From Refugee To Sriracha Billionaire: The Man Behind One Of America’s Favorite Condiments | Forbes

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  • เผยแพร่เมื่อ 28 ก.ย. 2024

ความคิดเห็น • 670

  • @sibeisun5272
    @sibeisun5272 ปีที่แล้ว +47

    I am very proud of David Tran. My mom is also a Viet-Chinese from South Viet Nam. Great to see something so many Asian Americans grew up with branching out to the rest of the country and beyond!

    • @FrozenKopi
      @FrozenKopi ปีที่แล้ว

      Uh ok

    • @80sGuy.
      @80sGuy. ปีที่แล้ว +1

      @@FrozenKopi _"Uh ok"_
      ???

    • @matrixace_8903
      @matrixace_8903 ปีที่แล้ว +1

      @@80sGuy. proud of a copier lol. true amercian dream

    • @Ver1dian
      @Ver1dian ปีที่แล้ว +1

      @@matrixace_8903 what’s up with you and all these haters accusing someone of copying. Who claims the right to hot sauce or any other sauce

    • @80sGuy.
      @80sGuy. ปีที่แล้ว +1

      @@Ver1dian Exactly! It is like saying when China manufactures tires, it is a total rip off or copy because the tires are 'round' and they should make it square and triangle.

  • @Encountered_The_4th_Kind
    @Encountered_The_4th_Kind ปีที่แล้ว +97

    “I’m just trying to make a rich man’s hot sauce at a poor man’s price”
    pure poetry I love this sauce .. this story makes me love it more 👏🏼

    • @tigerx22
      @tigerx22 ปีที่แล้ว +1

      Poetry indeed. A motivational mindset.

    • @johnwhodat8135
      @johnwhodat8135 ปีที่แล้ว +1

      Poor man's price not anymore.

    • @dingdongchingchong8659
      @dingdongchingchong8659 ปีที่แล้ว

      @@johnwhodat8135 Dude, it used to be 5 bucks at my local grocery. Now I can only find it on eBay for 70 bucks!!!!!

  • @777RL
    @777RL ปีที่แล้ว +85

    It was hard to find last summer due to the shortage.
    I had the opportunity to visit the factory tour in 2015. Mr. David Tran was gracious enough to take a picture with me too.
    Love the sauces. Pairs great with noodles, pho, orange chicken and Korean BBQ.

    • @boardcertifiable
      @boardcertifiable ปีที่แล้ว

      It's great as an additive to sauces too, like salad dressings.

    • @louisliu5638
      @louisliu5638 ปีที่แล้ว

      Hasn't the plant moved from Rosemead to Irwindale in the San Gabriel Valley? Irwindale is more industrial friendly, right over the wash from our El Monte compound.

    • @Lowness125
      @Lowness125 ปีที่แล้ว

      I was selling them on eBay for $25 a bottle during the shortage.

    • @Chaser4906
      @Chaser4906 ปีที่แล้ว

      its great on pizza !

    • @wileycoyote4206
      @wileycoyote4206 ปีที่แล้ว +1

      Really good on food

  • @jackchoy6969
    @jackchoy6969 ปีที่แล้ว +254

    Thanks to David Tran for creating an iconic hot sauce as well as not selling their company to some conglomerate. The problem with selling to conglomerates is that they tend to cheap out on everything using lower-quality, lower-cost and often times, less healthy ingredients with the highest profit-margin. Keeping it in the family and not changing a thing to a popular product is perfectly fine.

    • @Timothee_Chalamet_CMBYN
      @Timothee_Chalamet_CMBYN ปีที่แล้ว +20

      I love it how it’s said the hot sauce is founded by David Tran but it’s actually a Thai hot sauce re branded as Vietnamese. Had this been a white man claiming to have founded something Vietnamese , people would’ve had a field day and call it cultural appropriation.

    • @jimbolic0809
      @jimbolic0809 ปีที่แล้ว +5

      @@Timothee_Chalamet_CMBYN Thanks for bringing this up. I was waiting for it to be mentioned in the video. It's a Thai sauce for so long.

    • @richter9485
      @richter9485 ปีที่แล้ว +20

      @@Timothee_Chalamet_CMBYN Bruh thats like saying Japan stole Sushi/Eating Raw Salmon because it originally came from Sweden.
      Everyone takes and copies ideas. The whole point is adding to what came before or bringing it to new places.
      And just because the man started selling a traditional "Thai" hot sauce? First off where is the proof random youtube comment?
      Its a traditional recipe so why hasnt anyone made a competitor?
      He didnt steal anyones recipe then? Where does it say he stole the "traditional recipe"? Did he steal it from "Vietnam". From a country lmao?
      So how is it stealing?
      It takes 5 seconds to figure it out. Same way its easy to figure out you make 2 accounts and like each other in a fcked up 69 to make seem it like someone agrees with your bad takes.

