Not at any wedding I went to. (I'm in my 70's so I was there). Perish is the word that more than applies To the hope in my heart each time I realize That I am not gonna be the one to share your dreams That I am not gonna be the one to share your schemes That I am not gonna be the one to share what seems to be The life that you could cherish as much as I do yours Those are not wedding song lyrics.
@@justwondering5651 Yep. Absolutely beautiful song, but NOT wedding lyrics. But then there are always those people who don't pay attention to the words--like everyone who decided "Every Breath You Take" by the Police was a good wedding song, romantic and not stalker-ish at all. LOL
Turned 70 this year too. This takes me back to my carefree time. This also although unrealistic gave hope of lasting love and revives my early years feeling of a bright future something missing in a lot of today’s music.
You are correct sir! In fact, according to BMI (Broadcast Music, Inc.), which tracks such data, “Never My Love” was the second-most played song on American radio and television during the 20th century. It trailed only the iconic “You’ve Lost That Lovin’ Feelin’” by the Righteous Brothers. So while it didn’t claim the absolute top spot, it certainly left an indelible mark on the airwaves and hearts of listeners!
In the 80s my dad took us to Knotts Berry Farm and we were blessed to see all the original members of The Association play an entire show. The entire audience was in heaven. Much later in the day we were in another part of the park and we were lucky enough to catch them play again. Saw them twice in one day and never again.
Yes. Old people thought all of our music was “noise” and FM wouldn’t help it sound any better. Hate to say it, but there has been so much put out over the last 20 years that I consider “noise” and wish was relegated to AM. I turned to East Asian music I do not understand because I got fed up.
They the (Association) are one of the reasons why I consider the music of the 60's as the greatest decade in Rock & Roll history. Their harmonies are beautifully Insync. Priceless!
Unusual to have such perfectly blended harmonies and not be siblings like the Beach Boys or Bee Gees or from the same town like the Beatles. They are so talented!
I was an 11-year-old kid watching the Ed Sullivan show in 1968 when these guys came on and sang this number. It mesmerized me and I fell in love with music at that moment.
They came to my high school for a concert in 1965 - very talented - every song they switched their instruments - so they could play everything including drums! Wonderful voices - great concert! Thanks for the memories!
@@xAce99x I never said it was better. When we talk about the Association all is good. "Never My Love" peaked at #2 in this country. "Windy" went to number 1. That's all I was getting at.
To me at 72 this is by far such a fantastic song of LOVE for your spouse - Never gonna leave you baby! That's the WRECKING CREW musicians playing the background as they did for all the GROUPS back in the day!
I am a 77 year old fan of yours. 7:58 I started going to the Ice house in Pasadena, Ca in the mid 60s to see them before they became famous. I still have posters and their first album autographed. A big highlight for me( 19 yrs old) was when Russ complemented me on the dress I was wearing ( swoon time)! Love your family
This is one of the most beautiful songs I've ever heard. I've always loved this song. Thanks for doing this one. Bring back some wonderful memories and sad ones
I love the organ near the end. One of my most lovely memories is dozing in a hammock on a lazy warm mid summer day with a gentle breeze and this song on in the background. Quiet happy contentment.
This song should be every married couples Wedding Anniversary song. I was thinking the same thing as Amber said "so sweet" even as I`ve heard this so many times as I`m 67 years old and never married but can so much appreciate the sentiments. Peace and brother love to you and all.
My stepdad was the main lead singer on this one and throughout the years would always dedicate it to my mom except for one time when he dedicated it to my wife on a cruise ship we were on during a performance. Blew her away!
My girlfriend-at the time-took me to Melodyland, next to Disneyland, to see the Association in the round. 1968, she knew how much I liked them. I was a softie (pre-war) even had an 8 track of Burt Baccehrich songs. Even had Herb Albert - “This guys in love with you!” Good times!
Guys, this may just be one of the best love songs in the history of recorded music! I've always loved this song which came out when I was around two years old.
