AGREED . The IMPERIAL, although a product of Chrysler CORPORATION, CEASED being a Chrysler way back in late 1954. From that point on , IMPERIAL became it’s OWN MAKE and DIVISION. It is NOT a “Chrysler”, any more that Dodge or Plymouth are . It is a SEPARATE MAKE/BRAND/ DIVISION.
Imperial was its own separate division from 1955-1975 and again from 1981-1983. "by Chrysler" does not refer to the Chrysler division, but rather the Chrysler Corporation itself.
@@GoodOlRoll Yes and no. Imperial sales were so low in 1970 that Chrysler slyly added the “Imperial by Chrysler“ badge so they could lump Imperial sales in with the lesser New Yorkers and Newports. They even referred to it as the “Chrysler Imperial” in some print ads. And Imperials were all sold at Chrysler dealerships, some of which had an Imperial sign out front, but otherwise they were sold on the same sales floor. And unlike Caddy, there were never any stand-alone Imperial dealers. Truth be told, Chrysler didn’t try all that hard to make Imperial its own make. They were great cars, but by 1967 they were just stretched New Yorkers with a 3” longer wheelbase and some minor cosmetic differences. Chrysler itself caused more confusion than anyone in their schizophrenic way of marketing Imperial, particularly from 1971-75.
Ohhhh it started right up
Rough
Lovely 72
Imperial, not Chrysler Imperial.
Yeah? Ok.
AGREED . The IMPERIAL, although a product of Chrysler CORPORATION, CEASED being a Chrysler way back in late 1954. From that point on , IMPERIAL became it’s OWN MAKE and DIVISION. It is NOT a “Chrysler”, any more that Dodge or Plymouth are . It is a SEPARATE MAKE/BRAND/
DIVISION.
Correct !! Not a Chrysler. PROOF ?
en.wikipedia.org/wiki/Imperial_(automobile)?wprov=sfti1
NOT A CHRYSLER.
That’s EXACTLY RIGHT !!!
Good fucking lord just enjoy the video
The 1970 was the last year it was officially an Imperial after that it is a chrysler model. Imperial by chrysler.
This is a 72
Imperial was its own separate division from 1955-1975 and again from 1981-1983. "by Chrysler" does not refer to the Chrysler division, but rather the Chrysler Corporation itself.
@@GoodOlRoll Yes and no. Imperial sales were so low in 1970 that Chrysler slyly added the “Imperial by Chrysler“ badge so they could lump Imperial sales in with the lesser New Yorkers and Newports. They even referred to it as the “Chrysler Imperial” in some print ads. And Imperials were all sold at Chrysler dealerships, some of which had an Imperial sign out front, but otherwise they were sold on the same sales floor. And unlike Caddy, there were never any stand-alone Imperial dealers. Truth be told, Chrysler didn’t try all that hard to make Imperial its own make. They were great cars, but by 1967 they were just stretched New Yorkers with a 3” longer wheelbase and some minor cosmetic differences. Chrysler itself caused more confusion than anyone in their schizophrenic way of marketing Imperial, particularly from 1971-75.
@@edwardp3502 yep. Chrysler really dropped the ball big time when it came to marketing the Imperial.