Jordan is the man! I absolutely love mastering music and I am extremely thankful to have been a part of this video! Thanks again, this was a wonderful experience! -Dan, The Mastering Man 😆👍
Great work Daniel. And awesome to hear your process through it. Keep up the good work. I work at a studio so I might be hitting you up for some mastering in the future!
You picked my winner. Daniel had the best combination of loudness, punch, aggression, and sheen, while avoiding harshness. Great video. Thanks! Love these!
Halfway through the vid and #1 is my favourite so far, i feel like it keeps the energy the balance the mix has, and i like the transients the most in that one
The underrated lesson of this video: ALWAYS check the bitrate of the files you're importing! (I absolutely do not speak from experience & have never completed a mix only to realize it was at the wrong bitrate before sending it out. Neeeevveeerrr.) Another important point: a good mastering engineer needs to be evaluated, in my opinion, over a portfolio of releases - not a single track. "Someone" from a popular youtube channel referred me to a mastering engineer who was just starting out and did a fine job on a single track, but the work he delivered to me was, alas, very poor quality.
I don't think you realise just how much transient compression among other things is happening on lower end systems. You should listen to a very high end mastering set up, it will change everything you thought you knew.
I can not fathom how this can happen. The person either never listened to the original outside of the DAW (which is crazy), or downloaded the track and ran it through some type of chain and is just pumping these masters out without checking anything. I don’t know, if you are a professional or say you are, then act like it. Stuff like this is what makes musicians and artists so hesitant to work with people online. This mistake is the equivalent of a Limo driver not filling up his gas tank. 🤦🏻♂️
@unlockedaudio5109 I hear issues like this often in broad ast content. Be it clock source problems or sample rate mismatches, cut takes without crossfades, lack of filtering when blatantly necessary etc., there are a lot of jobs being billed for that are garbage. While the broadcast world is different, the issues are often the same. I hear poor edits and obvious phase issues in music all the time. This one had me shaking my head for sure. If the ME sees this, I hope you have identified the error on your end and learn from this. We all make them at times but this one really highlights the importance of listening to every second of work you put your name on.
Another excellent video. Yours and 8 were the best, but I also liked 14. It was nice to realise I liked #8 pretty much from the early sections of the video, and see it later align with your final verdict. And I'm slightly hearing impaired. ;)
Also just to say, it's amazing that you don't trash any competitors in this 'contest', yet you gave the chance for the winner to shine. This is mature, professional, inclusive and fair. Well done!
This reminds me of those old TV specials where a magician shows a bunch of cards on the screen and tells you to pick one, and when they get down to the last card it's like "GET OUT OF MY HEAD, DEVIL!" Great video, man!
That’s best example of do it by yourself. All results is different. it’s not always about the experience it’s sometimes just about the specific person taste.
I'd wanna mix it loud to get that loudness. -8 is not that crazy though, still got some dbs to work with. isn't the best way to make the mix just sound as finished as you can. then the ME can take it further from there.
As long as the mix isn't clipping it doesn't matter in the age of 32bit float. Mastering engineer can just turn down the mix for headroom cleanly no problem. If anything its a smart move to send a loud mix, cause loudness comes from the mix mainly. Also, you can get a better line of communitcation from the M.E. that you want it loud.
@@MariJu1ce-8 in LUFS is really loud for a mix. Not unheard of especially for this type of music, but normally you would get that level post master, not mix. Especially when streaming standards (although more for a nice guideline rather than a rule) is anywhere between -14 to -10 in LUFS, you’re already creeping into the loud territory with potential conversion artifacts for streaming. The mastering engineer will turn it down for more headroom and so transients don’t hit their equipment so hard. This is almost a certainty, and easily manageable so it really doesn’t matter in the digital world. By saying you have some dB’s left would be fine for peak or RMS, but you would never want to go to 0 LUFS. In fact, I can’t think of anything that would remotely sound good at that level, as you would probably be edging toward the sound of noise at that strength of perceived loudness.
I was with no.1 the whole way until the final stages, but against no.8 he lacked the low mid power. 8 boy totally dominated the 'body' while still maintaining the top end punch. HUGE thumbs up for both of them for delivering commercial level masters at a ridiculous price point.