    • @hmoobmeeka
      @hmoobmeeka ปีที่แล้ว +11

      @@richter9485 Ever wonder why Sriracha haven't been trademarked yet? Because it's the name of a town in thailand and it can't be trademarked. Sriracha doesn't sound vietnamese at all

    • @moniquejordan1767
      @moniquejordan1767 ปีที่แล้ว +2

      Spot on..

  • @anhtruong6908
    @anhtruong6908 ปีที่แล้ว +89

    My mom came over with nothing but the clothes on her back along with my brother and I. She was still in her early 20s and having to do a life or death trip across thousands of miles of ocean evading pirates, heavy storms, hunger, thirst, stress, and being tired. It's incredible what her generation has been able to accomplish with nothing and having gone through so much just to survive. I tear up sometimes thinking about this. How I would be happy to just have 10% of her sheer strength of will. She paved the way to give me the opportunity to live my dreams. I don't feel like I've reach it yet, but I will keep working to get there. The Vietnamese immigrant spirit is an incredible power that I could not ever understand fully. Even though I am a first generation immigrant as well since I came with my mom, I was merely just a spectator on her Amazing journey.

    • @bobababy6089
      @bobababy6089 ปีที่แล้ว +7

      Not only the vietnamese spirit is incredible. The food!! Currently addicted to it rn along with indian foods. I just with i tried it sooner

    • @Timothee_Chalamet_CMBYN
      @Timothee_Chalamet_CMBYN ปีที่แล้ว +2

      I love how it’s said the hot sauce is founded by David Tran but it’s actually a Thai hot sauce re branded as Vietnamese. Had this been a white man claiming to have founded something Vietnamese like Nuoc Cham, people would’ve had a field day and call it cultural appropriation.

    • @charlotterhotilde7388
      @charlotterhotilde7388 ปีที่แล้ว

      @@Timothee_Chalamet_CMBYN So true. Completely agree with you.

    • @MalluStyleMultiMedia
      @MalluStyleMultiMedia ปีที่แล้ว +1

      The Vietnamese community here in Houston grew so much. So many businesses, from nail salon to banks to restaurants. The issue is the comfort that America gives that spoils the 2nd and 3rd generation usually. It happens like this with almost every immigrant family that arrives. I wonder if we need more stress or more vacations outside to other countries to feel more energetic and competitive.

    • @Daddyme92
      @Daddyme92 ปีที่แล้ว

      Damn, no wonder why Mexico is the place people go to before making their way to the U.S,

  • @TobinOsusky
    @TobinOsusky ปีที่แล้ว +20

    this is super inspiring, i am also an immigrant with a small fruit farm, and designing and creating products being my current focus. David Tran is literally the type of man i aspire to be and to leave a similar legacy for the next generations.. thanks for sharing

    • @dudeOmzeh
      @dudeOmzeh ปีที่แล้ว +1

      Goodluck!

    • @TobinOsusky
      @TobinOsusky ปีที่แล้ว

      @@dudeOmzeh thanks so much! I appreciate your support

    • @kha9867
      @kha9867 ปีที่แล้ว

      With this mindset I'm sure you will succeed. Best to you!

  • @SueWatts-ee4yg
    @SueWatts-ee4yg ปีที่แล้ว +20

    Sriracha is a Thai name. It's the name of a town in Thailand, not too far from the famous Pattaya beach resort. The town Sriracha is also the birthplace of the Sriracha sauce that has been the most popular sauce in Thailand (the famous land of hot and spicy food) for over 80 years. For Thais, it is so essential for many Thai dishes in particular Pad Thai and many other famous noodle and curry dishes. Thai Sriracha sauce is also quite popular among Thailand's neighboring countries including Vietnam. The fact is Thai Sriracha sauce has been created and widespread used for decades well ahead of David Tran's sauce in your story. However, Thai Sriracha sauce was first generated and distributed from a homegrown family business; like many Thai local family business owners at the time, they most likely had no idea about patenting and or trademarking concepts or strategies to protect their products and opportunities. Most Thais know about the miss opportunity of the Thai Sriracha sauce. The sad part is the Thai name Sriracha that is synonym with not only the Thai native town but also the Thai hot sauce that has been generated and used daily in Thai homes for almost a century was taken and claimed by this sauce as their own.

    • @Ver1dian
      @Ver1dian ปีที่แล้ว +4

      So you’re saying Thai claims all hot sauce is that it? He named it after a town in Thailand which should be an honor. This could’ve been said for anything. Sounds like you’re hating on someone’s success.

