ParamaTalks on Celebrating Earth Day with Sustainability for People and Planet

There is a fundamental question to ask ourselves? Should we live sustainably for the Earth or ourselves?
Ourselves is the answer.
Selfish? No! If it’s not sustainable for us during our lifetime, it is definitely not sustainable for the planet. Because the earth will survive. It has lived for millions of years before humans came along. It is only we who are finding it difficult to live with rising levels of heat, all types of pollution (air, water, soil) and harmful chemicals that infiltrate our bodies (preservatives, emulsifiers, taste enhancers, artificial colours, or synthetic fragrances) leading to egregious and invasive diseases.
As we celebrate Earth Day, join us for a fun free-wheeling chat between two people who are passionate about sustainability and have built it into their personal and professional lives. They talk about how they see sustainability in different aspects of product and service design. Despite coming from opposite ends of the “sustainability value chain” and completely different spaces, they resonate so much that they are almost always finishing each others sentences.
And do share some ideas that you have on how we can celebrate "Earth Day" each and every day
Hamsa Iyer, General Manager, ProEarth, a firm focused on solid waste management, has over 12 years of professional experience in different areas of sustainability, and is an inveterate promoter of ideas in her personal life too. Hamsa often picks them from different social traditions in the large tapestry of India, a country or rather a civilization that has “sustainably survived the longest in the world. You can get ideas on practical and easy practices to adopt in your homes from her Instagram handle @eco_nut
Geeta Prakash, co-founder, Parama (the Ultimate) Naturals, turmeric-powered 100% natural skincare and wellness, which has built in sustainability from design concept to implementation along the entire value chain. In her personal life, Geeta has spent many years volunteering to renew the bio-diversity of Pune tekdis (the hills and green lungs of Pune), clean up litter from the hills, rivers and roads alike, long before it was considered fashionable, and has taken these experiences and learnings into concept, product and packaging design aspects of her start-up venture.
ParamaTalks: Conversations on self-care and wellness with experts to enable people to make well-informed choices for sustainable healthier lifestyles.
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Timestamps:
00:00 Introduction
0:42 How do we approach Sustainability practically
01:20 Emerging trends in consumers towards sustainability
02:10 Minimalism: The most powerful way to drive sustainability
03:00 What Sustainability means to me - dichotomy of “Reduce”
05:00 Independence vs interdependence in the social fabric
05:30 How we “Reduce” through minimising packaging and chemicals
09:00 Single use plastic and consumption patterns
12:05 Dilemma on Single use plastic for a manufacturer
14:05 Search for new materials vs materials with infinite recyclability
15:00 Challenges of promoting “sustainable products”
16:20 Benefits of Zingiber Oil for a baby
17:20 Benefits of Ginger and Turmeric
18:00 How did we crack Stain-free Turmeric and its versatile benefits
24:20 Versatility and ease of Turmeric Oils for Women and Men
25:21 Testimonial of Multipurpose Butter -
26:10 Testimonial on All-day Lite in Rheumatoid Arthritis case
26:42 Cost analysis of using sustainable products
28:40 Promoting use of “versatile products” and concepts behind Zingiber Oil
33:00 Trends in consumer behaviour at collective and individual levels
37:30 Importance of Reliability and Trust in Business
42:30 Growth in sustainable business
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