Walker's Shortbread Brand Film
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- เผยแพร่เมื่อ 18 ธ.ค. 2024
- New look, same delicious all-butter taste.
We are proud to officially announce an exciting new look celebrating Walker’s proud Scottish heritage.
It’s more than 125 years since founding father Joseph Walker fired up the ovens of our family’s Scottish highland bakery with a desire to bake the best.
Family recipes handed down five generations help us to continue to wow the world with the best of Scotland. But we are no strangers to innovation either, sourcing only the finest ingredients to create unique flavour combinations and taste sensations at our Speyside home.
Embodying Scotland’s essence, the Walker’s new tartan echoes the spirit of Aberlour, our home by the River Spey. Blue threads represent the river’s pure and fast-flowing waters, while green represents Speyside’s beautiful landscapes. Gold signifies the 5 generations of Walker family dedication and red reflects our global passion for sharing Scotland at its finest.
Refreshed are 24 of Walker's carton’s and snackable mini bags, as well as our Food Service range which is available worldwide. Our core range includes classics like the iconic all-butter Shortbread Finger, our signature Shortbread Highlander, Thistle Rounds, and Chocolate Chip Shortbread - the recipe for which has been passed down for 125 years.
The new range also features an array of Gluten-free options like our Lemon & Ginger Shortbread, a delicious combination of sweet and spicy mixed in an all-butter bake, and Gluten-free Chocolate Chip Shortbread Rounds.
It goes without saying that while our packaging is new, our all-butter shortbread is still baked to same delicious recipe you know and love using only 4 ingredients; butter, flour, sugar and salt.
Provenance, quality and heritage are central to Walker’s and we are proud that our past inspires our future. Cheers to hashtag#ScotlandAtItsFinest.
Many thanks to our brilliant team and to our agency partners - D8 and Weber Shandwick.
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