Turning Home Roast Coffee Into a Business | PARAGRAPHIC

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  • เผยแพร่เมื่อ 21 พ.ย. 2024

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  • @PARAGRAPHIC
    @PARAGRAPHIC  2 ปีที่แล้ว +96

    Hopefully, you've noticed a trend. In 2020 we published 6 videos. In 2021 we published 4 videos. So far in 2022 we've now published 4 videos and have 6 more already shot and in editing. If we can maintain the momentum, we're aiming to publish a new episode every week this year. It's always been our dream to make this our full-time job and this year we're doing everything we can to make that a reality.
    Unfortunately being at the mercy of the TH-cam algorithm makes that much more challenging. Regardless of how many views they get, every video requires the same effort and time commitment. Each one takes weeks to make from all the coordination, filming, and editing. Yet some of the videos get millions of views while others only get thousands. We just keep rolling the dice and betting on ourselves to succeed. Liking the video and leaving a comment is a huge help but sharing the video is an even better way to help the channel grow. So if you enjoy what you see, consider texting the video to some friends or family who may also be interested in seeing these stories.
    Of course, sharing is free and easy, it's something everyone can do, but if you believe in what we're doing and can afford to go one step further, consider supporting our work via the Patreon we just launched. You'll get access to some of our behind-the-scenes processes and really get to see how we work. We are a small group of filmmaker friends who just want to keep doing what we love. If you can help support that, we will be forever grateful: www.patreon.com/PARAGRAPHIC
    But we know there are many people on the internet competing for the money in your wallet so if you can't afford it, or simply don't think it's worth it, we completely understand. We will still tell these stories. Hopefully, they are as much a joy to watch as they are to make. If so, please consider liking, commenting, subscribing, and SHARING the video.
    Thank you.

    • @XxSavageBearxX
      @XxSavageBearxX 2 ปีที่แล้ว +4

      Channels like this that are educational and beautifully shot- as well as personal- they just don't exist. Its why I subscribed awhile ago and have watched every video since. And one better- these short films are encouraging! If these videos could be displayed to schools imagine the impact it would have on those young hopes and dreams that otherwise see a grey and calculated future.
      There are plenty of interesting people with great projects; from car culture and paints, to leather crafts and woodworking. Truly an endless supply of content to be brought to light. Good Luck Paragraphic!

    • @conikutch
      @conikutch ปีที่แล้ว

      Do you think it’s better to buy coffee unroasted from other country than buying it roasted? I’m looking at buying from Asia.

    • @bassond87
      @bassond87 ปีที่แล้ว

      Got recommended this video because I guess I view a lot of coffee related ones and so the algorithm definitely works! This video was really nicely shot and edited together. Just the production overall was really great!

    • @profvonshredder2563
      @profvonshredder2563 ปีที่แล้ว

      Love the content in your video here! ❤

    • @profvonshredder2563
      @profvonshredder2563 ปีที่แล้ว

      (2:37) If you would be so kind... could you please enlighten me as to where I can buy this green coffee of which you speak? On Amazon, the cheapest I find is $6.40/pound. I am doing home roasting now, and I can never go back to pre-roasted

  • @patricksim4548
    @patricksim4548 2 ปีที่แล้ว +89

    Love this guys passion and energy. Really hope his business takes off and he can do what he loves full time

  • @ManeIndian
    @ManeIndian 2 ปีที่แล้ว +33

    This video really spoke to me. I have been home roasting for years now. I love the reactions of my family and friends, from something I put time into. This year I am taking the leap to start a small business. This video just gives me more confidence. Do what you love, and you'll never work a day in your life.

    • @zacharyreed2347
      @zacharyreed2347 2 หลายเดือนก่อน +2

      I'm about to do the same! I'm curious how your launch turned out and if you have any tips?

  • @jairoalvarado9775
    @jairoalvarado9775 2 ปีที่แล้ว +22

    Greetings from Costa Rica, i work in a coffee factory with a national trademark " Cafe Naranjo", and we use a Diedrich Roaster design for 80 pounds! Coffee is a whole world and every word you said has the right meaning we want to share about coffee.