    • @lla1739
      @lla1739 ปีที่แล้ว +7

      ​​@@Ver1dianif​ he​ invented this​ sauce, why​ he​ is​ using​ Sri​Racha​ name? Can​ he​ just​ think​ of​ his​ own suace​ name?​ Why​ he​ use​Thai name?​

    • @tobacco118
      @tobacco118 ปีที่แล้ว +6

      Sriracha sauce from Thailand was created by ethnic Chinese based on Chinese hot sauce. It's not originally Thai. Look it up.

    • @vietnammg
      @vietnammg ปีที่แล้ว +3

      He didn’t take Sriracha sauce as his own. He never ever trademarked the name, even if he could.

    • @thumtlnguyen3626
      @thumtlnguyen3626 ปีที่แล้ว +3

      I don't know anything about Thai Sriracha's name. He's Chinese Vietnamese for the record and the red sauce that Chinese Vietnamese made called "red sauce" or "tuong do" in Vietnamese has been in Vietnam since the time Chinese immigrate to Vietnam in 19th century. This red sauce along with hoisin sauce is served to eat with "meat ball" or "Bo Vien" in Vietnamese which is a pretty popular in Vietnam. I remember when I was a teenager back in 1970's when I ate meat ball with red sauce back then the red sauce has no much chilli and garlic taste as Huy Phong Sriracha sauce today. As I said I'm not a sauce expert so I won't comment on SueWatt's argument that this man stole the original Thai's sauce recipe.
      In this interview the link below he said he took the name Sriracha because at that time all Pho restauranst use the Thai sauce Sriracha and Vietnam goods were not allowed to import in the USA due to sanction.
      th-cam.com/video/AWRZPLe0cUc/w-d-xo.html

  • @jaehongsong4904
    @jaehongsong4904 ปีที่แล้ว +22

    This really is the American dream

  • @LNatureblush
    @LNatureblush ปีที่แล้ว +4

    Wow, thanks Forbes for featuring this story. It was touching. I am impressed by this guy's research and reporting.

  • @zhli4238
    @zhli4238 ปีที่แล้ว +18

    Sriracha is like Ketchup, you don't know how to use it when first seeing it. But they give Ketchup to you with fries, and they give Sriracha to you with Vietnamese Pho soup noodles.

    • @slimjim4ever
      @slimjim4ever ปีที่แล้ว +1

      I use sriracha on everything including fries. If you haven’t tried it’s a must!!!

  • @charleswatson4259
    @charleswatson4259 ปีที่แล้ว +6

    Huy Fung rocks and we thankfully found it in England when we moved from LA, but the term Sriracha is for thai and vietnamese hot sauce that is available from lots of thai and vietnamese vendors with a similar recipe to Tran. We think Huy Fung is the best, but its not alone.

    • @quendi9381
      @quendi9381 ปีที่แล้ว

      The video below features founder David Tran talking about the origin of a chili sauce called Sriracha, which has nothing to do with Thai food.
      th-cam.com/video/AWRZPLe0cUc/w-d-xo.html

  • @jk23978
    @jk23978 ปีที่แล้ว +56

    He came to America with nothing! Just 100 ounces of gold

    • @jarjarbnks340
      @jarjarbnks340 ปีที่แล้ว +9

      100oz of gold is worth $180,000 today.

    • @ty-kk9vq
      @ty-kk9vq ปีที่แล้ว +14

      only a small loan of a million dollars!

    • @dank9288639
      @dank9288639 ปีที่แล้ว +3

      @@ty-kk9vq lmao fr tho

    • @bg26892
      @bg26892 ปีที่แล้ว +4

      25k in 1979

    • @snowfert
      @snowfert ปีที่แล้ว +14

      How many people do u know that has turned $100k into $1billion.. theres still a real work ethic and uphill battle behind it so not the same as what u imply

  • @apage1717
    @apage1717 ปีที่แล้ว +16

    Original sauce and name is from Thailand, at Sriracha district, near Pataya, Cholburi, Thailand. The sauce already sold in Thai markets imported from Thailand. He cannot use the Sriracha in Thailand for the copyright. Sriracha sauce is popular and well known in Thailand to use it for seafood plate.

    • @apage1717
      @apage1717 ปีที่แล้ว

      @Calvin D just because the sources from Forbes or other MSM it means nothing, those columnist or media aren't knows it all. Use this keyword in Thai then use Google English "น้ำพริกศรีราชา"

    • @apage1717
      @apage1717 ปีที่แล้ว +4

      @Calvin D Sriracha sauce has been around for almost 100 years.

    • @apage1717
      @apage1717 ปีที่แล้ว

      @Calvin D Sriracha sauce the brand, name, color, bottle, are original made in Thailand 🇹🇭 just look for it "น้ำพริกศรีราชา"

    • @cklive4182
      @cklive4182 ปีที่แล้ว +5

      @Calvin D Sriracha itself is Thai word. The word has meaning in Thai language not in English or in Vietnamese or in Chinese. It is also the name of a district in Thailand. The same kind of sauce itself also produced in that district long before the one in the US. And you say nothing related? Also the original Sriracha brand owner can not use the name in the US because someone else has registered the name before the original owner of the brand. It is pure fact. Nothing to do with claiming anything.