Not sure what others might get out of this, but I get a lot. It was between 1, 5, and 8 from the very first listen. I was leaning on 1 at the end... and the thing that gave me the biggest takeaway was I kept "feeling" the energy build in 8. It was undeniable... though my preference (probably a style thing) was the quality of 1... that build that Daniel explained in the video was subconsciously evident. Man, there is a lot of lessons there. Even applies to writing, recording, and mixing. Great video.
Thank you for making a difference. I came to this video from your report on what really matters in a mix "Nobody cares", which is a great bit of contemporary wisdom and I for one really don't. As a side order to that, the great work that you have done here on this number, which will please a lot of people who follow this kind of music and not least the band themselves, is not going to matter in the grand scheme of things beyond this retro rock genre, broadening out the question "Who cares?" There is nothing here that surprises or elevates this number towards someone new who otherwise takes no notice when this plays on the niche station or at the Mall. It's disciplined and accomplished and refined in a way that rock in North America has to be in order to appeal to a big potential audience. If it gets played in the right places, competing against a plethora of other artists up to and including the originators of the style in the 80.s whose work we already know and to whom we gravitate in comfort and familiarity, great. Who, in the industry, gets to record /produce/ mix/ master only what artist / material pleases them? I think this explains why so many tech minded artists choose to produce themselves thanks to the democratisation of high quality gear. The role of mastering is not going to make or break a great song but in genres so swamped with industrial quality products, it could be the difference between airplay or not, dance floor or not. When I hear what gets through I am genuinely saddened by the lack of originality or individuality of almost everything. It's always been the same for me (I go way, way back). Occasionally, something breaks through like a bomb going off in contemporary music, it makes a (sometimes) deservedly big impression, it has its imitators who seek to surf in on the tide of enthusiasm for that style, most get nowhere, a few get their 5 minutes of fame. Coming back to "Nobody cares." i would say Next to nobody cares. Would U2 have made classic albums without Brian Eno? Unequivocally yes. Would the Beatles have been as influential without George Martin? Yes. A more difficult question might be: Would the Monkees have been a huge band in the sixties were it not for the TV, the writers and great songwriters ( Neil Sedaka, Carole King, Carole Bayer Sager, David Gates, Neil Diamond etc) , producers and arrangers on their first two albums. An extreme early example of the hype in modern media but the application of great talent made it work. I won't deny that Nesmith and Dolenz blossomed into fine talents in their own right but what inflated the balloon in the first place was other people's Genius and even with the scandal about the four members not actually playing on the records, with the important exception of some stunning vocals, nobody cared (where it mattered), the cash registers still chime for those classics.
I think 11a and 11b were actually quite brighter than 11c and I was surprised Jordan picked 11c to start with, and then he got rid of it cause it wasn't bright enough😅 Anyway, too much choice is not a good thing, both in terms of three versions from one engineer and comparing more 15 different versions in one go😂
The song itself has parts in it that sound similar to The Last Song by The All-American Rejects. Not a bad thing though, I still jam to that one on occasion.
Nice video again. I was listening on a 5K€ hifi home system the whole time streaming vid in 4K and I picked master 1, 7 and 8 right from the bet at first listen. I think all three are great and could work. With 7 I ended up thinking it sounded like a radio-master, slightly more compressed like you're hearing it from a radio playback. 1 sounded the most alive, but I agree that 8 strikes the best balance between loudness and great sound. /Mixing engineer in electronic music*
I actually got 2 versions from a top tier at sterling years ago. One version was louder and the other one was how loud he thought it shouldn't been. The band choose the louder one lol.
Great video again....what otherr combinations would there be...I don't have a budget for that setup..of course I would love it.. T5..f303 cam edelbrock rpm heads,355 gears and 100 shot of nitrous maybe 175 nitrous..and that's it for me..great videos always.Ny loves you man!...I'm trying to make it to Ford Takeover. ..
I genuinely don’t understand the focus on loudness. The mix was already loud. And compete with what? What does that mean in the real world? Most people are listening to music through loudness normalized streaming, so all you’re doing is losing dynamic range. The only time anyone is going to hear the full loudness is if they bought the music already, or in the rare cases where they go into their Spotify settings and turn off normalization. No one gives a shit. They’re not doing A/B testing. You want it to “compete” in what setting? I just don’t understand. Everyone that cares complains about squashed mixes anyway, but still loudness seems to be the number one concern with masters. This makes no sense to me. Maybe someone can explain it to me.