  • @Rayzer2368
    @Rayzer2368 8 หลายเดือนก่อน +3

    @ 4:16 - dear lord that is absolutely just the most beautiful roasted coffee I've seen in a long time...wow!

  • @quotes9724
    @quotes9724 ปีที่แล้ว +4

    Greetings from Ethiopia i love your show and i'm barista i work in a coffeeshops i know a lot about coffe process , roasting but still you can't get enough off learning about coffe, always there is a Knowledge to learn

  • @MingYeeLim
    @MingYeeLim 10 หลายเดือนก่อน +4

    acknowledging and giving credits to those who grow the coffee.. RESPECT!
    I don't hear that enough from people in the industry..

  • @emilyp.7695
    @emilyp.7695 2 ปีที่แล้ว +12

    As the owner of a small roastery, dealing in specialty coffee, I really enjoyed this documentary. Coffee is so complex!

  • @ara.ara101
    @ara.ara101 2 ปีที่แล้ว +12

    Wow! those last words hit me hard. This is pure Art! ✨

  • @RumiSleem
    @RumiSleem 2 ปีที่แล้ว +2

    That french press pour hit the cravings. I could just smell it.

  • @mcsegeek1
    @mcsegeek1 หลายเดือนก่อน +2

    I home roast and never thought I would. But once I understood the vast difference in quality and flavor, as well as being able to customize to my taste, I will never go back to pre-roasted. I buy beans one 65lb box at a time, at around $4.50 to $5 per lb. So, not only is it better coffee, it's far less expensive than store bought. My roaster is a small sample roaster that I picked up for under $500, and can roast a lb at a time.

  • @Avelanche
    @Avelanche 2 ปีที่แล้ว +6

    I don't even like coffee that much but i know im gonna love this experience and come away loving coffee just because it's Paragraphic!

  • @welchphilip
    @welchphilip 2 ปีที่แล้ว +4

    As an owner of a coffee roasting business (Shiba Coffee and Tea Co.) I really enjoyed this

  • @mikecruz2736
    @mikecruz2736 ปีที่แล้ว +2

    Absolutely love the passion this guy has. What I don't like is that company's try really hard to push out their fancy unnecessary products to make coffee i mean it's nice to have that stuff but if you're just starting out you don't need all this stuff. Keep it simple and fun don't let all these fancy machines discourage you all of that will come later. I hope this helps happy roasting 🙂

  • @Raybear1954
    @Raybear1954 ปีที่แล้ว +2

    Great video, true as soon. I have an organic tea plantation in the north of Thaïland. Since last year I’ve been exploring many roasters on Doi Chang and PANGKHON in Chiangrai province. Soon we will open a new tea and coffee shop. This video is great. I’ll be roasting on the plantation. Well done

  • @addisu3636
    @addisu3636 หลายเดือนก่อน

    Thanks brother. This one is the greatest of all the video Inuavr ever seen on coffee roasting. As an Ethiopoan coffee exporter myself, I learned a lot.

  • @balkamp8888
    @balkamp8888 2 ปีที่แล้ว +6

    Cool little bit of info on the toxins. Amazing video as usual!

  • @Tyrfingr
    @Tyrfingr ปีที่แล้ว +1

    Too true about the people growing the coffee, i often think to myself as i roast my own stuff. That those people deserve to see more profit. The quality of some of the coffee i get my paws on is just unbelievable.

  • @stridedeck
    @stridedeck 2 ปีที่แล้ว +1

    I infused flavors into my green, raw coffee beans, then dry them, and afterwards roast for a very tasty, delicious and smooth brew!!!

  • @ArcsandSparks315
    @ArcsandSparks315 2 ปีที่แล้ว +1

    I remember as a kid in a Italian American family papa used to make me rotate a homemade contraption over some hot coals. He made strong espresso and worked all day!