    • @autoza1391
      @autoza1391 ปีที่แล้ว +1

      @Calvin D Sriracha is literally a district in Chonburi Thailand 💀💀💀💀

  • @yannip2083
    @yannip2083 ปีที่แล้ว +412

    David Tran is the finest example of the American Dream!

    • @LIONTAMER3D
      @LIONTAMER3D ปีที่แล้ว +9

      @@montyi8 just made him a billionaire =)

    • @i0x_x0i
      @i0x_x0i ปีที่แล้ว

      This sauce is the worse version. There’s better sauce now

    • @Timothee_Chalamet_CMBYN
      @Timothee_Chalamet_CMBYN ปีที่แล้ว +5

      @@montyi8 money baby.

    • @SwissTanuki
      @SwissTanuki ปีที่แล้ว +12

      @LION TAMER I'm not American but that's what I love about the US, you can make it big if you have the right product. Europe is maybe more stable and safe for immigrants but they never could achieve what they can in the US.

    • @Nanospeedz
      @Nanospeedz ปีที่แล้ว +6

      @@SwissTanuki they could never achieve? Then where do all the business owners from Europe come from? There is no rich people in Europe? Search financial and social mobility ranking and look at where US rank. Not top 1, or top 10, or top 15, but they are ranked 27. Story like this is the exception not the norm. If you want to make it big, you have more chances in 26 other countries. God forbid if you get sick here in US then it'll actually bankrupt you instead.

  • @CAMMEDcivic
    @CAMMEDcivic ปีที่แล้ว +6

    Pho ain’t Pho without sriracha! 💯

  • @JohnHausser
    @JohnHausser ปีที่แล้ว +5

    Essential hot sauce !
    Cheers from San Diego California

  • @Bendejo-lm8wo
    @Bendejo-lm8wo ปีที่แล้ว +5

    During the stupid pandemic we ran out and couldn’t find it anywhere in Houston it was freaking crazy.
    Not gonna lie I have a small stock pile now.

  • @janb7916
    @janb7916 ปีที่แล้ว +5

    "Sriracha" is the name of a province in Thailand that has been famous for the hot sauce for who knows how long. For Thai people the recipe was stolen!

  • @kaox44
    @kaox44 ปีที่แล้ว +8

    Hands down the BEST hot sauce in the world. The sauce has body, flavor, spices, looks and best of all....taste. Other brand sucks because they all lack the correct combinations. There are many imitators(including Tabasco)...but nothing or no one comes close.

    • @canuck21
      @canuck21 ปีที่แล้ว

      I wouldn't say it's the best, but it's good and is a very versatile hot sauce.

    • @kaox44
      @kaox44 ปีที่แล้ว

      @@canuck21 Let me know what's the best for you, always interested in seeing what other people like in a "hot" sauce.

    • @davidhughes5369
      @davidhughes5369 ปีที่แล้ว +1

      Yep..I totally agree with you. Every time I try it on something new it never fails to make it more delicious! And I tried the Tabasco copy when OG Sriracha couldn't be found and now I'm stuck with 2 bottles of terrible sauce because I bought it at Sam's Club!!

    • @canuck21
      @canuck21 ปีที่แล้ว

      @@kaox44 There's no best hot sauce for me. I eat different chili sauce depending on the food. Like if I eat Chinese food, I go with a chili oil or Koon Yick Wah Kee or Koon Chun (hard to find). If I eat Mexican, then I use one of the El Yucateco sauces.

    • @realdeal139
      @realdeal139 ปีที่แล้ว

      The sauce tastes terrible imo

  • @JayTee2985
    @JayTee2985 ปีที่แล้ว +8

    Not a lot of people know this but Sriracha is really good on burritos and tacos with a little bit of lime. I am surprised Mexican restaurants don’t serve sriracha with their food.

  • @pirrracy
    @pirrracy ปีที่แล้ว +2

    A refugee with ~$90,000 USD worth of Gold in today's money? Poor guy.

  • @JohnDoe-xu2vx
    @JohnDoe-xu2vx ปีที่แล้ว +6

    I used to work a couple blocks from his second factory in Rosemead Ca. Depending on which way the wind was blowing one could easily smell the strong odor of the chilis cooking. San Gabriel Valley has become heavily inhabited by Asians and they opened countless Chinese restaurants and on every table was a bottle of Huy Fong. Now its everywhere. The city of Rosemead screwed up and got greedy and thats when Fong moved to Irwindale making Rosemead loose lots of money in city taxes.

    • @davidhughes5369
      @davidhughes5369 ปีที่แล้ว

      Yep...I live in Rosemead and remember seeing all the semi trucks full of peppers or tomatoes heading up Walnut Grove to the factory!

