WareIQ x SellerApp Webinar: Scaling Quick Commerce in India - Blinkit, Zepto & Swiggy Instamart

We recently conducted an insightful webinar on scaling e-commerce business through Quick Commerce channels like BlinkIt, Zepto, and Swiggy Instamart.
In this session, we dive deep into the strategies that can propel your brand's success on these fast-growing platforms. Discover how to identify the right product assortment, develop effective pricing strategies, and optimize your product listings for higher visibility and conversions. We also explore user behavior analysis to help you understand and enhance customer engagement.
Our experts, Dilip Vamanan from SellerApp and Harsh Vaidya from WareIQ, share their invaluable insights on overcoming the challenges of Quick Commerce, such as inventory management, supply chain optimization, and ensuring seamless order fulfillment. Learn about the critical infrastructure required to support these dynamic channels and hear success stories from brands that have excelled in Quick Commerce. Whether you are dealing with limited inventory or navigating the complexities of regional fulfillment, our experts provide practical solutions and frameworks to help you succeed.
Watch the webinar to gain a comprehensive understanding of how to improve your visibility, manage inventory efficiently, and set up the right operations infrastructure. Subscribe to our channel for more expert insights on Quick Commerce, BlinkIt, Zepto, Swiggy Instamart order fulfillment, and listings management.
0:00 - Introduction
2:33 - Visibility & Availability a major issue
4:36 - SellerApp overview
7:55 - Deep dive into visibility & availability challenges
10:48 - Must have metrics
13:48 - How SellerApp has solved visibility & availability issues
17:28 - Assortment Insights
18:19 - Price and Discount Tracking
20:19 - Supply chain fundamentals for Quick Commerce
23:24 - WareIQ overview
24:30 - Limited inventory a big challenge
27:17 - Quick Commerce concentration & regional fulfillment
28:25 - FBA vs Quick Commerce Operations
30:05 - Inventory planning for Quick Commerce
32:28 - Importance of appointment based deliveries
35:22 - How does WareIQ fulfill Quick Commerce orders?
36:45 - Q&A