Mastering SEO : Understanding Content Gaps, Keyword Clustering, and the Future of AI in Marketing

Join Andy Chadwick, co-founder of Snippet Digital and creator of Keyword Insights, as he shares his journey from launching a roller shutter company to becoming a recognized SEO expert. In this insightful episode, Andy discusses his accidental entry into SEO, scaling a boutique agency, and transitioning into SaaS with Keyword Insights. He dives into topical authority, intent-based keyword clustering, and practical strategies for identifying and capitalizing on content gaps. Andy also explores the evolving role of AI in SEO and how search is moving beyond Google to platforms like TikTok and Pinterest. Packed with actionable advice, he shares lessons on product pricing, building personal branding, and navigating the challenges of running an agency. Whether you're a freelancer, agency owner, or SaaS enthusiast, this episode provides valuable takeaways to elevate your digital marketing strategies. Don’t miss this deep dive into SEO and the future of search!
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