"Requiem For The Masses" is one of the great antiwar songs; I loved it as a kid before I ever figured out the metaphor. To your list, I'll add "Everything That Touches You". And for a quirky, different side of The Association, I strongly suggest "Wasn't It A Bit Like Now (Parallel '23)".
Amber and Jordan, you have the most comments and enjoyment from the Baby Boomer generation when you react to songs from the 50's, 60's and 70's. There are so many suggestions made to you. We really enjoy your reaction to them. Please give us more.
i remember they used to play this a lot on the radio,,,,,it was good then and still good now,,,,nice choice,,,,,music has and always will unite us all,,,,,
I first heard this song from the Outlander series. Main character was being tortured and she was having flash forward dreams of her husband in a different era of time.
A group criminally ignored in the U.K. which is such a shame because as a six and seven year old in 1966/67 I remember hearing the group on U.K. radio and along comes Mary , cherish and windy are my favourite records
When I think of sunshine pop I think of Windy. When I think of this song, I think of one of the most beautiful love songs. Cherish is another very beautiful one.
Given the climate of the nation at that time with the war in Vietnam and the civil rights movement etc, The Association's songs were like an escape and shifting focus away from those things so one could conceivably cope... I on the other hand was a toddler so I was blissfully unaware...😂 ☮️ Rob Squad✌🏽
In 1999 the music publishing rights organization Broadcast Music, Inc. (BMI) announced NEVER MY LOVE by The Association was the second most-played song on radio and television of the 20th century in the U.S.
Jay & Amber, you'll love their "Cherish", "Windy" and "Along Comes Mary" !!! (Windy and Along Comes Mary are upbeat!)
I totally second that emotion!
Those are indeed the other 3! :D
Don't forget Everything That Touches You, Along Comes Mary, Time For Livin'...
Spot on!
You want them to review, better pay up.
ONE OF THE MOST BEAUTIFUL SONG'S OF ALL TIME
you are correct!
Agree!
Absolutely. The writer understood the doubts and fears that often come with new love, and this is one of the most beautiful reassurances in music.
I love this song
This was light years ahead of anything put out today
Their song "Cherish" was one of the top wedding songs of the 1960s and 70s.
Not at any wedding I went to. (I'm in my 70's so I was there).
Perish is the word that more than applies
To the hope in my heart each time I realize
That I am not gonna be the one to share your dreams
That I am not gonna be the one to share your schemes
That I am not gonna be the one to share what seems to be
The life that you could cherish as much as I do yours
Those are not wedding song lyrics.
@@justwondering5651 Yep. Absolutely beautiful song, but NOT wedding lyrics. But then there are always those people who don't pay attention to the words--like everyone who decided "Every Breath You Take" by the Police was a good wedding song, romantic and not stalker-ish at all. LOL
@@justwondering5651 look it up. I was there too. Perhaps you should've been to more weddings lol
The Association is another one of those underappreciated groups with superb harmonies & incredible lyrics.
I think they just got drowned out by even better lyrical ballad groups of the time, but they seem to be experiencing some overdue recognition at last
"Cherish" is one of their most beautiful, timeless songs ever. I hope you give it a listen.
Definitely one of the most beautiful songs ever written. Cherish is the one you need to check out next!
Just turned 70, I use to play this song over and over again in the late 60s. Takes me back to more simple times. 🤗🤗🤗
Turned 70 this year too. This takes me back to my carefree time. This also although unrealistic gave hope of lasting love and revives my early years feeling of a bright future something missing in a lot of today’s music.
A time that will never be seeing again. However, part of the soundtrack to our lives. We can be thankful for that.
Yes, and Cherish for me, as well. 😊
it absolutely IS the music of our lives❤
73 here, I so get it and glad they do too.
The lovely vocals, the backup vocals, the sweet keyboards, totally romantic without being gooshy.
Yes, you guys are finally back to The Association and doing one of their best songs. The next one you nedd to react to needs to be Cherish
Amber will LOVE Cherish…
I will cherish love.
