The 5 Core Emotions Buyers MUST Feel Before They Say “Yes”
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- เผยแพร่เมื่อ 11 มิ.ย. 2024
- Offer Not Converting? You’re Probably Missing One Of These 5 Things…
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In this video, you’re going to learn about something I like to call “The Emotional Buyers Journey”…
AKA 👉 the 5 core emotions your customers MUST feel before they can say “yes” and buy something from you.
(if you have an offer that’s not converting, you’re likely ignoring one of these key emotions)
But just knowing WHAT these emotions are won’t necessarily help you sell more products or services…
You also need to know HOW to appeal to those emotions through your messaging and marketing.
As the saying goes… Don’t sell the steak, sell the sizzle.
01:40 What Is The Emotional Buyer’s Journey?
02:25 Emotion #1 - throw rocks at their enemies
03:50 Emotion #2 - why authority matters
05:40 Emotion #3 - a bigger obstacle than price
07:39 Emotion #4 - all hype no sales?
09:25 Emotion #5 - don’t be annoying
👀 Want to read along with the video? Check out this blog post: copyposse.com/blog/emotional-...
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⚡️ WHO IS ALEX CATTONI & THE COPY POSSE?
The Copy Posse was started with one sole mission: to redefine what it means to be a copywriter, marketer, and entrepreneur today.
Founded by 2022’s Marketer of The Year, Alex Cattoni, her inspiration came after observing a dangerous divide in the copywriting industry...
She noticed that while there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that she just didn’t vibe with…
That’s why in 2019, after 8 years of working behind-the-scenes with the hottest transformational authors and businesses on the planet, Alex decided to start THIS TH-cam channel 🙌
To teach people the techniques and strategies she’s used to build a heart-centered, authentic, and lucrative copywriting business from the ground up…
And get more messages that matter to the masses.
It is our conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped hundreds of thousands of rad humans find more freedom, have more fun, and sell more products and services without selling out on their integrity…
And we want to help YOU do the same.
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This was like a mini-marketing masterclass, felt like all the dots were beautifully tied together. Great job Alex!
Thanks for watching!
this applies to everything including relationships, music, writing, sales, everything. this was an A1 video.
This bypasses the analytical mind , effectively reducing humans to unconscious consumer zombies , they may well want certain products but it should be a CONSCIOUS choice , those in marketing if you are truly conscious and have a genuine respect for humanity then my words will strike a chord , if not you are asleep ,
Best. Video. Ever. Every marketer should watch this and follow this emotional buyers journey.
Thanks to remind the role above mentioned emotion play in marketing, which we learned way back in our marketing course.
Of course you presented these in more attractive way .
Emotional marketing is really all about connecting on a deeper level and creating emotional connections to seal the deal
This is so cool, Alex.
I think my emotions about writing copies or making public videos have just shifted. 😊
Thanks so much Alex. Countless notes taken… and now I’m off to implement ❤
Thank you so much
It gives so much clarity
Another Amazing video Alex!
Thank you. 🎉
This is a master class. I took notes. 😅
Thanks for sharing this powerful knowledge in a nutshell.
GREAT CONTENT ALEX VERY IMPRESSIVE
Alex, thanks for yet another informative video. ❤
I feel excited to implement what I have learned
Loved watching this informative video.
YOU DAA BEST ALEX. ❤
your efforts for the marketers & Copywriters are really superb...thnx
Great video....we're tought things that we're experiencing at the same time! 😊
Thanks ma'am, for sharing this ❤
Thank you Alex. You just broaden my knowledge on copywriting with this powerful tips.
Thanks soooooo much.
I love you.
Painting a picture of your customer's future is called FUTURE PACING.
I agree with one of your pupils or students that this did feel like a mini class but I enjoyed it and got quite a bit out of it next time I will take notes as there were a lot of good things that you said that made sense for I'll be on the notepad next time.,. You did a terrific job Cattoni!!
Glad you enjoyed it!
This is a great video. Very informative Ms. Alex. I've learnt a lot. I will keep learning. 👍
Thank you for sharing these insights!!! These are some tremendous tips Alex!
Thanks for watching!
Thanks, Alex! This is super helpful, as always :))
You are a sales magnet Alex... and you are really beautiful. Much love ❤
Amazing video
Simply...... MARVELOUS! Love from Pakistan 👍
So knowledgeable. Love from Pakistan ❤❤❤
HEY ALEX, I am a beginner copywriter . I came across your channel few a days back, I loved your all videos they were to energetic and informative. I have a small request that can you please make an in-depth copywriting course, ik there are many videos on your channel but an in-depth video will be very helpful for the beginners out there.
Hey! I actually have an entire list specifically for beginners who are wanting to get started copywriting. Check it out here! 👇🏻
th-cam.com/play/PL56Rdybt5tTTiC3ZLIqAPIn_xtnnD243y.html&si=SFEzSNEmKQoV8TGZ
I feel more empowered to tackle this! :)
It actually made me feel empowered like I can do it but I must go slow and comprehend and I can get this I just got to do a little memorization and put it upstairs once this little marketing is upstairs I can use the knowledge that I gained from my teacher Ms. Cattoni and apply her skills and knowledge to the outsides world and the sky is the limits!
Don't fear. Just dive in and do it.
I always listen and admire his talent but I can't find a way, please Alex help me by copywriting ! !!!! am emotionally strong, I want to know and train skills
Hoi there Alex! Pretty important question here, sorry couldn't join the academy (student smh) but I was just wondering what's your view on everyone considering email marketing as the go-to starting point for everyone? Can you make a video targetting the different kinds of copywriting, how they work and what makes them different from others, because copywriting as you already know is an ocean, and most youtubers are just swimming around the email copywriting side and not exploring everything else. So ma'am can you guide lost souls like us to salvation?
Hey! I actually have a video on the different types of copywriting. Check it out here! 👉 th-cam.com/video/2yUtJGUipfE/w-d-xo.htmlsi=wESzDr1SVX-3AKwq
Finally,First comment❤
Hi Alex, pls how can i get access to the agora financial sales letter that was shown at 9:13
these are all saying from a book with only 36 pages
Which book
Which book
"the one sentence persuasion course"
How nice of you. Thank you
What do you mean, please?
How much do you earn per Month Alex?(As a copywriter)
Here's a video I did on the topic 👇🏻
th-cam.com/video/or7eT55MWWw/w-d-xo.htmlsi=7Zhz2v7qGzmDMSU_
Bring back COPY CRITIQUE VIDEOS POSSE
Loved the days when she used to come up with copy posse excercises, i lovd her channek cuz of that :)
Might unfollow soon :)
Which exercises? We post exercises almost every Saturday 🙂
@@AlexCattoni Not this one. Copy crtqiue videos sweet 😋
Is this morally right? Are you comfortable selling manipulation ?
You seem unconscious to me
It's not manipulation when you build genuine trust, are honest and in integrity with your messaging, and actually delivering on your promises.
Appeal to emotion is literally a logical fallacy , it seems to me you are promoting techniques that bypass the intellectual mind , playing on the unconscious aspect of people reducing them to consumer zombies , All for bookkeeping entries
POSSE FORMULA SUCCESS STORY POSSE FEST October 19-21 Vancouver Canada in personal life meetings 😀 👌 👍 leaders by distinction and Alex's support