    • @tiffyjade690
      @tiffyjade690 ปีที่แล้ว

      Interesting

    • @tiffyjade690
      @tiffyjade690 ปีที่แล้ว

      @@davidhughes5369
      Interesting

  • @SpargeTheBand
    @SpargeTheBand ปีที่แล้ว +4

    Vietnamese hot sauce named after a city in Thailand and made in SoCal. This was essential to getting through college.

  • @donarrivas1675
    @donarrivas1675 ปีที่แล้ว +4

    They are a part of American modern classics. Almost all the American richest came out from the near zero starting points like MS, Apple, Amazon, FB, Google, etc and etc. They once were coming from garage based or room based businesses that now connect the humans of the today world together to promote more and more understandings.

  • @davidhughes5369
    @davidhughes5369 ปีที่แล้ว +1

    Sriracha is the BEST!I have tried all the imitators and NONE comes close! Thank you for staying in California and producing this iconic hot sauce!

  • @Jazzfestn
    @Jazzfestn 6 หลายเดือนก่อน +1

    Imagine that?! NO AFFIRMATIVE ACTION. NO REPARATIONS. NO HANDOUTS. NO EVEN SPEAKY ENGRISH! But he DID IT! Whats YOUR EXCUSE?!

  • @KyleC11
    @KyleC11 ปีที่แล้ว +1

    If it aint broke, dont fix it. Simple as that. Great recipe and a great businessman behind it. This is the American Dream

  • @skatingcanuck9837
    @skatingcanuck9837 ปีที่แล้ว +2

    "A rich man's hot sauce at a poor man's price." - love it!

  • @jackstrubbe7608
    @jackstrubbe7608 ปีที่แล้ว

    I love making my own. Ferment tanks and all! My kitchen is full of aroma.

  • @nomad.legacy
    @nomad.legacy ปีที่แล้ว +1

    From Canada, had this sauce in the house since I was a baby. I am 36 now. BOOM!!!! Love to see it!

  • @OGSAFUNKATEER1901
    @OGSAFUNKATEER1901 ปีที่แล้ว +1

    Insane to think that the top 3 hot sauces are some of the worst tasting.

  • @adamgh0
    @adamgh0 ปีที่แล้ว

    I haven't seen a bottle of Huy Fong Sriracha on the shelf since around June 2022 (Pittsburgh area.) I had to order some recently from Amazon because it's so scarce. I can't wait until it's more obtainable and I hope they bounce back from the bad growing season.

  • @kwanchan8709
    @kwanchan8709 ปีที่แล้ว +4

    When life throws lemons at you, yo make lemonade, and when life throws Chillies at you, you make hot sauce and grow the business. Such is the story of entrepreneurship, grit, determination and stoically facing adversity.

  • @elpuerco6059
    @elpuerco6059 ปีที่แล้ว +1

    Last spring was tough. I bought a case of it once they were back and I'm almost done.
    I need help 🤣

  • @princessindigo
    @princessindigo ปีที่แล้ว

    This story reminds me of the Wings Food Ltd Hot Chilli Sauce packets. They had their chilli sauce in every Chinese food spot in Toronto. That packet was a staple for decades and everyone acquired a taste for that specific brand of hot sauce. Now that brand is out of business and I haven't been able to find anything like it. Its amazing that one little thing like hot sauce can bless your life and everyone around you. Inspiring story! 🙂

  • @cuongvinh2687
    @cuongvinh2687 ปีที่แล้ว +1

    One hundred ounces of gold was a fortune. I left the country with a gold ring weighed 1/10 of an ounce and a hundred dollars.

  • @nytom4info
    @nytom4info ปีที่แล้ว +1

    I love this stuff! Put it on everything!!!

  • @sonicventures
    @sonicventures ปีที่แล้ว

    6:30 Here I am eating, watching this next to my Tabasco Sriracha bottle. Fairly good sauce though i have to say. But ain't got nothing on the real deal. Nothing but admiration for the man and his product, mad props.

  • @khanhdang8342
    @khanhdang8342 ปีที่แล้ว

    Because it is the very best flavor and best brand to use for all kind of food, PERIOD......

  • @RaoulLaoyan
    @RaoulLaoyan ปีที่แล้ว +1

    Sriracha Mayo
    Sriracha Peanut Sauce
    Sriracha Mustard
    And last but not least, goes best with Chicken Wings
    Sriracha Sour Cream.
    Dude made a better mousetrap and worked it till it got successful.

  • @sunset3052
    @sunset3052 ปีที่แล้ว +1

    Thanks for sharing, I love Siracha hot sauce a lot.