  • @nolangraham4524
    @nolangraham4524 2 ปีที่แล้ว +7

    The quality of this video is top notch. Great story, and all those macro shots are amazing!

  • @alexd.3907
    @alexd.3907 2 ปีที่แล้ว +5

    Excellent, thanks! Especially would agree that most of coffee in shops is overroasted. I'm roasting coffee at home more than 10 years, and have tried about 100 different kinds of coffee beans, from different regions (from coffee, directly bought from farmer at Cuba to Chinese one from Aliexpress ;)
    But still, my favorite way of making coffee - "cinnamon" roast (drop it just 10-15 seconds after first crackling started) and cook it in "turka", made of thin(!!!) thermo-resistent ceramics.
    Initially I've used "baharaj cawa" from Syria, now - only these ceramic pots.
    IMHO taste depends significantly on the water quality, temperature, cooking duration, material of coffee pot. Seems like thin ceramics is the best (special porcelain).
    Can write a lot about coffee :)
    Sadly, most of people don't understand what the coffee is. They drinking some cheap crap, pushed by marketologysts... So, at least here, in Russia, real coffee is not popular enough to pay off cafe or coffee shop. Unfortunately :(

    • @kg-Whatthehelliseventhat
      @kg-Whatthehelliseventhat 5 หลายเดือนก่อน

      Hello,
      I'm confused. You brew using ceramic or you drink out of ceramic? I home roast and I understand your appreciation for coffee. 😊

  • @sahdevsinghrathore2384
    @sahdevsinghrathore2384 2 ปีที่แล้ว +2

    Team Paragraphic, you've done a commendable job in field of story telling. I could directly connect with Luke while watching this video. More power to you guys.

  • @georgepopescu1327
    @georgepopescu1327 2 ปีที่แล้ว +4

    Most roasters are roasting medium or city. Even when it's advertised as ligh roast is generally more medium than light. It is understandable as probably 8 of 10 people won't buy coffee from them anymore if they roast light.
    This is one of the reasons that I started roasting my own coffee.

  • @mustachesandcoffee
    @mustachesandcoffee 3 วันที่ผ่านมา

    Fantastic video! We could watch these kinds of videos all day. Very educational and well produced.

  • @dertythegrower
    @dertythegrower 2 ปีที่แล้ว +10

    Another great craft documentary.
    Thanks Paragraphic. Quality over quantity.

  • @elvisnjoroge_
    @elvisnjoroge_ 2 ปีที่แล้ว

    The production quality!!!!! make them 30min long we cant get enough of these😩... Binging from Kenya

  • @quantquill
    @quantquill 2 ปีที่แล้ว +1

    Fantastic video! We love buying from local small roasters who are passionate about their craft. Just ordered my first bag from Lab Notes, can't wait to give it a try.

  • @palovibes
    @palovibes ปีที่แล้ว +1

    Glad i came across this channel. I will be starting my own journey of becoming one of the cool guys in this business. Happy roasting amigo

  • @highseassailor
    @highseassailor 2 ปีที่แล้ว +1

    Another quality production from paragraphic! It's almost 7:30PM and I'm now considering brewing up a French pressed coffee...

  • @x_SwAzZ_x
    @x_SwAzZ_x 2 ปีที่แล้ว +2

    These stories you guys bring to the light are always inspiring and make me feel like I can be doing so much more. Thank you guys for sharing these experiences with us!

    • @PARAGRAPHIC
      @PARAGRAPHIC  2 ปีที่แล้ว

      So many amazing people doing so many wonderful things. We just love showing up with cameras and capturing those stories.