Cherish is my fav! Those harmonies are incredible.
Never my love and cherish are my two favourite songs from this great sixties group...so it's great to hear this again.
Yes she will and J too.
She will!!! 🥰🇺🇸
Harmonies are unbelievable!!!!!
All of their songs are so beautifully harmonious 🥰🥰
One of the most played songs in radio history.
Yes, a 60s song that was played throughout the 70s and early 80s.
@@chrisoakley5830 And well into the 1990s, as well.
Cherish was played even more
You are correct sir! In fact, according to BMI (Broadcast Music, Inc.), which tracks such data, “Never My Love” was the second-most played song on American radio and television during the 20th century. It trailed only the iconic “You’ve Lost That Lovin’ Feelin’” by the Righteous Brothers. So while it didn’t claim the absolute top spot, it certainly left an indelible mark on the airwaves and hearts of listeners!
One of the best love ballads ever written. Such great harmony!
Picture it, America, Autumn 1967. And playing on the radio: "Never My Love" by the Association. Priceless 🤗
Yeah I was there a Glorious time in my Life. 🥳
In the 80s my dad took us to Knotts Berry Farm and we were blessed to see all the original members of The Association play an entire show. The entire audience was in heaven. Much later in the day we were in another part of the park and we were lucky enough to catch them play again. Saw them twice in one day and never again.
This is exactly the type of music heard on A M radio back in the day 👍
Yep!
The Association was unusual, probably the best soft pop group of the era. Their melodies and lyrics were a cut above other similar groups.
Yes. Old people thought all of our music was “noise” and FM wouldn’t help it sound any better. Hate to say it, but there has been so much put out over the last 20 years that I consider “noise” and wish was relegated to AM. I turned to East Asian music I do not understand because I got fed up.
“Dating” music.
"Back in the day" < I HATE that Unoriginal Simplistic Non-Specific Ghetto expression.
They the (Association) are one of the reasons why I consider the music of the 60's as the greatest decade in Rock & Roll history. Their harmonies are beautifully Insync. Priceless!
Unusual to have such perfectly blended harmonies and not be siblings like the Beach Boys or Bee Gees or from the same town like the Beatles. They are so talented!
In 1973 this song was picked by my husband for our first dance at our wedding. It was perfect.
At one time this was the second most played song on the radio of all time.
According to those who keep track of this sort of thing, Never My Love was the most played radio song ever.
No, it's the second most requested in the 20th century in the oldies stations.
I was an 11-year-old kid watching the Ed Sullivan show in 1968 when these guys came on and sang this number. It mesmerized me and I fell in love with music at that moment.
I was 11 in 68 also. 😀
It brings back sweet memories. Nothing we could not play for our younger siblings!
They came to my high school for a concert in 1965 - very talented - every song they switched their instruments - so they could play everything including drums! Wonderful voices - great concert! Thanks for the memories!
Ah, finally. ❤ Cherish is another good one.
LOVE THAT KNOWING SMILE & GLANCE that Jay gave, when Amber went into the "Amber Sway"!!! :) LOVE YOU-GUYS!!!
Jay is in his trance state! Agreed with others, listen to Cherish! It’s an amazing performance!
I've always loved the Association, this is my favorite of theirs.
May we suggest "Windy"? Probably the Association's biggest hit.
My brother's go to song when he played the Saxophone was Windy. I can never hear that song without thinking of him learning to play it.
No was that better than Never My Love and Cherish
that is my fav but Never My Love was the second most played song on the airways in the 20th century.....only behind You Lost That Loving Feeling.....
@@xAce99x I never said it was better. When we talk about the Association all is good. "Never My Love" peaked at #2 in this country. "Windy" went to number 1. That's all I was getting at.
that was my earliest memory of favorite song back when it first came out (born in 1961). That, and "Downtown" by Petula Clark.
To me at 72 this is by far such a fantastic song of LOVE for your spouse - Never gonna leave you baby! That's the WRECKING CREW musicians playing the background as they did for all the GROUPS back in the day!
