The Halfway Line, The Brands & Athletes Driving Women's Sport Forward | SPORT BEACH 2024

This discussion reflects on our progress to date in advancing women’s sports while acknowledging that we are only at the halfway point. Mikaela Shiffrin and Mark Kirkham from PepsiCo share their perspectives on how we can cover more ground for women in sports today, inspire the next generation, and how brands and athletes are utilizing their respective platforms to drive incremental change.
Moderated by Crispin Chief Executive Officer, Maggie Malek.
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