  • @Ubiquitousflatulance
    @Ubiquitousflatulance ปีที่แล้ว +2

    Your vibe and passion are so pleasantly unique! Thanks for the informative and detailed video 😊

  • @jonahex8463
    @jonahex8463 2 ปีที่แล้ว +2

    The beans in your roaster look amazing.😊👍🏻

  • @luke184lisa
    @luke184lisa 10 หลายเดือนก่อน

    Great vid! I stumbled upon “roasting “ coffee beans by mistake. I went searching for a high grade coffee for a friend for Christmas. The coffee arrived.. I went to smell it and they were unroasted green beans. I am new tithe game and very excited to learn as much as possible. My “pet peeve” now? Unevenly roasted coffee beans! 🤯😬

  • @thomashull7669
    @thomashull7669 11 หลายเดือนก่อน +2

    this guy rocks. that coffee looks amazing!

  • @oamind8995
    @oamind8995 2 ปีที่แล้ว +3

    Love the passion brother🤙🏽 Interesting stuff. Thanks for sharing!

  • @austind2784
    @austind2784 2 ปีที่แล้ว +3

    another absolute home run, great job!

  • @chillyvanilly6352
    @chillyvanilly6352 ปีที่แล้ว +1

    exactly this type of awareness he is trying to bring across to viewers is what I just absolutely adore, and hence why it makes me so absolutely MAD and PISSED to see companies such as Starbucks and other "big players" alike in the industry that roast the crap out of those beans to abosolutely sh*t nearly turning them into coal.
    So therefore I could not agree more, coffee is just such a wonderful and lovely resource this planet can offer to us.

  • @DenyGojek-bp4ns
    @DenyGojek-bp4ns 10 หลายเดือนก่อน +1

    so nice coffee roasting profile 👍

  • @brauliogarcia1480
    @brauliogarcia1480 2 ปีที่แล้ว +4

    Duuuuude, I freakin' love this content, thanks

  • @josephkinyanjui2540
    @josephkinyanjui2540 8 หลายเดือนก่อน +1

    As a coffee farmer i would like to say its true coffe is labour intensive but kenyan coffe is the best

  • @rainspiderwebprojects630
    @rainspiderwebprojects630 11 หลายเดือนก่อน +1

    Awesome video 👌

  • @RodebertX
    @RodebertX 2 ปีที่แล้ว +1

    Great Guy ! I love his energy and the way he talks about coffee !

  • @saiko3902
    @saiko3902 2 ปีที่แล้ว +2

    You should do a documentary about paragraphic making a documentary. I love your videos and would like to learn more about your team. 😉 Good work as always.

  • @ashish01997
    @ashish01997 ปีที่แล้ว +1

    amazing....also beautifully shot

  • @johnnyr-518
    @johnnyr-518 2 ปีที่แล้ว +1

    Uniformity in roast color makes very happy 😂.

  • @MitchB.
    @MitchB. ปีที่แล้ว +1

    Great video! Very informative and visually stunning. Thanks for sharing!

  • @socal1878
    @socal1878 4 หลายเดือนก่อน +1

    Very inspiring video.

  • @BrianHughes-ub6vg
    @BrianHughes-ub6vg ปีที่แล้ว +1

    This was such a solid video. Thank you for adding great content to my coffee journey

  • @2ningmarket
    @2ningmarket 2 ปีที่แล้ว +2

    Not all Cherry's have two coffee beans in it! My favorite coffee has only one, Peaberry!

  • @marknewgent8428
    @marknewgent8428 3 หลายเดือนก่อน +1

    good video, good info.

  • @adelalfusail1821
    @adelalfusail1821 ปีที่แล้ว +2

    you might as well check where coffee was originally found, you can start with the word "MOKHA"

  • @shanewilson2152
    @shanewilson2152 ปีที่แล้ว +1

    I really enjoyed your video

  • @RedRyan1
    @RedRyan1 ปีที่แล้ว

    I'm starting a job tomorrow learning how to roast coffee. I've been in the restaurant industry for almost 15 years and I've never roasted coffee before even though I basically drink it every day. I'm already really excited to learn a new trade but this video has brought even more positivity and excitement!

  • @williamcharry3324
    @williamcharry3324 2 ปีที่แล้ว +1

    Excelente....saludos desde colombia.....te suministramos cafe de origen nariño y huila......el mas suave del mundo!

