Automatic Vs Manual Campaigns | Amazon PPC
ฝัง
- เผยแพร่เมื่อ 17 ม.ค. 2023
- Automatic Vs Manual Campaigns Amazon PPC
By the end of this short 5 minute video, you'll know the difference between an automatic & manual ppc campaign + which one you should be using for your Amazon products!
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Thank you for this video, very clear and easy to understand. Subbed!
This video on Amazon ppc campaigns is clear and to the point like all your other videos 🎉
Great job, thank you for u video!!!!
great video!
I started a manual campaign but I decided I would rather go to automatic. I don’t know how to edit that change. Please help
Hello Luca, thank you for your video,
I have one question please, when it come to a launch strategy for PPC, would you recommend do do an automatic campagne to catch relevant keyword and then pass them to manual PPC, or using from the beginning the keywords I found in my research as an manual campagne ?
I would use both from the beginning. Auto (with keywords used in manual campaigns negatived out) + Manual with keywords from your research
Hey Luca, your videos have made my new job a lot easier to settle into over the last few months, and I really appreciate it. Actually made this account to actually subscribe and comment.
I was wondering - is there a way to advertise a single product that is in the Born to Run program? I didn't realize (new to Amazon, but working for an established international brand) that a PPC Campaign wouldn't really help our new Born to Run ASIN; so while they are turning, this SKU is moving much slower than it should, and we're on track to have to buy back over half of our initial BTR shipment. Any ideas to push this ASIN a little faster? The sponsored product campaign I started hasn't been having the effect I need.
Hey, I'm afraid I really don't know much about the Born To Run program. I only deal with seller and do not know much about the 'Vendor' side of Amazon. Glad my videos have helped though!
Thank you for your video!
Quick Question: Campaign 1 is set up manually targeting keywords. Campaign 2, for targeting product ASIN'S. Should I add automatic targeting under the same campaign as #2 product targeting or create a 3 campaign labeled AUTOMATIC targeting?
ALWAYS separate manual and auto targeting ad groups in separate campaigns as you want to be able to control the daily budgets of each independently.
@@LucaDavenport Thank you for your response!
Is it OK to have two AUTOMATIC campaigns running for the same ASIN? One at the suggested bid and one bidding at 20 cents dynamic up and down bids to pick up lower volume keywords ? Or will this confuse the system?
@@sarahsuccess9730 No I wouldn't do that! Just stick to one auto campaign
Hi Luca - Quick newbie question. If I create a Manual Target Campaign and I use my competitors product ASINs as targets it appears this strategy does not work very well. From my understanding Amazon is still showing my ads on search result pages, however, all I wanted to do was target specific competitors product pages. So... the ultimate questions is... targeting specific ASINs and having your ads only displayed on those ASIN product pages does not work. Correct? Thanks and I really appreciate your expertise!
That is correct, at the moment there is no way to ONLY show your ads on specific product detail pages without showing your ads on the search results. There is however quite a good work around. Put a very low bid on the ASIN you want to target and make sure you are targeting it in "exact" placement. A bid so low that it won't show up in search results, so let's say £0.20. Then inside the campaign, go to "placements" then add a bid multiplier for the product detail page placement. Maybe 500%. This means for search results you are bidding £0.2 but for that ASIN specifically, you are bidding £1. Hope that helps!
Hi Luca, thank you for your video. I would like to ask you how you can see the keywords that the automatic campaigns is using and its performance. I try to see it in the same place as I do in the manual campaigns, but it only show a generic topic, not the specific keywords. For example it says: "cerse-match", "loose-match". etc. but I don't know how to see the specific keywords, so I don't know how to find out which other keywords I could be using in the manual campaign. Thank you do much.
Hey! That is because you are looking at the targeting at the campaign level. You need to click into the ad group and then on your left hand side you should be able to see a section that says search terms
Hi Luca, thanks for an awesome video. Are you able to see the keywords being used in an automatic campaign while it is still delivering? Or must you wait until it is finished before you can view this data? I cannot seem to find any keywords or search terms anywhere on my dashboard. Thank you so much.@@LucaDavenport
Hey @@lennansmallsycomics , you can see the search terms that the campaign is targeting now while the campaign is running! Just click into the add group and then on the lefthand side, click search terms.
When I try manual campaigns, often I can't get much ad spend to occur on most keywords or products I'm targeting. And they also normally don't perform any better than my automatic campaigns. Any tips?
Hmm that is quite unusual but it might be because you are not excluding those KWs and ASINs from your auto campaigns. If you are targeting KWs and ASINs in manual campaigns, you want to negative them out of your auto campaigns to avoid any crossover and competition between the campaigns.
@@LucaDavenport Oh yeah, I've been forgetting to do that. Thanks for the tip!
Hey Luca great job ! Could you make 2 videos ? One with AUTO campaign optimization and the other campaign with MANUAL.
Thank you very much and greetings from Poland.
I'll add them to my list!
@@LucaDavenport Luca would really appreciate your help on this , please make this video .
@@samchan6482 If you're looking for detailed PPC training with 1-1 support, you can checkout my full training program here. It contains detailed modules on optimisation www.amazonbrandacademy.com/
@@LucaDavenport Thanks Luca , have joined today .
How do you see what keywords the automatic campaigns figured out where effective?
Hey! You need to go into your search term reports inside your auto campaigns and there you can find the data
@@LucaDavenport Thanks.
I've been running about nine different Auto campaigns in the UK and USA for my middle grade children's book one in each country for Kindle, paperback and hardback at 20p dynamic down and one for 50p. It has a fantastic cover and I got almost no impressions in the USA and only about 400 impressions and one click in the UK.
No idea why I can't even get any impressions let alone clicks.
What if aliens used Undecode language, to search for Product listing.
Why are you flicking us the v's all the time? :)
:)