken to the wind, flying without wings where she lands nobody knows, meaning how will things turn out no body knows). Follow me, gonna go and win (she will succeed on this different road). Follow me, even without wings (on social media etc she will be visible. And take this journeywith her) I'll fly in the center for everyone to see (like her last 4 indoor concerts in the round, she wont shy away or hide from the spotlight) The sky above is blinding. (All the lights and attention will be blinding. But she'll have her sunglasses) But I'm not afraid of heights at all. (She is not afraid of the risk she is taking. A risk many others, have advised her against taking.) I'll fly so close to the scorching sun ( the pressure and heat will be scorching she knows but she will push the risk factor in order to succeed. ) But she will sit on a cloud (and enjoy the show) And she might cause a little ruckus while she's at it just for fun. (meaning watch out, expect the unexpected in typical IU fashion) The road ahead won't be easy. (She knows the risk and how difficult it will be) But I won't fuss about it (she won't complain or make excuses) This was my choice, it always has been (no one pressured her or said to truely make it you have to make it in the US. It's her choice and always has been. Whatever happens it's on her no one else). The odds of it being easy are zero (acknowledging she is fully aware of what she is embarking on) Wish you all good luck. I'll even say goodbye (this sounds too much like her lyric in Eight where she is angry that her friends who passed away by suicide and " who just come and go as they please without even saying good bye". But she is saying goodbye, possibly saying she isn't committing career suicide. ) May God be with ya (everyone take care of themselves. Again in Typical IU fashion while many are worried about her she is worried about all her fans and wants them to be happy and safe) Se, see ya (she said goodbye) Tweety bird reference is definitely important and significant. A profile picture I saw has Tweety dressed like IU. So this reference becomes a little clearer. IU is likening herself to Tweety. Always returning to the cage which isn't a prison but rather a safe and comfortable place. Whch I suspect includes in addition to Korea, Thailand, the Philippines, Malaysia, Hong Kong Singapore etc all the places she has regularly toured ever since she started touring outside of Korea in 2017. Could it be IU's way of saying that she is leaving the cage and it's safety and comfort to see how high she can fly. To which I say go Tweety go we are all with you. By filming this in the US with American dancers and American neighborhood etc, she is establishing a connection with her western audience. The ending credit scene where the IU HOLSSI kite/balloon is behind the powerless gives the image that it is still in a cage and safe.
She’s an absolute amazing artist and actress 💗 she’s extremely famous in Korea but I feel like she deserves more fame internationally ! Thank you for checking her out.
She did a video of her in the studio recording this and it’s awesome you’d love it. It shows how she decided to layer on top of herself in certain areas on the spot 👌
I'm sure you will like BBIBBI by IU. Maybe not as much as this one Holssi but many Korean hiphop artists appreciated BBIBBI because of her lyrics, which is like a mild or gentle diss song to haters.
I love this song soooo much. ANd I need Hobi dancing to it and singing with her (as they sang together in IUs Palette) Sidenote: you should check Daniel Jikal, recently signed (again) by P Nation :) Nice guy, and he has 2 short "documentary" clips on who is he. I think you'll like him.
A monster rookie who becomes a fan after listening to three songs I'm requesting a song kiss of life (키스 오브 라이프)1. 'bad news' 2.'nobody knows' 3.'Shhh'
Rewatching... and you should watch. IU 'Love wins all' Recording Behind | Jieun's last(?) recording..🍃 th-cam.com/video/S-hEbBXf4wY/w-d-xo.html IU '홀씨(Holssi)' Recording Behind th-cam.com/video/C3OBlu-aLaM/w-d-xo.html
Producer, co-composer, lyrics and chorus of Holssi = IU
To answer some of your questions... IU is an artist operating under EDAM Entertainment. For all intents and purposes, she has historically been its only artist and carries an enormous amount of influence over the company's financials and decisions. She has written the majority of her songs since her early 20's, and selects her collaborators based on the intended sound for each song. She has also self-composed and self-arranged songs on occasion.
Nothing related to the music occurs without her intending it to be there. Where many idols are unfortunately kept out of the creative process, she - by contrast - owns every aspect of it. This tends to make her songs more diverse, covering a broad range of styles, genres, and themes. Since her songs can veer into the philosophical and deeply personal, they sometimes pose a challenge for listeners to interpret but almost always will reflect some nuanced perspective of human experience, rather than being preoccupied with talking about how badass, powerful, or rich she is.