If someone is listening without normalization, your work will sound like shit compared to other stuff. And even with normalization, louder mix will sound more dense, more powerful. That’s all
So two things so far: Perceived volume vs actual volume is a thing for sure, but the trade off is listener fatigue. If you’re only worried about people hearing your music for three minutes in passing then I guess you aren’t worried about that, but I think that’s a weird way to approach your music. Secondly, I feel like everyone heard “our brain is going to think louder things sound better” and took it to heart and are now thinking that if anyone out there hears your song quieter than some other song then they’re gonna think yours sounds like shit. But tell me, when has anyone ever said “Dark Side of the Moon is weak and it sounds like shit”? Is that your reaction, to say to yourself “this sounds like shit, next!” instead of maybe turning the volume knob up a little? If not then why would you assume everyone else is? And I gotta say more often than not I find myself just getting annoyed that I’ve got to turn the volume down a ton because some band put their music out 6dB louder.
Yeah loudness is important, especially in rock, metal, pop, but I feel like there is a threshold. At a certain point as long as it’s loud enough and not glaringly quieter than the songs it will be playlisted with you’re good. In other genres outside rock and metal I’ve heard songs that are pretty quiet that get millions of spins.
I'm in my studio and i could tell when you started eliminating mixes, #8 was gonna be the one. Gotta go find that guy to see if he can stem master my tracks.
7:40 honestly i don't do this thing, but understand the technique. it's psychological trick. the engineer sent 2-3 version so the client will get busy to "choose which one better" rather than "finding what is wrong". but I agree with you, it's our job to decide.
What is the difference between _Clipper_ ( which you often use in the drums bus) and _MasterPlan_ (which you suggested to me some time ago as an alternative to _Fg-X_ )?
I feel it's not really fair to quickly eliminate the masters that add some highs - i find the original mix a bit dark sounding and adding some highs does add some musical energy and improves vocal intelligibility and top end in the drums. Better getting more energy that way than by just making it louder yet keeping the same tonality and losing (even more) dynamics in the process. Adding highs usually actually helps mixes translate better, specially to small speakers like cars, bluetooth crap, tv's, phones... You might just have gotten a bit too used to the sound of your own mix to tolerate a slightly different perspective that actually does sound better to fresh ears - which is exactly the job of a mastering engineer. Even compared to your own reference tracks the mix is dark, it's audible in this very video. The fact a master with added highs by a top rated seller was eliminated must tell you something is off in the judgement if many others rate this engineer higher. NS10's are not really fair to judge masters on either. They get harsh quickly. They should have been banned from studio's ages ago, they're only good for judging midrange and for having some common reference point between different studio's because everyone used to have them. They're old, yet you use them to review music that 'has to compete in todays market'. Consumers these days don't listen to anything NS10-like anymore. Have you tried listening on something neutral like decent studio monitors in a well-treated room (which you surely possess - can't imagine NS10's are your only monitors at this level of working) or a HD650?
I don't know much about this process but am fascinated by it. When an artist sends out 20,50,100+ tracks to a mixer - what do they get back? 2 tracks of a stereo mix? Is that what is sent to the mastering engineer?
I don't think there's any shame in the top 5 finalists. I understand that someone needs to be cut, but they were all great starting points for the price
Idk how you can do this lol. After the third version my brain starts hearing them in the same way it hears a word that was repeated too many times and lost all its meaning.
cannot believe they didnt get the "reso" right. first one best for me, but maybe just the "first one effect". [edit] i like the song, got potential if u ask me.
why do you want it to be louder / why do you care about lufs? would be interesting to hear a detailed explanation on that 🙏 feel free to point me to a section where HMS address this 👍👍
For Master #11, I know that there is an online based mastering option made by Jay Maas called “Maaster”, which spits out 3-4 master options to choose from, so I’d be curious if #11 just put the mix into something like that and provided all of the options for the client to choose from. I hope that’s not the case. Cause that would be kinda lame calling yourself a mastering engineer and then just using auto mastering software to do your job for you 😬
Perhaps i miss something but apart of a CD release Mastering i don’t understand why it should be so important to Master at -6/-7 Lufs when most of the Streaming Platforms downgrade at -14 Lufs 🤔
Not all streaming platforms actually normalize loudness (even Spotify player in a web browser doesn't do it), and professionally made masters (especially in heavy genres) are mastered to -8-6 like Jordan said. So if you master to -14 and there's no normalization, your mix will be too quiet compared to professional ones
What did your brief to the mastering folks say about loudness? Because depending on the format/platform (CD, Spotify, TH-cam, etc.), they may have had very different _goals_ which they may or may not have known how to achieve, and that can't really be evaluated. And if you said nothing about loudness goals, you can evaluate the masters even less in terms of loudness, because you don't even know what they were shooting for.
