Hertz Electric Car Disaster: What Went Wrong?

Unplugged and Unwanted: The Rise and Fall of Hertz's EV Ambitions 🚗⚡️📉
Dive into the dramatic story of Hertz's bold leap into electric vehicles-and the unexpected challenges that brought their soaring ambitions back to earth. "Unplugged and Unwanted" uncovers the strategic moves, market reactions, and pivotal decisions that shaped the trajectory of one of the most talked-about EV initiatives in the rental car industry.
Check this video out to learn more about the EV price crash and how it affected Hertz and potential future electric car buyers! • EV Prices Are About To...
What You'll Discover in This Video:
Ambition Ignited: Trace the origins of Hertz's decision to integrate EVs into their fleet, highlighting the vision and investments that set their ambitious plan in motion.
Challenges Faced: Explore the technological, logistical, and market challenges that Hertz encountered as they tried to pivot to an electric future.
Turning Point: Analyze the critical moments and decisions that led to the stagnation and eventual downsizing of their EV efforts.
Industry Impact: Evaluate the broader implications of Hertz's EV strategy on the rental car industry and the electric vehicle market overall.
Why This Matters:
Insider Insights: Featuring interviews with industry experts, former Hertz executives, and market analysts to give you a comprehensive view of the inside story.
Market Dynamics: Understanding the complexities of adopting new technologies in traditional businesses and the ripple effects on industry standards and consumer expectations.
Future Outlook: What Hertz's story means for the future of electric vehicles in corporate fleets and lessons for other companies contemplating similar shifts.
Share Your Thoughts: What do you think were the pivotal factors in the rise and fall of Hertz's EV ambitions? Join the conversation in the comments below.
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Tags: #HertzEV #ElectricVehicles #CorporateStrategy #MarketDynamics #EVMarket #RentalCarIndustry #SustainableTransport #TechnologyAdoption #BusinessCaseStudy
#HertzEVStory #UnpluggedUnwanted #EVtrends #SustainabilityInBusiness #RiseAndFall #ElectricFuture #GreenMobility
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[@GreenCarBuzz]

Do you think Hertz gave up too soon on EV's or did they make the smart choice? Here's another video explaining the price crash that might give more insight: th-cam.com/video/-m3VKaCbDBk/w-d-xo.html

[@chow-chihuang4903]

From Hertz’s viewpoint, I think they didn’t correctly gauge the number of fender benders and the resulting frequency and cost of repairs. Even the auto insurance companies have detected a higher rate of collisions in the first 2-3 years of ownership of a first EV for a driver. I think this is due to the greater acceleration and the linear response of the acceleration to the go pedal (there is no need to rev up the engine to develop torque - peak torque is reached very quickly). It takes a while to adjust your inputs to how the car responds. Cost is due to limited parts supply and few mechanics who can repair EVs.
From a renter’s perspective, they really need to not require renters to return the EV with a certain % of charge. I needed to rent a car for less than a day (to drive from a funeral home to a cemetery and back), but due to a tight schedule, I didn’t want to bother with finding (not familiar with the area) and using a rapid charger before returning it between dropping off passengers at their hotel and dinner, which was only a very short walk from their hotel. I didn’t need the car after dropping them off, so I certainly wasn’t going to pay for costly inner-city parking. So, though I was offered an EV for the same price as a mid-size ICE sedan, and I am curious about EVs, I opted for the ICE. Had there been no requirement to return the vehicle above a minimum state of charge, I’d have chosen the EV. Rental lots can certainly charge them on their lots, even if it’s only level 2.

[@GreenCarBuzz]

Very true!