She's all of those things, of course, but she has - to her mind, I suspect - more interesting things to talk about.
As others have mentioned, Coin, BBIBBI, and Black Out may be appealing to you.
IU actually own like 22% of the company with her manager owning 23% and the former company owning 55%.
EDAM now has 3 people under contract including IU. An actress and a male singer.
@@michaelfoley5295 Ah. I wasn’t sure of the exact percentages around the ownership, but I know they now have more talent under management. That said, I would imagine she still represents 95-98% of the company’s income at any given time.
IU is great. Can not deny the talent she have.
This is such an impeccable song with a beautiful and inspirational message. IU killed it!
I’m impressed that you picked on some IU’s double meanings of some sections and yes, she has bars and that’s why she’s also respected by hip hop and rappers. Once you get to know more about how IU covers so many genres, you will be more amazed on how talented she really is. I would suggest for you to check out Coin and Bbibbi.
You are going down the IU rabbit hole
Same 😂. I got to know her after her song "eight"
Thanks for the reaction Anthony. I love IU, she has an amazing voice. Can't wait to see your reaction to Shh.
This song is part 1 of a story that continues in Shopper. Holssi is telling the story of IU plans of doing something that no other Korean born and raised singer as ever done. That is to break into the US music market. All other solooist who have done so with varying degrees of success have all been part of groups who had success in the US with a group before testing the water as a soloist.
The fact that it was shot in LA, I believe is a key to what the song is about. This is the 1st time IU has made a video in the US & guess what she is coming to the West (Europe and the US) to hold concerts for the 1st time. Don't tell me there isn't a connection. And by filming here & using LA has a back drop and American dancers she is establishing a connection to her Western audience.
There have been a lot of people, in Korea particularly, who say & have been saying, that IU doesn't need to prove herself by going to the US or Europe.
The opening scene of the figure floating is IU as she is coming to LA. The disruption the we see her on the ground looking across at LA.
Analyzing the Song's lyrics from this perspective
Where I lay will be somewhere much higher (by higher she doesn't mean better but rather higher risk then before. And obvious reference to the West in General and the US in particular.)
She spreading herself like Dandylion spores on the wind. (Which are carried by the wind carelessly without regard for boundaries or borders.)
She isn't going to settle on smooth ground (i.e. she is going to land and try to take root on comfortable easy terrain).
She says she is a single spore (a soloist).
On a different road. (No Korean who has only been a soloist and not part of a group o born or raised in an English speaking country has ever successfully done what IU is doing )
Fly high to bloom. (To reach her full potential)
If any asks how I'm doing
Send them the news
"She has become a spore" (she has taken to the wind, flying without wings where she lands nobody knows, meaning how will things turn out no body knows).
Follow me, gonna go and win (she will succeed on this different road).
Follow me, even without wings (on social media etc she will be visible. And take this journeywith her)
I'll fly in the center for everyone to see (like her last 4 indoor concerts in the round, she wont shy away or hide from the spotlight)
The sky above is blinding. (All the lights and attention will be blinding. But she'll have her sunglasses)
But I'm not afraid of heights at all. (She is not afraid of the risk she is taking. A risk many others, have advised her against taking.)
I'll fly so close to the scorching sun ( the pressure and heat will be scorching she knows but she will push the risk factor in order to succeed. )
But she will sit on a cloud (and enjoy the show)
And she might cause a little ruckus while she's at it just for fun. (meaning watch out, expect the unexpected in typical IU fashion)
The road ahead won't be easy. (She knows the risk and how difficult it will be)
But I won't fuss about it (she won't complain or make excuses)
This was my choice, it always has been (no one pressured her or said to truely make it you have to make it in the US. It's her choice and always has been. Whatever happens it's on her no one else).
The odds of it being easy are zero (acknowledging she is fully aware of what she is embarking on)
Wish you all good luck.