Jordan, is it true that you can overcome the normalization in streaming services if your master is loud enough? Or is there another reason you want to compete with loudness even though technically streaming services try to normalize by default?
As a person who buys music, loudness still matters. Having to constantly change the volume because some tracks are too quiet (or in some cases too loud) is annoying. It would be nice if the standard wasn't as loud as possible, just because it's hard to get songs that loud without crushing the mix.
Grab your free Mixing Cheatsheet to learn the go-to starting points for EQ and compression in heavy mixes: hardcoremusicstudio.com/mixcheatsheet
Can I do free mix or master for any video?
Jordan is the man! I absolutely love mastering music and I am extremely thankful to have been a part of this video! Thanks again, this was a wonderful experience!
-Dan, The Mastering Man
😆👍
Great work Daniel. And awesome to hear your process through it. Keep up the good work. I work at a studio so I might be hitting you up for some mastering in the future!
@@andrewakinsmusic well thank you very much! I really appreciate it! Yeah if you ever need anything let me know!
Searched around for you. Your insta link doesn’t work and nothing on your website to give you a follow.
Beautiful master Daniel! You've got the juice!
@@paulbeharrell thank you! I really appreciate it! 🫡
Oh wow, that was a good interview afterwards. Thanks for including it, guys.
What a good dude, glad to hear he's a fan. I think that's a testimony in itself at how good of a teacher you are!
Master 8 rips. It's the only one that feels like a "master" to me. They're DEFINITELY undercharging though.
Hey Austin! I agree. Soon as I heard it I was pretty convinced that one would win, especially after level matching
Honestly the last 5 left were all really good.
My jaw dropped when I saw the price!
@@joshuadelaughter yeah no shame in top 5 in this case. I'd be happy to meet their quote
I love Dan's enthusiasm and approach. I hope heaps of work are heading his way!
You picked my winner. Daniel had the best combination of loudness, punch, aggression, and sheen, while avoiding harshness. Great video. Thanks! Love these!
Santiago killed it, good philosophies on how to treat it, too.
Halfway through the vid and #1 is my favourite so far, i feel like it keeps the energy the balance the mix has, and i like the transients the most in that one
The underrated lesson of this video: ALWAYS check the bitrate of the files you're importing!
(I absolutely do not speak from experience & have never completed a mix only to realize it was at the wrong bitrate before sending it out. Neeeevveeerrr.)
Another important point: a good mastering engineer needs to be evaluated, in my opinion, over a portfolio of releases - not a single track. "Someone" from a popular youtube channel referred me to a mastering engineer who was just starting out and did a fine job on a single track, but the work he delivered to me was, alas, very poor quality.
The problem here was the samplerate. But yes both need to always be checked!
It doesn't have to be the most expensive monitoring system you just need to really know what great mixes and masters sound like on what you have.
I don't think you realise just how much transient compression among other things is happening on lower end systems. You should listen to a very high end mastering set up, it will change everything you thought you knew.
@@UncleBenjs Hopefully I will one day.
Love these comparisons you do. So many little gems of knowledge listening to your critiques. Thanks again for taking the time to do this!
What i'm always noticing first thing with these is if the transients are preserved or not
Good call
Dude you should reveal your number 2 pick. I'm sure some of your Watchers would appreciate the lower price and similar quality.
Mad props to the band, I’m finding myself singing along to the chorus by the time you’ve made it to master #4, mega catchy.
That SR error made me spit my coffee through my nose. Wow.
I thought it was auto warp in Ableton that wasn't turned off.. crazy stuff!
I can not fathom how this can happen. The person either never listened to the original outside of the DAW (which is crazy), or downloaded the track and ran it through some type of chain and is just pumping these masters out without checking anything.
I don’t know, if you are a professional or say you are, then act like it. Stuff like this is what makes musicians and artists so hesitant to work with people online. This mistake is the equivalent of a Limo driver not filling up his gas tank. 🤦🏻♂️
@unlockedaudio5109 I hear issues like this often in broad ast content. Be it clock source problems or sample rate mismatches, cut takes without crossfades, lack of filtering when blatantly necessary etc., there are a lot of jobs being billed for that are garbage.