  • @DistilledStills
    @DistilledStills 2 ปีที่แล้ว +3

    Loved this episode! Really well put together 🙌

  • @kentchr76
    @kentchr76 2 ปีที่แล้ว +1

    Amazing video. If I didn’t love coffee already I definitely would now.

  • @saralowes3470
    @saralowes3470 2 ปีที่แล้ว +2

    Amazing video quality as always

  • @jmaatgreen7894
    @jmaatgreen7894 8 หลายเดือนก่อน

    Well done Paragraphic. New subscriber because of the quality, and just returned from Kenya tasting coffee there. Shame on starbs for underpaying...

  • @paullaughton6016
    @paullaughton6016 ปีที่แล้ว +1

    Thanks for sharing your passion with the world!

  • @Robbie7441
    @Robbie7441 ปีที่แล้ว +1

    Brilliant, i really enjoyed that 👍🏻👍🏻

  • @DanielPetukhin
    @DanielPetukhin 2 ปีที่แล้ว +2

    Beautiful video 💕 does good to coffee growers and small roasters (who make big coffee)

  • @JovialPlanet
    @JovialPlanet 4 หลายเดือนก่อน

    Guys, if you're really eager to land a job working for someone else, watch this video a few times. It might just give you some valuable lessons, even beyond the coffee business.

  • @taylorglazer879
    @taylorglazer879 2 ปีที่แล้ว +1

    Great content.. here to support you. Chase your dreams and keep ‘em coming.

  • @tamimalipol9006
    @tamimalipol9006 2 ปีที่แล้ว +1

    Love this video. Super fun to watch cause I love coffee, too. Inspiring.

  • @kevinmaldonado4869
    @kevinmaldonado4869 ปีที่แล้ว +1

    Inspirational

  • @genericnick3281
    @genericnick3281 2 ปีที่แล้ว

    the quality of this channel is amazing

  • @1point689
    @1point689 3 หลายเดือนก่อน

    high quality cinematography!

  • @FrankPantano
    @FrankPantano 2 ปีที่แล้ว +2

    Fantastic content, like always!

  • @arturobayangos1223
    @arturobayangos1223 ปีที่แล้ว +1

    Nice .

  • @lineman508
    @lineman508 ปีที่แล้ว +1

    nice vid thanks

  • @DavidFlores
    @DavidFlores 2 ปีที่แล้ว +2

    The coffee looks so good 🤤

  • @aurimasb1732
    @aurimasb1732 2 ปีที่แล้ว +5

    Nice 2.0

  • @zandiviljoen146
    @zandiviljoen146 2 ปีที่แล้ว

    These videos are so beautifully made🙌🏽as usual paraggraphic you guys did an awesome job of film/documentary -making 💛

  • @xochitlbk
    @xochitlbk หลายเดือนก่อน

    The one thing I want more discussion on is the wasteeeee that is in the coffee industry. As he said, you get like two beans per cherry. yet so much goes to waste in coffee shops from just playing around and adjusting. not to mention places that over roast

  • @lexremillard2549
    @lexremillard2549 2 ปีที่แล้ว +1

    this dude is cool and has an amazing spirit!

  • @Denker2003
    @Denker2003 ปีที่แล้ว +1

    so inspiring! great video too

  • @joecaruso3756
    @joecaruso3756 2 ปีที่แล้ว

    Austria played a major role in bringing coffee to Europe.

  • @sahdevsinghrathore2384
    @sahdevsinghrathore2384 2 ปีที่แล้ว

    I would encourage everybody to pursue their passion, what is it that's easier to do besides what you're interested in. So if there's something you're interested in, yeah you should look into how you can work that into your life and there's usually a way to to do it regardless of your situation.
    ~Luke Cizek

  • @BigTrip23
    @BigTrip23 9 หลายเดือนก่อน

    I just wanted to say how awesome this video is. Not only for the information, but for some deep insight for life in general. 🙏🏾

  • @Apollo440
    @Apollo440 ปีที่แล้ว

    "What is there, that's easier to do, than what you're interested in?"
    I'm interested in intergalactic space travel!
    ...No big deal :)

  • @dejankhan1703
    @dejankhan1703 2 หลายเดือนก่อน

    What great is coffee cherry was an accidental find by shepards in ethopia. The drink and roasting is indeed originated in yemen..