I'll even say goodbye (this sounds too much like her lyric in Eight where she is angry that her friends who passed away by suicide and " who just come and go as they please without even saying good bye". But she is saying goodbye, possibly saying she isn't committing career suicide. )
May God be with ya (everyone take care of themselves. Again in Typical IU fashion while many are worried about her she is worried about all her fans and wants them to be happy and safe)
Se, see ya (she said goodbye)
Tweety bird reference is definitely important and significant. A profile picture I saw has Tweety dressed like IU. So this reference becomes a little clearer. IU is likening herself to Tweety. Always returning to the cage which isn't a prison but rather a safe and comfortable place. Whch I suspect includes in addition to Korea, Thailand, the Philippines, Malaysia, Hong Kong Singapore etc all the places she has regularly toured ever since she started touring outside of Korea in 2017. Could it be IU's way of saying that she is leaving the cage and it's safety and comfort to see how high she can fly. To which I say go Tweety go we are all with you.
By filming this in the US with American dancers and American neighborhood etc, she is establishing a connection with her western audience.
The ending credit scene where the IU HOLSSI kite/balloon is behind the powerless gives the image that it is still in a cage and safe.
Wow about your 'may fly' theory, and yeah IU's lyrics have been appreciated by many Korean hiphopers.
That's why her hair is blonde, because she's a dandelion. When you blow the dried dandelion it scatters ("you say hoo😚🌼 & I'll fly" )
You should listen to Palette, Coin, Ah Puh, Flu, Bbibbi and a lot more. She's called in Korea as Nation's Little Sister.
IU/ Lee Ji-Eun,does all of that lead vocal, backing vocals, harmonizing... she wrote songs, and sometimes produced her own music.
The vibes of this song are like a combination of her past songs 'Block Out' and 'FLU'.
You can see the credits in the last part of the music video.
Loving all your recent IU reactions!! Thanks for posting :)
Not everyone needs to be a flower. IU said he hopes to fly freely like holssi. This album started with holssi and was said to be the most core song.
IU is a national little sister of the Korean people.
She’s an absolute amazing artist and actress 💗 she’s extremely famous in Korea but I feel like she deserves more fame internationally ! Thank you for checking her out.
Him listening to a song twice means he really likes it.
Looking for to your IU 'Shh.. (Feat. HYEIN, 조원선 & Special Narr. 패티김)' MV reaction next.
She did a video of her in the studio recording this and it’s awesome you’d love it. It shows how she decided to layer on top of herself in certain areas on the spot 👌
Wait until you see her new mv shh with hyein from new jeans its fire
you have to listen to Shh by IU for storyline
I second this
I'm sure you will like BBIBBI by IU. Maybe not as much as this one Holssi but many Korean hiphop artists appreciated BBIBBI because of her lyrics, which is like a mild or gentle diss song to haters.
idk if is only in this video, but some times there is the audio that is cut, maybe if you have any type of noise reduction is that
Check out her song “shh” is fire 🔥
i may fly analysis was so cool bruhh
Bro u gotta peep "the visitor" i made a vid a ways back, and that ended up at #1. Thats deff my fav iu
I love this song soooo much. ANd I need Hobi dancing to it and singing with her (as they sang together in IUs Palette)
Sidenote: you should check Daniel Jikal, recently signed (again) by P Nation :) Nice guy, and he has 2 short "documentary" clips on who is he. I think you'll like him.
anthony you can check her channel behind recording the song and its has subtitle btw~!
I bet you’ll enjoy “Shh” more.
If i was a producer id sample her vocal runs on this song
A monster rookie who becomes a fan after listening to three songs
I'm requesting a song
kiss of life (키스 오브 라이프)1. 'bad news' 2.'nobody knows' 3.'Shhh'
will you listen to Coin by IU. its so fun like this one
Please react to IU's BBIBBI
They shot the MV at the same place where J-Hope shot Chicken Noodle Soup
Rewatching... and you should watch.
IU 'Love wins all' Recording Behind | Jieun's last(?) recording..🍃 th-cam.com/video/S-hEbBXf4wY/w-d-xo.html
IU '홀씨(Holssi)' Recording Behind th-cam.com/video/C3OBlu-aLaM/w-d-xo.html
❤🎉+❤😊🎉
I don't know if it was just me but while you were talking your mic kept on cutting out. I love this song and also Love Wins ALL.
IU sings the chorus herself, 4 layers
>>> IU '홀씨(Holssi)' Recording Behind
The beat is so hard. It hits my eardrum so hard.
Ur mic keeps cuttin out
The funniest reaction I've seen to this mv the reactor exclaimed 'OMG, she's killing the children!'
Your mic keeps cutting in and out.
I love ur reaction please react to twice's new song called one spark it's trending worldwide already song is fire 🔥👑😍❤️