While the broadcast world is different, the issues are often the same. I hear poor edits and obvious phase issues in music all the time.
This one had me shaking my head for sure.
If the ME sees this, I hope you have identified the error on your end and learn from this. We all make them at times but this one really highlights the importance of listening to every second of work you put your name on.
Another excellent video. Yours and 8 were the best, but I also liked 14. It was nice to realise I liked #8 pretty much from the early sections of the video, and see it later align with your final verdict. And I'm slightly hearing impaired. ;)
Also just to say, it's amazing that you don't trash any competitors in this 'contest', yet you gave the chance for the winner to shine. This is mature, professional, inclusive and fair. Well done!
I feel kinda cool that my top 3 masters were 1, 7 and 8 from the start...
🤘🏻😎🥃
As someone fairly new to mastering other peoples music, this was super insightful. Loved the interview at the end as well. Thanks.
This reminds me of those old TV specials where a magician shows a bunch of cards on the screen and tells you to pick one, and when they get down to the last card it's like "GET OUT OF MY HEAD, DEVIL!" Great video, man!
As soon as i heard number 8 i thought it was the best 😁 it just gets you right away! Glad you picked it too! Yay :)
So enjoyed the interview at the end - what great insights
That’s best example of do it by yourself. All results is different. it’s not always about the experience it’s sometimes just about the specific person taste.
I'd like to see something similar to this, but starting out with a really shoddy mix.. see if anyone can save that :D
The only thing we'd learn from that is that no amount of mastering can save a shitty mix
@@RedbeardMaximus I guess I'd still love to watch that unfold, lol.
Honestly I'd watch that too. Just to see how far someone can take a stereo mix. I bet there would be a few surprises
Sending a mix at -8 lufs is pretty spicy haha. Doesn’t give the mastering person much headroom to work with
You can just turn it down. It’s digital so you’re not really doing anything to the sound. Although I will say that is a bit hot for a mix…
I'd wanna mix it loud to get that loudness. -8 is not that crazy though, still got some dbs to work with. isn't the best way to make the mix just sound as finished as you can. then the ME can take it further from there.
As long as the mix isn't clipping it doesn't matter in the age of 32bit float. Mastering engineer can just turn down the mix for headroom cleanly no problem. If anything its a smart move to send a loud mix, cause loudness comes from the mix mainly. Also, you can get a better line of communitcation from the M.E. that you want it loud.
@@MariJu1ce-8 in LUFS is really loud for a mix. Not unheard of especially for this type of music, but normally you would get that level post master, not mix.
Especially when streaming standards (although more for a nice guideline rather than a rule) is anywhere between -14 to -10 in LUFS, you’re already creeping into the loud territory with potential conversion artifacts for streaming. The mastering engineer will turn it down for more headroom and so transients don’t hit their equipment so hard. This is almost a certainty, and easily manageable so it really doesn’t matter in the digital world.
By saying you have some dB’s left would be fine for peak or RMS, but you would never want to go to 0 LUFS. In fact, I can’t think of anything that would remotely sound good at that level, as you would probably be edging toward the sound of noise at that strength of perceived loudness.
@unlockedaudio5109 dense mixes can get there easy. You just hit near 0db.
This guy reminds me of Chris Kattan. Great job on the master!
Thanks Jordan that was really interesting to watch and very helpful in regards to what to look for in a master, cheers
Awesome video man, huge learn for me. Great work from both of you 🤘🤘🤘
I was actually backing mix number 8 all the way! It sounds great - I think we might just send our latest 2 tracks to Daniel - great master man
Daniel's such a cool dude and did a great job! I'm taking notes - "don't overcomplicate it" and AUTOMATE!
This is an incredible video. It was satisfying to see the steps taken by the winning engineer. Thanks a lot.
>Charge 40 bucks a master.
>Load it into a mastering AI
>send it back to Jordan 5 mins later
>have him pick it as the best one
Wow this was awesome great insight into mastering!
I guess Mr. Santiago will have much work soon
I think the best vocal mix by a long way was mix #7, but i agree that the guitar/bass/drum were punchier and better in mix #8
For me the #1 was the one. it was more open sounding. 8 was bit muddy on my headphones.