THE SECOND MOST PLAYED SONG ON THE RADIO IN THE 20th CENTURY (BEHIND The Righteous Brothers' You've Lost That Loving Feeling)!!
In the 70s and 80s, every high school and college glee club and show choir had 3 or 4 Association tunes in the bag.
When I was in Junior High School Choir (1973) we sang "Cherish" in one of our concerts. I felt so happy and lucky in that moment.
We could never have appreciated how great the Association was in the 60s because we couldn't hear the texture of their voices on AM radio.
The kind of sunshine that starts from inside, that comes out every time you think of the one you love.
The Association still out touring with the Happy Together tour and still sounding amazing!
This band had great harmonies, and a few hits in the 60's. This however was their signature hit.
Love “Cherish”, “Requiem for the Masses”, and “No Fair At All”
Love Requiem for the Masses!!!!
I am a 77 year old fan of yours. 7:58 I started going to the Ice house in Pasadena, Ca in the mid 60s to see them before they became famous. I still have posters and their first album autographed. A big highlight for me( 19 yrs old) was when Russ complemented me on the dress I was wearing ( swoon time)! Love your family
This is one of the most beautiful songs I've ever heard. I've always loved this song. Thanks for doing this one. Bring back some wonderful memories and sad ones
I love the organ near the end. One of my most lovely memories is dozing in a hammock on a lazy warm mid summer day with a gentle breeze and this song on in the background. Quiet happy contentment.
I've always loved The Association. They did some fantastic songs, this included ❤
The “Association” was kind of guilty pleasure for us rock-n-rollers back in the day!
Everything That Touches You One of their best.
Yes, it is.
This song should be every married couples Wedding Anniversary song. I was thinking the same thing as Amber said "so sweet" even as I`ve heard this so many times as I`m 67 years old and never married but can so much appreciate the sentiments. Peace and brother love to you and all.
Glad that you finally got to the Association! I knew that Amber would like them, glad that Jay did too.
Their song Cherish is a must.
My stepdad was the main lead singer on this one and throughout the years would always dedicate it to my mom except for one time when he dedicated it to my wife on a cruise ship we were on during a performance. Blew her away!
your stepdad was Terry Kirkman? condolences on his recent passing...
My girlfriend-at the time-took me to Melodyland, next to Disneyland, to see the Association in the round. 1968, she knew how much I liked them. I was a softie (pre-war) even had an 8 track of Burt Baccehrich songs. Even had Herb Albert - “This guys in love with you!” Good times!
The Association was a very political group and sang a beautiful haunting song “Requiem for the Masses”. Very much worth a listen.
A must by the Association is "everything that touches you" written by Terry Kirkman who recently passed, he also wrote "Cherish"-Two amazing songs
One of the most beautiful songs to come out of our generation.
Guys, this may just be one of the best love songs in the history of recorded music! I've always loved this song which came out when I was around two years old.
“Windy” was always a fav of mine! 😊
Jay - the King of "Bad Pauses" - does it once again - kills it milliseconds before the best part of the song - the organ solo.
One of my favorite songs of all time. It's just beautiful all the way around.
Another great hit from the greatest era, the mid 60's.
Another vote for;
Windy
Cherish
Along Comes Mary
And I’ll add, Requiem For The Masses.
"Requiem For The Masses" is one of the great antiwar songs; I loved it as a kid before I ever figured out the metaphor. To your list, I'll add "Everything That Touches You". And for a quirky, different side of The Association, I strongly suggest "Wasn't It A Bit Like Now (Parallel '23)".
Another great tune by the Association is "Cherish".
such a good song to listen to, when driving with your lady and it is played on the radio
Oh yes, played over and over
What a wonderful song what a wonderful memory from my high school years!❤😊
My husb always grabs me and we slow dance to this one..we weren't even alive yet.