  • @sewerfruit5638
    @sewerfruit5638 ปีที่แล้ว +2

    it's so sad! Sriracha sauce is forbidden where i live in Sweden since 2020 because of health regulations.
    we only have bad copies. i miss the sauce so bad. 😔
    apparantly it contains some preservant E222 that's forbidden here.

  • @lil----lil
    @lil----lil ปีที่แล้ว +41

    Imagine how much racism he had to overcome. Mad respect.

    • @mingho7882
      @mingho7882 ปีที่แล้ว

      I am Asian and assure to you there is no racism in the USA. If you work hard and made the right choice, you will be successful. Racism is the execute for the lazy to blame.

    • @chanandler4567
      @chanandler4567 ปีที่แล้ว

      Yes, in Vietnam and in the U.S.

  • @xiongpaolee
    @xiongpaolee ปีที่แล้ว +1

    Love Sriracha! ❤️

  • @quangb8448
    @quangb8448 ปีที่แล้ว +1

    Unfortunately the prices haven't come back down probably due to stores trying to make more profit.

  • @juliussugiharto5264
    @juliussugiharto5264 ปีที่แล้ว +18

    always admire self made billionaire that create iconic product who background r immigrant,start from nothing which bring a lot of interesting story

  • @islandrepublic9166
    @islandrepublic9166 ปีที่แล้ว

    I frequent the area more than I can count but yet to do the tour. I had scricha first when I was young and ate at a Phoa restaurant. Now along with tabasco is part of the hot sauce rotation in my cupboard.

  • @Amities616
    @Amities616 ปีที่แล้ว +4

    Forbes somehow missed out on important information about Siracha
    It first originated in the Siracha province in Thailand in the 1940s, and it was produced by a lady name Thanom Chakkapak.

    • @silent_sea749
      @silent_sea749 ปีที่แล้ว

      Stop spinning the story to link Tran’s sauce to Thailand. I spent a month in Thailand with local friends and never seen any sauce like Tuong Ot which is the Vietnamese word prominently printed on the bottle. There’s also the Chinese words and English words on the bottle to describe hot sauce. A bunch of different languages to describe hot sauce! What caught the general public has more to do with the ease of use of the word - nothing to do with the origin of the sauce. We Vietnamese in the U.S never called it Siracha in the 90’s and 2000’s. Some younger generation Vietnamese Americans in the U.S may call it Siracha because of the general description by U.S consumers.

    • @Amities616
      @Amities616 ปีที่แล้ว +3

      @@silent_sea749ou spent a month in Thailand but I spent my whole life in Thailand
      We also don’t call it Siracha sauce.
      Siracha is also a Thai name. It’s actually a province in the eastern part of Thailand.
      I’m not discrediting Tran, and his success in bringing the sauce to America. But I just wished Forbes would’ve included where the word Siracha is from.

    • @Timothee_Chalamet_CMBYN
      @Timothee_Chalamet_CMBYN ปีที่แล้ว +3

      @@silent_sea749 I love it how it’s said the hot sauce is founded by David Tran but it’s actually a Thai hot sauce re branded as Vietnamese. Had this been a white man claiming to have founded something Vietnamese like nuoc Cham to the American market, people would’ve had a field day and call it cultural appropriation.

    • @Timothee_Chalamet_CMBYN
      @Timothee_Chalamet_CMBYN ปีที่แล้ว +1

      @@silent_sea749 I’ve been to Vietnam and Vietnamese ppl don’t even have this sauce 😂 let alone eat it with pho???

    • @ab23_r69
      @ab23_r69 ปีที่แล้ว +1

      @@silent_sea749 he made it after a Thai recipe.

  • @insidejob8309
    @insidejob8309 ปีที่แล้ว +2

    The stuff is like gold now, but I have like 5 bottles of it left. I called and in Feb 2023 there is still a chillie shortage sorry folks parks closed!

  • @spicet6136
    @spicet6136 ปีที่แล้ว +1

    For simple spiciness: Siracha yes
    For light punch fresh sweetness and spiciness combination: Chinsu chili hot sauce is da best.
    These 2 are always my to go on any kind of dis. Try put Chinsu hot sauce on pancakes instead of corn syrup to feel heaven! :0

  • @slimjim4ever
    @slimjim4ever ปีที่แล้ว +1

    I put sriracha on everything including fries. It’s a must for those of y’all who haven’t tried 😊

  • @omgitsmario7
    @omgitsmario7 ปีที่แล้ว +1

    Sriracha is my go to hot sauce I put it on everything I have a bottle at work too, if I go to a friends house I bring the hot sauce as well

  • @tomasinacovell4293
    @tomasinacovell4293 ปีที่แล้ว +1

    It's not like he invented the thing, he just cheapened it and as he grew more and more wealthy he shared less and less with his workers and community.