I was with no.1 the whole way until the final stages, but against no.8 he lacked the low mid power. 8 boy totally dominated the 'body' while still maintaining the top end punch. HUGE thumbs up for both of them for delivering commercial level masters at a ridiculous price point.
Not sure what others might get out of this, but I get a lot. It was between 1, 5, and 8 from the very first listen. I was leaning on 1 at the end... and the thing that gave me the biggest takeaway was I kept "feeling" the energy build in 8. It was undeniable... though my preference (probably a style thing) was the quality of 1... that build that Daniel explained in the video was subconsciously evident. Man, there is a lot of lessons there. Even applies to writing, recording, and mixing. Great video.
That was just fantastic! Love the interview. Inspiring!
I would go with 7 just for clarity in the vocals and mid range
I liked the Master Nr. 8 from the beginning!
Great job Mr. Santiago!
Thank you very much!
so much learning from one video, thank you
I like that song ....
Recently found this channel. I love this.
Thank you for making a difference.
I came to this video from your report on what really matters in a mix "Nobody cares", which is a great bit of contemporary wisdom and I for one really don't.
As a side order to that, the great work that you have done here on this number, which will please a lot of people who follow this kind of music and not least the band themselves, is not going to matter in the grand scheme of things beyond this retro rock genre, broadening out the question "Who cares?" There is nothing here that surprises or elevates this number towards someone new who otherwise takes no notice when this plays on the niche station or at the Mall. It's disciplined and accomplished and refined in a way that rock in North America has to be in order to appeal to a big potential audience. If it gets played in the right places, competing against a plethora of other artists up to and including the originators of the style in the 80.s whose work we already know and to whom we gravitate in comfort and familiarity, great.
Who, in the industry, gets to record /produce/ mix/ master only what artist / material pleases them? I think this explains why so many tech minded artists choose to produce themselves thanks to the democratisation of high quality gear. The role of mastering is not going to make or break a great song but in genres so swamped with industrial quality products, it could be the difference between airplay or not, dance floor or not.
When I hear what gets through I am genuinely saddened by the lack of originality or individuality of almost everything. It's always been the same for me (I go way, way back). Occasionally, something breaks through like a bomb going off in contemporary music, it makes a (sometimes) deservedly big impression, it has its imitators who seek to surf in on the tide of enthusiasm for that style, most get nowhere, a few get their 5 minutes of fame.
Coming back to "Nobody cares." i would say Next to nobody cares. Would U2 have made classic albums without Brian Eno? Unequivocally yes. Would the Beatles have been as influential without George Martin? Yes. A more difficult question might be: Would the Monkees have been a huge band in the sixties were it not for the TV, the writers and great songwriters ( Neil Sedaka, Carole King, Carole Bayer Sager, David Gates, Neil Diamond etc) , producers and arrangers on their first two albums. An extreme early example of the hype in modern media but the application of great talent made it work. I won't deny that Nesmith and Dolenz blossomed into fine talents in their own right but what inflated the balloon in the first place was other people's Genius and even with the scandal about the four members not actually playing on the records, with the important exception of some stunning vocals, nobody cared (where it mattered), the cash registers still chime for those classics.
woohoo i picked 8 from the start
me too. 👍
8 to me was by far the best in my AirPods Pro. And I’m writing this before I see who you selected. It’s the only one that sounded “professional”.
Fantastic, I like these type of video's. I found nr 8 to be the best too. Excellent low end. Make more of these video's.
Great job. I was picking the same one... 🙂 But the kix already sounded great.
I picked 3 and 7 early on. 7 was my favorite. This was fun.
I think 11a and 11b were actually quite brighter than 11c and I was surprised Jordan picked 11c to start with, and then he got rid of it cause it wasn't bright enough😅 Anyway, too much choice is not a good thing, both in terms of three versions from one engineer and comparing more 15 different versions in one go😂
The song itself has parts in it that sound similar to The Last Song by The All-American Rejects. Not a bad thing though, I still jam to that one on occasion.
Nice video again. I was listening on a 5K€ hifi home system the whole time streaming vid in 4K and I picked master 1, 7 and 8 right from the bet at first listen. I think all three are great and could work. With 7 I ended up thinking it sounded like a radio-master, slightly more compressed like you're hearing it from a radio playback. 1 sounded the most alive, but I agree that 8 strikes the best balance between loudness and great sound.