I love this song.~Red
The Association had so many great songs on the radio back in the day, truly one of my favourites.😎🍺☮️🇨🇦
Great pick, Jay & Amber. This single is perfection. One of the greatest of the 60's, and that's saying something.
Amber and Jordan, you have the most comments and enjoyment from the Baby Boomer generation when you react to songs from the 50's, 60's and 70's. There are so many suggestions made to you. We really enjoy your reaction to them. Please give us more.
"TIME FOR LIVIN'" is uplifting. I'm SURE you'll LOVE it.
A group WAY ahead of its time! Try "Everything That Touches You" and "No Fair At All"......
Everything That Touches You is beautiful.
i remember they used to play this a lot on the radio,,,,,it was good then and still good now,,,,nice choice,,,,,music has and always will unite us all,,,,,
Cherish is considered the song of the decade for the 60's.
I first heard this song from the Outlander series. Main character was being tortured and she was having flash forward dreams of her husband in a different era of time.
Along comes Mary, Windy, Cherish.....so many good songs back in the day.
They were the first concert I ever went to back in 1970
Dion: Abraham, Martin, and John!!
It's such an emotionally charged song!!
"Along Comes Mary" is a must!
Everything That Touches You.
A group criminally ignored in the U.K. which is such a shame because as a six and seven year old in 1966/67 I remember hearing the group on U.K. radio and along comes Mary , cherish and windy are my favourite records
If you haven't reacted to Cherish by the Association yet, It's a MUST listen, Another perfect love song for the love of your life
Amber- You caught the spirit of this song perfectly! In my opinion, it is THE most beautiful song out of all the beautiful songs in the 60s❤
When I think of sunshine pop I think of Windy. When I think of this song, I think of one of the most beautiful love songs. Cherish is another very beautiful one.
Beautiful song. I didn’t realize this band had Asian American representation, very cool.
Larry Ramos was from Hawaii who parents were from the Philippines
Their "live" version is on TH-cam ..... and it is so beautiful to watch them harmonise
Given the climate of the nation at that time with the war in Vietnam and the civil rights movement etc, The Association's songs were like an escape and shifting focus away from those things so one could conceivably cope...
I on the other hand was a toddler so I was blissfully unaware...😂
☮️ Rob Squad✌🏽
My very first concert, my mom took me when I was 6 years old in 1968. Bob Hope opened for them. I will remember it forever.
I would put this on on at random and grab my girl of 30 years and dance. Sadly, she passed in 2017. I cry ever time I here this
My very favorite song by the association thanks guys cherish is beautiful, but it’s a wedding love ballad you still should give it a listen
This is my Parents Wedding Song!! Next year the will be celebrating 55 years together 50 years of Marriage!!! ❤️❤️
This is a beautiful classic single. This song was used in an episode of the series Outlander.
Their song "Windy" needs to be your next reaction from them. It's upbeat, bouncy and simply a great song.
I had forgotten what great harmonies they did in this song.
Got goosebumps the moment it started. The Association had some amazing hits with beautiful harmonies. I was just listening to them the other night!
In 1999 the music publishing rights organization Broadcast Music, Inc. (BMI) announced NEVER MY LOVE by The Association was the second most-played song on radio and television of the 20th century in the U.S.
I call this ‘Lush’ pop. Layers of vocals and instruments and all of it takes you away 😊
"Windy" is definitely sunshine pop! "Along comes Mary" might qualify, too!
An early masterpiece. An overlooked but memorable band. They had an Asian in band, so DEI!
And he was a fantastic guitar player. R.I.P. @@lreed1040
Saw them live as a college freshman in 1967 at East Carolina. So dreamy and romantic.
'Cherish' is worth a listen.
My favorite by them is Cherish. The harmonies are out of this world. Such beautiful sentiment, as well.
Other hits of their's are Windy, Along Comes Mary and Cherish!!!! ❤❤❤❤
I had to click the moment i saw this. I remember this song, so beautiful.
One of my favorite groups that has a similar vibe is the Classics IV. Their song Traces is a gem