What makes a law firm different?

A question to the effect of “what makes this firm different?” might, on the face of it, be taken to mean “what makes this firm different from an applicant’s perspective?” (i.e. “why do you want to train at this firm?”).
However, you shouldn’t immediately make this assumption.
You would want to check for any nuances or guidance before launching into your answer, as doing so might help you to ascertain whether the question really means: how is the firm different from a client’s perspective (e.g. “why would a client choose this firm?”), or how is the firm different to its competitors (e.g. “how does the firm maintain a competitive advantage?”).
In other words, your answer should depend on the perspective from which you are answering.
There will of course be some overlap between the answers to these three questions. However, each would require you to take a different approach, as we’ll now explain in more detail.
We cover what makes a firm different from AN APPLICANT'S perspective in detail in our Law firm profiles and research course: www.commercial...
We cover what makes a firm different from A CLIENT'S perspective in a dedicated video series within our Interview case studies course, which also includes a case study centring on a law firm pitch to a prospective high profile client: www.commercial...
We cover how law firms MAINTAIN A COMPETITIVE ADVANTAGE in a dedicated video series in our The business of law firms course: www.commercial...