/Mixing engineer in electronic music*
I was wondering why you'd choseb11c over a and b because I thought it was the darkest, and then you eliminated it for being to dark, lol
Agreed 11a was better than 11c, but neither was in the top anyway
I actually got 2 versions from a top tier at sterling years ago. One version was louder and the other one was how loud he thought it shouldn't been. The band choose the louder one lol.
I would -love- to take a crack at these files 😵
Master 8 was killer! Def the best to me as a “normal dude” who doesn’t know much about audio.
I use Frank Arkwright at Abbey Road. He's an excellent Mastering Engineer.
He seems so sweet!!
It was so hard to decide between #1 and #8; they were both good.
Great video again....what otherr combinations would there be...I don't have a budget for that setup..of course I would love it.. T5..f303 cam edelbrock rpm heads,355 gears and 100 shot of nitrous maybe 175 nitrous..and that's it for me..great videos always.Ny loves you man!...I'm trying to make it to Ford Takeover. ..
I genuinely don’t understand the focus on loudness. The mix was already loud. And compete with what? What does that mean in the real world? Most people are listening to music through loudness normalized streaming, so all you’re doing is losing dynamic range. The only time anyone is going to hear the full loudness is if they bought the music already, or in the rare cases where they go into their Spotify settings and turn off normalization. No one gives a shit. They’re not doing A/B testing. You want it to “compete” in what setting? I just don’t understand. Everyone that cares complains about squashed mixes anyway, but still loudness seems to be the number one concern with masters. This makes no sense to me. Maybe someone can explain it to me.
Louder = better
If someone is listening without normalization, your work will sound like shit compared to other stuff. And even with normalization, louder mix will sound more dense, more powerful. That’s all
When normalized it can sound quieter when in a playlist with other songs on Spotify for example.
So two things so far:
Perceived volume vs actual volume is a thing for sure, but the trade off is listener fatigue. If you’re only worried about people hearing your music for three minutes in passing then I guess you aren’t worried about that, but I think that’s a weird way to approach your music.
Secondly, I feel like everyone heard “our brain is going to think louder things sound better” and took it to heart and are now thinking that if anyone out there hears your song quieter than some other song then they’re gonna think yours sounds like shit. But tell me, when has anyone ever said “Dark Side of the Moon is weak and it sounds like shit”? Is that your reaction, to say to yourself “this sounds like shit, next!” instead of maybe turning the volume knob up a little? If not then why would you assume everyone else is? And I gotta say more often than not I find myself just getting annoyed that I’ve got to turn the volume down a ton because some band put their music out 6dB louder.
Yeah loudness is important, especially in rock, metal, pop, but I feel like there is a threshold. At a certain point as long as it’s loud enough and not glaringly quieter than the songs it will be playlisted with you’re good. In other genres outside rock and metal I’ve heard songs that are pretty quiet that get millions of spins.
I think you should post who came in second place.
How would a -7 master be treated/processed by Spotify, TH-cam and others?
If it was me I'd probably take #1 and pump it up a little but with the concept of the video it had to go to #8
I’m loving this band. Sounds just like Blink 182 but with new music.
Sounds like 10 of them were using ozone
It actually sounded better at a slower tempo. Mix 2 that was eliminated sounded the best, even thou it was the wrong sample rate.
so nice dude. and so nice, dude!
Neat. 7 was my fav until I heard 8. Pretty close.
Thank you for the video. I'm a bit confused with the Lufs #s. Don't youtube and spotify drop them to -14 anyway?
I'm in my studio and i could tell when you started eliminating mixes, #8 was gonna be the one. Gotta go find that guy to see if he can stem master my tracks.
One of these tracks sounded like a Master from Mixea
The execution on this idea really makes it. Delivers beyond the title. Great stuff, and thanks for the valuable info!
7:40 honestly i don't do this thing, but understand the technique. it's psychological trick. the engineer sent 2-3 version so the client will get busy to "choose which one better" rather than "finding what is wrong". but I agree with you, it's our job to decide.
interesting observation
@@mjk5254 my friends did it haha
Do a video where you let your subscribers master 😎
I thought #1 was the best. #8 has a big much in the low mids IMHO. I guess the Pultec trick did that.
Thankyou!!!
What is the difference between _Clipper_ ( which you often use in the drums bus) and _MasterPlan_ (which you suggested to me some time ago as an alternative to _Fg-X_ )?