  • @Dineshstylist
    @Dineshstylist 2 ปีที่แล้ว +2

    Paragraphic's Google search be like.
    "Business owners with Long Hairs"😂💯🔥👍🏼

  • @cameronwal8638
    @cameronwal8638 2 ปีที่แล้ว +1

    Awesome stuff 👏🏾

  • @tadewilson4109
    @tadewilson4109 2 ปีที่แล้ว

    This channel is so consistently great

  • @tonycole9593
    @tonycole9593 2 ปีที่แล้ว +1

    Im assuming that you have a serial/usb interface between the computer and the coffee roaster. You should be able to get an adapter/splitter that allows your mac to sit between the two

  • @togetherwegrow8340
    @togetherwegrow8340 2 ปีที่แล้ว

    Welcome to the family my friends!!

  • @georgemurray752
    @georgemurray752 2 ปีที่แล้ว +2

    Uh, where do you get a pound of green coffee for under $2??? Excellent video!

    • @michaela.754
      @michaela.754 2 ปีที่แล้ว

      Volume

    • @Trashalchemy
      @Trashalchemy ปีที่แล้ว

      @@michaela.754 Talking hundreds of pounds, big lots of full sacks. A full sack of coffee still comes out to be like 5 bucks.

  • @willstokes7266
    @willstokes7266 2 ปีที่แล้ว

    Top documentary as always!

  • @lauraa6521
    @lauraa6521 2 ปีที่แล้ว +4

    Awesome

  • @WolfmansProductions
    @WolfmansProductions 2 หลายเดือนก่อน

    Thank you. It was very Encouraging!

  • @wybuchowyukomendant
    @wybuchowyukomendant 2 ปีที่แล้ว +2

    Awesome video.

  • @plprooo
    @plprooo 2 ปีที่แล้ว +1

    Great cinematography, some iffy coffee facts. But good overall.

    • @Adam-vx6to
      @Adam-vx6to 2 ปีที่แล้ว

      Agreed. a few to many coffee myths in here but a great overall video.

  • @markadams2907
    @markadams2907 2 ปีที่แล้ว +7

    Love it!!!

  • @I_NeedCoffee
    @I_NeedCoffee 2 ปีที่แล้ว +5

    Oh, how I love coffee. I am really curious because I have that exact grinder. What grind did you use for the chemex?
    Aside from that, It's great to see someone just going with their passion and succeeding with it.
    Paragraaphic I congratulate you and thank you for your passion and the quality that you putt out as well.

    • @PARAGRAPHIC
      @PARAGRAPHIC  2 ปีที่แล้ว +3

      For the chemex, Luke used the finest of the medium grind size.

    • @I_NeedCoffee
      @I_NeedCoffee 2 ปีที่แล้ว

      @@PARAGRAPHIC Nice. Thanks

  • @EastSide.CityRoast
    @EastSide.CityRoast 2 ปีที่แล้ว +1

    I love this ‼️

  • @yosefwoldemariam9765
    @yosefwoldemariam9765 ปีที่แล้ว

    Thank you for your deep explanation, could you help me in providing the roasting machine in Ethiopia?

  • @pitot1988
    @pitot1988 2 ปีที่แล้ว +1

    So if we can hack that roaster, we can supply it any roasting temperature profile to optimize that then!

  • @covid-19gamers55
    @covid-19gamers55 2 หลายเดือนก่อน

    Very engaging video, thank you! Can I play Rust with my friend kinda coop way?

  • @stumpythetarantula
    @stumpythetarantula 2 ปีที่แล้ว

    Your videos are awesome keep up the good work