  • @piguy3945
    @piguy3945 ปีที่แล้ว +1

    now theres a shortage :(

  • @livinwithlt
    @livinwithlt ปีที่แล้ว +1

    He’s such an inspiration!! Viet Pride 🤙🏽

  • @ginkomro1125
    @ginkomro1125 ปีที่แล้ว +1

    You got it all wrong the Sriracha sauce is original from Thailand and from Thai recipe not from Vietnam

  • @brk1705
    @brk1705 ปีที่แล้ว

    The America Dream......Love Sriracha!!!

  • @sudarshan619
    @sudarshan619 ปีที่แล้ว +3

    This guy is a legend!!

  • @lunamypet
    @lunamypet ปีที่แล้ว +1

    I love Sriracha ❤

  • @80sGuy.
    @80sGuy. ปีที่แล้ว

    Wow, what a story! Love the the brand of hot sauces.

  • @joseluisperezjr3285
    @joseluisperezjr3285 ปีที่แล้ว

    This is a great example that here in America anything can be accomplished ANYTHING ! NO MATTER RACE OR GENDER ETC ETC

  • @greatestchamp4351
    @greatestchamp4351 ปีที่แล้ว +1

    How is Tabasco selling more then Sriracha ? Spanish & Mexican Americans only way I tried all 3 and the chili garlic is very good too im so surprised at the numbers 😂

  • @apage1717
    @apage1717 ปีที่แล้ว +1

    I've seen and taste Sriracha by Kroger (Food for Less, Kroger). Better price.

  • @DannyConeHeadOnceLer
    @DannyConeHeadOnceLer 10 หลายเดือนก่อน

    Now this is what I call a TRUE humble billionaire there
    Or at least humble enough for a billionaire, unlike the man behind Walmart who uses a facade

  • @syed_ways759
    @syed_ways759 ปีที่แล้ว

    "siracha I put that on every thang" -Tech n9ne

  • @jenger83
    @jenger83 ปีที่แล้ว

    Its a true American story. Refugee creates a product and just wants to keep it pure. Not change the logo or recipe, not sell to another bidder. Just a man and his passion

  • @Botanicalguy91
    @Botanicalguy91 ปีที่แล้ว +1

    Is California sriracha popular in Asia, too?

  • @thanGacao
    @thanGacao ปีที่แล้ว

    In Europe we hardly even know the other brands except for Sriracha.

  • @patrickhinh
    @patrickhinh ปีที่แล้ว

    I grew up with this . Back in the 80’s at any Asian market for .99

  • @emmanuelbermudez3931
    @emmanuelbermudez3931 ปีที่แล้ว

    The guy says 100 ounces...but that's nearly 3 kilos of pure gold that he stashed. When he said it I was thinking some gold jewelry...but 3 kilos is a different kind of number. I wonder what the story behind that is? Was he from a wealthy family?

  • @mikehowe2768
    @mikehowe2768 9 หลายเดือนก่อน +1

    Yes, but it’s authentic culture. It might not be made here but he first made it in his home in Vietnam. That’s where the recipe started.

  • @cj9667
    @cj9667 ปีที่แล้ว

    Well done Mr Tran

  • @raimecutie
    @raimecutie ปีที่แล้ว +1

    Siracha taste different now.

  • @jaimep3432
    @jaimep3432 7 หลายเดือนก่อน +3

    Dude got greedy

  • @navajo6931
    @navajo6931 ปีที่แล้ว

    He’s rich man hope help poor people in Vietnam especially ethnic minority Central highland/ TayNguyen and north Vietnam they are really poor children have no food .
    God bless him

  • @lukelee3
    @lukelee3 ปีที่แล้ว +1

    Tabasco is too vinegary, no thanks.

  • @kennguyen8209
    @kennguyen8209 ปีที่แล้ว

    I love American. I came here with $20 , not even my $. It was came from American embassy in Singapore.

  • @patrickp8315
    @patrickp8315 ปีที่แล้ว +8

    Interesting. How did a Vietnamese guy own Sriracha sauce that originated in Thailand?

    • @sharktalez
      @sharktalez ปีที่แล้ว

      You don't understand how business works? Did you not watch the video??

    • @Timothee_Chalamet_CMBYN
      @Timothee_Chalamet_CMBYN ปีที่แล้ว

      @@sharktalez I love it how it’s said the hot sauce is founded by David Tran but it’s actually a Thai hot sauce re branded as Vietnamese. Had this been a white man claiming to have founded something Vietnamese like PHO to the American market, people would’ve had a field day and call it cultural appropriation.

  • @sagarlimbu9025
    @sagarlimbu9025 ปีที่แล้ว

    That's why I want to go US
    I'm chef and our best seller item is dynamite Shrimp 🦐 🍤 where I use Sriracha chilli sauce.

  • @AndySandyBe
    @AndySandyBe ปีที่แล้ว

    Amazing

  • @xi4835
    @xi4835 ปีที่แล้ว

    I put siracha on everything, love it on fried eggs.