Great content
On Low volume number 5 was sound the best
Ive listened to the video on AirPods and interestingly nr.5 was the best sounding mix on AirPods. I wonder if this is the mastering engineers focus.
I feel it's not really fair to quickly eliminate the masters that add some highs - i find the original mix a bit dark sounding and adding some highs does add some musical energy and improves vocal intelligibility and top end in the drums. Better getting more energy that way than by just making it louder yet keeping the same tonality and losing (even more) dynamics in the process. Adding highs usually actually helps mixes translate better, specially to small speakers like cars, bluetooth crap, tv's, phones...
You might just have gotten a bit too used to the sound of your own mix to tolerate a slightly different perspective that actually does sound better to fresh ears - which is exactly the job of a mastering engineer. Even compared to your own reference tracks the mix is dark, it's audible in this very video. The fact a master with added highs by a top rated seller was eliminated must tell you something is off in the judgement if many others rate this engineer higher.
NS10's are not really fair to judge masters on either. They get harsh quickly. They should have been banned from studio's ages ago, they're only good for judging midrange and for having some common reference point between different studio's because everyone used to have them. They're old, yet you use them to review music that 'has to compete in todays market'. Consumers these days don't listen to anything NS10-like anymore.
Have you tried listening on something neutral like decent studio monitors in a well-treated room (which you surely possess - can't imagine NS10's are your only monitors at this level of working) or a HD650?
I don't know much about this process but am fascinated by it. When an artist sends out 20,50,100+ tracks to a mixer - what do they get back? 2 tracks of a stereo mix? Is that what is sent to the mastering engineer?
why is your mix in mastering level first place ???
Plot twist: Jordan mastered ALL the tracks.
I don't think there's any shame in the top 5 finalists. I understand that someone needs to be cut, but they were all great starting points for the price
Idk how you can do this lol. After the third version my brain starts hearing them in the same way it hears a word that was repeated too many times and lost all its meaning.
cannot believe they didnt get the "reso" right. first one best for me, but maybe just the "first one effect". [edit] i like the song, got potential if u ask me.
why do you want it to be louder / why do you care about lufs? would be interesting to hear a detailed explanation on that 🙏 feel free to point me to a section where HMS address this 👍👍
For Master #11, I know that there is an online based mastering option made by Jay Maas called “Maaster”, which spits out 3-4 master options to choose from, so I’d be curious if #11 just put the mix into something like that and provided all of the options for the client to choose from. I hope that’s not the case. Cause that would be kinda lame calling yourself a mastering engineer and then just using auto mastering software to do your job for you 😬
oh no, number 5 was my best😄
Perhaps i miss something but apart of a CD release Mastering i don’t understand why it should be so important to Master at -6/-7 Lufs when most of the Streaming Platforms downgrade at -14 Lufs 🤔
Not all streaming platforms actually normalize loudness (even Spotify player in a web browser doesn't do it), and professionally made masters (especially in heavy genres) are mastered to -8-6 like Jordan said. So if you master to -14 and there's no normalization, your mix will be too quiet compared to professional ones
@@Revontuletbandtoo quiet you say? that's what the volume knob is for!
@@RealHomeRecordingthen you have to keep turning down or up your volume knob on every single song😟
@@azuarlanepeople complain about this too much, it's not the much of a pain, I'm more likely to turn something down not up
It's all perspective
what is the next content you're going to make from fiverr? I will make the gig of it. hahaha
Can u do this with mixing now?
What did your brief to the mastering folks say about loudness? Because depending on the format/platform (CD, Spotify, TH-cam, etc.), they may have had very different _goals_ which they may or may not have known how to achieve, and that can't really be evaluated. And if you said nothing about loudness goals, you can evaluate the masters even less in terms of loudness, because you don't even know what they were shooting for.
Jordan, is it true that you can overcome the normalization in streaming services if your master is loud enough? Or is there another reason you want to compete with loudness even though technically streaming services try to normalize by default?
As a person who buys music, loudness still matters. Having to constantly change the volume because some tracks are too quiet (or in some cases too loud) is annoying. It would be nice if the standard wasn't as loud as possible, just because it's hard to get songs that loud without crushing the mix.
everything on spotify gets normalised but a loud sound is still loud, even if it is turned down in its peak level
7 is very smeared
This song may as well have been generated by AI. Everything sounds so fake.