  • @realyield
    @realyield ปีที่แล้ว +1

    American success story!

  • @chinaboss6683
    @chinaboss6683 ปีที่แล้ว

    David and i are drinking buddies. We often visit the brothels in tijuana on the weekends.

  • @LIONTAMER3D
    @LIONTAMER3D ปีที่แล้ว

    The sauce tastes like pure liquid red pepper & nothing else. Tabasco, Cholula, etc; other hot sauces taste distinctly of vinegar. This one avoids the vinegar taste & does not use sugar to do it. Top pepper sauce!

  • @90Beater
    @90Beater ปีที่แล้ว

    It is too bad that he screwed over the original grower of the chilies in the Filmore, CA area just to expand. They had a long standing agreement and kept expanding in the area to grow more and more chilies. David Tran screwed them over after many years just to expand more. That was one of the largest lawsuits. If you were a lover of Sriracha from back then you would have noticed the change of the taste of sriracha when that happened. It was not near as tasty. The quality of the chilies was not near as good.
    Someone trying sriracha for the first time would have no idea how good it was before the change. Those of us that had it since the beginning now the difference.

  • @TravelingThruLife
    @TravelingThruLife ปีที่แล้ว

    That’s the beauty of the American dream

  • @JD-cd5sq
    @JD-cd5sq 5 หลายเดือนก่อน +3

    'How GREED Changed Sriracha's Flavor.' th-cam.com/video/BAxk3ekdRWg/w-d-xo.html

  • @realdeal139
    @realdeal139 ปีที่แล้ว +2

    This sauce is pretty nasty imo.

  • @lillypatience
    @lillypatience ปีที่แล้ว

    I actually prefer the chili garlic they make. It’s delicious in ramen and fried rice.

  • @bizzz.R
    @bizzz.R ปีที่แล้ว

    Didn’t realize he owned all 3. Wow. Dont like sriracha but love the other 2

  • @louisazraels7072
    @louisazraels7072 ปีที่แล้ว +1

    "just" a hundred ounces of gold?

  • @heyha-asean1184
    @heyha-asean1184 ปีที่แล้ว

    It is true that each nationality has different selfish and exploitative habits. Even the owner of Sriracha Sauce (Thailand) is half Chinese and really didn't invent the sauce. The real story is that his real Thai wife invented and improved the sauce taste for dipping seafood. Husband and family are just eaters.
    …………………….
    Please note, no one ever mentioned the person behind the scenes, that person is the wife of the owner of Sriracha sauce products, who is a real Thai lady and is the one who served her family members the sauce for plates of seafood. Please also note that the seasoning including chili not brought from China. His wife who establish recipes for cooking, did not copy the recipe from anywhere else. Give her credits.

  • @Heatily
    @Heatily ปีที่แล้ว

    Goals!

  • @timmyjones1921
    @timmyjones1921 ปีที่แล้ว

    Amazing Story Of The American Dream.

  • @gio2vanni86
    @gio2vanni86 ปีที่แล้ว

    That is one sauce that i keep two bottles stocked, and as of today, ralphs doesnt sell it anymore, their selling some knock off Thailand brand and its not the same at all! The search continues, havent had a bottle for 2 months now. And its just a taste thats good for rice, steak, anything, but this coming from a hot ones veteran i love my spice on my food, and all the troubles when i gotta go number 2. woooooeeeeeeee!!!! FIRE FIRE FIRE! hah.

  • @biggooseadventures
    @biggooseadventures ปีที่แล้ว +1

    This reporting skips that fact he stole this recipe from Thailand! That being said I love his hot sauce but you skipped a really important part of the where Sriracha comes from which is not Vietnam it’s Thailand.

  • @journeyman6752
    @journeyman6752 ปีที่แล้ว

    In Australia this sauce is known as Hongstein Chilli.

  • @happyshot485
    @happyshot485 ปีที่แล้ว +3

    I uesed to eat " Original Thai Sriracha sauce" in Thailand since I was young that was neary 60 years ago. The name of Sriracha is a place in Thailand near Chonburi Province. The sauce taste delicious and hot, there are many brands of Sriracha. I have heard a lot about new brand of Sriracha sauce in USA. But never tried, one day I saw in the supermarket here. Big bottle and quite cheap price. I tried it but it taste different from I used to eat. Sorry tasted strange, not the same. Had to throw the big bottle away and buy the small original thai sriracha ,smaller bottle from thai market.

  • @fatbart8551
    @fatbart8551 ปีที่แล้ว

    You mean blaming others doesn’t get you anything? Take note Tyrone and Shaniqua.

  • @zAlaska
    @zAlaska ปีที่แล้ว

    Try it you'll like it? I like Cholula I like Franks and I'll pick one of these up next time. Perhaps they will be number one someday.